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Study of Scientific and Behavioral Management (SSBM)
Published by Universitas Islam Negeri Alauddin Makassar
ISSN : -     EISSN : 27742768     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Study of Scientific and Behavioral Management (SSBM) merupakan jurnal mahasiswa yang berada di lingkup program studi manajemen, Fakultas Ekonomi dan Bisnis Islam, UIN Alauddin Makassar. Jurnal SSBM memublikasikan karya tulis mahasiswa pada bidang manajemen dengan kualitas yang baik dengan bahasan operasional, strategi, sdm, pemasaran, keuangan, kewirausahaan, inovasi, dll. Jurnal SSBM menerima tulisan dengan kualitas yang baik sesuai dengan pedoman, dan memberikan dampak yang jelas bagi pengayaan ilmu pengetahuan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 6 Documents
 1 
Search results for , issue "Vol 4 No 3 (2023): Financial Technology Management" : 6 Documents clear
Strategi Pemasaran Funding Officer (Marketing Funding) Dalam Meningkatkan Minat Nasabah Pada PT Bank Tabungan Negara (Persero) Tbk. KCP Parepare Bin Sapa, Nasrullah
Study of Scientific and Behavioral Management Vol 4 No 3 (2023): Financial Technology Management
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v4i3.16603

Abstract

ABSTRAK Adapun tujuan dari penelitian strategi pemasaran  Funding Officer (Marketing Funding) pada PT Bank Tabungan Negara (Persero) Tbk. KCP Parepare dalam meningkatkan minat nasabah dan dampak strategi pemasaran dalam meningkatkan minat nasabah funding di PT Bank Tabungan Negara (Persero) Tbk. KCP Parepare. Jenis penelitian yang digunakan adalah penelitian lapangan dengan sifat penelitian kualitatif. Teknik pengumpulan data yang digunakan adalah observasi, wawancara, dan studi dokumen. Teknik analisis data yang digunakan adalah analisis deskriptif. Hasil penelitian yang didapatkan adalah strategi pemasaran marketing funding (funding officer) yang digunakan PT Bank Tabungan Negara (Persero) Tbk. KCP Parepare dalam meningkatkan minat nasabah menggunakan strategi Bauran Pemasaran 7P yaitu: People (Orang), Phisical Evidence (Bukti fisik), dan Process (Proses). Dampak dari Strategi Pemasaran Funding Officer  (marketing funding) dalam meningkatkan minat nasabah Bank Tabungan Negara (Persero) Tbk. KCP Parepare yaitu masyarakat mulai mengetahui bahwa BTN itu sendiri tidak hanya bank yang menyediakan produk pembiayaan perumahan tapi juga menyediakan berbagai jenis produk funding, Pertumbuhan asset  meningkat, Pegawai (marketing funding) yang memiliki kinerja baik dan sesuai target akan diberikan reward atau bonus oleh pihak bank. Kata Kunci: Strategi Pemasaran, Funding Officer (Marketing Funding), dan PT Bank Tabungan Negara (Persero) Tbk. KCP Parepare.
Implementasi Zakat Profesi Dalam Perspektif Hukum Islam Jannah, Raodahtul
Study of Scientific and Behavioral Management Vol 4 No 3 (2023): Financial Technology Management
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v4i3.19466

Abstract

ABSTRAK Penelitian ini bertujuan untuk mengetahui bagaimana implementasi zakat profesi dalam perspektif hukum islam. Penelitian ini merupakan penelitian kepustakaan (library research) yang pengkajiannya dilakukan secara eksploratif dengan cara mengumpulkan bahan pustaka yang relevan dengan topik penelitian ini. Hasil dari penelitian ini memberikan gambaran bahwa Zakat Profesi itu wajib hukumnya sama seperti hukum jenis-jenis zakat lainnya seperti zakat pertanian, emas, dan perak, serta perdagangan. Adapun terkait mengenai pelaksanaan zakat profesi itu dikiyaskan dengan zakat emas dan perak. Dalam artian bahwa pendapatan dari profesi disetarakan dengan nilai uang untuk harga 85 gram emas, dengan ketentuan hasil usaha profesi tersebut telah dikurangi dengan semua pengeluaran yang lazimnya sebagai kebutuhan nafkah hidup.   Kata Kunci: Zakat Profesi, Nisab, Hukum Islam
Evaluasi Model Queque: Multi Channel, Single Phase Antrian pada Bank Rakyat Indonesia Makassar Awaluddin, Murtiadi; Sijal, Mutakallim; Aswar, Aswar; Gani, Abdul; Tuarita, Adam
Study of Scientific and Behavioral Management Vol 4 No 3 (2023): Financial Technology Management
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v4i3.39048

