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Jurnal Manajemen Maranatha
Published by Universitas Kristen Maranatha
ISSN : 14119293     EISSN : 25794094     DOI : http://doi.org/10.28932/jmm
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Focus and scope of Jurnal Manajemen Maranatha areas include marketing management, financial management, human resource management, operation management, and entrepreneurship. JMM accepts articles in the form of quantitative and qualitative research results, conceptual studies, and various other similar scientific papers.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 344 Documents
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Work flexibility dan nonfinancial compensation sebagai prediktor employee retention generasi milenial di DKI Jakarta Anggun Rahmawati; Wendra Wendra
Jurnal Manajemen Maranatha Vol 24 No 2 (2025): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v24i2.10209

Abstract

Data shows that millennial generation workers in Indonesia are ranked second in the Asia Pacific region who plan to resign from their jobs in the future, so organizations need to understand the variables that influence the retention of these millennial employees. This research aims to identify the influence of work flexibility and non-financial compensation on employee retention of millennial generation employees in DKI Jakarta. Data collection was carried out at convenience for 145 respondents. The analytical method used in this research was descriptive statistic and multilinear regression using JASP software. The results of this research show that there is a positive and significant influence of work flexibility and non-financial compensation on employee retention of the millennial generation in DKI Jakarta. Thus, organizations should provide opportunities for employees to arrange the time and location for completing work if they are unable to attend the office, as well as providing an allowance to work outside the office every week. Apart from that, it is also necessary to consider providing non-financial compensation to employees in the form of social support, recognition for achievements, providing work challenges, and giving trust as an effort to retain their millennial generation employees.
Bias perilaku dan persepsi risiko dalam pembuatan keputusan investasi: Peran moderasi literasi keuangan Andronius Purnomo; Werner Ria Murhadi; Liliana Inggrit Wijaya
Jurnal Manajemen Maranatha Vol 24 No 2 (2025): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v24i2.10288

Abstract

Behavioral finance highlights that investors frequently encounter errors in making investment decisions due to cognitive and emotional biases, leading to less-than-optimal investment outcomes. These biases are inherently challenging to overcome and significantly shape how decisions are made. The human brain often relies on shortcuts and emotional interpretations when processing information, resulting in flawed judgments. This research seeks to analyze and assess the impact of the disposition effect, herding behavior, overconfidence, and risk perception on investment decisions, while also investigating the moderating influence of financial literacy. Utilizing a non-probability sampling technique, the study involves 165 respondents and applies structural equation modeling (SEM) analyzed through SPSS AMOS. The results reveal that disposition effect, herding behavior, overconfidence, and risk perception have a substantial impact on investment decisions, whereas financial literacy does not notably moderate their effects on the decision-making process.
Komunikasi pemasaran terpadu dan warisan merek: Pendekatan strategis untuk meningkatkan minat kunjungan museum di Indonesia Paulus Hermien Sarjana; Harliantara Harliantara; Nur Annafi Farni Syam Maella
Jurnal Manajemen Maranatha Vol 24 No 2 (2025): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v24i2.10727

Abstract

This study tests the integrated marketing communication (IMC) strategy on visit intention in Indonesia. This study also aims to test the effect of IMC on brand heritage and the mediation effect of brand heritage on IMC and interest in visiting museums. The sample in this study was 240 respondents. Data was collected by distributing questionnaires online via Google Forms and processed using the SEM model with AMOS software. The results of the study showed that IMC had a positive effect on the intention to visit museums. Effective IMC (including advertising, direct promotion, direct marketing, public relations, WOM, events and experiences, and interactive marketing) can increase the intention to visit museums in Indonesia. In addition, the study's results prove the positive effect of IMC on brand heritage and the effect of brand heritage on interest in visiting museums. This study also found that brand heritage can mediate IMC and interest in visiting museums. The results of this study are expected to help museum owners and managers have the right and effective IMC strategy to increase tourist interest in visiting museums. The right IMC strategy will also increase brand heritage and interest in visiting museums.
Peran keluarga dan pendidikan kewirausahaan terhadap minat berwirausaha Grisella Novianti; Maya Malinda
Jurnal Manajemen Maranatha Vol 24 No 2 (2025): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v24i2.10888

