cover
Contact Name
Winarsih
Contact Email
winarsih.winarwiwin@gmail.com
Phone
+6282242428157
Journal Mail Official
preneurjmb@gmail.com
Editorial Address
Jalan Gajah Mada No. 7, Kelurahan Kuripan, Kecamatan Purwodadi, Kabupaten Grobogan, Jawa Tengah 58112
Location
Kab. grobogan,
Jawa tengah
INDONESIA
JMBPreneur
Published by Universitas An Nuur
ISSN : -     EISSN : 2809820X     DOI : -
Core Subject : Economy,
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan merupakan jurnal ilmiah yang diterbitkan oleh Universitas An Nuur sebagai wadah publikasi karya akademik dan hasil penelitian di bidang manajemen, bisnis, serta kewirausahaan. Jurnal ini bertujuan untuk memperkuat sinergi antara dunia akademik dan praktisi dalam menjawab tantangan serta dinamika perkembangan dunia usaha yang semakin kompleks dan kompetitif. Melalui JMBPreneur, Universitas An Nuur berkomitmen untuk menjadi bagian aktif dalam pembangunan ekosistem akademik dan kewirausahaan yang inovatif dan berkelanjutan, baik di tingkat lokal, nasional, maupun global. JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan An Nuur menerbitkan makalah secara berkala dua kali setahun, pada bulan April dan Oktober. Edisi pertama terbit pada bulan April 2021. JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan An Nuur diterbitkan oleh LPPM Universitas An Nuur dan telah terdaftar di LIPI dengan e-ISSN: 2809-820X untuk online media. JMBPreneur menampilkan metode ilmiah yang inovatif dan praktis melalui gaya penulisan yang mudah dipahami dan sistematis, sehingga kontennya mudah dipahami oleh beragam pembaca. Topik yang dibahas meliputi: Manajemen Sumber Daya Manusia Manajemen Pemasaran Manajemen Keuangan E-business (business digital) Inovasi Kewirausahaan
Articles 51 Documents
Purchase Intention Enhancement Model Through Physical Evidence and Brand Positioning: The Moderating Role of Social Media Orientation (Case Study of Famous Restaurants in Grobogan) Yunia, Yuni Anggraeni; Dita Prameswari
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 5 No. 01 (2025): Jurnal Manajemen, Bisnis, dan Kewirausahaan
Publisher : LPPM Universitas An Nuur

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Background: Competition in the culinary business world is getting tighter due to the increasing number of competitors, especially in the Purwodadi area, so companies are required to improve marketing by keeping up with changing times. Purpose: The aim of this research is to find out how to increase Purchase Intention at the famous restaurants in Grobogan through Physical Evidence and Brand Positioning with the Moderating Role of Social Media Orientation.   Method: This study uses a quantitative method with a descriptive approach. Data were collected through questionnaires distributed to 130 customers using the accidental sampling method. The data obtained were analyzed using multiple linear regression. Results: The results showed that all hypotheses were accepted. Physical Evidence can Positively and Significantly Increase Purchase Intention, Brand Positioning can Positively and Significantly Increase Purchase Intention, Social Media Orientation can Positively and Significantly Moderate the Relationship between Physical Evidence regarding Purchase Intention, Social Media Orientation can Positively and Significantly Moderate the Relationship between Brand Positioning Regarding Purchase Intention. Conclusion: Social Media Orientation can Positively and Significantly Moderate the Relationship between Physical Evidence and Brand Positioning Regarding Purchase Intention in famous restaurant in Grobogan. Suggestion: This research serves as a foundational study, and future research must be further developed regarding the development of methods and confirming the relationship between variables, especially understanding correctly regarding the moderating variables in the research to be carried out. It is also recommended to add other variables.
THE INFLUENCE OF SELLING PRICE, SERVICE QUALITY AND PRODUCT QUALITY ON CONSUMER SATISFACTION (Case Study at the Mirah Grocery Store, at Purwodadi City) Ardani, Arneta Karenina; Winarsih
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 4 No. 02 (2024): Jurnal Manajemen, Bisnis, dan Kewirausahaan
Publisher : LPPM Universitas An Nuur

