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TechTalent & Business Review
Published by Asosiasi Peneliti dan Inovasi Nusantara
ISSN : -     EISSN : 30900425     DOI : https://doi.org/10.63985/ttbr.v1i2
Core Subject : Economy, Education,
Economics, Econometrics & Finance Other
TechTalent & Business Review is an academic platform committed to the advancement of research and practices across various fields of economics, with a particular emphasis on the Nusantara region, encompassing Indonesia and surrounding areas. The journal seeks to engage with both local and global economic issues, providing a space for scholarly discourse on economic theory, policy analysis, and applied economic research. By publishing original research, case studies, and reviews, the journal aims to contribute to a deeper understanding of the economic dynamics that shape the region, while also addressing broader global trends. The primary focus of the TechTalent & Business Review is to foster critical insights into the complexities of economic development, trade, finance, and innovation within the unique socio-cultural and economic contexts of Nusantara. The journal serves as a valuable resource for academics, policymakers, and practitioners interested in the application of economic theories and practices to solve real-world challenges. Through interdisciplinary research and evidence-based analysis, the journal highlights how economic frameworks can be adapted to address the specific needs of the region, while also contributing to global economic discourse. The journal covers a wide range of management topics, including to strategic management, leadership, organizational behavior, human resource management, business innovation and entrepreneurship, marketing, operations and supply chain management, financial management, corporate governance and ethics, and the impact of digital transformation on management practices. Contributions are invited from scholars and practitioners who explore management issues with a focus on regional specificities and global relevance.
Arjuna Subject : -
Articles 23 Documents
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The Effect of Digital Work Environment on Online Driver Engagement in Indonesia Kosasih, Nico
TechTalent & Business Review Vol. 1 No. 3 (2025): TTBR-October 2025
Publisher : Asosiasi Peneliti dan Inovasi Nusantara (APIN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63985/ttbr.v1i3.33

Abstract

This study aims to analyze the effect of the digital work environment on online driver employee engagement in Indonesia. The rapid digital transformation has shifted work patterns toward application-based systems, requiring effective online communication, flexible scheduling, and stable technological support. This research employed a quantitative approach with an explanatory design. The sample consisted of 150 online drivers selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed using simple linear regression with SPSS software. The results show that the digital work environment has a positive and significant effect on online driver engagement (B = 0.452; p < 0.001; R² = 0.285). This indicates that the better the quality of the digital work environment reflected in application stability, transparency of incentive systems, effective digital communication, and flexible working hours the higher the level of engagement among online drivers. A well-managed digital work environment can enhance motivation, loyalty, and a sense of belonging toward the platform. This study reinforces the Job Demands Resources (JD-R) and Self-Determination Theory (SDT) frameworks, suggesting that digital work resources can improve engagement when supported by organizational commitment and digital well-being. The findings provide practical implications for application-based companies to strengthen their digital infrastructure and implement flexible work policies to improve both engagement and the digital well-being of their driver partners.
Analyzing The Factors Affecting Employee Performance at LKP Bina Teknologi Burhanudin, Burhanudin; Suwandi, Yudi Wahyudin
TechTalent & Business Review Vol. 1 No. 3 (2025): TTBR-October 2025
Publisher : Asosiasi Peneliti dan Inovasi Nusantara (APIN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63985/ttbr.v1i3.38

Abstract

Employee performance is an important factor in determining the success of an organization. The achievement of optimal performance is greatly influenced by the effectiveness of leadership style, the strength of the organizational culture, and the level of work discipline. In practice, there are still many organizations that face challenges in the form of ineffective leadership, a work culture that has not been well formed, and discipline that has not been consistent, resulting in a decrease in employee productivity. Based on this phenomenon, this study aims to analyze the influence of leadership style, organizational culture, and work discipline on employee performance, both partially and simultaneously. This study uses a quantitative approach with a survey method, where data is collected through the distribution of questionnaires to respondents who are employees in an organization. Data analysis was carried out using the path analysis method to determine the direct and indirect influence between variables, as well as to test the level of significance of the relationship that occurred. The results of the study show that leadership style, organizational culture, and work discipline each have a positive and significant effect on employee performance. Among the three, organizational culture is the factor that contributes the most to improving performance. Simultaneously, these three variables interact with each other and create a conducive work environment, which encourages employee motivation, responsibility, and commitment in achieving organizational goals. These findings confirm that employee performance improvement can be achieved through the application of an effective leadership style, the formation of a strong organizational culture, and the consistent application of work discipline.
Analysis of Competencies and Work Motivation as Determinants of Organizational Commitment and its Impact on Employee Performance at PT. Friends of Digital Printing Budiarti, Rose; Suwandi, Yudi Wahyudin
TechTalent & Business Review Vol. 1 No. 3 (2025): TTBR-October 2025
Publisher : Asosiasi Peneliti dan Inovasi Nusantara (APIN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63985/ttbr.v1i3.39

