cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Ruslaini
Contact Email
indexsasi@apji.org
Phone
-
Journal Mail Official
indexsasi@apji.org
Editorial Address
Jl. Sultan Agung No.77, Gajahmungkur, Kec. Gajahmungkur, Semarang, Provinsi Jawa Tengah
Location
Kota semarang,
Jawa tengah
INDONESIA
International Journal of Business, Marketing, Economics & Leadership
Published by Sekolah Tinggi Ekonomi Kasih Bangsa
ISSN : 30482879     EISSN : 30482887     DOI : 10.70142
Core Subject : Science,
Decision Sciences, Operations Research & Management
Focus and scope: Marketing Innovative Marketing Strategies Economic Policy Human Resource Management Leadership
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 30 Documents
 1   2   3 
The Role of Institutional, Societal, and Leadership Forces in Shaping Organizational Transparency A Qualitative Literature Review Sugiharti, Tanti; Nurjaman, Roni
International Journal of Business, Marketing, Economics & Leadership (IJBMEL) Vol. 2 No. 1 (2025): February: International Journal of Business, Marketing, Economics & Leadership
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbmel.v2i1.323

Abstract

This qualitative literature review explores the role of institutional, societal, and leadership forces in shaping organizational transparency. By analyzing existing literature, the study identifies how these forces interact to form five archetypal transparency regimes: vanguard, pioneering, hollow, deceptive, and paradoxical. Institutional forces, through regulations and governance norms, provide a framework for transparency. Societal forces, driven by stakeholder pressure, motivate organizations to meet public expectations. Leadership forces contribute by fostering a culture of openness. The study highlights the complex interplay of these forces and offers insights into strategies for enhancing transparency. Despite its contributions, the study acknowledges limitations related to interpretative bias and the generalizability of findings across different contexts. Future research is recommended to empirically test these insights and explore diverse industrial and geographical settings.
The Influence of Influencer Credibility on Brand Loyalty with Brand Trust as a Mediating Variable : Study on Make Over Lipstick Product Customers in Denpasar City Rena Wilona Rahma; Gede Suparna
International Journal of Business, Marketing, Economics & Leadership (IJBMEL) Vol. 2 No. 3 (2025): August: International Journal of Business, Marketing, Economics & Leadership
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbmel.v2i3.332

Abstract

Competition in the cosmetics industry in Indonesia is getting tougher, prompting local brands to develop effective marketing communication strategies to increase consumer loyalty. Make Over, as one of the popular local lipstick brands, leverages collaboration strategies with credible beauty influencers, such as Tasya Farasya, to build positive perceptions and increase consumer engagement. This study aims to analyze the influence of influencer credibility on brand loyalty and examine the mediating role of brand trust in the relationship. This research was carried out in Denpasar City by involving 180 respondents who were consumers of Make Over lipsticks. The sampling technique used is purposive sampling, with certain criteria to ensure the relevance of respondent participation. Data collection was carried out through questionnaires that were distributed online and offline. The collected data was analyzed using path analysis techniques with the help of SPSS software version 29.0.2.0. The results of the analysis show that influencer credibility has a positive and significant influence on brand loyalty and brand trust. In addition, brand trust has been proven to have a positive and significant influence on brand loyalty. Another important finding is that brand trust partially mediates the relationship between influencer credibility and brand loyalty, suggesting that the influence of influencer credibility on loyalty is not only direct, but also through the formation of trust in the brand. Thus, this study confirms that collaboration with influencers who have high reputation, expertise, and credibility can be an effective strategy to increase consumer trust and loyalty towards cosmetic brands. Therefore, choosing the right influencers is essential in a marketing communication strategy to build long-term relationships with consumers.
Informed Intuition Model: Integrating Cognition in Formulating Strategic Problems Innovatively Fatimah, Siti; Chadir, Mohammad
International Journal of Business, Marketing, Economics & Leadership (IJBMEL) Vol. 1 No. 1 (2024): February: International Journal of Business, Marketing, Economic & Leadership
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbmel.v1i1.354

Abstract

This study aims to examine the role of informed intuition and combinatorial cognition models in innovative strategic problem formulation. In the context of strategic decision-making, the combination of analytical thinking and intuition plays an important role in overcoming uncertainty and generating innovative solutions. Based on the literature review, it was found that intuition based on experience and data can accelerate the decision-making process, especially in complex and uncertain situations. However, the integration of intuition and analysis requires a balance so that the resulting decisions are effective and appropriate. This study provides important insights into how both elements can function synergistically in improving the quality of strategic decisions
Qualitative Study of Job Restrictions and Their Impact on the Performance and Earnings of Employees with Low Bargaining Power in Firm Resource Protection Strategies Al Amin, Nuril Khusni; Santoso, Seger
International Journal of Business, Marketing, Economics & Leadership (IJBMEL) Vol. 1 No. 1 (2024): February: International Journal of Business, Marketing, Economic & Leadership
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbmel.v1i1.355