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Background & Aim: The success of a company is not only measured by the number of consumers who buy products or services, but also by the company's ability to maintain consumer satisfaction The Mirah grocery store in Purwodadi faces stiff competition from similar retail stores. This research focuses on how the factors of selling price, service quality, and product quality affect customer satisfaction which is very important to retain customers and win business competition in Indonesia which is getting tougher. Methods: The method used is a quantitative approach with data collection through questionnaires distributed to 160 respondents. Data analysis was carried out using multiple linear regression to test the effect of each variable on customer satisfaction. Results: The results showed that selling price, service quality, and product quality have a positive and significant influence on customer satisfaction. Simultaneously, the three variables contribute to increasing customer satisfaction, with service quality being the most dominant factor. The conclusion of this study is that companies need to pay attention to these three factors to increase customer satisfaction and maintain customer loyalty. This research is expected to provide insight for retail store owners in formulating more effective marketing strategies. Conclusion & Suggestion: Selling price, service quality and product quality are important elements in increasing consumer satisfaction.  However, there are certain things that need to be paid attention to. This research serves as a foundational study, and future research must be further developed regarding the development of methods and confirming the relationship between variables, especially understanding correctly regarding the moderating variables in the research to be carried out. It is also recommended to add other variables.  
PENGARUH WORK DISCIPLINE, TIME MANAGEMENT SKILL, DAN SELF EFFICACY TERHADAP EMPLOYEE PERFORMANCE MITRA SWALAYAN PURWODADI nanik kumala sari; Indah Rahayu
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 5 No. 01 (2025): Jurnal Manajemen, Bisnis, dan Kewirausahaan
Publisher : LPPM Universitas An Nuur

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract Latar Belakang : Perkembangan industri ritel saat ini mengalami kemajuan yang begitu cepat, kemajuan tersebut didukung oleh beberapa faktor yaitu berkembangnya ilmu pengetahuan dan teknologi, sehingga untuk dapat mempertahankan kemajuan industri ritel agar berjalan dengan kompetitif maka perusahaan perlu mengelola sumber daya manusianya dengan sebaik-baiknya. Metodologi : Penelitian ini menggunakan metode kuantitatif. Sampel yang digunakan dalam penelitian ini sebanyak 65 responden dengan teknik sampling probabilitas yang termasuk sampling jenuh. Analisis data menggunakan teknik analisis statistik Partial Least Square (PLS) versi 4.0. Hasil : Hasil penelitian menunjukkan bahwa work discipline berpengaruh positif signifikan terhadap employee performance, time management skill berpengaruh positif signifikan terhadap employee performance, dan self efficacy berpengaruh positif signifikan terhadap employee performance. Kesimpulan : Dapat disimpulkan bahwa work discipline, time management skill dan self efficacy berperan dalam meningkatkan employee performance. Kata Kunci : Work Discipline, Time Management Skill, Self Efficacy, Employee Performance.
The Influence of Transparency, Accountability, and Service Quality on the Trust of "Muzakki" (A Case Study at the Lazismu Office in Grobogan Regency) Triana Nur Cahyani; Fariha Azzahra
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 5 No. 01 (2025): Jurnal Manajemen, Bisnis, dan Kewirausahaan
Publisher : LPPM Universitas An Nuur

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Background: Indonesia is referred to as the fourth-largest Muslim-majority country in the world, with 86.19% of its population being Muslim (BPS, 2020). In Islamic terminology, "Muzakki" refers to individuals who pay zakat, while the recipients are called "Mustahiq." In companies, whether for-profit or non-profit, strategies are required to maintain their existence and compete with others. One such strategy involves implementing structured corporate governance practices, including transparency in fund management and accountability. Additionally, service quality is the most important strategy, serving as a benchmark for a company’s future success. Purpose: This study aims to examine and articulate how transparency, accountability, and service quality influence the trust of "Muzakki," considering the context and the identified issues. Method: This study used a quantitative approach by conducting observations and distributing questionnaires to zakat donors, or "Muzakki," in the Grobogan Regency. The "Muzakki" population consisted of 420 individuals, and a purposive sampling technique was employed, resulting in 150 samples. The criteria for participants were being at least 17 years old and solely paying zakat. Data analysis was conducted with the aid of SmartPLS 4 software. Results: The results show that transparency has a significant positive effect on the trust of "Muzakki" in the Lazismu office in Grobogan Regency. Accountability does not have a significant effect on the trust of "Muzakki" in the Lazismu office, while service quality has a significant positive effect on their trust. Conclusion It is recommended that the Lazismu office in Grobogan Regency further improve accountability in fund management to enhance the trust of zakat donors, or "Muzakki," while maintaining and improving transparency in fund management and service quality for better outcomes in the future. Suggestion: For future research, other factors influencing trust can be explored, and intervening variables such as organizational reputation, personal experience of "muzakki", and others can be added. Keywords: Transparency, Accountability, Service Quality, Trust
PRICE, INNOVATION, AND BRAND IMAGE'S EFFECT ON CUSTOMER SATISFACTION AT AGUNG TAILOR PURWODADI SEWING UMKM Fitria Enno Apriliyani; Sri Martono
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 5 No. 01 (2025): Jurnal Manajemen, Bisnis, dan Kewirausahaan
Publisher : LPPM Universitas An Nuur

