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INDONESIA
Indonesia Economic Journal
Published by Indo Publishing
ISSN : 30904609     EISSN : 30904552     DOI : https://doi.org/10.63822/iej
Core Subject : Economy,
Economics, Econometrics & Finance
Accepts research articles, both empirical studies and literature studies that focus on the fields of Economics, Accounting and Management
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 258 Documents
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Faktor-Faktor yang Memengaruhi Continuance Intention Penggunaan QRIS BRI Merchant oleh Pelaku UMKM di Jakarta Ardiyansyah, Daril Fajar; Noviarini, Diena; Asa, Ringga Sentagi
Indonesia Economic Journal Vol. 2 No. 1 (2026): JANUARI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/82yav816

Abstract

This study aims to analyze the effects of perceived ease of use, perceived usefulness, and trust on the continuance intention to use QRIS BRI Merchant among Micro, Small, and Medium Enterprises (MSMEs) in DKI Jakarta, partially. This research employs a quantitative approach using a survey method and Structural Equation Modeling with a Partial Least Squares (SEM-PLS) technique. The sample consists of 160 MSME owners who use QRIS BRI Merchant in DKI Jakarta, selected through purposive sampling. The data were analyzed using SmartPLS software. The results indicate that: (1) perceived ease of use has a positive and significant effect on the continuance intention to use QRIS BRI Merchant; (2) perceived usefulness has a positive and significant effect on the continuance intention to use QRIS BRI Merchant; and (3) trust has a positive and significant effect on the continuance intention to use QRIS BRI Merchant. These findings highlight the importance of system usability, perceived benefits, and user trust in encouraging the sustained use of digital payment systems. This study is expected to provide practical insights for banking institutions to enhance the quality and reliability of QRIS services in order to support the long-term adoption of digital payment systems among MSMEs.
Strategi Meningkatkan Engagement Konten di Media Sosial pada SOLO SCREEN Siwani, Restu Handoyo; Syihabuddin, Muhammad
Indonesia Economic Journal Vol. 2 No. 1 (2026): JANUARI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/18n48y73

Abstract

Penelitian ini bertujuan untuk menganalisis strategi konten TikTok SOLO SCREEN dalam meningkatkan engagement media sosial. Strategi konten yang diteliti meliputi kreativitas dan visual, interaktivitas, serta konsistensi unggahan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Data dikumpulkan melalui penyebaran kuesioner kepada 25 responden yang merupakan audiens akun TikTok SOLO SCREEN. Teknik analisis data yang digunakan meliputi analisis statistik deskriptif, uji validitas, uji reliabilitas, serta uji hipotesis menggunakan analisis regresi linier berganda dengan bantuan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa variabel kreativitas dan visual serta konsistensi unggahan berpengaruh positif dan signifikan terhadap engagement media sosial. Sementara itu, variabel interaktivitas tidak berpengaruh signifikan terhadap engagement media sosial. Temuan ini menunjukkan bahwa strategi konten yang menekankan kreativitas, daya tarik visual, dan konsistensi dalam penyajian konten mampu meningkatkan engagement audiens pada akun TikTok SOLO SCREEN. Penelitian ini diharapkan dapat menjadi bahan pertimbangan bagi pelaku usaha dalam merancang strategi konten media sosial yang efektif.
Analisis Efisiensi Proses Produksi pada Usaha Percetakan Solo Screen di Kota Surakarta Adhiansah, Bekti; Syihabuddin, Muhammad
Indonesia Economic Journal Vol. 2 No. 1 (2026): JANUARI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/9nvg3p32

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh tenaga kerja, kualitas proses produksi, dan ketepatan waktu produksi terhadap efisiensi proses produksi pada usaha percetakan di Kota Surakarta. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada 15 responden yang terlibat dalam proses produksi. Teknik analisis data menggunakan analisis regresi linier berganda dengan bantuan software SPSS. Hasil penelitian menunjukkan bahwa tenaga kerja, kualitas proses produksi, dan ketepatan waktu produksi memiliki pengaruh positif terhadap efisiensi proses produksi. Namun, secara parsial maupun simultan ketiga variabel tersebut belum menunjukkan pengaruh yang signifikan secara statistik. Variabel ketepatan waktu produksi memiliki kontribusi pengaruh paling besar dibandingkan variabel lainnya. Nilai koefisien determinasi menunjukkan bahwa variabel independen mampu menjelaskan sebagian variasi efisiensi proses produksi, sedangkan sisanya dipengaruhi oleh faktor lain di luar model penelitian. Penelitian ini memberikan implikasi bahwa peningkatan efisiensi proses produksi dapat dilakukan melalui optimalisasi manajemen waktu produksi, peningkatan kualitas proses produksi, serta pengembangan kompetensi tenaga kerja.
Pengaruh Gross Profit Margin (GPM) Dan Debt To Equity Ratio (DER) Terhadap Return On Assets (ROA)  Pada Perusahaan Industri Batubara Yang Terdaftar Di BEI Periode 2020-2024 Ramadhan, Fadlillah; Pratiwi, Meilanie Tri; Fadzillah, Kylla Almira Rahma; Nurhandayani, Dini; Alfiana, Alfiana
Indonesia Economic Journal Vol. 2 No. 1 (2026): JANUARI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/rcmbhw33