Abstract

This study aims to examine the impact of job restrictions on the performance and earnings of employees with low bargaining power, as well as the associated corporate resource protection strategies. Based on a qualitative literature review, it was found that job restrictions, such as non-competition agreements, can have negative effects on employees with low bargaining power, such as decreased job mobility, career stagnation, and lower earnings. However, some employees can experience benefits in the form of improved performance and development opportunities if provided with adequate support by the company. This study highlights the importance of companies to consider fair and transparent job restriction policies to minimize negative impacts on employees with low bargaining power
The Influence of Venture Capital on the Evolution of Payment Strategies in Mergers and Acquisitions: An In-Depth Literature Analysis Yulianti, Grace; Chaidir, Mohammad; Santoso, Seger
International Journal of Business, Marketing, Economics & Leadership (IJBMEL) Vol. 2 No. 2 (2025): May: International Journal of Business, Marketing, Economics & Leadership
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbmel.v2i2.284

Abstract

This qualitative literature review explores the role of venture capital (VC) in shaping payment methods in mergers and acquisitions (M&As). It analyzes the influence of venture capitalists' syndication, investment horizon, and exit strategies on the choice between cash and equity-based payments in M&A transactions. The review finds that VC-backed M&As are more likely to utilize equity-based payment methods, particularly when venture capitalists aim for long-term growth or syndicate deals. Furthermore, macroeconomic conditions and market uncertainty also play a pivotal role in determining payment choices. By synthesizing findings from recent studies, this review enhances the understanding of VC's impact on payment structures in M&As and provides valuable insights for both researchers and practitioners in the field of corporate finance.
Assessing Intangible Assets and the Decrease in Earnings Clarity: A Review of Literature on the Impact of Mismatching Ngadi Permana; Amelia, Yessica; Qalbia, Farah
International Journal of Business, Marketing, Economics & Leadership (IJBMEL) Vol. 2 No. 2 (2025): May: International Journal of Business, Marketing, Economics & Leadership
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbmel.v2i2.286

Abstract

This qualitative literature review examines the relationship between accounting for intangible assets, mismatching issues, and the declining informativeness of earnings. The findings reveal that traditional accounting frameworks inadequately address the growing significance of intangible assets, resulting in mismatching between revenues and expenses. Conservative accounting practices further exacerbate this issue by deferring the recognition of intangible-related expenditures, reducing the relevance of earnings as a decision-making tool. The review synthesizes insights from recent studies, highlighting the need for accounting reforms, such as the capitalization of certain intangible investments, to improve financial reporting accuracy. Furthermore, alternative metrics like adjusted earnings and advanced valuation models are discussed as potential solutions for mitigating mismatching effects. This study underscores the importance of evolving accounting standards to better reflect the economic realities of intangible asset-driven businesses.
Role of Sources Power Man in Success Digital Transformation: An Overview Qualitative to the Model and Framework Planning Iskandar, Eddy; Novrizal
International Journal of Business, Marketing, Economics & Leadership (IJBMEL) Vol. 2 No. 3 (2025): August: International Journal of Business, Marketing, Economics & Leadership
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbmel.v2i3.315

Abstract

This qualitative literature review explores the critical role of human resources (HR) in the success of digital transformation initiatives. The study highlights that digital transformation extends beyond technological adoption, requiring organizational cultural shifts and process reengineering. HR is pivotal in facilitating these changes through skill development, employee empowerment, and cross-departmental collaboration. Effective leadership and a clear strategic vision are essential to guide organizations through this transformation journey. Structured frameworks are necessary to ensure all elements harmoniously work towards achieving digital transformation goals. Despite providing valuable insights, this study is limited by its reliance on recent literature, potentially overlooking relevant older studies, and its qualitative nature, which may not be generalizable across all industries. Further research is needed to validate these findings across diverse organizational contexts.
Entrepreneurial Marketing for Enhancing Competitiveness in the Beef Cattle Industry among Smallholder Farmers I Putu Gede Didik Widiarta; Cori Qamara; Alina Azzara; Muhammad Fahrul; Rahmat Budi Ramadhani
International Journal of Business, Marketing, Economics & Leadership (IJBMEL) Vol. 2 No. 3 (2025): August: International Journal of Business, Marketing, Economics & Leadership
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbmel.v2i3.335