Abstract

The rapid economic growth has triggered the development of various types of businesses, ranging from micro, small, and medium enterprises (MSMEs) to cafes, which are now becoming increasingly diverse and growing exponentially every day. This phenomenon is also supported by efforts from various universities that include entrepreneurship courses in their curricula across different majors, particularly in management programs. This study has the following objectives, to identify and analyze the role of family and entrepreneurship education on entrepreneurial interest among management students at Maranatha Christian University. This study uses quantitative methods with the use of questionnaires distributed to students from various generations totaling 75 respondents based on the criteria set. The results of this study show that family support does not have a significant impact; this is supported by the fact that many parents are increasingly giving their children the freedom to choose the career they will pursue. Additionally, entrepreneurship education certainly plays an important role, especially in providing the knowledge and skills needed to start and develop a business. This is supported by the organization of Maranatha Entrepreneurship Day (MED), which is one of the efforts of Maranatha Christian University to strengthen the entrepreneurial ecosystem among students, thus producing an innovative and risk-taking entrepreneurial generation. These findings also affirm that although family support does not have a significant effect, the role of the family remains important in supporting students. Additionally, it is crucial for entrepreneurship education to help foster generations of young people with an entrepreneurial spirit, especially among students in management programs. This study will hopefully provide insights into entrepreneurship education and encourage family involvement in supporting the entrepreneurial aspirations of the younger generations.
Determinan niat beli ulang dengan kepuasan elektronik sebagai variabel mediasi pada pengisian saldo di perdagangan daring Calvin Jordan Wijaya Affendi; Keni Keni
Jurnal Manajemen Maranatha Vol 24 No 2 (2025): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v24i2.11440

Abstract

This study aims to determine the effect of website design quality, e-trust, price fairness, and e-satisfaction on repurchase intention in the e-commerce industry in the top-up service. Data collection was conducted online by using Google Form with the sample selection technique being convenience sampling. The number of respondents were 169, but 19 respondents didn’t meet the sample’s criteria, thereby this study only analyzed the data from 150 respondents who have made purchases in an e-commerce that offers top-up services more than twice in the past year. Moreover, the data were analyzed by using PLS-SEM method through SmartPLS software. Based on the results of data analysis, price fairness and e-satisfaction have a positive and significant influence on repurchase intention. Moreover, website design quality and e-trust have a positive and significant influence on e-satisfaction, while website design quality and e-trust have a positive and significant influence on repurchase intention when mediated by e-satisfaction. However, website design quality and e-trust don’t have any significant influence on repurchase intention. The results suggest that e-commerce, who offer top-up services, needs to focus on improving customer satisfaction, which will motivate customers to make repeated purchases. Moreover, the e-commerce needs to consistently consider the price fairness perceived by customers by observing the comparison of the product’s value and its price, as well as the competitor’s price for a similar value. The results of this study are expected to be considered by e-commerce to determine the appropriate marketing strategy to improve the customer’s intention to make repeated purchases.
Determinasi kepuasan kerja dengan work engagement sebagai variabel mediasi Desi Tri Kurniawati; Ni Nyoman Suliati
Jurnal Manajemen Maranatha Vol 24 No 2 (2025): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v24i2.11580

Abstract

This study examined the influence of quality work of life, employee empowerment, and career development on job satisfaction and the mediating function of work engagement in the relationship between quality work of life, employee empowerment, and career development on job satisfaction. The population of this study was all employees of PT Penamas Nusaprima located in Malang City, totaling 215 employees, and based on the Slovin formula used, the sample in this study was 140 employees. The research method used is quantitative with an explanatory research approach using partial least squares-structural equation modeling (PLS-SEM) analysis techniques. The bootstrapping technique tests the hypothesis after the validity and reliability tests are carried out using an algorithmic approach. The results showed that quality work of life, employee empowerment, and career development, each have a positive and significant effect on job satisfaction, and it was found that work engagement acts as a partial mediator in the relationship between career development, employee empowerment, and quality work of life on job satisfaction.
Efek pengelompokan lokasi bisnis kuliner terhadap volume penjualan dengan mediasi kesadaran merek Matheo Sheva Hastono; Rafael Juan Chesna Tjoanda; Hari Minantyo
Jurnal Manajemen Maranatha Vol 24 No 2 (2025): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v24i2.11585