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Background & Purpose: Analyzing how pricing, innovation, and brand image affect customer happiness is the goal of this study. Regarding this issue, UMKM Agung Tailor refers the difference between customer expectations and the reality they experience. Method: Quantitative research methodology is employed. Total sampling is the method used in this study. In this study, there were 97 responders in the sample. The tool used to collect the data is a questionnaire. Results: demonstrates how Sewing UMKM's brand image influences customer satisfaction in a positive and significant way, how innovation influences customer satisfaction in a positive and significant way, and how price influences customer satisfaction in a positive and significant way. Purwodadi Agung Tailor. Conclusion & Suggestion: The variables brand image, innovation, price customer satisfaction, in the UMKM Jahit Agung Tailor Purwodadi, overall product prices have an influence, but digital marketing does not have a real influence. When creating marketing strategies that influence consumer purchasing decisions, selling price and product quality must be considered simultaneously, and digital marketing methods may need to be re-evaluated.
Pengaruh Konten Kreatif Tiktok Dan Motivasi Ekstrinsik Terhadap Spiritual Intelligence Prastiya, Aji; Dita Prameswari
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 5 No. 2 (2025): Jurnal Manajemen, Bisnis, dan Kewirausahaan
Publisher : LPPM Universitas An Nuur

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Background & Purpose: The increasing consumption of motivational content on social media, particularly Tiktok, has raised questions about its impact on users' spiritual aspects. In Grobogan Regency, many Tiktok users aged 17–25 access motivational content. Some feel motivated to take positive action, while others feel distracted and become passive. This study aims to examine the influence of Tiktok's creative content and extrinsic motivation on spiritual intelligence. Method: This study employed a quantitative approach with a survey method. Purposive sampling was used to select 148 respondents aged 17–25 who actively access motivational content on Tiktok. The questionnaire was analyzed using SPSS with validity and reliability tests, multiple linear regression, t tests, and f tests. Results: The results show that Tiktok's creative content has a positive and significant effect on extrinsic motivation and spiritual intelligence. Extrinsic motivation also has a positive and significant effect on spiritual intelligence. Tiktok's creative content variable has a dominant influence over extrinsic motivation. This demonstrates that positive content on Tiktok can influence users' spiritual spirit and values. Conclusion & Suggestion: This study shows that although Tiktok creative content has an influence on extrinsic motivation and spiritual intelligence, the effect of extrinsic motivation on spiritual intelligence is not significant. The study's limited focus on aspects of extrinsic motivation, such as external encouragement (praise, advice, and environmental influences), is not able to fully describe the relationship. Therefore, further research is recommended to explore more specific types of extrinsic motivation, such as motivation to study or work, to understand their contribution to the development of spiritual intelligence. Furthermore, the use of multiple linear regression analysis is still recommended to re-examine the relationship between variables in a broader context.
FACTORS INFLUENCING IMPULSIVE BUYING OF SKINCARE PRODUCTS ON MARKETPLACES AMONG YOUNG CUSTOMERS IN GROBOGAN REGENCY Diah Ayu Kharismawati; winarsih
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 5 No. 01 (2025): Jurnal Manajemen, Bisnis, dan Kewirausahaan
Publisher : LPPM Universitas An Nuur

