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Jurnal Manajemen Maranatha
Published by Universitas Kristen Maranatha
ISSN : 14119293     EISSN : 25794094     DOI : http://doi.org/10.28932/jmm
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Focus and scope of Jurnal Manajemen Maranatha areas include marketing management, financial management, human resource management, operation management, and entrepreneurship. JMM accepts articles in the form of quantitative and qualitative research results, conceptual studies, and various other similar scientific papers.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 344 Documents
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Peranan pemasaran media sosial selama pandemi Covid-19 Nyoko, Antonio Eli Lomi
Jurnal Manajemen Maranatha Vol 21 No 2 (2022): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v21i2.4667

Abstract

This study aims to determine the role of social media marketing during the COVID-19 pandemic in the culinary industry in Kupang City by observing social media marketing behavior on Facebook Group Bekin Lapar. The method that is used in this study is to observe on Facebook Group: Group Bekin Lapar then conducted data triangulation from observation, documentation, and interview and made the conclusions about the role of social media marketing during the COVID-19 pandemic in the culinary industry in Kupang City. The study concluded that the role of social media marketing in Facebook Group: Group Bekin Lapar is significant to promote, sell, recommend the products of group members, and find information about culinary products in Kupang City during the COVID-19 pandemic. Recommendation to other culinary businesses in other cities is to optimize the role of social media marketing to promote and sell their product during the COVID-19 pandemic.
Kompetensi dan kinerja karyawan: Peran moderasi iklim organisasional Wahyudi, Wahyudi; Rozi, Achmad; Putry, Miranti
Jurnal Manajemen Maranatha Vol 21 No 2 (2022): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v21i2.4671

Abstract

The achievement of the company's vision and mission has been previously determined from the company's resources, especially human resources. Employees are the activator of every company activity, therefore the company's success depends on its employees. Collaboration between employees and company management become important for the achievement of organizational goals. The purpose of this study was to investigate the relationship between competence, organizational climate, and employee performance, where the moderating variable of organizational climate is used in this study.  Data were collected from questionnaires that had been filled out by respondents with a total 110 employees of PT. Selaras Donlim Indonesia, and then processed using SmartPLS 3 software with the Partial Least Squares Structural Equation Modeling (PLS-SEM) procedure. The results of this study support the three hypotheses proposed, where competence and organizational climate directly affect on employee performance significantly. Beside that, the moderating effect of organizational climate could strength competence in influencing employee performance significantly, the strength of the moderating effect is discussed.
Pengujian faktor risiko umum melalui portofolio excess return Tanzil, Ivan Chandra; Wijaya, Liliana Inggrit; Marciano, Deddy
Jurnal Manajemen Maranatha Vol 21 No 2 (2022): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v21i2.4676

Abstract

This study aims to examine common risk factors' effects in the Fama and French Five-Factor Model plus Momentum Factor on The Bisnis-27 Index Stocks component during the 2016-2020 period. This research's common risk factors include market risk premium, firm size, book-to-market equity ratio, profitability, investment, and momentum. A quantitative approach will be used in this study by using multiple linear regression. The regression in this study was generated by the common effects model method. This study reveals that a portfolio's excess return is simultaneously affected by common risk factors that are in place this study. The findings in this study show that market risk premium, book-to-market ratio, company size, and momentum positively affect portfolios' excess returns. The greater the market risk premium, the smaller the size of the company, the larger the book-to-market ratio, and the stock's past performance, as reflected by the momentum, has implications for the acquisition of a larger excess return on the portfolio. Meanwhile, there is no significant influence between profitability and investment factor on portfolios' excess returns.
Faktor pengaruh purchase intention pada fastfood Burger King: peran dari brand equity Goh, Angelina; Candy, Candy
Jurnal Manajemen Maranatha Vol 21 No 2 (2022): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v21i2.4677

Abstract

Research on the factors that influence purchase intention at Burger King in Batam City was carried out with the aim of testing the significance of brand awareness, brand loyalty, and perceived quality of purchase intention mediated by brand equity. This study was carried out using descriptive statistical and verificative methods which obtained 234 respondents. The research sample was obtained using purposive sampling and Likert scale measurements. Respondents were collected by filling out Google Forms by people who made purchases of Burger King fast food products in Batam City. The data from the study were then processed using Partial Least Square (PLS) and SmartPLS 3.0 software. The results of the study stated that there was a significant positive effect between brand awareness, brand loyalty, and perceived quality on brand equity. There is also a significant positive effect on the influence of the variables of brand awareness, brand loyalty, and brand equity on purchase intention. Then the brand equity variable has a significant influence in mediating the variables of brand awareness, brand loyalty, and perceived brand quality on purchase intention. However, there is no significant effect between perceived quality and purchase intention. This may indicate that perceived quality received by consumers is able to contribute to the assessment of brand equity but does not always lead to having a purchase intention.
Faktor-faktor penentu minat beli produk di e-commerce Margie Sabina Ranti; Ari Setiyaningrum
Jurnal Manajemen Maranatha Vol 22 No 1 (2022): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v22i1.4850

Abstract

This study aims to examine the effect of electronic of mouth (e-WOM) on purchase intention which is mediated by attitude towards the brand and brand image. The research model was tested in the Tokopedia e-commerce context. Primary data were collected using a survey method by distributing questionnaires to 100 respondents. Purposive sampling technique was used as the basis for determining sampling in this study. The results of hypothesis testing using SEM-PLS indicated that e-WOM directly and positively affects purchase intention, e-WOM positively affects attitudes towards brands and brand image, as well as attitudes towards brands and brand image positively affects purchase intention. The results of the mediation test prove that attitudes towards the brand and brand image partially mediate the effect of e-WOM on purchase intention.
Kualitas pengiriman dan loyalitas pelanggan GoFood: Peran mediasi kepuasan pelanggan Hendrick Hernando; Jati Nugroho
Jurnal Manajemen Maranatha Vol 22 No 1 (2022): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v22i1.4886

