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Jurnal Manajemen Maranatha
Published by Universitas Kristen Maranatha
ISSN : 14119293     EISSN : 25794094     DOI : http://doi.org/10.28932/jmm
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Focus and scope of Jurnal Manajemen Maranatha areas include marketing management, financial management, human resource management, operation management, and entrepreneurship. JMM accepts articles in the form of quantitative and qualitative research results, conceptual studies, and various other similar scientific papers.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 344 Documents
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Peranan sensory marketing sebagai prediktor revisit intention melalui customer emotions di Railway Coffee Fernando, Felix; Mulyono, Fransisca
Jurnal Manajemen Maranatha Vol 22 No 2 (2023): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v22i2.6422

Abstract

Sensory marketing is a marketing strategy that uses sensory experiences to attract potential customers. The purpose of this study was to determine the effect of sensory marketing on revisit intention through customer emotions. The method is explanatory-causal with a quantitative approach using SEM (Structural Equation Modeling). The number of respondents in this study amounted to 233 people who had come to Railway Coffee at least once. Data was collected using a questionnaire via online survey and using non-probability sampling. This study concludes that sensory marketing has an effect on customer emotions, customer emotions have an effect on revisit intention, sensory marketing has an effect on revisit intention through customer emotions, whereas sensory marketing has no effect on revisit intention.
Pemodelan kepuasan konsumen dan niat berkunjung kembali terhadap Restoran Cocorico Sanjaya, Christopher; Mulyono, Fransisca
Jurnal Manajemen Maranatha Vol 23 No 1 (2023): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v23i1.7017

Abstract

The study objective is to determine the factors that most influence customer satisfaction and revisit intention in Cocorico Restaurant, testing the mediation relationship between customer satisfaction and variables that influence revisit intention, and investigate variables that influence customer revisit intention in casual dining restaurants in the city of Bandung. The type of research is explanatory research. Data was collected by distributing questionnaires to customers at the Cocorico Restaurant. The proposed model was modeled using PLS-SEM with a sample size of 176 respondents. Food quality, quality of service, atmosphere, and perceived value were found to have a significant positive influence on customer satisfaction. Food quality, quality of service, atmosphere, and customer satisfaction were found to have a significant positive influence on revisit intention. Perceived value was found not to have a significant value on revisit intention. Customer satisfaction partially mediates food quality, quality of service and atmosphere on revisit intention. Customer satisfaction fully mediates perceived value on revisit intention. Cocorico Restaurant needs to focus on improving the quality of food and perceived value of the restaurant as well as maintaining the quality of service and atmosphere to increase customers revisit intention.
Efektivitas kepemimpinan yang melayani dalam meningkatkan perilaku kerja inovatif: Sebuah seni dari keterlibatan kerja Limbong, Lisnawati; Saragih, Susanti
Jurnal Manajemen Maranatha Vol 23 No 1 (2023): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v23i1.7018

Abstract

The purpose of this research is to examine the connection between servant leadership and innovative work behavior, with job engagement acting as a mediator. The study involved 211 high school and vocational schoolteachers in Bandung and utilized an online survey. Data analysis was performed using SmartPLS 3.2.9 for Windows. The findings confirm that servant leadership has a positive impact on innovative work behavior directly and that job engagement significantly mediates the relationship between servant leadership and innovative work behavior. This study is significant as research on the topic of servant leadership and innovative work behavior in a school context is relatively new. Due to the specificity of the set population within the school institution, the mechanism of how servant leadership impacts innovative work behavior could be better understood. These findings can assist schools’ management in developing innovative work behaviors and creating competitive advantages by creating a psychological connection.
Faktor loyalitas karyawan Generasi Z: Kepuasan kerja sebagai mediasi Yang, Angela Adriyanti; Dini, Yuli Indah Fajar
Jurnal Manajemen Maranatha Vol 23 No 1 (2023): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v23i1.7022