Abstract

This study aims to examine the effect of Gross Profit Margin (GPM) and Debt to Equity Ratio (DER) on Return on Assets (ROA) of coal industry companies listed on the Indonesia Stock Exchange during the 2020–2024 period. This study applies a quantitative approach with a descriptive research design. The data used are secondary data obtained from annual financial statements and analyzed using panel data regression. Based on the model selection results using the Chow test and Hausman test, the Random Effect Model was selected as the best estimation model. The results show that partially GPM has a positive and significant effect on ROA, while DER has a negative and significant effect on ROA. Simultaneously, GPM and DER have a significant effect on ROA. The R-squared value of 0.653058 indicates that GPM and DER explain 65.31% of the variation in ROA, while the remaining variation is explained by other variables outside the model. This study is expected to provide empirical evidence in analyzing profitability performance in coal industry companies.
Pengaruh Current Ratio (CR) Dan Return On Assets (ROA) Terhadap Price Book Value (PBV) Pada Perusahaan Industri Makanan & Minuman Yang Terdaftar Di Bursa Efek Indonesia Periode 2020-2024 Dandy, Dava Indira; Padil, Wildan Fathil; Alfiana, Alfiana
Indonesia Economic Journal Vol. 2 No. 1 (2026): JANUARI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/6bh0j872

Abstract

This study aims to analyze the effect of Current Ratio (CR) and Return on Assets (ROA) on Price to Book Value (PBV) in food and beverage sub-sector companies listed on the Indonesia Stock Exchange (IDX) for the 2020–2024 period. The research method used is a quantitative approach with an associative research type. The data used are secondary data in the form of annual financial reports of companies obtained from the official IDX website and each company. The analysis technique used is panel data regression with a Random Effect Model (REM) estimated using the Generalized Least Square (GLS) method. The results show that partially Current Ratio (CR) has a negative and significant effect on Price to Book Value (PBV), while Return on Assets (ROA) has a positive and significant effect on PBV. Simultaneously, CR and ROA have a significant effect on PBV. The coefficient of determination value of 97.3% indicates that most of the variation in PBV can be explained by CR and ROA, while the remainder is influenced by other variables outside the research model. The results of this study indicate that profitability has a more dominant role than liquidity in determining company value.
Pengaruh Net Profit Margin (NPM) Dan Total Asset Turnover (TATO) Terhadap Return On Asset (ROA) Pada Perusahaan Sub Sektor Farmasi Yang Terdaftar Di Bursa Efek Indonesia Periode 2020-2024 Padil, Wildan Fathil; Dandy, Dava Indira; Alfiana, Alfiana
Indonesia Economic Journal Vol. 2 No. 1 (2026): JANUARI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/an765d25

Abstract

This study aims to analyze the effect of Net Profit Margin (NPM) and Total Asset Turnover (TATO) on Return on Assets (ROA) in pharmaceutical companies listed on the Indonesia Stock Exchange for the 2020–2024 period. This study uses quantitative methods with secondary data in the form of annual financial reports. The research sample consisted of six companies with a total of 30 observations, analyzed using panel data regression. Based on the results of the model selection test, the best model used was the Random Effects Model (REM). The results show that partially, NPM has a positive and significant effect on ROA, while TATO has no significant effect on ROA. However, simultaneously, NPM and TATO significantly influence ROA. The Adjusted R-squared value of 0.770689 indicates that the independent variables explain 77.07% of the variation in ROA. This study implies that increasing profitability in pharmaceutical companies is more influenced by the ability to generate net income than by asset turnover efficiency.
Faktor-Faktor yang Memengaruhi Behavioral Intention Penggunaan Chatbot Shopee pada Gen Z di DKI Jakarta Maulana, Hipnu; Rizan, Mohamad; Parlyna, Ryna
Indonesia Economic Journal Vol. 2 No. 1 (2026): JANUARI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/kfsf7e88

