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Jalan Gajah Mada No. 7, Kelurahan Kuripan, Kecamatan Purwodadi, Kabupaten Grobogan, Jawa Tengah 58112
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JMBPreneur
Published by Universitas An Nuur
ISSN : -     EISSN : 2809820X     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan merupakan jurnal ilmiah yang diterbitkan oleh Universitas An Nuur sebagai wadah publikasi karya akademik dan hasil penelitian di bidang manajemen, bisnis, serta kewirausahaan. Jurnal ini bertujuan untuk memperkuat sinergi antara dunia akademik dan praktisi dalam menjawab tantangan serta dinamika perkembangan dunia usaha yang semakin kompleks dan kompetitif. Melalui JMBPreneur, Universitas An Nuur berkomitmen untuk menjadi bagian aktif dalam pembangunan ekosistem akademik dan kewirausahaan yang inovatif dan berkelanjutan, baik di tingkat lokal, nasional, maupun global. JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan An Nuur menerbitkan makalah secara berkala dua kali setahun, pada bulan April dan Oktober. Edisi pertama terbit pada bulan April 2021. JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan An Nuur diterbitkan oleh LPPM Universitas An Nuur dan telah terdaftar di LIPI dengan e-ISSN: 2809-820X untuk online media. JMBPreneur menampilkan metode ilmiah yang inovatif dan praktis melalui gaya penulisan yang mudah dipahami dan sistematis, sehingga kontennya mudah dipahami oleh beragam pembaca. Topik yang dibahas meliputi: Manajemen Sumber Daya Manusia Manajemen Pemasaran Manajemen Keuangan E-business (business digital) Inovasi Kewirausahaan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 51 Documents
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Managing Value Co-Creation in Digitalization: The Role of Consumer’s Ethical Perception and Islamic Relationship Quality Dita Prameswari; Fariha Azzahra
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 3 No. 1 (2023): JMBPreneur
Publisher : LPPM Universitas An Nuur

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Abstract

Background: The world is currently controlled by a digital technology system which can influence people's lifestyles as consumers. Thus, business people in particular need to create a value that is useful for the progress of their business so that this research refers to increase value co-creation. Purpose: This research aims to increase a collaborative value (value co-creation) between companies and their customers so that they are able to create something new and useful for both parties by using the variable consumer's ethical perception, relationship quality in the Islamic concept. Methods: The research method used is content analysis method and literature survey to define concepts and develop measurements. Results: The results of the study have found a construct in an effort to increase value co-creation, namely the new concept of relationship quality in Islamic concept and consumer’s ethical perception. Conclusion: Islamic relationship quality is believed to make it easier for a company to maintain the quality of communication in the long term and to be able to make creative ideas as a form of collaborative innovation between companies and consumers. Therefore, in the long term it is hoped that it will increase the value of co-creation. Suggestion: For the future agenda we plan to validate the measurement of both concepts and test the proposed model with quantitative methods.
Penerapan Strategi Pemasaran Digital Melalui Media Sosial Di Surya Jaya Sedadi Sri Martono; Indah Rahayu
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 3 No. 1 (2023): JMBPreneur
Publisher : LPPM Universitas An Nuur

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Background: The increasingly rapid advances in technology have brought various changes to every aspect of life, starting from the cultural, political, social and economic fields. In recent years, the development of the internet has had an impact, especially in the business sector. Even though there are negative impacts, the presence of the internet also creates great opportunities in the business world. Likewise with Surya Jaya Sedadi, with the presence of the internet, it has become easier to manage its business, even with this technology, it has been able to increase its sales value. Purpose: The aim of this research is to identify how to implement digital marketing strategies through social media in surya jaya sedadi. Methods: The research method used is content analysis method and literature survey to define concepts and develop measurements. Results: As more and more micro and small business actors utilize various social media platforms (including Surya Jaya Sedadi), it becomes important to choose various existing social media platforms, of course the ones that best suit their needs. Conclusion: Digital marketing has become an important part in various business decisions, from product development, pricing, even to forms of interaction between people. Suggestion: For the future agenda we plan to validate the measurement of both concepts and test the proposed model with quantitative methods.
PERAN SOCIAL MEDIA ORIENTATION UNTUK MENINGKATKAN INNOVATION PERFORMANCE PADA SEKTOR EKONOMI KREATIF GROBOGAN DI ERA PASCA PANDEMI COVID-19 Indah Rahayu; Dita Prameswari
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 3 No. 1 (2023): JMBPreneur
Publisher : LPPM Universitas An Nuur