Abstract

The food and beverage industry are a growing sector, and this growth prompts the majority of businesses in the industry to seek out new ways to gain customers' attention and increase their income. This makes the F&B industry as one of the most significant contributors to a country’s economic growth. This research aims to analyse the impact of location clustering of F&B businesses on their sales volume within the perimeter of DP Mall semarang, using brand awareness as a mediating variable, to see whether clustering has a positive or negative impact on these businesses. The research method used is quantitative, based on partial least squares-structural equation modeling (PLS-SEM) with a purposive sampling technique. Data was collected using a Lickert scale questionnaire from 123 respondents who met the selection criteria. The results of this research show a significant positive impact of the clustering of food and beverage businesses on their sales volume and confirm the significance of brand awareness as a mediator. The conclusion indicates that clustering F&B tenants in shopping centers can be an effective approach to increase their sales volume through the mediation of brand awareness, generating profits from the spillover effect. This research provides an understanding of how tenant location arrangements in shopping centers can increase profit for tenants within the culinary clusters. Further research is required to gain more information regarding qualitative perspectives and to explore the effect of it on different industries.
Literasi digital, technostress, dan adopsi teknologi Industri 4.0: Pendorong kinerja inovasi Paul Jonathan; Angela Caroline; Yoke Pribadi Kornarius; Albertus Iwan Hendarta; Agus Gunawan
Jurnal Manajemen Maranatha Vol 25 No 1 (2025): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v25i1.11435

Abstract

Sophisticated technologies, including IoT, AI, Big Data, and robotics, are enabling Industry 4.0 to transform how products are created, and services are delivered, making processes far more efficient. This profound digital shift is notably impacting the healthcare sector, driving its adoption and growing dependence on technology to elevate service quality. One key factor in technology adoption in this sector is the digital literacy of healthcare professionals, which includes their ability to operate and utilize technology. However, technological development also brings new challenges, such as technostress, which is the pressure caused by rapid technological advancements. This study focuses on examining the effect of digital literacy and technostress on organizational innovation performance within the healthcare sector, where Industry 4.0 technology adoption acts as a mediating variable. The study involves 216 healthcare professionals in Bandung City, and the analysis was employed using Structural Equation Modeling (SEM-PLS). The study reveals that digital literacy and technostress significantly promote Industry 4.0 technology adoption. This adoption then acts as a catalyst for enhancing organizational innovation performance. The higher the digital literacy, the better the technology adoption rate, which supports the creation of innovation within organizations. Technostress, although adding pressure, can encourage individuals to adapt more quickly to new technologies, accelerating innovation. This study emphasizes the importance of high digital literacy and proper technostress management in driving technology adoption and enhancing innovation performance, particularly in the healthcare sector.
Peran fear of failure dan fear of missing out dalam membentuk niat berwirausaha mahasiswa Muhamad Sonhaji Sodikin; Nur Nur
Jurnal Manajemen Maranatha Vol 25 No 1 (2025): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v25i1.12208

Abstract

This study is intended to analyze the influence of fear of failure (FoF) and fear of missing out (FoMO) on entrepreneurial intention among undergraduate students in Bandung, given the intense business competition and social dynamics among young generations. The research employed a quantitative method using structural equation modeling (SEM) and involved a sample of 213 undergraduate students selected through purposive sampling. The findings indicate that fear of failure (FoF) negatively affects entrepreneurial intention, whereas fear of missing out (FoMO) enhances it. Together, these two psychological factors explain approximately 68.9% of the variance in entrepreneurial intention among students in Bandung. Therefore, entrepreneurship education programs should integrate modules on strengthening self-efficacy and resilience to mitigate fear of failure, while also leveraging fear of missing out (FoMO) as a positive motivational driver, for instance, through business mentorship and strategic planning, so that entrepreneurial intentions can be effectively realized within a well-structured long-term plan.
Eksplorasi kepedulian, tanggung jawab, dan sikap lingkungan terhadap konsumsi hijau Generasi Y-Z Theresia Vania Raditya; Yasintha Soelasih
Jurnal Manajemen Maranatha Vol 25 No 1 (2025): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v25i1.13327

Abstract

Environmental issues arising from plastic waste, particularly single-use plastic bottles, highlight the urgency of adopting more sustainable consumption practices. This study aims to examine the influence of environmental concern, environmental responsibility, and environmental attitude on green consumption behavior, focusing on the use of tumblers as an alternative to single-use plastic bottles. In addition, this research analyzes the moderating role of generational characteristics, specifically Generations Y and Z, in these relationships. The study employed a non-probability sampling method with purposive sampling, selecting participants based on characteristics considered most relevant to the research objectives. A total of 135 respondents aged 13-44 years with prior experience using tumblers participated in the survey. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software. The findings reveal that environmental responsibility has a positive and significant effect on green consumption behavior, as does environmental attitude. Meanwhile, environmental concern also exerts a positive influence, but its effect varies across generations. The generational moderation analysis indicates that Generation Z demonstrates stronger environmental concern, while Generation Y shows greater consistency in translating moral responsibility and environmental attitude into green consumption practices. The implications of this study provide practical insights for the development of environmental campaigns and marketing strategies that are more effective in encouraging the adoption of eco-friendly products among younger generations.

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