Abstract

The beef cattle industry plays a vital role in rural economies, especially among smallholder farmers, who face numerous challenges in accessing markets, reducing production costs, and competing with larger, industrial-scale producers. This study examines the role of entrepreneurial marketing (EM) in enhancing the competitiveness of smallholder beef cattle farmers. The study aims to identify the entrepreneurial marketing strategies employed by smallholders to overcome barriers to market access and enhance their profitability and sustainability. Using a systematic literature review (SLR) methodology, this paper synthesises findings from various studies published between 2019 and 2024 to explore how smallholder farmers implement innovative strategies, such as digital marketing, product differentiation, and the development of value propositions, to gain a competitive edge. The results show that digital marketing plays a crucial role in expanding market reach, while product differentiation, particularly through sustainable practices and ethical production, enables smallholders to command premium prices. Cooperative marketing networks provide an effective means for overcoming logistical barriers and accessing larger markets. The study concludes that policy support is essential in fostering an environment conducive to the adoption of entrepreneurial marketing practices, particularly through digital literacy programs and subsidies for sustainable farming practices. The findings offer actionable insights for policymakers, industry stakeholders, and smallholder farmers to promote the sustainability and growth of the smallholder beef cattle sector.
The Role of Brand Trust in Mediating the Influence of Product Quality on Repurchase Intention at Imadji coffee in Denpasar City I Putu Kalvin Lingga Pratama; I Gde Ketut Warmika
International Journal of Business, Marketing, Economics & Leadership (IJBMEL) Vol. 2 No. 4 (2025): November: International Journal of Business, Marketing, Economics & Leadership
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbmel.v2i4.379

Abstract

The promising growth of the coffee industry presents new challenges in retaining consumers in the long term amid an increasingly crowded and dynamic market. This situation is also experienced by one of the coffee shops in Bali, particularly in Denpasar City, namely Imadji coffee. This study aims to explain the role of brand trust in mediating the influence of product quality on repurchase intention at Imadji coffee. The research was conducted in Denpasar City by distributing online questionnaires to 120 respondents. The sampling technique used was non-probability sampling with a purposive sampling method. The results of the study show that all hypotheses are accepted. Product quality has a positive and significant effect on repurchase intention. Product quality has a positive and significant effect on brand trust. Brand trust has a positive and significant effect on repurchase intention. Brand trust is able to partially mediate the effect of product quality on repurchase intention. The implications of this study support consumer behavior theory and the S-O-R model, while emphasizing the importance of maintaining product quality to build brand trust, thereby increasing repurchase intention at Imadji coffee in Denpasar City.
Strategic Communication and Investor Persuasion in Syndicated Capital Raising: A Qualitative Literature Review Ria Wulandari; Ngadi Permana
International Journal of Business, Marketing, Economics & Leadership (IJBMEL) Vol. 2 No. 4 (2025): November: International Journal of Business, Marketing, Economics & Leadership
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbmel.v2i4.386

Abstract

This qualitative literature review examines the role of strategic communication and persuasive signaling in syndicated capital raising. Drawing from interdisciplinary sources in finance, economics, and organizational behavior, the review synthesizes how lead investors utilize narrative framing, information asymmetry reduction, and trust-based messaging to influence co-investor commitment. The findings reveal that persuasion in syndication is not only a matter of financial signaling but also a communicative process that shapes collective investment decisions. Furthermore, the review highlights the critical role of communication strategies in aligning investor interests, mitigating uncertainty, and facilitating decision-making under bounded rationality. Implications for investor coordination, capital structuring, and future research directions are discussed

Page 3 of 3 | Total Record : 30

 1   2   3 

Filter by Year

2024 2025


Reset
Filter By Issues
All Issue Vol. 2 No. 4 (2025): November: International Journal of Business, Marketing, Economics & Leadership Vol. 2 No. 3 (2025): August: International Journal of Business, Marketing, Economics & Leadership Vol. 2 No. 2 (2025): May: International Journal of Business, Marketing, Economics & Leadership Vol. 2 No. 1 (2025): February: International Journal of Business, Marketing, Economics & Leadership Vol. 1 No. 4 (2024): November : International Journal of Business, Marketing, Economics & Leadership Vol. 1 No. 3 (2024): August : International Journal of Business, Marketing, Economics & Leadership Vol. 1 No. 2 (2024): May : International Journal of Business, Marketing, Economic & Leadership Vol. 1 No. 1 (2024): February: International Journal of Business, Marketing, Economic & Leadership