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Background: The increasing number of marketplace users, especially on platforms such as TikTok and Shopee, has triggered changes in consumer behavior, particularly among young customers. This phenomenon arises not merely due to the convenient accessibility to items, yet is further impacted through the role played through digital content creators and evolving social trends online, which affect both emotional and spiritual aspects of users. In Grobogan Regency, this trend is seen in the growing impulsive buying behavior in skincare product purchases among young customers. Purpose: The current investigation is conducted to investigate the effect of creator user generated content, product attractiveness, and social media flexing lifestyle on impulsive buying behavior in online skincare product purchases among young customers in Grobogan Regency. Method: A descriptive approach within a quantitative framework was applied in this study. The sampling method implemented was purposive sampling. involving 96 respondents aged 13–25 years who actively accessed marketplaces, particularly TikTok and Shopee. The data collection process was carried out through a structured questionnaire and subsequently analyzed with SPSS software, utilizing validity and reliability assessments, multiple linear regression analysis, and t-test procedures. Results: The findings indicated that every hypothesis put forward in this study was supported. Creator user generated content had a positive and significant influence on impulsive buying. Product attractiveness also positively and significantly influenced impulsive buying. Additionally, social media flexing lifestyle positively and significantly affected the tendency of consumers to make impulsive purchases. Conclusion: Creator user generated content, product attractiveness, and social media flexing lifestyle each positively and significantly impact impulsive buying behavior. of skincare products among young customers in Grobogan Regency. Suggestion: Future research is recommended to apply open-ended questionnaires or mixed methods to gain deeper insights into the reasons behind respondents' answers. In addition, it is recommended incorporating moderating variables such as emotional attachment or trust to enhance the understanding of how creator user generated content, product attractiveness, and social media flexing lifestyle influence impulsive buying behavior more comprehensively.
PENINGKATAN EMPLOYEE LOYALTY PADA GENERASI MILENIAL DI KABUPATEN GROBOGAN MELALUI VARIABEL FINANCIAL EXTRINSIC REWARD Adela, Adela Eka Ayu Trisiana; Indah Rahayu
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 5 No. 2 (2025): Jurnal Manajemen, Bisnis, dan Kewirausahaan
Publisher : LPPM Universitas An Nuur

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Background: Millennial employees, as a productive age group that currently dominates the workforce, exhibit different characteristics and levels of loyalty compared to previous generations. This demographic shift requires organizations to better understand what drives loyalty among millennials to maintain performance and ensure long-term business sustainability. Purpose: Based on the background and problem formulation, this study aims to describe and analyze the influence of transformational leadership, financial extrinsic reward, and perceived organizational support on employee loyalty among millennial employees in Grobogan Regency. Method: This research uses a quantitative approach. The sample in this study consists of 83 respondents selected through a non-probability sampling method with a purposive sampling technique. Data analysis was conducted using the Partial Least Squares (PLS) statistical technique.. Conclusion: The results indicate that transformational leadership, financial extrinsic reward, and perceived organizational support shows a positive and significant effect on employee loyalty. Suggestion: This study found a gap between the research results and the actual conditions in the field regarding employee loyalty. Therefore, it is suggested that future research be conducted using the same model and topic but with different research objects. In addition, the questionnaire used in this study was still in the form of a closed-ended questionnaire; thus, future research agendas could add open-ended questionnaires to obtain answers with a broader scope. Latar Belakang: Karyawan milenial, sebagai kelompok usia produktif yang saat ini mendominasi angkatan kerja, menunjukkan karakteristik dan tingkat loyalitas yang berbeda dibandingkan generasi sebelumnya. Pergeseran demografis ini menuntut organisasi untuk lebih memahami faktor-faktor yang mendorong loyalitas di kalangan milenial guna menjaga kinerja dan memastikan keberlanjutan bisnis jangka panjang. Tujuan: Berdasarkan latar belakang dan rumusan masalah, penelitian ini bertujuan untuk mendeskripsikan dan menganalisis pengaruh transformational leadership, financial extrinsic reward, dan perceived organizational support terhadap employee loyalty pada karyawan milenial di Kabupaten Grobogan. Metode: Penelitian ini menggunakan pendekatan kuantitatif. Sampel dalam penelitian ini terdiri dari 83 responden yang dipilih melalui metode non-probability sampling dengan teknik purposive sampling. Analisis data dilakukan menggunakan teknik statistik Partial Least Squares (PLS). Kesimpulan: Hasil penelitian menunjukkan bahwa transformational leadership, financial extrinsic reward, dan perceived organizational support berpengaruh positif dan signifikan terhadap employee loyalty. Saran: Penelitian ini menemukan adanya kesenjangan antara hasil penelitian dengan kondisi nyata di lapangan terkait employee loyalty. Oleh karena itu, disarankan agar penelitian selanjutnya dilakukan dengan model dan topik yang sama, tetapi dengan objek penelitian yang berbeda. Selain itu, kuesioner yang digunakan dalam penelitian ini masih berupa kuesioner tertutup sehingga penelitian berikutnya dapat menambahkan kuesioner terbuka untuk memperoleh jawaban dengan cakupan yang lebih luas.
PENGARUH LIFESTYLE, CUSTOMER TRUST, DAN PRODUCT REVIEW TERHADAP PURCHASE DECISION (Konsumen Alicia Skincare Clinic Purwodadi) Dea Puspita Rini; Sri Martono
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 5 No. 2 (2025): Jurnal Manajemen, Bisnis, dan Kewirausahaan
Publisher : LPPM Universitas An Nuur