Abstract

This study aims to analyze the influence of competence and work motivation as determinants of organizational commitment and its impact on employee performance at PT. Friends of Digital Printing. The background of this research is based on the importance of continuous employee performance improvement through strengthening internal factors such as competence, work motivation, and organizational commitment that determine the effectiveness of human resources in the company. In the context of the competitive digital printing industry, employees' ability to adapt, work efficiently, and show loyalty to the organization is an important aspect in maintaining the company's sustainability and competitiveness. This research uses a quantitative approach with descriptive and verifiable methods. The research population is all employees of PT. Sahabat Digital Printing with a total of 67 respondents who were selected through saturated sampling techniques. Data collection was carried out through the distribution of questionnaires and field observations. Data analysis was carried out using path analysis. The results of the study show that the variables of competence and work motivation have a partial and simultaneous positive and significant influence on organizational commitment, and organizational commitment has a positive and significant influence. This research emphasizes the importance of human resource development strategies through technical and non-technical competency training, providing motivation oriented to individual needs, and strengthening organizational commitment to improve employee performance. Thus, the results of this research can be the basis for the management of PT. Sahabat Digital Printing in designing a more effective and sustainable HR development policy.
The Impact of Experiential Marketing, Destination Image, and Viral Marketing on Visitor Satisfaction in the Post-Pandemic Tourism Industry of Central Sulawesi A, Muhammad Umar; Rahman, Abd.; Yasin, Muhammad; Marjun, Marjun; Latoki, Labandingi; Kamal, Kamal
TechTalent & Business Review Vol. 1 No. 3 (2025): TTBR-October 2025
Publisher : Asosiasi Peneliti dan Inovasi Nusantara (APIN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63985/ttbr.v1i3.45

Abstract

The Covid-19 pandemic has caused a decrease in the number of visitors to tourist attractions in Central Sulawesi. The government and managers have made various innovations to increase the bargaining power of tourist destinations. In the competitive landscape of the tourism industry, these innovations are crucial for attracting visitors and maintaining a positive reputation. One of the improvements made to the facilities and maintenance equipment is to ensure that tourists feel satisfied when visiting. The manager carries out emotional experiences, destination images, and viral marketing strategies to provide a sense of satisfaction to visitors. These strategies are essential for enhancing customer engagement and loyalty, which are vital in a recovering market. This study analyses experiential marketing, destination image, and viral marketing on customer satisfaction. This research involved 100 tourist visitors in Central Sulawesi. The findings of this study indicate that simultaneously the three variables have a significant positive effect, but partially they do not. The EM and VM variables each positively affect visitor satisfaction, while the DI variable does not. This highlights the need for tourism managers to prioritize experiential and viral marketing techniques in their strategies. This research suggests to tourism managers that they continue to make efforts to improve the destination's image to increase visitor satisfaction and simultaneously increase the number of visitors and return visits of tourists. Ultimately, adopting a holistic approach that combines these elements can help strengthen the overall competitive position of Central Sulawesi's tourism industry.
The Influence of Leadership Style, Organizational Culture, and Work Environment on Turnover Intention at PT. Mandala Multifinance, Palu Branch Rahman, Abd.; A, Muhammad Umar; Yasin, Muhammad; Rezal, Muhammad; Sangkota, Megawaty; Azis, Abd.
TechTalent & Business Review Vol. 1 No. 3 (2025): TTBR-October 2025
Publisher : Asosiasi Peneliti dan Inovasi Nusantara (APIN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63985/ttbr.v1i3.47

