cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Ruslaini
Contact Email
indexsasi@apji.org
Phone
-
Journal Mail Official
indexsasi@apji.org
Editorial Address
Jl. Sultan Agung No.77, Gajahmungkur, Kec. Gajahmungkur, Semarang, Provinsi Jawa Tengah
Location
Kota semarang,
Jawa tengah
INDONESIA
International Journal of Business, Marketing, Economics & Leadership
Published by Sekolah Tinggi Ekonomi Kasih Bangsa
ISSN : 30482879     EISSN : 30482887     DOI : 10.70142
Core Subject : Science,
Decision Sciences, Operations Research & Management
Focus and scope: Marketing Innovative Marketing Strategies Economic Policy Human Resource Management Leadership
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 30 Documents
 1   2   3 
Comparative Analysis of Financial Performance of Indonesian Syariah Banks and Malaysian Syariah Banks Based On the GCG (Good Corporate Governance) Approach for the Period 2020-2023 Beti Sri Bakti; Mukhzarudfa Mukhzarudfa; Muhammad Ridwan
International Journal of Business, Marketing, Economics & Leadership (IJBMEL) Vol. 2 No. 2 (2025): May: International Journal of Business, Marketing, Economics & Leadership
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbmel.v2i2.313

Abstract

Research This aiming For test and analyze difference performance Indonesian Islamic bank finance with Malaysian Islamic banks seen based on GCG (Good Corporate Governance). GCG (Good Corporate Governance) is assessed using the Board of Commissioners Independent , Ownership Institutional , Ownership Managerial , Foreign Ownership , Audit Committee , Board of Directors and Sharia Supervisory Board . Financial performance measured with Return on Assets (ROA) Ratio . Research This is study quantitative , and the sources of data obtained namely secondary data . Population study This is banking sharia in Indonesia and Malaysia. Research sample totaling 8 banks sharia , 4 Indonesian sharia banks and 4 Malaysian sharia banks with use report finance every year and have complete data with variables used during 2020-2023 . Retrieval sample research determined with purposive sampling technique . Variables dependent in study This is performance finance and variables its independence is is GCG (Good Corporate Governance). The method used is documentation and data analysis using analysis statistics descriptive . The test used is the Shapiro-Wilks normality test and the Mann-Whitney difference test using SPSS test tool . Based on the Mann-Whitney test shows that there is the difference in GCG (Good Corporate Governance) on the DPS ( Sharia Supervisory Board) indicator and the ROA (Return on Asset) indicator of Malaysian Islamic banks is greater superior compared to with Islamic banks Indonesia . Research This conclude that GCG (Good Corporate Governance) can increase performance finance and banking ROA (Return on Asset) sharia in Indonesia and Malaysia.
The Effect of Product Innovation on Purchasing Decisions for Custom T-shirts with Quality as a Moderating Variable (Study on Sarkastem Lampung Tengah) Ardiyana Pertiwi; Johannes P. Kumagaya; Irene Brainnita Oktarin
International Journal of Business, Marketing, Economics & Leadership (IJBMEL) Vol. 2 No. 2 (2025): May: International Journal of Business, Marketing, Economics & Leadership
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbmel.v2i2.314

Abstract

This study aims to prove whether product innovation affects purchasing decisions for custom t-shirts with quality as a moderating variable in Sarkastem Lampung Tengah. This study uses quantitative research methods. The sampling method used was purposive sampling with a sample size of 95 respondents. This study uses SEM-PLS (Structural Equation Modeling - Partial Least Squares) data analysis measurement tools with the SmartPLS program. The results of this study indicate that product innovation has a positive and significant effect on purchasing decisions and product quality can affect the relationship between product innovation and purchasing decisions, but in a negative direction, namely weakening the relationship between the two.
The Influence of TikTok Influencers on Purchasing Decisions through Viral Marketing as an Intervening Variable in The Ruang Keramik Studio Clara Tiara Kusuma; Theresia Dhian Kusumawati; Maria Edistianda Eka Saputri
International Journal of Business, Marketing, Economics & Leadership (IJBMEL) Vol. 2 No. 2 (2025): May: International Journal of Business, Marketing, Economics & Leadership
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbmel.v2i2.321

