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Clearesta Adinda
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INDONESIA
Journal of Hotel Management
Published by Politeknik Pariwisata Bali
ISSN : -     EISSN : 29877237     DOI : https://doi.org/10.52352
Core Subject : Social,
Social Sciences
Manajemen Operasional Hotel, Manajemen Sumber Daya Manusia di Industri Perhotelan, Manajemen Pemasaran Hotel dan Pariwisata, Manajemen Keuangan dan Akuntansi Hotel, Pengalaman dan Kepuasan Tamu, Teknologi dan Inovasi dalam Industri Hotel, Keberlanjutan dan Green Hotel, Tren dan Isu Global dalam Manajemen Hotel
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 46 Documents
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The Pengaruh Pemasaran Konten melalui Instagram @Rockbarbali terhadap Minat Beli Tamu di Rock Bar Bali Dewa Ayu Noviari Wedanti; Ni Desak Made Santi Diwyarthi; Clearesta Adinda
Journal of Hotel Management Vol. 3 No. 1 (2025): Journal of Hotel Management
Publisher : Program Studi Administrasi Perhotelan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to investigate the influence of firm generated content and electronic word of mouth on the purchase intention of guests at Rock Bar Bali. Data was collected through questionnaires distributed to followers of Rock Bar's Instagram account and analyzed using SPSS version 25. The data analysis techniques used in this study were classical assumption tests, multiple linear regression analysis, t-tests, F-tests, coefficient of determination, and effective contribution. The results of the study show that firm generated content and electronic word of mouth have a significant and positive effect on the purchase intention of guests. The contribution of these two variables to purchase intention reached 73.5%. These findings suggest that marketing strategies that focus on creating quality content and encouraging positive reviews from visitors can be an effective strategy to increase purchase intention at Rock Bar Bali.
The Work Environment Impact toward Employee Performance at PRL Hotel Ni Made Ari Kusuma Dewi; Ni Desak Made Santi Diwyarthi; Ni Luh Gde Sri Sadjuni
Journal of Hotel Management Vol. 3 No. 1 (2025): Journal of Hotel Management
Publisher : Program Studi Administrasi Perhotelan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jhm.v1i1.1541

Abstract

A comfortable work environment, characterized by a company leadership that treats employees equally and colleagues who are supportive in assisting and interacting with each other, will result in a pleasant working atmosphere, leading to improved employee performance. A positive work environment can make a significant contribution to employee performance, while a negative work environment can have a detrimental impact on employee performance. This research was conducted at Hotel PRL with the aim of examining the influence of the work environment on employee performance at Hotel PRL. The population of this study involved all employees at Hotel PRL with a total of 582 individuals at the supervisor and staff levels. The sample for this study consisted of 85 respondents. The sampling technique used in this study was probability sampling with proportionate stratified random sampling due to the heterogeneous nature of the study population. Data was collected by distributing questionnaires using a 5-point Likert scale to measure 24 statement items. The data analysis techniques employed in this study included simple linear analysis, t-tests, and determination coefficients processed using SPSS version 29 for Windows. The results of this study indicated that the work environment has a positive and significant effect of 79,8% on employee performance at Hotel PRL.
The Promotion Impact through Instagram toward Purchasing Intention at Alila Ubud Ayu Gania Pradyumna; Ni Made Suastini; Ni Desak Made Santi Diwyarthi
Journal of Hotel Management Vol. 3 No. 1 (2025): Journal of Hotel Management
Publisher : Program Studi Administrasi Perhotelan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jhm.v1i1.1542

Abstract

The lodging industry is as of now creating, which has made competition between inns, making it fundamental to supply techniques that can increment tourists' buying intrigued. This ponder points to decide the impact of advancements by means of Instagram on obtaining intrigued at Alila Ubud. The sort of think about utilized is quantitative information. Information collection was carried out by conveying surveys employing a Likert scale with 12 articulation things. The populace of this think about is domestic and outside visitors who know Alila Ubud, conjointly Alila Ubud's Instagram supporters, numbering 45,200. This consider delivered a test decided utilizing the Slovin equation with a add up to of 100 respondents. This think about appears that advancement through Instagram (X) contains a positive or noteworthy impact on Buy Intrigued (Y) at Alila Ubud. Promotion by means of Instagram has very a huge commitment in impacting buying intrigued as much as 57.7% is still within the direct category, at that point the remaining 42.3% impacts other viewpoints that have not been investigated in this ponder such as item quality, brand, cost, and so on.
Pengaruh Social Media Marketing melalui Media Instagram terhadap Brand Equity Hotel Sthala A'Tribute Portofolio Ubud. Ni Kadek Nandita Maharani Amanda; I Gusti Agung Gede Witarsana; Prastha Adyatma
Journal of Hotel Management Vol. 3 No. 1 (2025): Journal of Hotel Management
Publisher : Program Studi Administrasi Perhotelan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jhm.v1i1.1550

