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Nur Sandi Marsuni
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nursandimarsuni@gmail.com
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+6285796461067
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nursandimarsuni@gmail.com
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Kelurahan Karunrung Kecamatan Rappocini, Kota Makassar, Sulawesi Selatan, Indonesia
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Kota makassar,
Sulawesi selatan
INDONESIA
Masterpiece Journal Society Service Insight
Published by Yayasan Amerta Insan Unggul
ISSN : -     EISSN : 30902185     DOI : -
Core Subject : Economy, Education, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences
Masterpiece Journal Society Service Insight is a scientific journal published by Amerta Institute. It focuses on disseminating the results of community service activities that create real and innovative impacts across various fields, including education, health, economic empowerment, the environment, technology, social sciences, law, and public welfare. Masterpiece Journal Society Service Insight is published twice a year, in February and August, and employs a rigorous peer-review process to ensure the quality and relevance of its publications. The journal is registered with ISSN (International Standard Serial Number) Online 3090-2185 and ISSN Print xxxx-xxxx, issued by the National Research and Innovation Agency (Badan Riset dan Inovasi Nasional) – Directorate of Multimedia Repositories and Scientific Publishing, National ISSN Center of Indonesia (PUSAT NASIONAL ISSN INDONESIA). This ensures proper indexing, citation, and accessibility in academic and professional databases, enhancing the journal’s credibility and global reach. More than just scientific documentation, the journal aims to serve as a practical guide that can be directly applied by various stakeholders. Through this initiative, Amerta Institute is committed to strengthening the synergy between academia and the community to drive sustainable social change.
Arjuna Subject : Umum - Umum
Articles 22 Documents
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Sharia Economics and Business Spirit with Noble Morals: Community Service at SDN 2 Muhammadiyah Mamajang Nur isnaini syaifullah; Siti Walida Mustamin; Winarti. A; Salfa Seti; Sarmila; Khusnul Khatima Asrul; Arifin; Nurul Hilmi; Nurmi; Bayu Irsandy; Esti Qama
Masterpiace Journal Society Service Insight Vol. 1 No. 2 (2025): August 2025
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/0ezr0833

Abstract

The integration of Islamic economic values into elementary education is essential to cultivate ethical financial behavior and entrepreneurial orientation from an early age. This community service program was designed to enhance students’ understanding of sharia economics and foster a business spirit grounded in noble morals. The program was implemented at SDN 2 Muhammadiyah Mamajang, Makassar, targeting 40 fourth- and fifth-grade students aged 9–11 years. A participatory action research (PAR) approach was applied through interactive learning methods such as storytelling, games, role-play simulations, and reflective discussions. The training modules covered fundamental Islamic economic principles, including the pillars of buying and selling, sharia contracts such as murabahah and salam, and ethical values of honesty, trustworthiness, and accountability in transactions. Data were collected through observation, quizzes, interviews, and documentation, and analyzed thematically to capture cognitive, affective, and behavioral outcomes. The findings revealed significant improvements in students’ conceptual understanding of halal transactions, ethical awareness in economic interactions, and observable behavioral changes such as fair pricing and responsible money handling. Moreover, students demonstrated an emerging entrepreneurial spirit with a spiritual orientation, expressing intentions to engage in small-scale businesses guided by honesty and social responsibility. These results highlight the effectiveness of experiential learning in transmitting Islamic economic values and underscore the potential of community service programs as a medium for character education and sharia economic literacy at the elementary level.
The influence of soft skills on the work readiness of students in the Faculty of Economics and Business at Muhammadiyah University Makassar Awal Syam
Masterpiace Journal Society Service Insight Vol. 1 No. 1 (2025): February 2025
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/pyt0dy47

Abstract

This study is a quantitative study that aims to determine the effect of soft skills on the work readiness of students at the Faculty of Economics and Business, Muhammadiyah University Makassar. The data used is primary data collected through the distribution of questionnaires using a Likert scale as a measurement instrument. Data analysis was performed using the Statistical Package for the Social Sciences (SPSS) version 25, employing simple linear regression techniques to test the influence of independent variables on dependent variables. The results showed that soft skills had a positive and significant effect on students' work readiness, with a t-value of 2.502 > t-table 1.663 and a significance value of 0.014 < 0.05. These findings confirm that personality aspects play an important role in preparing students for the world of work. The implications of this study encourage higher education institutions to develop integrated coaching programs that strengthen soft skills as part of efforts to improve graduate work readiness.
Working Capital Efficiency Assistance for Food and Beverage Vendors Muh. Ramli; Arianto Dangkeng; Hasrul Wijaya; Nengsi Sudirman; Afrianto; Andini
Masterpiace Journal Society Service Insight Vol. 1 No. 2 (2025): August 2025
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/dm86rz80

