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Mohamad Rifqy Roosdhani
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roosdhani@gmail.com
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+6285867827322
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roosdhani@gmail.com
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Jl. Taman Siswa No. 9 Kauman Tahunan, Jepara, Jawa Tengah, Indonesia 59451
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INDONESIA
Journal of Advanced Studies in Management
Published by Universitas Islam Nahdlatul Ulama Jepara
ISSN : -     EISSN : 3090840X     DOI : https://doi.org/10.34001/jasm
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences
The journal aims to facilitate the dissemination of high quality research within business and management. Submissions to JASM should correspond with the objectives and focus areas of the journal. Manuscripts require thorough revision in accordance with the author guidelines and the scope of the journal prior to submission. The journal focuses on providing a platform for empirical and theoretical articles encompassing a broad range of topics within business and management. The journal covers various areas including Business Strategy, Management, Human Resource Management, Organizational Behavior, Marketing, Supply Chain Management, Finance, Corporate Governance, Entrepreneurship, Knowledge Management, Innovation, and Digital Marketing.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 14 Documents
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Exploring the Impact of Fear of Missing Out on Perceived Ease of Use and Usage Decisions in Digital Platforms Zoraifi, Renata; Agung, Ignatius Wiseto Prasetyo; Arifin, Samsul
JOURNAL OF ADVANCED STUDIES IN MANAGEMENT Vol. 1 No. 2 (2024): November 2024
Publisher : Magister Manajemen of Universitas Islam Nahdlatul Ulama Jepara

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Abstract

This research endeavors to examine the mediating function of perceived ease of use within the context of the relationship between Fear of Missing Out (FOMO) and usage decisions among Generation Z users of digital platforms. Employing a quantitative research design, a total of 125 participants were engaged through an online survey instrument. The collected data were subjected to analysis utilizing Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that FOMO exerts a significant impact on usage decisions, both directly and indirectly through perceived ease of use, underscoring the critical role of user perception in the adoption of technology. These findings enhance the comprehension of the psychological and technological determinants influencing decision-making and offer practical recommendations for platform developers aiming to engage Generation Z.
THE IMPACT OF CONTENT MARKETING AND CUSTOMER REVIEWS ON ONLINE PURCHASE DECISIONS AMONG GEN Z IN TOKOPEDIA Kuswiyono, Arini Novandalina; Arifin, Samsul
JOURNAL OF ADVANCED STUDIES IN MANAGEMENT Vol. 2 No. 1 (2025): Maret 2025
Publisher : Magister Manajemen of Universitas Islam Nahdlatul Ulama Jepara

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Abstract

This study investigates the influence of content marketing and customer reviews on purchase decisions among Generation Z users in Bangsri District using the Tokopedia e-commerce platform. A quantitative approach was employed, with data collected through an online questionnaire and analyzed using SEM-PLS. The findings reveal that content marketing significantly affects both customer reviews and purchase decisions, while customer reviews also have a significant direct effect on purchase decisions. Moreover, customer reviews mediate the relationship between content marketing and purchase decisions. These results highlight the importance of digital content strategy and customer engagement in shaping online buying behavior. The study contributes theoretically by integrating three key digital marketing variables and offers practical insights for e-commerce marketers targeting Gen Z consumers.
The Influence of Financial Literacy, Locus of Control, Gender, and Lifestyle on Financial Behavior Among the I-Generation in Jepara Regency Hanun, Rias Untian; Widiastuti, Anna
JOURNAL OF ADVANCED STUDIES IN MANAGEMENT Vol. 2 No. 1 (2025): Maret 2025
Publisher : Magister Manajemen of Universitas Islam Nahdlatul Ulama Jepara

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Abstract

This research aims to exmine and analyze of Financial Literacy, Locus of Control, Gender, and Lifestyle on Financial Behavior among the I-Generation in Jepara Regency. Using a quantitative methodology, 96 respondents with independent incomes participated in purposive sampling to gather data. Data analysis employed Partial Least Square Structural Equation Modeling (PLS-SEM) using SmartPLS. The results show that locus of control and financial knowledge significantly and favorably affect financial behavior. In the meanwhile, lifestyle factors and gender have little bearing. This research provides empirical insights into the financial behavior of digital-native generations and offers implications for educational interventions and financial management practices.
Generation Z in the Digital Era Navigating Information Overload and Its Influence on Decision Postponement Loing, Chenly; Roosdhani, Mohamad Rifqy; PR, M Rivi Putra
JOURNAL OF ADVANCED STUDIES IN MANAGEMENT Vol. 2 No. 1 (2025): Maret 2025
Publisher : Magister Manajemen of Universitas Islam Nahdlatul Ulama Jepara

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Abstract

This study investigates the relationships among information overload, consumer confusion, and decision postponement in Generation Z consumers in Jepara. In the digital era, Generation Z is continuously exposed to vast amounts of information, which can lead to cognitive strain and impact their decision-making processes. Employing a quantitative approach, data were collected from 310 respondents using an online survey and analyzed through Partial Least Squares-Structural Equation Modelling (PLS-SEM). The findings reveal that information overload has a significant positive effect on consumer confusion, indicating that an excess of information increases the likelihood of confusion during the decision-making process. Furthermore, consumer confusion is found to significantly drive decision postponement, suggesting that when consumers experience confusion, they are more likely to delay making purchasing decisions. However, the study finds no significant direct effect of information overload on decision postponement; instead, the effect is mediated by consumer confusion. These results highlight the pivotal mediating role of consumer confusion in the relationship between information overload and decision postponement. The study contributes to the literature by clarifying the psychological mechanisms underlying digital consumer behavior among Generation Z and provides practical implications for marketers to design more effective communication strategies in hyper-connected environments.. Keywords— consumer confusion; decision postponement; information overload

Page 2 of 2 | Total Record : 14

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