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Yudhie Suchyadi
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Gd. Rektorat Lt 3. LPPM Jl. Pakuan No. 01 Ciheuleut, Kelurahan Tegalega, Kec. Kota Bogor Tengah Kota Bogor - Jawa Barat - 16143
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JHSS (Journal of Humanities and Social Studies)
Published by Universitas Pakuan
ISSN : 2598117X     EISSN : 2598120X     DOI : https://doi.org/10.33751/jhss.v9i1
Core Subject : Economy, Humanities, Education, Social,
Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences
JHSS (Journal of Humanities and Social Studies) is a journal that publishes scientific papers in the field of humanities and social studies. This Journal, run by Lembaga Penelitian dan Pengabdian Pada Masyarakat, Universitas Pakuan, Bogor. The Journal provides opportunities for scholars to submit papers in humanities and social studies, and also management policies related to education, teaching, and learning fields which will be published online. The internet connection will add to the richness of information and scientific knowledge derived mainly from research. This journal is published three times a year, well documented in the form of books, which include a variety of humanities and social studies papers by writers of various backgrounds. In addition, we also have partners from local editor who graduated as profesor from some university who will review each article before publication. Each article or paper published in this Journal will definitely be useful to all visitors and readers. Articles submitted to this journal will be reviewed by reviewers before publication by double blind-review. e-ISSN: 2598-120X and p-ISSN : 2598-117X
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 72 Documents
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The Empathize Approach In Visual Communication Design: A Case Study Of The Poznan Company × Real Madrid Community Apparel Campaign M Akhdan Al Ghifari; Ipung Kurniawan Yunianto
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 10 No. 02. (2026): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v10i02..212

Abstract

The visual identity of football fan communities constitutes a collective symbol system that, to date, has received limited scholarly attention within the field of visual communication design (VCD), particularly from an empathize-based perspective. This study aims to describe how the empathize stage was operationalized in the VCD process of the Poznan Company × Seputar Real Madrid apparel campaign, to examine how the identity and emotions of Real Madrid fans were translated into visual elements, and to assess audience response indicators as markers of visual resonance—rather than as causal evidence of marketing success. A descriptive-qualitative case study approach was employed, drawing on digital observation of the Seputar Real Madrid community, documentation of campaign visual assets, and engagement and sales conversion data as supporting evidence. Findings reveal that the empathize approach produced three identity-driven visual pillars: the Cibeles Monument and UEFA Champions League (UCL) trophy as iconic symbols, Spanish-language typography anchored by the slogan "SOMOS LOS REYES DE EUROPA", and a black-gold-white color palette. These visual elements appear to have resonated emotionally with the audience, as reflected in a cumulative reach of 288,000 impressions and an increase in orders from 15 units (conventional method) to 152 units in Batch 1 (10.05% conversion rate) and 297 units in Batch 2 (19.33%), noting that UGC and fanpage support also contributed to the Batch 2 increase. Taken together, these findings suggest that an empathize-based VCD approach correlates with the formation of a visual system that resonates with fandom identity.
A Sundanese Educational Podcast as an Alternative Medium for Language and Culture Learning in Primary School Teacher Education Rini Sri Indriani; Yudhie Suchyadi; Fitri Anjaswuri; Dilla Eka Aprilia
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 10 No. 02. (2026): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v10i02..221

Abstract

The development of culturally responsive digital learning media is increasingly important in teacher education, particularly for preserving local languages and cultural values in higher education. Sundanese language and culture learning in Primary School Teacher Education programs still faces challenges related to students’ limited understanding of cultural materials and the continued use of conventional learning media. This study aimed to develop and examine the feasibility of a Sundanese educational podcast as an alternative medium for learning Sundanese language and culture in the Primary School Teacher Education Program. This study employed a research and development design using the ADDIE model, which consists of analysis, design, development, implementation, and evaluation stages. The participants involved 25 PGSD students, material experts, and media experts. Data were collected through needs analysis questionnaires, expert validation sheets, student response questionnaires, limited interviews, and documentation. The data were analyzed using descriptive quantitative and qualitative techniques. The results showed that students had a strong need for audio-based digital learning media, with 85% indicating the need for digital audio media and 88% expressing interest in using podcasts for learning. The material expert validation obtained an average score of 92%, while the media expert validation reached 89%, both categorized as very feasible. The limited trial also showed a highly positive student response, with an average score of 90.25%. In addition, students’ understanding increased by 16 points after using the podcast. These findings indicate that the Sundanese educational podcast is feasible, engaging, and relevant for supporting flexible and culturally grounded learning. The implication of this study is that podcast-based learning can serve as an innovative digital medium for strengthening local language learning, student engagement, independent learning, and cultural literacy among prospective primary school teachers.

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