Abstract

This community engagement program aims to enhance the efficiency of working capital management among food and beverage vendors operating around Lapangan Pancasila Palopo. Efficient working capital management is essential for maintaining business continuity, sustaining daily operations, and improving profitability, especially for micro and small enterprises with limited financial resources. The program focused on three key components of working capital: inventory control, cash flow optimization, and the management of accounts receivable and payable. Through socialization activities, mentoring, and the establishment of a task force, participants were introduced to practical approaches such as the First In, First Out (FIFO) method, Just in Time (JIT) purchasing, negotiation strategies with suppliers, and the adoption of basic financial technology tools, including point-of-sale systems and simple accounting applications. The results demonstrate an increased understanding among vendors regarding cost efficiency, inventory planning, and the importance of disciplined financial recording. Vendors also reported improvements in cash flow stability, reduced operational waste, and better allocation of resources for both short-term and long-term needs. Furthermore, the program strengthened their ability to maintain product quality and price competitiveness, ultimately enhancing business sustainability. Overall, this activity provided significant benefits by equipping vendors with practical skills and strategies to manage working capital more effectively and to improve their resilience in a highly competitive market.
Equipping the Young Generation with Modern Accounting Skills using Zahir Accounting Ismawati; Masrullah; Indriana; Nurinaya; Sitti Marhumi; Saida Said
Masterpiace Journal Society Service Insight Vol. 1 No. 2 (2025): August 2025
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/nprggw16

Abstract

The rapid advancement of digital technology and the increasing demand for industry-relevant competencies have transformed the field of accounting, shifting practices from manual processes to computerized systems. This community engagement program aims to strengthen the technological and accounting competencies of students at SMA Muhammadiyah 1 Unismuh Makassar by introducing Zahir Accounting as a modern, practical, and industry-recognized accounting software. The program responds to a significant skills gap, where many students lack exposure to accounting applications commonly used in professional settings. Through a one-day intensive workshop conducted at the Faculty of Economics and Business, Universitas Muhammadiyah Makassar, participants received training on financial management concepts, software navigation, and the preparation of complete financial statements using Zahir Accounting. The activity included theoretical lectures, hands-on tutorials, and guided simulations to ensure students gained both conceptual understanding and practical experience. Findings from the program indicate substantial improvements in students’ digital literacy, financial reporting skills, and awareness of technology-based accounting practices. Moreover, the training enhanced students’ confidence and preparedness to enter the workforce or pursue entrepreneurial endeavors, aligning with Muhammadiyah’s vision of developing competent, values-driven human resources. The program demonstrates the relevance of integrating modern accounting tools into secondary education and highlights the need for continuous training and the development of tailored learning modules to ensure long-term impact and sustainability.
Assistance in Production Cost Management for Weavers Muh. Ramli; Arianto Dangkeng; Hardianti Pertiwi; Hasrul Wijaya
Masterpiace Journal Society Service Insight Vol. 1 No. 2 (2025): August 2025
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/edt0fj52

Abstract

This community engagement program aims to enhance the financial management capabilities of weaving artisans in Kampung Tenun Rongkong, Luwu Utara, by strengthening their understanding and application of production cost management. Traditional weavers generally rely on intuitive methods when determining production expenses and pricing, which results in inaccurate cost estimates, inconsistent pricing strategies, and limited financial sustainability. To address this gap, a participatory and problem-based approach was implemented through several stages, including preliminary assessment, training workshops, hands-on mentoring, and evaluation. The program introduced key concepts related to cost classification, cost of goods manufactured (COGM), cost of goods sold (COGS), budgeting techniques, and simple financial record-keeping tailored to small-scale weaving enterprises. The results indicate significant improvements in artisans’ knowledge of production cost components, accuracy in cost calculation, and their ability to record daily expenditures using structured worksheets. Participants also demonstrated increased awareness of overhead costs and adopted more rational pricing strategies based on actual cost data. Mentoring activities further facilitated behavioral changes, particularly in tracking expenses and exploring more efficient raw material procurement options. Despite these positive outcomes, challenges related to varying literacy levels and limited digital readiness remain. The program highlights the importance of continuous assistance and the integration of broader capacity-building topics, such as digital marketing and market access, to ensure long-term sustainability for traditional weaving communities.
Enhancing Financial Reporting Capacity for Community Waste Banks: An International Collaborative Community Engagement Program in Makassar, Indonesia Lince Bulutobing; Ts. Shafinar Binti Ismail; Muhammad Khaedar Sahib; Mukminatim; Abd. Muhaemin Nabir; Muryani Arsal
Masterpiace Journal Society Service Insight Vol. 1 No. 2 (2025): August 2025
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/z9x06142