Abstract

The presence of Gen Z in the workforce brings its own challenges for organizations. The unique characteristics and preferences of this generation compared to previous generations means that organizations need to consider factors that can influence satisfaction and loyalty of these employees in the workplace. Therefore, this study aims to examine how career development and work environment affects loyalty among Gen Z employees, mediated by job satisfaction. The population of the research consists of Gen Z employees, while the sample was from 389 Gen Z respondents who were working in Batam city, obtained through nonprobability with purposive sampling techniques. Questionnaire indicators were measured using Likert Scale and evaluated by Structural Equation Model (SEM) based on SmartPLS 3.0. Findings revealed that the increasing achievement of career goals and a more conducive work environment for Gen Z employees influenced their tendency to be more loyal to the organization, both directly and indirectly through the mediation of work satisfaction. However, the mediating variable in this study measured to only have a 38.3 percent influence on employee loyalty, indicating that the ability of job satisfaction is still constrained in explaining the dependent variable. Additionally, the object and sample employed only compromised Gen Z workers in Batam city, which means that it has not fully represented the entire Gen Z workforce.
Beban kerja, komitmen organisasi, dan turnover intention: Kepuasan kerja sebagai pemediasi Ong, Whitney; Sentoso, Antony; Setyawan, Agustinus
Jurnal Manajemen Maranatha Vol 23 No 1 (2023): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v23i1.7485

Abstract

This study examines the effects of workload and organizational commitment (OC) on the turnover intention (TI) of the millennial generation in Batam City, Indonesia, with job satisfaction (JS) as a mediator. Furthermore, the distribution of questionnaires to 413 respondents through a survey occurs.  To analyze the data, this study employs a structural equation model based on variance, and the statistical testing results demonstrate some things. Firstly, workload positively affects TI. However, OC does not influence TI. Secondly, workload negatively stimulates JS. Unfortunately, OC positively affects JS. Thirdly, JS negatively affects TI. Finally, JS can mediate the influence of workload and OC on TI. These circumstances indicate that workload is a leading factor in enhancing turnover intention. Employees with high workloads become stressed and dissatisfied with their tasks. Based on these outcomes, the firms need to lessen assignments to prevent turnover intention and upsurge their working satisfaction by generating a comfortable and supportive work environment.
Peningkatan kinerja tenaga administrasi: Sebuah studi tentang faktor pelatihan dan pengembangan Sirait, Marisca Yessica; Anatan, Lina
Jurnal Manajemen Maranatha Vol 23 No 1 (2023): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v23i1.7596

Abstract

This article aims to examine the effect of training and development on the performance of administrative staff at Universitas Kristen Maranatha. This study involved 70 administrative staff as samples. A quantitative approach is used with data collection using a questionnaire and data analysis using SPSS software version 26. To test the hypothesis, this study used multiple linear analysis. The study found that training affects the performance of administrative staff at Universitas Kristen Maranatha positively and significantly, and development also affects the performance of administrative staff at Universitas Kristen Maranatha positively and significantly. Training and development have a positive impact on the performance of administrative staff at Universitas Kristen Maranatha. The more planned the training and development program, the more it will affect the performance of administrative staff.
Peran kecintaan merek terhadap kepuasan merek, keterlibatan merek, dan loyalitas merek Burhanudin, Burhanudin; Febryanti, Binta
Jurnal Manajemen Maranatha Vol 23 No 1 (2023): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v23i1.7610

