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Brilliant International Journal of Management and Tourism
Published by Pusat Riset dan Inovasi Nasional
ISSN : 2810076X     EISSN : 28278380     DOI : https://doi.org/10.55606/bijmt.v4i2
Core Subject : Economy,
Economics, Econometrics & Finance
BIJMT : Brilliant International Journal Of Management And Tourism is published three times a year, in February, June and October by Lembaga Pengembangan Kinerja Dosen. This journal is SINTA 5 accredited (Decree of the Director General of Higher Education, Research and Technology Number 10/C/C3/DT.05.00/2025 dated March 21, 2025 concerning the Accreditation Rating of Scientific Journals for Period I of 2025) starting from Volume 2 Number 2 of 2022 to Volume 7 Number 1 of 2027. BIJMT aims to: Promote the latest research results on Management and/or Entrepreneurship. Only publish the results of Management research (such as Marketing Management, Financial Management, HR Management, Operations/Production Management, Business Management, etc.) and or Entrepreneurship as knowledge development. BIJMT welcomes papers with the above objectives and scope. The editor decides the paper to be published in BIJMT after being reviewed by an appointed reviewer (double blind review). Authors will be notified of reviewers comments and suggestions
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 235 Documents
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When Relationships Become Assets: A Strategic Perspective on Relationship Marketing and Customer Value Sustainability Bintang Junita; Sonny Fransisco Siboro; Vicky Windasari; Dede Mustomi; Aprilia Puspasari
Brilliant International Journal Of Management And Tourism Vol. 6 No. 2 (2026): Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v6i2.7110

Abstract

This study examines the role of relationship marketing in fostering sustainable customer value in the Indonesian fashion retail sector. The research addresses the problem of limited understanding regarding how relationship marketing practices impact long-term customer value, especially through mediating factors such as relationship quality and customer loyalty. The primary objective is to explore the direct and indirect effects of relationship marketing on customer value sustainability. A quantitative, explanatory research design was adopted, utilizing Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze data collected from 200 Indonesian fashion retail consumers. The results reveal that relationship marketing positively affects both relationship quality and customer value sustainability, while customer loyalty mediates the relationship between relationship marketing and customer value sustainability. Interestingly, relationship quality did not directly influence customer value sustainability, but its indirect effect through customer loyalty was significant. The study concludes that emotional connections fostered by relationship marketing, particularly through loyalty-building strategies, are key to sustaining customer value in fashion retail. These findings have practical implications for fashion retailers seeking to enhance long-term customer engagement in emerging markets.
The Influence of Price, Promotion, and Brand Image on the Purchase Decision of Rocket Chicken Products in Gresik City Sabrina Dewanti Mugiyono; Adiba Fuad Syamlan; Mochamad Syafii
Brilliant International Journal Of Management And Tourism Vol. 6 No. 2 (2026): Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v6i2.7157

Abstract

This study aims to examine the effects of price, promotion, and brand image on the purchase decision of Rocket Chicken products in Gresik City. Using a quantitative approach and explanatory research design, data were collected through a survey involving 250 consumers who had purchased Rocket Chicken products in the last six months. Data collection was conducted using a questionnaire that measured consumer perceptions of price, promotion, brand image, and purchase decision using a 5-point Likert scale. The data analysis results using multiple linear regression showed that price, promotion, and brand image significantly and positively influenced purchase decisions. Among the three variables, brand image had the most dominant effect, followed by price and promotion. These findings indicate that consumers not only consider the price of the product but also pay attention to the attractiveness of promotions and brand image when making purchase decisions. Based on these findings, it is suggested that Rocket Chicken strengthen its brand image through consistent product quality and service experience, offer attractive promotions, and keep prices competitive to attract more consumers. This study makes an important contribution to understanding the factors that influence purchase decisions in the local fast food industry, particularly in Gresik City, and can serve as a reference for brand managers in formulating more effective marketing strategies.
The Influence of Location, Price, and Environmental Comfort on Customer Satisfaction at Warkop Aja in Gresik Regency Mohammad Alan Wildani Thariq; Adiba Fuad Syamlan; Rachmad Ilham
Brilliant International Journal Of Management And Tourism Vol. 6 No. 2 (2026): Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v6i2.7158

Abstract

This study aims to analyze the influence of location, price, and environmental comfort on customer satisfaction at Warkop Aja, Gresik Regency. Customer satisfaction is a key factor in creating loyalty and improving customer retention, especially in the highly competitive culinary industry. A strategic location, affordable prices, and environmental comfort have been shown to significantly affect customer experiences in various business types. This study uses a quantitative explanatory approach with a survey method, where data were collected through a questionnaire distributed to 250 customers of Warkop Aja using a Likert scale of 1–5. Data analysis was performed using multiple linear regression to test the influence of each factor on customer satisfaction. The results show that location (path coefficient = 0.321), price (path coefficient = 0.289), and environmental comfort (path coefficient = 0.425) all have a significant impact on customer satisfaction, with p-values less than 0.05. This study concludes that the combination of these factors positively influences customer satisfaction at Warkop Aja, and therefore, coffee shop owners need to pay attention to these three aspects when planning their business strategies. This research also contributes to the development of customer satisfaction theory in the context of local culinary businesses, specifically in coffee shops in regional areas.
Smart Tourism Ecosystems and Digital Job Creation in the Platform Economy Era: A Qualitative Study in Emerging Tourism Destinations Nova Yudha Andriansyah Putra; Lia Mazia; Instianti Elyana
Brilliant International Journal Of Management And Tourism Vol. 6 No. 2 (2026): Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v6i2.7171

