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Yudhie Suchyadi
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Gd. Rektorat Lt 3. LPPM Jl. Pakuan No. 01 Ciheuleut, Kelurahan Tegalega, Kec. Kota Bogor Tengah Kota Bogor - Jawa Barat - 16143
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JHSS (Journal of Humanities and Social Studies)
Published by Universitas Pakuan
ISSN : 2598117X     EISSN : 2598120X     DOI : https://doi.org/10.33751/jhss.v9i1
Core Subject : Economy, Humanities, Education, Social,
Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences
JHSS (Journal of Humanities and Social Studies) is a journal that publishes scientific papers in the field of humanities and social studies. This Journal, run by Lembaga Penelitian dan Pengabdian Pada Masyarakat, Universitas Pakuan, Bogor. The Journal provides opportunities for scholars to submit papers in humanities and social studies, and also management policies related to education, teaching, and learning fields which will be published online. The internet connection will add to the richness of information and scientific knowledge derived mainly from research. This journal is published three times a year, well documented in the form of books, which include a variety of humanities and social studies papers by writers of various backgrounds. In addition, we also have partners from local editor who graduated as profesor from some university who will review each article before publication. Each article or paper published in this Journal will definitely be useful to all visitors and readers. Articles submitted to this journal will be reviewed by reviewers before publication by double blind-review. e-ISSN: 2598-120X and p-ISSN : 2598-117X
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 180 Documents
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The Influence Of Social Media Marketing On Purchase Decisions With The Role Of Brand Image Mediation In The Internet Service Industry Remains First Media Muchammad Ulil Amri; Yudi Nur Supriadi; Alfatih S Manggabarani
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 10 No. 01 (2026): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v10i1.260

Abstract

The development of digital technology has driven changes in consumer behavior in accessing internet services and making purchase decisions. In the fixed internet service industry in Indonesia, there are indications of a mismatch between brand image and consumer purchase decisions, especially in First Media. This study aims to analyze the influence of Social Media Marketing on Purchase Decisions with Brand Image as a mediating variable. This study used a quantitative approach with 125 respondents selected through purposive sampling techniques and analyzed using Structural Equation Modeling based on Partial Least Squares (PLS-SEM). The results of the study show that Social Media Marketing has a significant effect on Brand Image (T-Statistic = 8,936; P-Value = 0.000) and Purchase Decision (T-Statistic = 2.283; P-Value = 0.022). Brand Image also has a significant effect on Purchase Decisions (T-Statistic = 5.275; P-Value = 0.000). In addition, Brand Image has been shown to mediate the influence of Social Media Marketing on Purchase Decisions (T-Statistic = 4,203; P-Value = 0.000), which indicates the presence of partial mediation. These findings indicate that effective social media marketing not only directly affects purchasing decisions, but also indirectly through strengthening brand image.
The Influence of Price Perception and Electronic Word of Mouth on Fashion Product Purchase Decisions through Customer Value in Generation Z of Tiktokshop Users in Surabaya Fannyza Aliefvia Azzahra; Maharani Ikaningtyas
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 10 No. 02. (2026): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v10i02..261

Abstract

This study aims to analyze the influence of price perception and Electronic word of mouth (e-WOM) on the product purchase decision fashion on TikTok Shop with Customer Value as an intervening variable in Generation Z in Surabaya. A quantitative approach was used by collecting data through questionnaires to 157 respondents and analyzed using SEM-PLS with the help of SmartPLS 4. The results of the study show that price perception and e-WOM have a positive and significant effect on purchasing decisions and Customer Value, and Customer Value have a positive and significant effect on purchasing decisions. In addition, Customer Value proven to mediate the influence of price perception and e-WOM on purchase decisions, so that purchase decisions are not only directly determined by these two variables, but also through the value perceived by consumers.
The Effect of Financial Knowledge And Internal Locus Of Control On MSMEs Performance: The Mediating Role of Qris Adoption In Sentra IKM Gresik Muhammad Syihabuddin Ridho; Tri Kartika Pertiwi; G. Oka Warmana
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 10 No. 01 (2026): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v10i1.46

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a critical role in contributing to national economic growth. This study aims to examine the influence of financial knowledge and internal locus of control on MSMEs performance through the QRIS Adoption as a mediating variable among MSMEs in Sentra IKM, Gresik Regency. This research uses a quantitative approach, utilizing purposive sampling with a sample size of 89 respondents. Data analysis and hypothesis testing were conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results indicate that financial knowledge significantly enhances both MSMEs performance and QRIS adoption. However, internal locus of control does not directly affect MSMEs performance, though it positively influences QRIS adoption. While QRIS adoption significantly impacts MSMEs performance, it fails to mediate the relationship between financial knowledge and MSMEs performance. Conversely, QRIS adoption successfully mediates the effect of internal locus of control on MSMEs performance.
Improving Teacher Performance Through The Utilization Of Digital Technology, Work Motivation, And Learning Innovation Siti Hasanah; Herfina Herfina; Lisa Chandrasari Desianti
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 9 No. 3 (2025): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i3.117