Abstract

This community engagement program aims to strengthen the financial management capacity of community-based waste banks in Makassar City, Indonesia, through a structured training and mentoring initiative. Waste banks have emerged as an innovative approach to waste management by promoting community participation in waste sorting, recycling, and circular economic practices. However, many waste bank units continue to face significant challenges in preparing accurate and accountable financial reports due to limited knowledge of basic accounting, inconsistent record-keeping, and minimal use of digital tools. This program, implemented collaboratively by Universitas Teknologi MARA (UiTM) Malaysia and several universities in South Sulawesi under the International Association of Economic and Business, focuses on improving the competencies of waste bank managers in preparing simple financial statements aligned with fundamental accounting principles. The activities include needs assessment, training on cash flow records, balance sheets, and income statements, hands-on mentoring, and the introduction of basic digital accounting tools. The program also strengthens institutional accountability and enhances stakeholder trust, contributing to better financial governance within the waste bank ecosystem. Furthermore, the initiative supports the strategic goals of Makassar City in promoting community-based waste management and aligns with the Sustainable Development Goals (SDGs), particularly Goals 11, 12, and 17. The outcomes demonstrate increased financial literacy, improved reporting accuracy, and stronger collaboration between local communities, government institutions, and international academic partners. This program is expected to serve as a replicable model for community empowerment and sustainable environmental management.
Increasing Tax Awerenes for Micro-Enterprise Entrepreneurs in Coastal Areas : An Education and Mentorship Approach Sirajuddin; Natsaha Mazna Ramli; Muhammad Khaedar Sahib; Masdar Ryketeng; Muhammad Idrus; Achdian Anggreny Bangsawan; Miftha Farild
Masterpiace Journal Society Service Insight Vol. 1 No. 2 (2025): August 2025
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/8jb9ra19

Abstract

Micro-enterprises play a crucial role in supporting local economic growth, particularly in coastal areas where communities depend heavily on informal business activities such as fisheries, seafood processing, small trading, and water-based services. Despite their economic contribution, tax awareness among micro-enterprise entrepreneurs in these regions remains remarkably low, limiting their access to formal financial services and government support programs. This community engagement program aims to enhance tax awareness and compliance through an integrated education and mentorship approach specifically designed for coastal micro-business actors in South Sulawesi. The program incorporates interactive tax literacy training, hands-on mentoring, and practical demonstrations on administrative processes such as Taxpayer Identification Number (NPWP) registration, tax reporting, and the use of digital tax platforms. Collaboration with Universiti Sains Islam Malaysia, the International Association of Economic and Business, several local universities, community organizations, traditional institutions, and Masjid Terapung Ar-Rahma Tallo ensures a culturally grounded and community-based implementation strategy. The program addresses key issues faced by micro-entrepreneurs, including limited financial literacy, negative perceptions of taxation, minimal access to digital services, and the absence of personalized guidance. Findings indicate that the combination of contextual education and continuous mentorship significantly improves participants’ understanding, confidence, and willingness to comply with tax obligations. Beyond increasing tax awareness, the initiative strengthens community networks, enhances entrepreneurial capacity, and supports the development of a more inclusive and sustainable local economic ecosystem. This model offers a scalable framework for tax empowerment in underserved coastal communities.
Green Marketing Perspective: Eco-Consciousness dan Sustainable Packaging sebagai Determinan Green Purchase Behavior dengan Mediasi Consumer Attitudes Hasnidar; Achmad Ridha
Masterpiace Journal Society Service Insight Vol. 1 No. 2 (2025): August 2025
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/afy87607