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Industri perawatan kulit di Indonesia berkembang pesat, sehingga mendorong kebutuhan untuk memahami perilaku konsumen di pasar lokal seperti Purwodadi. Klinik Perawatan Kulit Alicia menarik konsumen dengan produk yang terjangkau dan dirancang khusus, sementara keputusan pembelian dibentuk oleh gaya hidup, kepercayaan pelanggan, dan ulasan produk. Karena studi sebelumnya menunjukkan hasil yang tidak konsisten terkait faktor-faktor ini, studi ini bertujuan untuk mengkaji pengaruhnya terhadap keputusan pembelian di Klinik Perawatan Kulit Alicia Purwodadi guna memberikan wawasan yang bermanfaat bagi peningkatan strategi pemasaran. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Kuesioner dibagikan kepada 70 konsumen aktif Alicia Skincare Clinic Purwodadi, yang dipilih melalui teknik pengambilan sampel acak sederhana. Data yang diperoleh dianalisis menggunakan regresi linier berganda dengan SPSS versi 26 untuk mengevaluasi pengaruh gaya hidup, kepercayaan pelanggan, dan ulasan produk terhadap keputusan pembelian. Temuan penelitian menunjukkan bahwa gaya hidup, kepercayaan pelanggan, dan ulasan produk berpengaruh positif dan signifikan terhadap keputusan pembelian, baik secara parsial maupun kolektif. Dari variabel-variabel tersebut, gaya hidup muncul sebagai faktor paling dominan yang memengaruhi keputusan konsumen di Alicia Skincare Clinic Purwodadi. Studi ini menyimpulkan bahwa gaya hidup, kepercayaan pelanggan, dan ulasan produk berpengaruh signifikan terhadap keputusan pembelian, dengan gaya hidup sebagai faktor yang paling dominan. Bisnis, khususnya Alicia Skincare Clinic, sebaiknya berfokus pada penyelarasan produk mereka dengan gaya hidup konsumen, memperkuat kepercayaan melalui kualitas dan keamanan, serta mendorong ulasan positif untuk meningkatkan daya saing. Penelitian selanjutnya disarankan untuk mengeksplorasi faktor-faktor lain yang memengaruhi perilaku konsumen guna mendapatkan wawasan yang lebih luas.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI BUYING DECISION PADA PRODUK FASHION WANITA DI SHOPEE (Studi Kasus Mahasiswa Universitas An Nuur Kabupaten Grobogan) Intan Diah Prihastuti; Winarsih
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 5 No. 2 (2025): Jurnal Manajemen, Bisnis, dan Kewirausahaan
Publisher : LPPM Universitas An Nuur

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Background & Purpose: Rapid development of the fashion industry in the digital era has driven significant growth in online shopping, particularly through the Shopee platform. Purchasing decisions are influenced by consumer reviews, product attractiveness, and turbo marketing. In practice, consumer reviews often become a key consideration, although previous studies have reported inconsistent findings. To address this issue, the present study aims to examine the effect of consumer reviews, product attractiveness, and turbo marketing on buying decisions for women’s fashion products on Shopee, using a case study of students at An Nuur University, Grobogan Regency.Method: This research employed a quantitative approach with a survey method. The population consisted of female students at An Nuur University who had purchased women’s fashion products on Shopee. A purposive sampling technique was applied with criteria of female consumers who had purchased fashion products on Shopee, resulting in a total of 126 respondents. Data were collected through a structured questionnaire using a Likert scale. The independent variables in this study were Consumer Review (X1), Product Attractiveness (X2), and Turbo Marketing (X3), while the dependent variable was Buying Decision (Y). The collected data were analyzed using SPSS version 24 through validity and reliability testing, classical assumption testing, multiple linear regression, t-tests, and the coefficient of determination (R2).Results: findings reveal that consumer reviews have a positive and significant effect on buying decisions. Product attractiveness, however, shows a negative and significant effect on buying decisions. Furthermore, turbo marketing contributes positively and significantly to buying decisions. Therefore, these three factors are essential elements that shape consumers’ purchase decisions in the online fashion industry.Conclusion : study concludes that purchase decisions on Shopee are more strongly influenced by consumer reviews and service responsiveness than by product attractiveness alone. This highlights the importance of trust, real experiences, and seller responsiveness in shaping consumer buying behavior in the online fashion market.Suggestion : For fashion sellers on e-commerce platforms, it is recommended to encourage genuine and positive consumer reviews, maintain product quality and keep up with fashion trends even though product attractiveness does not always guarantee purchase decisions, and optimize turbo marketing through fast responses and timely delivery to improve customer satisfaction and loyalty.