Abstract

The purpose of this study is to analyze the influencer of influencers on purchasing decisions through viral marketing as an intervening variabel in the Ruang Keramik Studio. This study uses quantitative method. The sampling technique used was non-probability sampling with a purposive sampling method. The sample size for this study was 100 respondents, calculated using the Lemeshow formula since the population size was unknown. Data analysis in this study utilized the SmartPLS 4.0 software with a Structural Equation Modeling – Partial Least Squares (SEM-PLS) approach. The Test results showed that TikTok influencer have a direct effect on purchasing decisions in the Ruang Keramik Studio. TikTok influencers have a direct effect on viral marketing in the Ruang Keramik Studio. Viral marketing have a direct effect on Purchase Decision in the Ruang Keramik Studio. TikTok influencer have an indirect effect on Purchase Decision, through the Viral Marketing variable as an intervening variable in the Ruang Keramik Studio (can mediate).
The Mediating Role of Brand Trust in The Influence of Celebrity Endorser Credibility on Purchase In-tention: A Study on Luxcrime Cosmetic Products in Denpasar Syifa Pramitha Dewani; Ni Wayan Ekawati
International Journal of Business, Marketing, Economics & Leadership (IJBMEL) Vol. 2 No. 3 (2025): August: International Journal of Business, Marketing, Economics & Leadership
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbmel.v2i3.334

Abstract

The rapid growth of the Indonesian beauty industry has intensified competition among local brands, including Luxcrime, which faces challenges in increasing purchase intention. This study aims to examine the mediating role of brand trust in the relationship between celebrity endorser credibility and purchase intention among potential consumers of Luxcrime in Denpasar. The research applies the Stimulus-Organism-Response (SOR) theory as the theoretical foundation. A quantitative approach was used with purposive sampling, involving 110 respondents who had never purchased Luxcrime products. Data were collected through questionnaires and analyzed using path analysis and the Sobel test for mediation. The findings show that celebrity endorser credibility has a significant positive effect on purchase intention, both directly and indirectly through brand trust. Furthermore, brand trust significantly mediates the effect of celebrity endorser credibility on purchase intention. These results suggest that credible public figures not only directly influence consumers’ buying intentions but also strengthen brand trust, which in turn increases purchase intention. This study contributes theoretically to the understanding of the SOR framework in beauty marketing and offers practical insights for cosmetic brands in leveraging credible celebrity endorsements to build consumer trust and drive purchase decisions.
The Influence of Business Media on Managerial Choices and Productivity: A Qualitative Study of Resource Allocation and Governance Frameworks Hadi, A. Sigit Pramono; Patricia, Mia Christy; Benardi, Benardi
International Journal of Business, Marketing, Economics & Leadership (IJBMEL) Vol. 1 No. 3 (2024): August : International Journal of Business, Marketing, Economics & Leadership
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbmel.v1i3.285

Abstract

This qualitative literature review examines the impact of business media on managerial decision-making, resource deployment, and governance structures. It highlights how business media shapes managerial decisions by providing access to external information, market trends, and competitor insights. The review reveals that while business media can enhance decision-making by offering timely and relevant information, it also poses risks such as bias, over-reliance on sensationalized content, and reactive decision-making. Moreover, business media influences resource allocation decisions, often driving innovation but also increasing the risk of misallocation. The study further discusses how media scrutiny affects corporate governance, promoting transparency but potentially leading to governance overreach. The findings underscore the complex role of business media in organizations, emphasizing the need for managers to balance media-driven insights with critical evaluation to ensure sustainable organizational growth.
Managerial Self-Interest, Investment Decisions, and Stock Market Valuation: A Comprehensive Analysis of Theoretical Frameworks and Empirical Findings Chaidir, Mohammad; Benardi, Benardi; Patricia, Mia Christy
International Journal of Business, Marketing, Economics & Leadership (IJBMEL) Vol. 2 No. 3 (2025): August: International Journal of Business, Marketing, Economics & Leadership
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbmel.v2i3.288

Abstract

This qualitative literature review explores the intricate relationship between managerial self-interest, corporate investment decisions, and stock market valuation. By synthesizing theoretical models and empirical evidence, the study highlights how equity-based managerial incentives and information asymmetry influence investment strategies and market perceptions. The findings emphasize the role of catering theory, illustrating how managers align investment choices with market sentiment to maximize short-term valuation, often at the expense of long-term value creation. Additionally, the review underscores the significance of financial reporting quality and governance structures in mitigating the risks of misaligned incentives. While the review provides valuable insights, it acknowledges limitations related to scope, emerging market contexts, and the evolving financial landscape. The study concludes by advocating for enhanced transparency and regulatory reforms to align managerial incentives with sustainable shareholder value.
Market Segmentation and Advertising Strategy in the Digital Age: A Qualitative Analysis of the Impact of Imperfect Targeting Masitah, Siti; Ruslaini
International Journal of Business, Marketing, Economics & Leadership (IJBMEL) Vol. 1 No. 3 (2024): August : International Journal of Business, Marketing, Economics & Leadership
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbmel.v1i3.298