Abstract

Teacher performance at Public Junior High Schools in Central Bogor District was indicated to be suboptimal, particularly in technology adaptation, innovative teaching methods, and intrinsic motivation. This study aimed to empirically analyze the direct and indirect relationships and influences of Digital Technology Utilization, Learning Innovation, and Work Motivation on improving Teacher Performance. This quantitative study employed the Partial Least Squares Structural Equation Modeling (PLS- SEM) method to test the constructed constellation model. The research population consisted of all Public Junior High School teachers in Central Bogor District, Bogor City. The total number of respondents in this study was 173. The results of the structural model test showed that the constructed model has a good fit. This is confirmed by the Goodness of Fit values, namely SRMR =0.029 and NFI = 0.936. Furthermore, the coefficient of determination (R2) for the Teacher Performance variable was 0.538. An R2 value above 0.500 indicates that the model is adequately explaining how much the independent variables are able to explain the dependent variable in the structural model, which is 53.8%. Teacher performance is directly and significantly influenced by the Digital Technology Utilization (X1) variable with a value of 0.447, and by work motivation (X2) with a value of 0.265. These findings provide theoretical contributions in enriching the foundation of education and technology theory, as well as practical benefits for schools and the government in formulating strategies to enhance teacher competence and professionalism in the digital era.
How Organizational Commitment Explains The Effect Of Leadership And Work Quality On Organizational Citizenship Behavior Lovienna Reisha; Fredianaika Istanti
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 10 No. 01 (2026): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v10i1.125

Abstract

Organizational Citizenship Behavior (OCB) is an important factor that supports the effectiveness and well-being of a company, especially in the hospitality industry which relies heavily on employees' extra contributions. This study aims to analyze the factors that influence Organizational Citizenship Behavior among employees of Kiyana Hotel in one chain, focusing on the influence of Transformational Leadership and Quality of Work Life as well as the mediating role of Organizational Commitment. This study uses a quantitative approach with a probability sampling method through a census sampling technique. The data collection instrument used a questionnaire with a Likert scale. The study population was all employees totaling 43 respondents. The study sample consisted of 35 employees of Kiyana Premiere Hotel Batang and 8 employees of Kiyana Resort Dieng as respondents. Data analysis was conducted using SEM-PLS to test the relationship between variables simultaneously. The results of the study show: Transformational Leadership and Quality of Work Life have a positive and significant effect on Organizational Citizenship Behavior; Transformational Leadership and Quality of Work Life have a positive and significant effect on Organizational Commitment; Organizational Commitment has a positive and significant effect on Organizational Citizenship Behavior; Organizational Commitment mediates Transformational Leadership and Quality of Work Life on Organizational Citizenship Behavior; These findings underscore the importance of inspiring leaders and a work environment that supports employees' quality of life in building high levels of commitment, ultimately encouraging extracurricular behaviors that benefit the company. This research offers practical implications for hotel management in designing leadership strategies and improving work quality to enhance overall employee contribution.
The Issue Management Process Of The Parliamentary News Bureau Of The Indonesian House Of Representatives (DPR RI) In Maintaining Reputation : The TNI Law 2025 Ratification Case Hiya Rain Nahdhah; Kumala Hayati
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 10 No. 02. (2026): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v10i02..168

Abstract

The ratification of the TNI law by the DPR RI triggered public opinion and negative sentiment in the media that had the potential to affect the reputation of the institution. This condition demands the strategic role of the Parliamentary News Bureau of the Secretariat General of the House of Representatives in managing issues. This study aims to analyze the implementation of issue management by the Bureau in maintaining the reputation of the institution by using the theory of Issue Management Howard Chase and Barry Jones. This study uses a descriptive qualitative approach with sampling techniques carried out by Purposive Sampling techniques, where data are collected through in-depth interviews with selected informants and internal document searches within the Parliamentary News Bureau of the Secretariat General of the House of Representatives. The results showed that issue management was carried out systematically through the stages of identification, analysis, determination of strategy, action programming, and evaluation. The success can be seen from the decrease in the negative tone of the news related to the TNI Act and the strengthening of the Bureau's role as a supporting system in mitigating institutional image. Despite facing institutional obstacles, the Bureau has initiated measures to strengthen internal communication and preparedness.
Development Of The Smarty-Ai Model Within The Understanding By Design Framework To Enhance Students Critical Thinking Skills Nurlinda Safitri; Indri Yani; Ratih Purnamasari; Hanifah Tri Nur Fadillah
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 10 No. 02. (2026): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v10i02..218