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Background : The spread of the COVID-19 pandemic has entered a transitional stage after the COVID-19 pandemic. The phenomenon of increasing active use of social media among the public during the COVID-19 pandemic can be an opportunity for creative economy sector actors. With the COVID-19 pandemic which has caused all activities to be carried out in a limited way only at home, this has changed business activities towards digitalization using social media. The use of social media by creative economy actors (ekraf) is the main focus during the COVID-19 pandemic because it is able to increase the innovation performance of creative economy sector actors with the support of altruistic knowledge donating and knowledge creation. Purpose: The purpose of this study is to examine more deeply the concept of social media orientation towards innovation performance through altruistic knowledge donating and knowledge creation among creative economy actors in the Grobogan district after the COVID-19 pandemic.. Methods: This research is a quantitative research using the sampling method is using purposive sampling technique. The population in this study were 187 creative economy actors, while the sample in this study was 135 samples. The data collection method in this study used a questionnaire. Conclusion: From the results of the study it can be concluded that social media orientation has a significant effect on altruistic knowledge donating, social media orientation has a significant effect on knowledge creation, altruistic knowledge donating has a significant effect on innovation performance and knowledge creation has a significant effect on innovation performance. Suggestion: For future agendas,this research can still be developed further for further research agendas by developing a model by adding the absortive capacity variable that can influence social media orientation and altruistic knowledge donating.
Mengkaji Peran Komite Ekonomi Kreatif dan Unsur Pemerintah Dalam Pengembangan Sektor Ekonomi Kreatif di Kabupaten Grobogan, Menghadapi Era Ekonomi Digital Winarsih; Sri Martono
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 3 No. 1 (2023): JMBPreneur
Publisher : LPPM Universitas An Nuur

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Abstract

Background: The phenomenon of shifting waves of economic orientation, starting from the agricultural economy, moving to industrialization and then the era of the information economy has an impact on competitiveness emergency and increasingly tight market competition. Many countries are starting to realize that the industrial sector is no longer the main economic resource, but rather creative human resources, which is marked by the emergence of a new economic era that prioritizes information and creativity, which is known as the creative economy. Purpose: The aim of the research to make a contribute to the Grobogan Regency Creative Economy Committee to formulate appropriate strategies as a basis for carrying out its role as a driving force through coaching and mentoring creative economy actors in Grobogan Regency, especially in increasing readiness to face the demands of global competition in the era of economic digitalization which requires actors The creative economy is technologically literate or able to follow developments in science and technology. Methods: This study employs descriptive Qualitative method. Conclusion: The employment of marketing principals is greatly significant in facing the global competition through creative economy products penetration. The strategy in product designs, targeting, product differentiation, and marketing strategy is a crucial in improving the product competitive advantage. In order to recognize the competitors’ strengths and market tastes, marketing intelligence is required. In this case, the competition in globalization era is the economic competition and the main tool required is creative economy. Due to the tight commitment from the creative economy stakeholders in Indonesia in applying the creative economy momentum, creative economy becomes the spearhead the new economic growth in increasing the nation prosperity which leads to ‘Indonesia Emas 2045’. Suggestion: The synergy of the whole stakeholders is required to overcome the barriers and treats in creative economy development. The central and local government who formulate the policy is expected to fully commit to facilitate, inspire, and motivate the creative economy development through measurable actions based on priority scale, focus, and concrete.
Peran Glass Ceiling dan Work Engagement Dalam Profesi Dosen di Era Digital (Studi Kasus Dosen Wanita di Perguruan Tinggi Kabupaten Grobogan) Fariha Azzahra; Winarsih
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 3 No. 1 (2023): JMBPreneur
Publisher : LPPM Universitas An Nuur

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Background: The glass ceiling phenomenon has become a crucial concern for female employees, especially for companies where a glass ceiling has appeared, causing lower opportunities for female employees to go to the top level, even though from a competency and skills perspective, women are not much different from men. Many previous studies have been carried out in profit companies, so this study aims to analyze the role of the glass ceiling that appears among female employees in non-profit institutions, namely universities in Grobogan Regency. The formulation of the problem is what is the role of the glass ceiling in supporting the career advancement of female lecturers at Grobogan district tertiary institutions. Purpose: In solving the problem formulation can be done with the specific objectives of this research are 1) to analyze the influence of family factors on the role of the glass ceiling, 2) To analyze individual influence factors on the role of the glass ceiling, 3) To analyze the organizational influence factors on the role of the glass ceiling, 4) To analyze the cultural influence factors on the role of the glass ceiling, 5) To analyze the effect of the role of the glass ceiling on work engagement. Methods: The population in this study were all female lecturers at Grobogan District Higher Education with a sample of 54 lecturers women to be used as research samples. Data collection tool with a questionnaire which was analyzed using SEM with program SmartPLS. Conclusion: The results showed that the family factor influence on the role of the glass ceiling, Individual factors have a positive effect significant effect on the role of the glass ceiling, Organizational factor has no effect on the role of the glass ceiling, Cultural factor a significant positive effect on the role of the glass ceiling and Glass ceiling has a significant positive effect on work engagement. Suggestion: Job promotion is also based on a review based on the qualifications, skills, competencies and work experience of employees by the selection team at the company. As for further research, it is recommended to conduct further research in sectors other than education, add several variables related to women's career advancement and conduct qualitative data collection related to the issue of the glass ceiling phenomenon.
PENGARUH KEPEMIMPINAN TRANSFORMASIONAL, LINGKUNGAN KERJA, DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN DI MITRA SWALAYAN PURWODADI Gilang Adi Patandi Putra; Indah Rahayu
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 3 No. 02 (2023): Jurnal Manajemen, Bisnis, dan Kewirausahaan
Publisher : LPPM Universitas An Nuur