Abstract

Delivery quality discussion in the online food studies received scarce attention. This study examines the direct effect of delivery quality on customer loyalty and its indirect through customer satisfaction as mediating variable. A total of 125 GoFood customers in Madiun participated in this study. By applying Partial Least Squares (PLS) technique to evaluate the conceptual model, this study confirms the indirect effect of delivery quality on loyalty, but not the direct effect. The PLS results indicate the full mediation role of customer satisfaction on the link between delivery quality and customer loyalty. Past studies have mainly focused on the quality of ordering apps in the online food delivery context. This study provides an understanding of delivery quality roles in the current online food studies. Finally, this study informs service providers to ensure on-time delivery in creating their customer loyalty.
Faktor prediktor social commerce intention Rizky Laili Kurniasari; Burhanudin Burhanudin
Jurnal Manajemen Maranatha Vol 22 No 1 (2022): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v22i1.5074

Abstract

Social media is currently transforming from a medium of communication to a medium of communication and shopping. This role makes a greater understanding on social commerce intention important, however, research on social commerce intention within the Indonesian context is scarce.  This study examines the effect of guidance shopping affordance on trust in the seller and flow experience, and then on social commerce intention. The survey was then conducted to examine the proposed relationships. In recruiting the respondents, this study used a judgment sampling with the criteria of having a purchasing experience at TikTok Shop. A total of 249 respondents participated in the survey. This study used structural equation modeling to analyze the data. Consistent with the prediction, the results show guidance shopping affordance significantly affects trust in the seller and flow experience. Both trust in the seller and flow experience significantly affect social commerce intention.
Faktor-faktor pendorong intensi membeli produk vegan Brian Jordy; Dwinita Laksmidewi
Jurnal Manajemen Maranatha Vol 22 No 1 (2022): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v22i1.5162

Abstract

Vegetarianism is a healthy lifestyle trend that is growing in recent years. This study aims to analyze the effect of environmental concern, healthy awareness, social influence, animal welfare, and attitude toward consumption as a mediating variable that can influence the purchase intention of vegan products in Jabodetabek. This study took a research sample of 130 vegetarian respondents living in Jabodetabek using the Purposive Sampling technique. The results showed that social influence and animal welfare had a significant effect on the intention to buy vegan products. Attitude toward consumption becomes a significant mediation in the influence of social influence and animal welfare on purchase intention. Meanwhile, environmental concern and healthy awareness have no significant effect on the intention to buy vegan products. And attitude toward consumption cannot be a significant mediation in the influence of environmental concern and healthy awareness on purchase intention. For marketers in the vegan industry, the results of this study have implications for the importance of consumer education regarding the correlation between consumer health and animal welfare with vegan products.
Komitmen organisasional melalui evaluasi inti diri, dukungan sosial, dan motivasi Rony Setiawan; Ariesya Aprillia
Jurnal Manajemen Maranatha Vol 22 No 1 (2022): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v22i1.5223

Abstract

Humans are main actors in achieving organizational success. Every institution seems to be forced to adapt to changes due to the pandemic. The current situation requires that every aspect of employee life in almost every industry is carried out online, including education corporations. Campus Z faces extra challenges as a well-known private university to consistently demonstrate excellent transformational service performance. In achieving an excellent organization, various collaborations of qualified resources are needed, one of which is the ownership of administrative staffs who are highly dedicated to the organization. The positive attitude of employees is determined by the quality of their perspective on themselves and their assessment of their work and organization enviroment. By collecting data through a context review and Google Forms, the research team wanted to analyze the relationship between core self-evaluation, social support, extrinsic motivation, and intrinsic motivation as determinants of organizational commitment. Through multiple linear regression analysis, it has been proven that organizational commitment is positively influenced by extrinsic motivation and negatively influenced by intrinsic motivation. The research team hopes that the results of this study can provide constructive feedback on the leadership and management development of Campus Z in the long term.
Keputusan investasi, kebijakan utang, dan kebijakan dividen pada nilai perusahaan Valen Winda; Marcellia Susan
Jurnal Manajemen Maranatha Vol 22 No 1 (2022): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v22i1.5341

Abstract

This study analyzes the influence (both simultaneously and partially) of investment decisions, debt policies, and dividend policies on firm value in the food and beverage sub-sector manufacturing companies listed on the Indonesia Stock Exchange in 2017-2020. This research also confirms the determinants of firm value which is not supports to previous studies. This research uses an explanatory research method. The population in this study is the food and beverage sub-sector companies listed on the Indonesia Stock Exchange in 2017-2020, totaling 21 companies. The sample was nine companies using non-probability sampling with a purposive sampling method. The data analysis in this study is a panel data regression analysis with the random effect method. The results showed that investment decisions positively influence firm value. Debt policy and dividend policy negatively impact firm value. The study results prove that investment decisions, debt policies, and dividend policies simultaneously affect firms value by 18.63 percent. Investment decisions can determine the value of the company. The company, which analyzes and makes decisions with sound judgment, will grow and generate high profits so that investors are interested in investing in the company and will increase the value of the company.

Page 29 of 35 | Total Record : 344

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