Abstract

The accelerated growth of digital technologies has transformed the tourism industry into a highly interconnected and platform driven ecosystem. This study explores how smart tourism ecosystems contribute to digital job creation within the platform economy, particularly in emerging tourism destinations. While previous research has focused on technological adoption and tourist experience, limited attention has been given to employment generation and local economic inclusion. This study adopts a method qualitative approach using in-depth interviews, observations, and document analysis involving tourism stakeholders such as local entrepreneurs, digital platform workers, and community leaders. The findings reveal that smart tourism ecosystems characterized by ICT infrastructure, data integration, and stakeholder collaboration play a crucial role in enabling new forms of employment, including gig work, digital entrepreneurship, and content-based tourism promotion. Platforms such as Traveloka and Airbnb facilitate market access, reduce entry barriers, and create flexible job opportunities. However, challenges remain in terms of digital literacy, income stability, and platform dependency. This study was contributes of the literature by integrating smart tourism and digital labor perspectives and offers practical recommendations for policymakers and also stakeholders to foster inclusive and sustainable tourism development.
Implementation of Hygiene and Sanitation in the Bar Section at Oyster Dealer Beach Haus, Batu Belig, Kerobokan Kelod, North Kuta, Badung, Bali I Made Thio Setiawan; I Gusti Nyoman Wiantara; Ni Luh Putu Sri Widhiastuty
Brilliant International Journal Of Management And Tourism Vol. 6 No. 2 (2026): Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v6i2.7222

Abstract

This study examines the implementation of hygiene and sanitation in the bar section of Oyster Dealer Beach Haus Batu Belig, Kerobokan Kelod, North Kuta, Badung, Bali. The research was motivated by the strategic role of food and beverage services in supporting tourism quality and by the contamination risks faced by bar operations in a semi-open coastal environment. A descriptive qualitative approach supported by limited quantitative data was applied. Data were collected through direct observation, semi-structured interviews with the Bar Manager and Bartender, and documentation related to operational procedures, equipment cleanliness, ingredient handling, and work area sanitation. The findings indicate that hygiene and sanitation have been implemented fairly well through standard operating procedures, personal hygiene practices, beverage hygiene, environmental cleaning, and bar equipment sanitation. However, several obstacles remain, including inconsistent employee compliance, time pressure during peak hours, high equipment usage, difficult-to-clean areas, and drainage problems. Management addresses these issues through supervision, regular training, daily briefings, clearer task distribution, general cleaning, drainage checks, and additional equipment. The study contributes practical recommendations for strengthening hygiene consistency and service quality in coastal bar operations.
The Influence of Financial Ratios on Financial Distress: An Empirical Study of Banks Listed on the Indonesia Stock Exchange
Brilliant International Journal Of Management And Tourism Vol. 5 No. 3 (2025): : Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v5i3.5799

Abstract

This study aims to analyze the effect of financial ratios on financial distress conditions in banking companies listed on the Indonesia Stock Exchange (IDX) during the 2019–2024 period. The independent variables in this study include the liquidity ratio (Current Ratio), the solvency ratio (Debt to Assets Ratio), the profitability ratio (Return on Equity), and the activity ratio (Total Assets Turnover), while the dependent variable is financial distress measured using a dummy variable. The sampling method uses a non-probability sampling approach with a purposive sampling technique, resulting in 20 banking companies that meet the research criteria. Data analysis was carried out using the logistic regression method to test the extent to which the probability of financial distress can be predicted through the financial ratios used. The results show that the Current Ratio, Debt to Assets Ratio, Return on Equity, and Total Assets Turnover do not have a significant effect on financial distress conditions in banking companies in Indonesia. This finding indicates that traditional financial ratios have not been able to effectively detect potential financial difficulties in the banking sector which has special characteristics in capital structure and asset management. This research is expected to be a reference for researchers and practitioners in developing a more comprehensive financial distress prediction model in the future.
Promotion Strategy to Increase Sales Volume at Desi Store in Nagari Pinaga Aua Kuniang, Pasaman District, West Pasaman Regency
Brilliant International Journal Of Management And Tourism Vol. 5 No. 3 (2025): : Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v5i3.5800