Abstract

The creation of a company's branding is an effort to attract the attention of potential buyers. In the current era of globalization, one of the most common marketing activities is online marketing, including through social media marketing. This research was conducted at Hotel Sthala A, Tribute Portfolio, Ubud Bali. The aim of this research is to determine the influence of Instagram social media marketing on brand equity at Hotel Sthala A, Tribute Portfolio, Ubud Bali, analyzed using the Statistical Program for Social Science (SPSS). The type of data required by the researcher is quantitative associative data. The population in this study involves active Instagram users who have followed and viewed content shared by the Hotel Sthala A, Tribute Portfolio, Ubud Bali Instagram account. The sample used in this study consists of 100 respondents who are active Instagram users who have followed and viewed content shared by the Hotel Sthala A, Tribute Portfolio, Ubud Bali Instagram account. The sampling technique used is non-probability sampling with a purposive sampling approach. The results of this study indicate that Instagram social media marketing has a positive and significant effect on brand equity at Hotel Sthala A, Tribute Portfolio, Ubud Bali.
Pengaruh harga Kamar dan Kualitas Pelayanan terhadap Keputusan Menginap di Westin Resort & Spa di Ubud Ni Wayan Cittin Atiramaniya; Ni Made Suastini; Nyoman Gede Mas Wiartha
Journal of Hotel Management Vol. 3 No. 1 (2025): Journal of Hotel Management
Publisher : Program Studi Administrasi Perhotelan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jhm.v1i1.1552

Abstract

The increasingly competitive growth of hotels in Gianyar Regency will also impact the competitiveness of its business. To enhance the decision-making process for staying at The Westin Resort & Spa Ubud, Bali, attention must be paid to several factors that influence guests' decisions to stay. Factors such as Room Price and Service Quality can increase guests' willingness to stay or make repeat purchases. This study aims to determine the influence of room price and service quality on the decision to stay at The Westin Resort & Spa Ubud, Bali. The population of this study comprises individuals who stayed at The Westin Resort & Spa Ubud, Bali, in the last month up to March, totaling 1250 people, with a sample size determined using simple random sampling technique amounting to 93 samples. Data collection method involved questionnaires analyzed using multiple linear regression analysis. The data analysis results show that room price and service quality have a positive and significant influence on the decision to stay. The regression value obtained is F-statistic of 36.852, which is greater than the critical F-value of 2.70. The strength of the relationship between Room Price (X1) and Service Quality (X2) as independent variables in this study with the percentage of Stay Decision as the dependent variable is 0.871. This indicates a very strong and positive relationship between the independent variables and the dependent variable. The magnitude of the influence of room price and service quality on the decision to stay is 75.8%. Recommendations from the researcher include enhancing room price strategies to compete with nearby hotels. Additionally, management should consider aligning prices with room quality to improve guest stay decisions. For future research, it is suggested to investigate other factors influencing stay decisions such as location, promotions, and advertising.
Pengaruh Instagram Advertising (Ads) Terhadap Minat Beli Tamu di The Westin Resort Nusa Dua, Bali Ni Wayan Vivian Maharani
Journal of Hotel Management Vol. 3 No. 1 (2025): Journal of Hotel Management
Publisher : Program Studi Administrasi Perhotelan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jhm.v1i1.1567

Abstract

Nowadays, the enhancement of social media is increasingly needed by humans in their daily lives, one of which is in terms of getting information about something unlimitedly, which makes social media widely used as a marketing medium. In this research, the author uses Instagram Advertising (Ads) as an example of a social media feature that is popularly used to market products or services. This study aims to determine how much the influence of Instagram Ads views have on guest purchase intention at The Westin Resort Nusa Dua, Bali. The population of this research are worldwide active Instagram users, then the sample is narrowed by determining a representative number of 100 people using the unknown populations method and purposive sampling technique requiring the sample are active Instagram users and has seen Instagram Advertising (Ads) of @westinbali. Respondent data was collected by distributing questionnaires and then processed with SPSS version 29. Data analysis in this study uses simple linear regression test, partial correlation coefficient t test, and determination coefficient test. The result of this research showed that Instagram Advertising (Ads) variable (X) has a positive and significant influence on Customer Purchase Intention (Y) at The Westin Resort Nusa Dua, Bali.

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