Abstract

This research aims to examine the influence of brand satisfaction on brand love and subsequently on both brand engagement and brand loyalty in the context of beauty products. Additionally, this research examines the mediation effect of brand love on the relationship between brand satisfaction and brand engagement, as well as between brand satisfaction and brand loyalty. The sample for this research consisted of 358 respondents. This study employed structural equation modeling to analyze the data. The results of this research indicate that brand satisfaction has a significant positive effect on brand love and subsequently on both brand engagement and brand loyalty. Additionally, this research reveals mediation effects, with brand love mediating the relationship between brand satisfaction and brand engagement, as well as between brand satisfaction and brand loyalty. These findings suggest that beauty product marketers can utilize brand satisfaction to drive engagement, loyalty, and love to a brand as a marketing strategy.
Faktor pembentuk niat perilaku penggunaan dompet digital pada aplikasi marketplace Shellen, Shellen; Ardhanari, Margaretha; Agung, Deatri Arumsari
Jurnal Manajemen Maranatha Vol 23 No 1 (2023): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v23i1.7666

Abstract

Peoples preferences for shopping online and paying with digital wallets have shifted since the COVID-19 pandemic. Nonetheless, there is still inadequate research focusing on the use of digital wallets in shopping transactions on Indonesian marketplace platforms. The purpose of this study is to investigate and assess the impact of performance expectancy, effort expectancy, self-efficacy, social influence, attitudes, and perceived behavioral control on behavioral intentions in Indonesians who use digital wallets. This is a quantitative study that employs purposive sampling approaches to determine respondents. Data was collected by the distribution of online questionnaires to a total of 170 respondents. The PLS-SEM (Partial Least Square - Structural Equation Modeling) data analysis technique was employed in this study, along with Smart-PLS software. Hypothesis testing results reveal that performance and effort expectancies influence attitudes. Furthermore, it has been demonstrated that self-efficacy influences perceived behavioral control. Attitudes and perceived behavioral control have also been proven to influence behavioral intentions positively. The managerial implications of this research center on the strategy of marketplace platforms in increasing the use of digital wallets in Indonesia. The novelty of this research can be found in the role of self-efficacy, perceived behavioral control, and social influence on behavioral intentions, which has not been widely studied in Indonesia. This research also focuses on using digital wallets in Indonesia, which represents a wide opportunity for online retailers.
Peran customer satisfaction sebagai mediator dalam hubungan antara brand experience dan brand loyalty Lyman, Reyner Alexander; Susan, Marcellia; Istiharini, Istiharini
Jurnal Manajemen Maranatha Vol 23 No 1 (2023): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v23i1.7676

Abstract

The development of the smartphone industry has caused market competition between smartphone manufacturers to become increasingly dynamic. Samsung smartphone line currently dominates the global market share. However, from year to year, Samsung market share continues to decline. Apart from that, many consumers complain about experience, loyalty, and satisfaction. The study aims to ascertain how brand experience, which is mediated by customer loyalty to Samsung smartphones, affects customer satisfaction. The research method used is descriptive research with a quantitative approach using the Partial Least Square Structural Equation Model (PLS-SEM). The criteria for this research were 216 respondents aged at least 20 years in Indonesia and using Samsung smartphones. Data collection uses an online questionnaire and non-probability sampling. The findings demonstrate that, through customer satisfaction, brand experience positively impacts customer loyalty.
Faktor-faktor penentu repurchase intention pada produk shopping di e-commerce Pangestu, Ajie Bayu; Setiyaningrum, Ari
Jurnal Manajemen Maranatha Vol 23 No 1 (2023): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v23i1.7701

Abstract

This study tries to investigate both the direct and indirect influence of privacy concern, innovativeness, and ease of use on repurchase intention through e-satisfaction as the mediating variable. The research model was examined within the context of shopping products in e-commerce involving 350 respondents. Sampling was carried out using a purposive sampling technique. PLS-SEM analysis with SmartPLS 3.0 software was utilized in the data analysis. The research findings indicate that privacy concern, innovativeness, and ease of use do not have a direct influence on repurchase intention, e-satisfaction was found to have an influence on repurchase intention. The results of the mediation test show that e-satisfaction is not proven to mediate the influence of privacy concern on repurchase intention, while e-satisfaction is proven to mediate the influence of innovativeness and ease of use on repurchase intention.

Page 31 of 35 | Total Record : 344

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