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Background : The rapid development of technology and information such as the current industrial scope is pushing the business environment into a disruptive era. Efforts to improve employee performance can be done through leaders who are able to provide change and provide information, which is called transformational leadership. Apart from leadership style, improving employee performance can be done by paying attention to the work environment and employee motivation so that employee performance runs optimally and satisfies the company. With this research, it is hoped that employee performance will improve in order to achieve company goals. Purpose: To determine the influence of transformational leadership on employee performance at Mitra Swalayan Purwodadi, To determine the influence of the work environment on employee performance at Mitra Swalayan Purwodadi, To determine the effect of work motivation on employee performance at Mitra Swalayan Purwodadi Methods: This research uses quantitative. Determining the sample size used the census formula with an overall sampling technique from a population of 95 respondents. Analyzed using analytical techniques Statistical Program For Social Science (SPSS 24.0 version) for windows. Conclusion: Transformational leadership, work environment, and work motivation influence and play an important role in employee performance Suggestion: It is hoped that further research will develop the variables to be studied to provide a broader relationship in the field of management, and use new methods for academic development, for example employee commitment, employee experience and employee involvement, which can help provide insight into how employees view organization, and in particular also their attitudes towards the organization.
PENGARUH DIGITAL MARKETING, KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUASAN KONSUMEN DI AYAM KREMES PURWODADI KOTA PURWODADI Abdurrahman Hamam; Sri Martono
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 4 No. 01 (2024): Jurnal Manajemen, Bisnis, dan Kewirausahaan
Publisher : LPPM Universitas An Nuur

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Background : Currently the culinary business is a very promising business, because food is a basic need for society. Digital marketing is a system that has been embedded in the world of marketing in the digital era, in this era all forms of information can be received by the public very easily and quickly. A form of consumer assessment of the level of service that has been received by consumers, good service is certainly expected by consumers to provide a sense of satisfaction, called service quality. Apart from that, promotion is also a form of marketing communication in increasing people's purchasing power. So in assessing consumer satisfaction, it is referred to as feelings of pleasure or disappointment that arise as a result of comparing the results of products and services that are in accordance with consumer needs, what is expected by consumers to feel very satisfied. Purpose: Describe and analyze the influence of digital marketing on consumer satisfaction at Ayam Kremes Purwodadi, describe and analyze the influence of service quality on consumer satisfaction at Ayam Kremes Purwodadi, describe and analyze promotions on consumer satisfaction at Ayam Kremes Purwodadi, describe and analyze the influence of digital marketing, service quality and promotion simultaneously on consumer satisfaction at Ayam Kremes Purwodadi. Methods: This research uses a quantitative approach. Determining the sample size used Cooper and Emory theory and obtained a sample of 100 respondents. Analyzed using IBM SPSS Statistics Version 25 Forwindows statistical analysis techniques. Conclusion: digital marketing, service quality and promotion play a role in increasing consumer satisfaction. Suggestion: Further research can be carried out by increasing the number of respondents so that they can represent consumers at Ayam Kremes Purwodadi in terms of testing the influence of consumer satisfaction. Apart from the variables examined in this research, there are still many other variables that can influence consumer satisfaction when making a purchase.
PENGARUH STRATEGI PROMOSI DAN KUALITAS LAYANAN TERHADAP MINAT BELI SMARTPHONE DAN AKSESORIS (Studi Kasus Pada Toko Handphone Warwershop Purwodadi Kabupaten Grobogan) Maftukh Zabaidi; Winarsih
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 3 No. 02 (2023): Jurnal Manajemen, Bisnis, dan Kewirausahaan
Publisher : LPPM Universitas An Nuur

