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Clearesta Adinda
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INDONESIA
Journal of Hotel Management
Published by Politeknik Pariwisata Bali
ISSN : -     EISSN : 29877237     DOI : https://doi.org/10.52352
Core Subject : Social,
Social Sciences
Manajemen Operasional Hotel, Manajemen Sumber Daya Manusia di Industri Perhotelan, Manajemen Pemasaran Hotel dan Pariwisata, Manajemen Keuangan dan Akuntansi Hotel, Pengalaman dan Kepuasan Tamu, Teknologi dan Inovasi dalam Industri Hotel, Keberlanjutan dan Green Hotel, Tren dan Isu Global dalam Manajemen Hotel
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 35 Documents
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PENGARUH BRAND IMAGE DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN WEDDING PACKAGE DI SIX SENSES ULUWATU, BALI Oola, Sarako Ritnama; Kalpikawati, Ida Ayu; Wiartha, Nyoman Gede Mas
Journal of Hotel Management Vol. 2 No. 2 (2024): Journal of Hotel Management
Publisher : Program Studi Administrasi Perhotelan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jhm.v2i2.1578

Abstract

Brand image and price are key factors that influence purchasing decisions, especially in the competitive wedding service industry. This study aims to examine the effect of brand image and price on purchasing decisions for wedding packages at Six Senses Uluwatu, Bali. A quantitative approach was used with a saturated sampling technique, involving 75 respondents who had purchased wedding packages at the venue. Data were collected through questionnaires and analyzed using Multiple Linear Regression, Coefficient of Determination, t-test, and F-test. The results show that both brand image and price have a positive and significant impact on purchasing decisions, both individually and simultaneously. The combined contribution of brand image and price to the purchasing decision is 69.3%, while the remaining 30.7% is influenced by other factors not examined in this study, such as service quality, product quality, and promotional efforts. The findings suggest that maintaining a strong brand image and offering competitive pricing are crucial strategies for attracting consumers in the luxury wedding market.
Pengaruh Kualitas Website Dan Promosi Melalui Sosial Media Instagram Terhadap Minat Beli Wisatawan Domestik Di The Westin Resort & Spa Ubud, Bali Pande Putu, Dina Maharani; Pitanatri, Putu Diah Sastri; Clearesta Adinda
Journal of Hotel Management Vol. 2 No. 1 (2024): Journal of Hotel Management
Publisher : Program Studi Administrasi Perhotelan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jhm.v2i1.1594

Abstract

Purchase interest is a stage of tourist interest in a particular product or service that arisesfrom awareness and perception. Consumer buying interest will arise when consumers getinformation that can convince consumers about the products or services offered. Purchaseinterest is influenced by website quality and promotion. Promotion requires media indisseminating information. Promotional media that is easily accessible and can be tailored tothe needs of tourists is social media. The social media used is Instagram. This type of researchis quantitative, with the population being domestic tourists who have visited the website andInstagram of The Westin Resort & Spa Ubud, Bali in 2023. The data analysis techniques usedin this study are Multiple Linear Regression, t test, f test and Coefficient of Determination.
Pengaruh Budaya Organisasi terhadap Kinerja Karyawan di X Resort Bali Tatiana, Putri Maura; Ida Ayu Kalpikawati; Sri Sulistyawati, Ni Luh Ketut
Journal of Hotel Management Vol. 2 No. 1 (2024): Journal of Hotel Management
Publisher : Program Studi Administrasi Perhotelan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jhm.v2i1.1595

Abstract

Organizational culture influences employees by shaping their beliefs, values, andexpectations, which in turn impacts the success of a company and the performance of itsstaff. This research aimed to assess how organizational culture affects employeeperformance at X Resort Bali. The study involved a total of 264 employees from X Resort Bali,with a sample of 72 selected using proportionate stratified random sampling. Data analysiswas conducted using simple linear regression, t-tests, and the coefficient of determination,with SPSS version 29 for Windows. The findings indicate that organizational culture has apositive and significant effect on employee performance, evidenced by a t-value of 13.174(greater than the critical value of 1.666) and a significance level of 0.001 (less than 0.05).Organizational culture was found to account for 71.3% of the variation in employeeperformance at X Resort Bali.
PENGARUH LOKASI DAN HARGA TERHADAP MINAT BELI DI RENAISSANCE BALI ULUWATU RESORT & SPA Permata Brata, Ni Made Emmy Pasya; I Gusti Agung Gede Witarsana; Ni Made Suastini
Journal of Hotel Management Vol. 2 No. 1 (2024): Journal of Hotel Management
Publisher : Program Studi Administrasi Perhotelan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jhm.v2i1.1596

Abstract

The purpose of the study was to ascertain how price and location affected consumers' desire to purchase. The Renaissance Bali Uluwatu Resort & Spa served as the venue for this study. One hundred visitors who were familiar with the hotel but had never been there made up the study's population. Multiple linear regression is used in the analytical process using SPSS version 26 for Windows. The study's findings show that, with tcount > ttable = 4.591 > 1.660 and a significance value < ? = 0.000 < 0.05, the Location Variable (X1) partially and influences Buying Interest. At tcount > ttable value = 6.378 > 1.660 and significance value < ? = 0.000 < 0.05, the Price variable (X2) has a somewhat positive and significant influence on Purchase Intention. Simultaneously, the location and price variables affect the Buying Interest with values ??of Fcount > Ftable = 66.172 > 3.09 and significance < = 0.000 < 0.05. It can be inferred from the study's results that Location and Price have a positive and significant impact on Buying Interest and simultaneously have an impact on Buying Intention at Renaissance Bali Uluwatu Resort & Spa.
PENGARUH BEBAN KERJA TERHADAP KINERJA KARYAWAN F&B SERVICE DEPARTMENT DI INTERCONTINENTAL BALI RESORT Thesa, Nila Lee; Ida Ayu Kalpikawati; Ni Luh Gde Sri Sadjuni
Journal of Hotel Management Vol. 2 No. 1 (2024): Journal of Hotel Management
Publisher : Program Studi Administrasi Perhotelan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jhm.v2i1.1597

Abstract

Persaingan ketat dalam industri perhotelan menuntut kualitas layanan yang tinggi, dengankinerja karyawan sebagai faktor penting yang mempengaruhinya. Tujuan dari penelitian iniadalah untuk mengetahui pengaruh beban kerja terhadap kinerja karyawan F&B servicedepartment di InterContinental Bali Resort. Jenis data dalam penelitian ini menggunakanjenis data kuantitatif dan menggunakan seluruh populasinya yaitu sebanyak 82 orangkaryawan yang aktif bekerja sebagai sampel. Teknik analisis yang digunakan adalah ujivaliditas, uji reliabilitas, uji asumsi klasik, analisis regresi sederhana, uji koefisiendeterminasi, dan uji t. Hasil penelitian ini menunjukkan bahwa variabel beban kerjaberpengaruh positif dan signifikan terhadap kinerja pegawai dengan nilai thitung > ttabelyaitu 9,721 > 1,664. Beban kerja berpengaruh positif terhadap kinerja karyawan, dengannilai beta sebesar 0,676. Pada kategori sedang, beban kerja memberikan pengaruh sebesar54,2% terhadap kinerja pegawai, sedangkan sisanya sebesar 45,8% dipengaruhi olehvariabel lain yang tidak diteliti dalam penelitian ini.

Page 4 of 4 | Total Record : 35

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