Abstract

This study examines the impact of imperfect targeting on market segmentation and digital advertising strategies through a qualitative literature review. In the rapidly evolving digital era, consumer targeting accuracy has become a major challenge, especially with increasing data privacy regulations such as the GDPR. The study reveals that inaccurate targeting can reduce advertising effectiveness and intensify competition among companies to capture high-value consumers. Additionally, technological and regulatory barriers often hinder the achievement of optimal results in data-driven marketing strategies. However, technological innovations such as artificial intelligence (AI) and machine learning have the potential to improve targeting accuracy, thereby enhancing the outcomes of advertising campaigns. This research also highlights the need for balancing targeting efficiency with compliance to privacy regulations, as well as adopting more adaptive, value-based marketing approaches to foster long-term consumer relationships. These findings offer crucial insights for companies in devising advertising strategies within the dynamic and complex digital landscape.
Digital Marketing Strategy in the Era of Social Media: Analysis of Influencing Factors Superiority Competitive Startup Companies Novrizal; Rachman, Zacky
International Journal of Business, Marketing, Economics & Leadership (IJBMEL) Vol. 1 No. 3 (2024): August : International Journal of Business, Marketing, Economics & Leadership
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbmel.v1i3.317

Abstract

This qualitative literature review explores the role of digital marketing strategies in the social media era and their influence on the competitive advantage of startup companies. The study identifies key factors such as customer responsiveness, service quality, branding, and profitability as crucial elements for enhancing competitive advantage. Social media platforms enable startups to interact with customers more personally and directly, thereby increasing customer satisfaction and loyalty. Moreover, social media facilitates effective brand building and optimization of marketing strategies to increase profitability. Despite the valuable insights, the study is limited by its reliance on secondary data and focus on recent literature, which may not fully capture the rapidly evolving dynamics of social media. Future research should include empirical studies to provide deeper contextual understanding and explore emerging technologies and trends in social media marketing.
Analysis Qualitative Branding Based Entrepreneurship : Its Influence to Brand Positioning and Startup Performance in the Digital World Anggendari, Tursinah; Nurhasanah, Sri Utami
International Journal of Business, Marketing, Economics & Leadership (IJBMEL) Vol. 1 No. 3 (2024): August : International Journal of Business, Marketing, Economics & Leadership
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbmel.v1i3.319

Abstract

This qualitative literature review explores the impact of entrepreneurship-based branding on brand positioning and startup performance in the digital era. The study highlights the significance of a brand-centric approach, emphasizing continuous brand identity development through customer interaction to achieve sustainable competitive advantages. Key factors such as risk-taking, business situation analysis, organizational structure, and market orientation play crucial roles in shaping effective branding strategies. The findings suggest that strategic brand positioning, planning, and value creation enhance brand positioning and startup performance. This research provides valuable insights for practitioners in branding and entrepreneurship, offering practical guidance for improving startup performance through brand-centric strategies. However, the study is limited by its reliance on existing literature and the lack of direct empirical analysis. Future research should involve empirical studies to validate these findings in practical contexts and explore the influence of external factors on entrepreneurial branding effectiveness.
Impact HR Digitalization and Analytics Human Resources on Organizational Performance : A Review Literature Patricia, Mia Christy; Kumandang, Cahyatih
International Journal of Business, Marketing, Economics & Leadership (IJBMEL) Vol. 1 No. 3 (2024): August : International Journal of Business, Marketing, Economics & Leadership
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbmel.v1i3.322

Abstract

This qualitative literature review explores the impact of HR digitalization and human resource analytics on organizational performance. The study highlights how the adoption of human resource information systems (HRIS) enhances operational efficiency and data-driven decision-making. HR analytics significantly contributes to identifying and addressing workforce challenges, thereby improving organizational performance. However, challenges such as data quality, analytical competence, and managerial support must be addressed to maximize the benefits of HR analytics. The review underscores the importance of top management support and a data-driven organizational culture for successful HR analytics implementation. Limitations include reliance on existing literature and potential publication bias. Future research should empirically investigate the causal relationships between HR digitalization, HR analytics, and organizational performance across diverse cultural and economic contexts.

Page 2 of 3 | Total Record : 30

 1   2   3 

Filter by Year

2024 2025


Reset
Filter By Issues
All Issue Vol. 2 No. 4 (2025): November: International Journal of Business, Marketing, Economics & Leadership Vol. 2 No. 3 (2025): August: International Journal of Business, Marketing, Economics & Leadership Vol. 2 No. 2 (2025): May: International Journal of Business, Marketing, Economics & Leadership Vol. 2 No. 1 (2025): February: International Journal of Business, Marketing, Economics & Leadership Vol. 1 No. 4 (2024): November : International Journal of Business, Marketing, Economics & Leadership Vol. 1 No. 3 (2024): August : International Journal of Business, Marketing, Economics & Leadership Vol. 1 No. 2 (2024): May : International Journal of Business, Marketing, Economic & Leadership Vol. 1 No. 1 (2024): February: International Journal of Business, Marketing, Economic & Leadership