Abstract

This study aims to develop and examine the effectiveness of the SMARTY-AI Model within the Understanding by Design (UbD) framework integrated with Artificial Intelligence (AI) in improving elementary school students critical thinking skills. The research employed a Research and Development (R&D) method consisting of model development stages, expert validation, and effectiveness testing through a quasi-experimental design involving experimental and control groups. The findings revealed that the SMARTY-AI Model achieved a very high level of feasibility based on expert validation results, with an average score of 92.6%. Furthermore, the effectiveness test indicated a more significant improvement in learning outcomes in the experimental class compared to the control class. The N-Gain score in the experimental class was 0.61 (moderate category), while the control class obtained 0.29 (low category).These findings indicate that the integration of the Understanding by Design approach with Artificial Intelligence support in the SMARTY-AI Model is effective in enhancing elementary school students’ critical thinking skills. This model can serve as an innovative alternative for 21st century learning that emphasizes the development of higher-order thinking skills.
Scrolling into Vocabulary: The Process, Challenges, and Outcomes of Learning English Through Digital Authentic Materials Among Indonesian Senior High School Students Yanti Suryanti; R. Lungguh Halira Vonti; Ummul Badriah Atikoh
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 10 No. 02. (2026): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v10i02..220

Abstract

Vocabulary is a foundational component of second-language acquisition, yet the rich Digital Authentic Materials (DAM) that senior high school students consume daily remain pedagogically underused. This study investigated the process, challenges, and outcomes of English vocabulary learning through DAM—YouTube, podcasts, and social media—among students of SMA Negeri 3 Bogor, Indonesia. Adopting a qualitative instrumental case-study design with an embedded quantitative component, data were gathered from 28 tenth-grade students through a structured questionnaire combining Likert scales and open-ended items, and from an in-depth interview with an English teacher serving as a supporting informant. Quantitative data were analyzed descriptively (means, standard deviations, internal-consistency reliability), while qualitative data were analyzed thematically following Braun and Clarke. Findings show that YouTube and TikTok were the dominant platforms and that students engaged actively with DAM (composite M = 3.95), most often inferring meaning from multimodal context or consulting online dictionaries. Students perceived DAM as markedly different from textbooks (M = 4.14), valuing its engaging and audio visual nature. The most frequently reported challenges were rapid speech and unfamiliar slang, while affective and access barriers were comparatively minor. Reported vocabulary growth (M = 3.59) and confidence gains (M = 3.68) were moderately positive, with slang and informal conversational vocabulary acquired most. The teacher corroborated the contextual richness of authentic materials while emphasizing difficulty calibration and the need for digital infrastructure and training. The study contributes context-specific evidence for DAM-based vocabulary pedagogy and offers practical guidance for teachers, schools, and teacher-education programs in the Indonesian context.
E-Flashcard Media Development Using Application Of Assemblr Edu On The Material On The Relationship Of Pancasila Values In Daily Life Practice Mira Mirawati; Wawan Syahiril Anwar; Jaja Sudarjat; Tiara Yuniar Christin; Cindy Aulia Ramita; Nurmasari Situmeang
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 10 No. 02. (2026): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v10i02..222

Abstract

This research aims to develop E-Flashcard media using the Assemblr EDU application and test its feasibility on material on the relationship between Pancasila values in daily life practice. The research uses the Research and Development (R&D) method with the ADDIE model, but the implementation is limited to the implementation stage. The research subjects consisted of three expert validator lecturers (media, language, and materials) and one teacher of material experts and 23 students of grade VI of SD Negeri Lawanggintung 2 Bogor City. Data collection techniques were carried out through questionnaires, interviews, and documentation, while data analysis used qualitative and quantitative approaches with a Likert scale. The results of the study showed that the developed media obtained a very decent category with a validation percentage above 90%. The response of students was 87% and the teacher's response of 92.18% was in the very good category. This media also shows a high level of interest, ease of use, interactivity, and motivation to learn so that the E-Flashcard media using the Assemblr EDU application is declared suitable for use in learning on the material on the relationship between Pancasila values in daily life practice.
Development Of Image-Based Learning Media To Overcome Reading Difficulties Melysa Indriani; Faridah Faridah
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 10 No. 02. (2026): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v10i02..223

Abstract

This study aims to develop picture media in early reading learning for first-grade students of SDN 375 Pasar VI Natal, and to determine the level of feasibility and effectiveness of its use. This study uses the Research and Development (R&D) method with the ADDIE development model consisting of the stages of analysis, design, development, implementation, and evaluation. The subjects of the study were first-grade students at SDN 375 Pasar VI Natal. Data collection techniques were carried out through intervie ws, observations, expert validation questionnaires, and pretest and posttest tests. The results of the study showed that the developed picture media obtained a material validation percentage of 80%, media validation of 91.25%, and language validation of 98.57% with an overall average of 89.94% which is included in the very valid category. The results of the media implementation showed an increase in students' early reading abilities, indicated by the average pretest score of 70.62 increasing to 94.8 in the posttest. In addition, the results of the N-Gain analysis obtained an average score of 0.85 with a high category. Based on these results, it can be concluded that the developed image media is suitable and effective for use in improving the initial reading skills of first grade students at SDN 375 Pasar VI Natal. Keywords: picture media, beginning reading, ADDIE model, elementary school, reading ability.

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