Abstract

This study aims to determine the implementation of the Queue model: Multi Channel, Single Phase customer queue at Bank Rakyat Indonesia Ahmad Yani Makassar Branch Office. This research is a descriptive research with a quantitative approach. This study uses primary data sources, primary data collects data by means of a direct survey of the queues at Bank Rakyat Indonesia Ahmad Yani Makassar Branch which calculates the number of customers who transact for 5 days from January 9 to January 13 2023 starting at 08.00 -15.00 WITA. The sample of this study is a random sample which is a customer who was queuing at that time. The data processing method in this study is to analyze customers using the Multi Channel, Single Phase (M/M/s) queuing line. The results of the research data show that the busyness of bank queues occurs at 08.00-09.00 WITA, with a percentage of 72.75%, with an average number of customers of 26 people. While the longest waiting time for customers to be served occurs at 08.00-09.00 WITA around 7.365 minutes in the service system.
Pengaruh Iklan Online dan Harga terhadap Keputusan Pembelian dengan Minat Beli sebagai Variabel Intervening pada Konsumen Tokopedia di Kota Makassar Hamka, Wahyuni; Effendi, Ahmad; Jafar, Akhmad
Study of Scientific and Behavioral Management Vol 4 No 3 (2023): Financial Technology Management
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v4i3.41285

Abstract

ABSTRACT The purpose of this study is: First, to analyze the influence of online advertising on purchasing decisions. Second, to analyze the effect of price on purchasing decisions. Third, to analyze the effect of online advertising on buying interest. Fourth, to analyze the effect of price on buying interest. Fifth, to analyze the influence of buying interest on purchasing decisions. Sixth, to analyze the influence of online advertising on purchase decisions through buying interest as an intervening variable. Seventh, to analyze the effect of price on purchasing decisions through buying interest as an intervening variable. The sampling technique used was non-probability with a sample of 105 respondents. The data analysis technique in this study is using Structural Equation Modeling (SEM) using the help of smartPLS version 3.0 for windows. The results of this study show that: First, online advertising has a positive and significant effect on purchasing decisions. Second, price has a negative and insignificant effect on purchasing decisions. Third, online advertising has a positive and significant effect on buying interest. Fourth, prices have a positive and significant effect on buying interest. Fifth, buying interest has a positive and significant effect on purchasing decisions. Sixth, online advertising has a positive and significant effect on purchasing decisions through purchase interest as an intervening variable. Seventh, price has a positive and significant effect on purchasing decisions through buying interest as an intervening variable. Keywords: Online Advertising, Price, Purchase Decision, Buying Interest
Peran Fintech, Literasi Keuangan dan Inklusi Keuangan terhadap Kinerja UMKM di Kota Makassar Rusdi; Nur Ikhsan, Muhammad; Syaharuddin, Syaharuddin
Study of Scientific and Behavioral Management Vol 4 No 3 (2023): Financial Technology Management
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v4i3.41353

Abstract

The third national survey of financial literacy and inclusion (SNLIK) conducted by the financial services authority (OJK) in 2019 showed that the financial literacy index had increased by 8.33% compared to the previous SNLIK in 2016 and similarly the financial inclusion index had also increased. amounting to 8.39% from before. The rapid development of technology in the financial services sector also requires Indonesian people to be able to adapt. Thus, this research aims to determine the effect of financial literacy on financial inclusion with financial technology as an intervening variable in MSMEs in the city of Makassar. This research uses primary data and secondary data. The sampling technique in this research was using a probability sampling technique, so the number of samples in this research was 348 respondents. The data analysis technique in this research is using Structural Equation Modeling (SEM) using SmartPLS version 3.0 for Windows. The results of this research show that financial literacy has a positive effect on financial inclusion, financial literacy has a positive effect on financial technology, financial technology has a positive effect on financial inclusion, and financial literacy has a positive effect on financial inclusion through financial technology.
Pengaruh Uang Saku dan Gaya Hidup Hedonis Remaja terhadap Proses Keputusan Pembelian Makanan Cepat Saji Burger King di Kota Makssar dengan Perilaku Konsumtif sebagai Variabel Intervening Alfarid, Eko; Akil Rahman, Muhammad; Abdullah, Wahidah
Study of Scientific and Behavioral Management Vol 4 No 3 (2023): Financial Technology Management
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v4i3.41475

Abstract

This research aims to examine the influence of pocket money and the hedonistic lifestyle of adolescents on the decision process of buying fast food with consumptive behaviour as an intervening variable. In this study the variables used are pocket money and hedonistic lifestyle as independent variables, the purchase decision process as a depedent variable, consumptive behavior as an intervening variable (mediation). This research is quantitative research. The data source in this study is sourced from primary data which the data collection method uses a questionnaire method that is distributed to all teenagers in Makassar city. The number of samples used was 100 respondents. With primary data management by using path analysis using the help of Statistical Package for Social Sciencee (SPSS) Software. The results of this study show that partially it wass found that the support of pocket money variables and hedonistic lifestyle variables had a positive and significant effect on the Burger King fast food purchase decision process in Makassar City. Partially pocket money is negative and has no significance influence on consumptive behaviour and hedonistic lifestyle has a positive and significant effect on consumptive behaviour. Indirectly pocket money, and a hedonistic lifestyle affect the purcase decision process through consumptive behaviour. Keywords: Pocket Money, Hedonic Lifestyle, Purchasing Decision Process, Consumptive Behaviour.

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