Abstract

This study analyzes the influence of Eco-Consciousness and Sustainable Packaging on Green Purchase Behavior with Consumer Attitude as a mediating variable among coffeeshop consumers in Makassar. Using a quantitative causal approach, data were collected from 150 respondents and analyzed with Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results show that Eco-Consciousness and Sustainable Packaging positively and significantly influence Consumer Attitude. Furthermore, Consumer Attitude has a strong and significant effect on Green Purchase Behavior. Both Eco-Consciousness and Sustainable Packaging also have direct positive effects on Green Purchase Behavior, indicating that consumers engage in environmentally responsible purchasing behavior not only because of their attitudes but also due to their awareness of environmental issues and perceptions of sustainable packaging. Mediation analysis confirms that Consumer Attitude significantly mediates the relationship between Eco-Consciousness and Green Purchase Behavior as well as between Sustainable Packaging and Green Purchase Behavior. These findings highlight the importance of integrating ecological values and sustainable packaging efforts into green marketing strategies, particularly in the coffeeshop industry. Overall, the study contributes to the green marketing literature by presenting an integrated model that explains how psychological factors and sustainable product attributes shape environmentally friendly purchasing behavior.
Silent Branding and Consumer Perception: A Phenomenological Study of the Formation of Implicit Brand Recognition in Fashion Brands Achmad Ridha; Hasnidar
Masterpiace Journal Society Service Insight Vol. 1 No. 2 (2025): August 2025
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/4gejgx28

Abstract

This study investigates how silent branding shapes implicit brand recognition among fashion consumers in Makassar, focusing on minimalist brands such as Uniqlo, H&M, and Executive. Employing a transcendental phenomenology approach, the research explores consumers’ lived experiences in recognizing brands without relying on logos or explicit visual markers. Twelve purposively selected participants were interviewed in-depth, and data were analyzed through phenomenological reduction, including horizonalization, meaning-unit clustering, and textural–structural synthesis. Findings reveal that implicit brand recognition emerges through the interplay of four dimensions: (1) product design as an implicit identity, including cutting, silhouette, color palette, and material texture; (2) sensory familiarity developed through repeated physical interaction and use; (3) visual exposure across retail and social media environments that reinforces internalized aesthetic schemas; and (4) consistency in aesthetic and material quality across collections, which enhances perceived trust and brand credibility. The study demonstrates that minimalist brands can cultivate strong brand identity without logos when consistent design and sensory cues are reinforced by repeated exposure. This research extends the understanding of consumer perception by highlighting how memory, multisensory experience, and aesthetic consistency contribute to implicit recognition. Practically, the findings suggest that fashion brands adopting minimalist strategies can leverage silent branding to establish meaningful consumer connections, emphasizing experiential cues over overt visual symbols.
Economic Potential and Market Prospects of MarSiBan: Local Probiotic Fermented Beverages for Functional Nutrition Anastasia D’ Ornai
Masterpiace Journal Society Service Insight Vol. 1 No. 1 (2025): February 2025
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/4emgc213

Abstract

The increasing demand for clean and affordable energy has encouraged the exploration of locally sourced biomass alternatives, particularly in regions with abundant agricultural waste. Coconut fiber, one of Indonesia’s most prevalent organic residues, presents significant potential for conversion into renewable energy products. This study develops BioCOco, an organic briquette derived from coconut fiber, as an innovative solution to support community-based renewable energy initiatives. The research aims to evaluate the production process, physical characteristics, combustion performance, and community applicability of BioCOco. A mixed-methods approach was implemented, combining experimental laboratory testing with community participation workshops. The briquettes were produced using finely processed coconut fiber and natural starch-based binders, followed by controlled drying and compression. Laboratory results demonstrate that BioCOco possesses high calorific value, low smoke emissions, and strong material durability, meeting common standards for sustainable biomass briquettes. Community trials also indicate positive acceptance, driven by the briquette’s affordability, ease of ignition, and alignment with local environmental values. Additionally, the initiative fosters circular economy practices by transforming waste into a marketable energy product. This study concludes that BioCOco is a practical, low-cost, and environmentally responsible energy alternative for rural communities and holds strong potential for wider-scale adoption. Further research is recommended to optimize production technology and assess long-term socioeconomic impacts.

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