Abstract

This study aims to determine how to increase sales volume at Desi Store through promotional strategies. This study aims to formulate promotional strategies as an effort to increase sales volume at Desi Store which requires business actors to be honest, fair and responsible, understand the rules of trading according to sharia, conduct buying and selling based on divinity because Muslim sellers believe that all forms of transactions they make will be held accountable by Allah SWT. Desi Store is located in Nagari Pinaga, Aua Kuniang, Pasaman District, West Pasaman Regency. The type of research used is Qualitative Descriptive and field research , namely data collected directly by the author through structured interviews with the owner and employees of Desi Store. Data analysis used is SWOT analysis, namely analysis of data obtained to identify strengths, weaknesses, opportunities, and threats . The results of the study indicate that the SWOT analysis conducted indicates that Toko Desi's position is in Quadrant I (SO) with the highest score of 3.5, which means Toko Desi has excellent internal strengths and simultaneously faces various significant opportunities from the external environment. In conclusion, the SO strategy from a sharia perspective places Toko Desi in a strong position to grow aggressively while maintaining Islamic values. With consistent and innovative implementation, Toko Desi has the potential not only to increase sales volume but also to obtain blessings (barakah) in its business. The results of the overall analysis indicate that Toko Desi's promotional strategy is incomplete and still relies on traditional promotions. The IFE and EFE analyses prove that although there are many strengths and opportunities, weaknesses in the digital promotion aspect and threats from online competition need to be addressed immediately. Recommended promotional strategies include social media, digital training, event collaborations, and loyalty programs to increase sales sustainably and implement sharia marketing principles.
The Influence of Halal Certification and Standardization on Product Innovation of Food and Beverage MSMEs in the Sharia Tourism Park of Pamah Semelir, Langkat Regency, North Sumatra
Brilliant International Journal Of Management And Tourism Vol. 5 No. 3 (2025): : Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v5i3.5815

Abstract

In the face of growing global competition and changing consumer preferences, product innovation has become essential for success and growth in the food and beverage sector. Halal certification and standardization can play significant roles in driving innovation by motivating micro, small, and medium enterprises (MSMEs). Halal certification encourages MSMEs to develop products that adhere to halal standards, while standardization offers a regulatory framework that can influence creativity and flexibility in the innovation process. This research explores the impact of halal certification and standardization on product innovation within food and beverage MSMEs located in the Sharia Tourism Park of Langkat Regency. Using a quantitative approach with a positivist paradigm, the study employs purposive sampling to collect data through questionnaires. The study population consists of 89 MSMEs in the food and beverage sector operating within the Sharia Tourism Park, all meeting specific criteria. The data was processed and analyzed using SPSS software. The study's findings reveal that the hypothesis regarding halal certification (X1) was rejected, as the t-calculated value was smaller than the t-table value, indicating that other factors may influence product innovation. Conversely, the hypothesis for halal standardization (X2) was accepted, as the t-calculated value exceeded the t-table value, demonstrating a significant effect of halal standardization on product innovation. Additionally, the F-test results show that both halal certification and standardization together significantly affect product innovation in the MSMEs of Langkat Regency's Sharia Tourism Park.
The Effect of Interest Rates and Inflation on Credit Demand through Non-Performing Loans: A Study of Banks Listed on the IDX
Brilliant International Journal Of Management And Tourism Vol. 5 No. 3 (2025): : Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v5i3.5836

Abstract

This study aims to analyze and test the effect of changes in interest rates and inflation rates on credit demand, with non-performing loans (NPLs) as a mediating variable. The research objects include conventional banks listed on the Indonesia Stock Exchange for the 2019-2024 period. Through purposive sampling technique , 40 banks were obtained that met the criteria as research samples. Data analysis was conducted using the path analysis method to identify direct and indirect relationships between variables. The results of the study revealed that interest rates did not affect NPLs, nor did inflation affect NPLs. Interest rates and inflation also did not affect credit demand. Meanwhile, NPLs had a negative effect on credit demand. However, NPLs were unable to mediate the effect of interest rates and inflation on credit demand. These findings indicate that the NPL level affects credit demand in conventional banks listed on the IDX for the 2019-2024 period.
Analysis of the Implementation of Website-Based Digital Employee Attendance (HRGAIS) at PT David Roy Indonesia
Brilliant International Journal Of Management And Tourism Vol. 6 No. 1 (2026): Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v6i1.6242

Abstract

This study aims to examine the implementation of a website-based digital employee attendance system at PT David Roy Indonesia, including the obstacles encountered and efforts made to optimize its application. The study uses a qualitative descriptive method with a case study approach. Data collection techniques included interviews with five informants consisting of operational employees and Human Resources (HR) staff, observation, literature study, and documentation. The results of the study show that the implementation of a website-based digital attendance system at PT David Roy Indonesia has been carried out well and has facilitated employee attendance administration. The procedures for using the system are considered practical and easy to understand. Supporting factors for implementation include ease of access, automatic attendance recording, and support from HR. However, there are still several obstacles, such as technical disruptions at certain times, dependence on internet connection, and the process of employee adjustment to the new system. This study is expected to serve as material for the evaluation and development of digital attendance systems to be more effective and sustainable.

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