Abstract

This study aims to examine the extent to which the influence of leadership style (LS), organizational culture (OC), and work environment (WE) on the turnover intention (TI) of employees of PT. Mandala Multifinance. The assumption is that these three variables are one of the factors causing many employees to leave the company. The company cannot ignore these causal factors because they can affect the comfort of employees, which ultimately affects their desire to leave the company. This research involved 115 employees of PT. Mandala Multifinance and tested quantitatively using SPSS version 22. This study's calculated results indicate a partial positive influence on LS and OC variables, while the WE variable does not. Simultaneous calculation results show a positive influence of the three variables on turnover intention. In the competitive landscape of the financial services industry, where employee retention is critical to maintaining service quality and client trust, understanding these factors is essential. High turnover can disrupt client relationships and increase recruitment and training costs, making it imperative for organizations to address leadership, culture, and environmental factors effectively. This study suggests that all companies, particularly in the financial sector, pay attention to these factors for the convenience of employees to reduce turnover intention.
The Influence of Transformational Leadership Style and Work Environment on the Performance of Bangka Belitung Islands Regional Police Employees Farina, Tri; Pajlia, Rini; Juhari, Juhari
TechTalent & Business Review Vol. 1 No. 4 (2026): TTBR-January 2026
Publisher : Asosiasi Peneliti dan Inovasi Nusantara (APIN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63985/ttbr.v1i4.68

Abstract

This study aims to analyze and empirically test the influence of transformational leadership style and work environment on the performance of Bangka Belitung Islands Regional Police employees. Employee performance is a strategic factor in supporting the effectiveness of police duties and improving the quality of public services. This study uses a quantitative approach with a causal associative method. The research data was obtained by distributing questionnaires to 150 employees of the Bangka Belitung Islands Regional Police, who were selected using probability sampling with the simple random sampling method. The research instruments were tested for validity and reliability, and all statement items were declared valid and reliable. The data analysis technique used was multiple linear regression analysis with the help of statistical software, preceded by classical assumption testing. The results showed that transformational leadership style had a positive and significant effect on employee performance, as evidenced by a significance value of 0.000 < 0.05.  The work environment has also been proven to have a positive and significant effect on employee performance with a significance value of 0.000 < 0.05. Furthermore, the simultaneous test results show that transformational leadership style and work environment together have a positive and significant effect on employee performance. The coefficient of determination (R²) value of 0.523 indicates that 52.3% of employee performance variation can be explained by transformational leadership style and work environment, while the rest is influenced by other variables outside the research model. These findings indicate that the application of effective transformational leadership style, accompanied by the creation of a conducive work environment, can increase employee motivation, commitment, and productivity. This study provides a theoretical contribution to the development of human resource management studies in the public sector, particularly in police institutions, and provides practical implications for the leadership of the Bangka Belitung Islands Regional Police in formulating leadership development and work environment improvement policies to improve employee performance in a sustainable manner.
The Effect of Compensation Management on Employee Retention Among Street Vendors in Pangkalpinang with Entrepreneurial Orientation as a Mediating Variable Saputra, Luthfi Darma; Rusdiana, Eva Agus; Juhari, Juhari
TechTalent & Business Review Vol. 1 No. 4 (2026): TTBR-January 2026
Publisher : Asosiasi Peneliti dan Inovasi Nusantara (APIN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63985/ttbr.v1i4.69

Abstract

This study analyzes the effect of compensation management on employee retention among street vendors in Pangkalpinang, with an entrepreneurial orientation as a mediator. The informal sector experiences high turnover due to traditional and unstructured compensation systems. This quantitative study involved 96 street vendors with PLS-SEM analysis using SmartPLS 4.0. The results show: (1) Compensation management has a significant positive effect on entrepreneurial orientation (β=0.729, p<0.001); (2) Compensation management does not have a significant direct effect on retention (β=0.035, p=0.827); (3) Entrepreneurial orientation has a significant positive effect on retention (β=0.760, p<0.001); (4) Entrepreneurial orientation fully mediates the effect of compensation on retention (94% of the effect is mediated, indirect effect=0.554, p<0.001). The findings indicate that improving retention requires a holistic approach that combines a structured compensation system with the development of an entrepreneurial culture. The study contributes to the HRM literature in the informal sector, showing that HRM practices remain relevant with different mechanisms from the formal sector.
Student Strategies in Maintaining a Balance Between Academic Work, Organizational Activities, and Personal Life (A Study of Master of Management Students at Pertiba University) Juhaini, Juhaini; Sumiati, Sumiati; Juhari, Juhari
TechTalent & Business Review Vol. 1 No. 4 (2026): TTBR-January 2026
Publisher : Asosiasi Peneliti dan Inovasi Nusantara (APIN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63985/ttbr.v1i4.74