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Background : In the era of globalization, cellular telephone shops must have the choice to act and act quickly and appropriately in facing competition in a business climate that is very unique and full of vulnerabilities. Promotions leverage this limited-time technique to attract buyers' interest in purchasing and using the advertised goods or services. Apart from attracting buyers' interest, the right special method makes the product or service offered ready to compete with companies in its field. The size of the service is seen from the quality of service in government associations, organizations, etc, service quality is an important number that determines the achievement of the goals of an association or organization. There are factors that influence the disposition of choice towards repurchase intention, in particular the repurchase intention is influenced by initial use, individual judgment and the client's previous purchasing experience Purpose: Based on the background and research gap above, a study is proposed with the aim of analyzing the influence of promotional strategies on consumer buying interest in Mobile Warwershop Purwodadi, analyzing the influence of service quality on consumer buying interest in Mobile Warwershop Purwodadi, analyzing the influence of promotional strategies and simultaneous service quality on, Consumer buying interest in Mobile Warwershop Purwodadi. So this research takes the title "The influence of promotional strategies and service quality on interest in buying smartphones and accessories at the Warwershop Purwodadi cellphone shop, Grobogan district.". Methods: This research uses a quantitative exploratory approach. Determining the sample size used simple random sampling and obtained a sample of 100 respondents. Analyzed using IBM SPSS Statistics Version 25 Forwindows statistical analysis techniques. Conclusion: Promotional strategies and service quality play an important role in increasing consumer buying interest Suggestion: Researchers only examine the variables Promotion Strategy, Service Quality and Buyer Interest, it is hoped that future researchers can conduct research with other variables Keywords: Promotion Strategy, Service Quality, and Consumer Purchase Interest
Pengaruh Elektronic Word Of Mouth, Online Customer Review, Dan Brand Trust Terhadap Purchase Intention (Studi Kasus Pembelian Produk Scarlett Di Kecamatan Purwodadi Grobogan) Arnia, Arnia Wijias Wati; Indah Rahayu
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 4 No. 01 (2024): Jurnal Manajemen, Bisnis, dan Kewirausahaan
Publisher : LPPM Universitas An Nuur

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Background : Lifestyle changes are driven by technology and influenced by generation Z (millennials) who have the habit of using cosmeticproducts to care for or beautify the skinand support the appearance of both women and men, improving their appearance and self-confidence. The first thing that needs to be considered when shopping online is looking foran official site that can be trusted, so that business people can build trust. This can be achoice according to their desire to behave. The importance of electronic word of mouth,online customer reviews and brand trust can influence purchasing intentions.Purpose:To purpuse the influence of electronic words of mouth, online customer reviews,and brand trust on purchase intentions(Case Study of Purchasing Scarlett in PurwodadiGrobogan District)Methods:This research uses a quantitative approach which aims to test the hypothesisformulated. Determining the number of samples used the Slovin formula with a purposivesampling technique. The sample was 94 respondents. statistical analysis techniquesStatistical Program for Social Science (SPSS) version 25.Conclusion: Electronic word of mouth has no influence on purchase intention, while onlinecustomer reviews and brand trust play a role in purchase intention.Suggestion: Researchers can expand the sample to obtain more accurate and varied data.Researchers are expected to be able to develop research not only in Purwodadi District butmore widely to Grobogan Regency or within the scope of Central Java.
Strategi Pengembangan Agribisnis Bawang Merah Di Desa Genengadal Kecamatan Toroh Kabupaten Grobogan Nanda, Fitra Nanda Dewi; Winarsih
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 4 No. 01 (2024): Jurnal Manajemen, Bisnis, dan Kewirausahaan
Publisher : LPPM Universitas An Nuur

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Background :Central Java is the highest shallot producing province and Grobogan Regency, Central Java Province is one of the areas where the majority of the population makes a living as farmers and is one of the shallot production areas. This shallot production area is often found in Genengadal Village in Toroh District. Almost all residents plant shallots when the planting season arrives, making it a superior product and there is great hope of earning a decent income from the cultivation of shallots. Marketing that confronts farmers in Genengadal Village is related to problems with the shallot system. Shallot marketing is the activity of delivering shallot commodities from farmers to consumers with the aim of obtaining monetary value as compensation for the results of the commodity. So the strategy for developing shallot commodities is important because apart from the limited amount of research, it is also to find strategies on how to encourage the competitiveness of local onion commodities to seize local market opportunities in order to improve farmers' welfare. Methods :This research aims to determine what internal, external factors and development strategies are carried out by shallot farmers in Genengadal Village, Toroh District, Grobogan Regency. This research is qualitative research involving 5 farmer sources from Genengadal Village, Toroh District, Grobogan Regency. Data analysis uses observation, interviews, questionnaires, documentation. Results :The research results show that the opportunity for market demand is increasing, promising selling prices and machine support from the government are external factors that influence production, then farmer experience, cultivation techniques, land area and capital are internal factors that influence shallot production in Genangadal Village. Conclusion : The most influential factor is that if there is an increase in market prices then land expansion becomes the main factor for sources in meeting market needs.

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