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Jurnal Komunikasi & Media Digital
Published by Universitas Pertamina
ISSN : 30255813     EISSN : 30253314     DOI : https://doi.org/10.70611/jkmd.v3i1
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Jurnal Komunikasi & Media Digital (JKMD) is a peer-reviewed, open-access, scholarly journal that provides a dedicated, interdisciplinary forum for research on communication and digital media. JKMD is published by the Communication Study Program, Faculty of Communication and Diplomacy, Pertamina University.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 32 Documents
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THE STRATEGY OF TRANS TV'S INSERT PROGRAM IN BUILDING A POSITIVE IMAGE Sitohang, Widya Tamara; Pratopo, Wahyudi Marhaen
Jurnal Komunikasi & Media Digital Vol. 3 No. 02 (2025): Jurnal Komunikasi & Media Digital
Publisher : Program Studi Komunikasi Universitas Pertamina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70611/jkmd.v3i02.84

Abstract

This study explains the strategy of adding the lifestyle segment to build a positive image of Trans TV’s Insert Program. Drawing on program production strategies, this study emphasizes the importance of initial research, proper implementation, and continuous evaluation in content planning and production. This research used a descriptive qualitative method by obtaining data through interviews, observations, and document study. The results of this study reveal the planning within the production team to understand audience preferences and the latest trends, which then translates into relevant and interesting content, especially in the lifestyle segment. Effective planning of the production and the diversity of content, such as make-up, fashion, and culinary, maintains the high quality and attractiveness of Trans TV’s Insert Program in building its positive image. Continuous evaluation ensures that every piece of content is always improved and adjusted to viewers' expectations. The results of this study provide important insights into television planning and production strategies, as well as practical contributions to the development of television programs in the future.
POLITICAL CAMPAIGN STRATEGY OF TRI RISMAHARINI – ZAHRUL AZHAR IN THE 2024 EAST JAVA GUBERNATORIAL ELECTION Haq, Akbar Faizul; El Qudsi, Mohammad Ichlas
Jurnal Komunikasi & Media Digital Vol. 3 No. 02 (2025): Jurnal Komunikasi & Media Digital
Publisher : Program Studi Komunikasi Universitas Pertamina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70611/jkmd.v3i02.85

Abstract

This research aims to analyze the campaign strategy of Tri Rismaharini and Zahrul Azhar in the 2024 East Java gubernatorial election that targets the teacher community in Surabaya. Using a qualitative case study approach, data were collected through in-depth interviews, document studies, and literature review. The research used cybernetics theory and the campaign model as a research framework. The findings reveal that the Risma–Zahrul campaign strategy combined traditional and digital media, strengthened emotional engagement through social activities, and created two-way communication that enhanced public participation. The study also highlights the active role of teachers as key intermediaries in spreading political messages and building public trust. Based on the findings, it recommends several efforts to strengthen local democracy, including a more intensive dialogue between candidates, the election committee, and educational communities, as well as a school-based political education program and community-driven campaign model.

Page 4 of 4 | Total Record : 32

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