Abstract

Master's students face high academic demands, involvement in organizational activities, and the need to maintain a balanced personal life. These conditions require effective strategies so that students can perform various roles without causing excessive stress. This study aims to analyze students' strategies in maintaining a balance between academic work, organizational activities, and personal life among Master of Management students at Pertiba University. This study uses a quantitative approach with a survey method by distributing questionnaires to 72 students as respondents. The research variables consisted of student strategies as the independent variable and life balance as the dependent variable. The research instrument was tested for validity and reliability, which showed that all statement items were valid with a calculated r value greater than the table r value (0.232) and reliable with a Cronbach's Alpha value above 0.70. Data analysis techniques included descriptive statistics and linear regression analysis to test the influence between variables.  The results of the study indicate that students' strategies fall into the good category, as reflected in their ability to manage time, set priorities, and control academic stress. Students' life balance also falls into the good category, as demonstrated by their ability to complete academic assignments, carry out organizational activities proportionally, and maintain their health and personal lives. The results of the regression analysis show that students' strategies have a significant effect on life balance. These findings indicate that the better the strategies implemented by students, the higher the level of balance between academic, organizational, and personal life demands. This study has important implications for students, study program managers, and educational institutions in designing policies and support programs that encourage the creation of sustainable student life balance. Thus, self-management strategies are a key factor in improving the quality of academic experience and well-being of master's students.
Travel Preferences of the Zelenial Generation (Case Study of Five Vocational Schools in Medan) Sumiati, Sumiati; Emrizal, Emrizal; Sitompul, Sumihar Sebastiana
TechTalent & Business Review Vol. 1 No. 4 (2026): TTBR-January 2026
Publisher : Asosiasi Peneliti dan Inovasi Nusantara (APIN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63985/ttbr.v1i4.75

Abstract

This research aims to determine the preferences of the millennial generation for traveling by conducting research on 5 Tourism Vocational Schools in the city of Medan. The number of respondents used in this research was around 400 people by distributing questionnaires using Google Form. The research method used is a mix method (qualitative and quantitative), using cross-tabulation analysis (quantitative) between the respondent's gender and travel preferences, while Milles and Hubberman (qualitative), using data collection patterns, reducing data and concluding data. with the results of the analysis of tourist destinations that are in demand, namely Lake Toba, around 46%, the preferred tourist facilities are free internet (74%), the ticket application is agoda.com (38%), tiket.com (30%), the preferred transportation is buses around 52%. %, the preferred activity is taking photos (52%), the historical tourist interest is Maimun Palace (33%), the reason for traveling is because of comfort (45%), the preferred content application is Tik Tok (42%), 38% expenditure of 125,000 – 150,000 , the most preferred culinary is regional food (54%), the type of tourism that is in demand is culinary tourism (28%), the preferred payment application is OVO (40%), the preferred accommodation is homestay (45%), and the type of maritime tourism that is preferred preferred, namely diving (45%), planning tourism products for Gen Z based on the 6 A pattern (Attraction, Accessibility, activity, amenities, ancelary, available package). The conclusion is that Gen Z's preferences based on gender have the same preferences in traveling, only a few things This is only different because the characteristics of Gen Z are the same, one of which is depending on the internet or the digital generation.
The Impact of Organizational Culture on Product Innovation in Start-up Companies Sujoko, Sujoko
TechTalent & Business Review Vol. 1 No. 4 (2026): TTBR-January 2026
Publisher : Asosiasi Peneliti dan Inovasi Nusantara (APIN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63985/ttbr.v1i4.83

Abstract

Start-up companies operate in a dynamic business environment characterized by rapid technological change, market uncertainty, and intense competition, making product innovation a key prerequisite for sustainability and competitiveness. This study aims to analyze the role of organizational culture in shaping and supporting the product innovation process in start-up companies. A qualitative approach with a descriptive-exploratory design was used to gain an in-depth understanding of the values, norms, and work practices that influence innovative behavior. Data were collected through in-depth interviews with founders, team leaders, and employees, non-participatory observation of interactions and work processes, and organizational documentation studies. Data were analyzed thematically to identify patterns of relationships between organizational culture and product innovation stages. The results show that an organizational culture formed organically through intensive interaction, openness to ideas, cross-functional collaboration, tolerance for risk, and diversity of perspectives plays a significant role in driving product innovation. This culture influences all stages of innovation, from ideation to commercialization, and strengthens organizational learning and team psychological resilience. The findings also confirm that start-up sustainability and competitiveness are supported by the integration of cultural value stability and strategic flexibility. This study positions organizational culture as a strategic infrastructure that determines the effectiveness of product innovation in start-up companies.

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