Abstract

This study aims to analyze the factors that influence Generation Z's behavioral intention in using Shopee chatbots as artificial intelligence-based customer service on e-commerce platforms. The variables tested in this study include performance expectancy, social influence, and trust in behavioral intention. This study uses a quantitative approach with a survey method. Data was collected from Generation Z respondents residing in DKI Jakarta who had used the Shopee chatbot. The sampling technique used was purposive sampling. Data was collected through an online questionnaire. The data analysis technique used was Structural Equation Modeling (SEM) with a Partial Least Squares (PLS) approach to test the relationship between variables in the research model. The results showed that performance expectancy and social influence had a positive and significant effect on trust. Furthermore, trust and social influence were found to have a positive and significant effect on behavioral intention to use the Shopee chatbot. However, performance expectancy did not show a significant direct effect on behavioral intention. Furthermore, the test results showed that trust mediates the effect of performance expectancy and social influence on behavioral intention. These findings indicate that user trust plays an important role in driving Generation Z's intention to use Shopee's chatbot. This study recommends that e-commerce companies, especially Shopee, focus more on developing chatbots that improve reliability, security, and response quality in order to build user trust and increase the intention to use chatbot services on an ongoing basis.
Pengaruh Electronic Word of Mouth, Pengalaman Pelanggan, dan Kepercayaan terhadap Minat Beli pada FamilyMart Pahlawan Revolusi Purnama, Wahid Pasha; Kasofi, Adnan; Hermawan, Sabo
Indonesia Economic Journal Vol. 2 No. 1 (2026): JANUARI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/4e5zt673

Abstract

The phenomenon of competition in the modern retail industry in Indonesia is increasing along with changes in consumer behavior and the rapid growth of digital information. Although FamilyMart has successfully expanded its outlets across various regions, a decline in the Top Brand Index indicates problems in non-physical aspects such as customer perception, shopping experience, and trust. This study aims to analyze the influence of Electronic Word of Mouth, Customer Experience, and Trust on Purchase Intention at FamilyMart Pahlawan Revolusi. The research employed a quantitative approach using a survey method through questionnaires distributed to FamilyMart Pahlawan Revolusi customers and was analyzed using Structural Equation Modeling–Partial Least Square (SEM-PLS). The results show that Electronic Word of Mouth has a positive and significant effect on Purchase Intention. Customer Experience also has a positive and significant effect on Purchase Intention, where comfortable shopping experiences, adequate facilities, and transaction convenience can increase customers’ buying interest. In addition, Trust has a positive and significant influence on Purchase Intention, indicating that customers’ confidence in product quality, service, and company consistency plays an important role in shaping purchase intention. These findings confirm that the combination of digital reviews, direct customer experience, and trust level are key determinants in increasing customer Purchase Intention in modern retail, particularly FamilyMart. Therefore, companies need to improve service quality, maintain positive online reviews, and continuously build customer trust as part of future marketing strategies.
Pengaruh Harga Paket Internet dan Kualitas Layanan Terhadap Loyalitas Pelanggan Imanda, Riezka Putri; Halimah Zahrah
Indonesia Economic Journal Vol. 2 No. 1 (2026): JANUARI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/61ymk358

Abstract

The widespread increase in internet usage has driven progress in the telecommunications sector, especially among internet service providers. Price and service quality are important factors influencing customer loyalty. This study aims to analyze the effect of price and service quality on customer loyalty at R and R Cell Terusan Buah Batu. This study uses a quantitative approach with descriptive and verification methods. The research sample was obtained using the Accidental Sampling technique. Data were collected using a questionnaire with a Likert scale of 1-5 that has been tested for validity and reliability. The data analysis technique used multiple linear regression analysis with the help of SPSS version 25. The results of the study indicate that price has no positive and insignificant effect on customer loyalty. Service quality has a positive and significant effect on customer loyalty. Price and service quality simultaneously have a significant effect on customer loyalty. Service quality has a more dominant influence than price. It can be concluded that the combination of price and service quality has a substantial impact on customer loyalty. Suggestions in this study can formulate more effective marketing strategies based on an understanding of the factors that influence customer loyalty.
Pengaruh Pemasaran Influencer dan Strategi Penetapan Harga Terhadap Proses Keputusan Pembelian Air Minum Dalam Kemasan (AMDK) Nabila, Afifa; Halimah Zahrah
Indonesia Economic Journal Vol. 2 No. 1 (2026): JANUARI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/yea8e254

Abstract

The packaged drinking water (AMDK) industry in Indonesia is facing increasingly intense competition due to rapid urbanization, high mobility among Generation Z, and the dominance of major brands such as Le Minerale. This condition encourages companies to optimize marketing strategies, particularly influencer marketing and pricing strategies, to influence young consumers’ purchase decision processes. This study aims to analyze the effect of influencer marketing and pricing strategy on t he purchase decision process of AMDK among Faculty of Economics and Business students aged 19–23 years. This research adopts a quantitative approach with a causal design and a cross-sectional survey method. Data were collected through questionnaires from 150 respondents selected using stratified random sampling and analyzed using multiple linear regression. The results indicate that influencer marketing has a positive and significant effect and serves as the dominant factor influencing the AMDK purchase decision process. Pricing strategy also has a positive and significant effect, although it plays a complementary role. Simultaneously, influencer marketing and pricing strategy significantly affect the purchase decision process, with a contribution of 47.9%. The study concludes that the synergy between influencer credibility and competitive price perception strengthens the AMDK purchase decision process among Generation Z consumers. These findings contribute theoretically to digital marketing and consumer behavior literature and provide practical implications for companies in designing effective marketing strategies targeting young consumers.

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