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Journal of Management
Published by Yayasan Pendidikan Belajar Berdikari
ISSN : -     EISSN : 30263239     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Management (JOM) is committed to publishing scholarly empirical and theoretical research articles, that have a high impact on the management field as a whole. The Journal published by Yayasan Pendidikan Belajar Berdikari. The journal encourages new ideas or new perspectives on existing research. The journal covers such areas as: business strategy and policy, organizational behavior, human resource management, leadership, organizational theory, and Entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 50 Documents
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Search results for , issue "Vol. 3 No. 2 (2024): July - December" : 50 Documents clear
Social Media Marketing Analysis Shoes Bandung Ningsih, Wida; Arifiani, Rahmawaty
Journal of Management Vol. 3 No. 2 (2024): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

This research will evaluate and assess the impact of social media marketing on purchasing decisions at Avicenna Shoes Bandung. The study's population consisted of unknown Avicenna Shoe users. The maholtra formula was then applied to a sample of 73 persons drawn from this demographic. The variables employed in this research are the dependent variable Purchasing Decisions and the independent variable Social Media. This study's sample strategy was purposive sampling, with data testing helped by SPSS 26 software. The findings revealed that: 1) Social Media Marketing has an impact on purchasing decisions.This research will evaluate and assess the impact of social media marketing on purchasing decisions at Avicenna Shoes Bandung. The study's population consisted of unknown Avicenna Shoe users. The maholtra formula was then applied to a sample of 73 persons drawn from this demographic. The variables employed in this research are the dependent variable Purchasing Decisions and the independent variable Social Media. This study's sample strategy was purposive sampling, with data testing helped by SPSS 26 software. The findings revealed that: 1) Social Media Marketing has an impact on purchasing decisions.
Analysis of Communication Effectiveness in Moderating the Relationship between Affiliate Marketing and Consumer Purchasing Decisions Fazri Candra, Muhammad
Journal of Management Vol. 3 No. 2 (2024): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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Affiliate marketing has become an effective digital marketing strategy in increasing product and service sales. However, its effectiveness is often influenced by various factors, one of which is communication between the company/affiliate and consumers. This research aims to analyze the role of communication in moderating the relationship between affiliate marketing and consumer purchasing decisions. This research uses a quantitative approach with a survey method involving 100 respondents. Respondents were selected based on the criteria of their experience in participating in affiliate marketing programs. Data is collected through questionnaires that measure consumer perceptions about affiliate marketing effectiveness, communication quality, and purchasing decisions. Data analysis was carried out using moderated regression to test the relationship between these variables.The research results show that affiliate marketing has a significant positive influence on consumer purchasing decisions. Additionally, communication is proven to moderate the relationship, where clear, consistent, and reliable communication strengthens the positive influence of affiliate marketing on purchasing decisions. Factors such as clarity of message, consistency of information, and reliability of information sources were found to be the most influential aspects of communication.
Exploration of Transformational Leadership Style in Improving Employee Performance in the Creative Industries C Lewaherilla, Novalien; Rahayu, Muji; Limpo, Lita
Journal of Management Vol. 3 No. 2 (2024): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

This study looks at the relationship between transformational leadership style, motivation, and employee performance in the creative business. Data were obtained from respondents who work for various companies in the creative industry utilising quantitative methods such as surveys and statistical analysis. The analysis revealed that the model under consideration had a high level of fit (R-squared = 0.608), implying that the research variables could explain the majority of the variation in employee performance. There is a considerable positive association between transformational leadership style, motivation, and performance (r = 0.674, 0.739, and 0.682, respectively). The T test reveals that both transformational leadership style (T count = 5.964) and motivation (T count = 3.910) have a significant impact on employee performance, with T values exceeding the specified T table value. Furthermore, the F test reveals that all research variables have a significant impact on employee performance (F count = 75.320). Finally, transformative leadership and motivation are critical to increasing employee performance in the creative industry. The findings suggest that motivational leadership development and focusing on transformational leadership style can be successful techniques for improving employee performance in the setting of creative industries.
Study of Consumer Behavior on TikTok: Motivations, Preferences, and their Impact on Marketing Trends Safrianto, Arief Syah; Herawati, Heny; Fauzan, Rusydi
Journal of Management Vol. 3 No. 2 (2024): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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This study seeks to investigate the impact of fashion content, content inventiveness, and user interaction on consumer behavior, as well as the moderating role of consumer motivation in enhancing these interactions. Data was obtained from active social media users who were exposed to fashion content. Statistical tests were used in the analysis, as well as Moderated Regression Analysis (MRA). The study found that fashion content (X1) had a significant positive impact on customer behavior (Y), with a significance value of 0.000 (p < 0.05). Content inventiveness (X2) has a considerable beneficial impact on consumer behavior (Y) with a significance level of 0.000 (p < 0.05). Furthermore, user interaction (X3) has a considerable beneficial impact on customer behavior (Y) with a significance value of 0.000 (p < 0.05). Furthermore, the MRA results suggest that consumer motivation (M1) moderates the effect of fashion content on customer behavior, with a p-value of 0.01. Customer motivation, with a significance value of 0.00, likewise moderates the effect of content innovation on customer behavior, as does user interaction. Thus, consumer motivation enhances the link between the independent factors (fashion content, content creativity, and user engagement) and the dependent variable (consumer behavior).This study emphasizes the importance of customer motivation in enhancing the efficiency of marketing tactics using fashion content on social media. The findings have practical implications for marketers and content providers in the fashion sector to pay more attention to customer motivation factors in order to promote favorable consumer behavior toward their brands.
The Role of Outsourcing Leadership on Employee Performance at PT Titoh Wirapati Batam Waruwu, Martonius; Nasruji
Journal of Management Vol. 3 No. 2 (2024): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

This study will look at how outsourced leadership, work motivation, and job satisfaction affect staff performance at PT Titoh Wirapati Batam. This study discovered that work motivation has a considerable beneficial effect on employee performance, with a significance level of 0.00. The T coefficient analysis yields a value of 3.330, which exceeds the T table value of 1.660, indicating that work motivation has a considerable impact on employee performance. Job happiness has no significant effect on employee performance (p-value = 0.482). The T coefficient analysis yields a value of 0.706, which is less than the T table value of 1.660, implying that work happiness has no meaningful impact on employee performance. Leadership style has a strong beneficial effect on employee performance (p-value=0.014). The T coefficient analysis yielded a value of 2.499, which is higher than the T table value of 1.660, indicating that leadership style has a considerable impact on employee performance. The F test findings demonstrate that the factors of work motivation, job satisfaction, and leadership style have a strong influence on employee performance, with a calculated F value of 24.953, which is higher than the F table value of 2.463. The R value of 0.662 implies that the variables collectively explain 66.2% of the variation in employee performance, with other factors accounting for 33.8%. In conclusion, this study emphasizes the importance of work motivation and leadership style in boosting employee performance, while job happiness has no significant impact.
The Effect of Infrastructure Investment on Economic Growth in Rural Areas: Case Study in Papua Province Hutajulu, Halomoan
Journal of Management Vol. 3 No. 2 (2024): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

This study examines the state of infrastructure and economic dynamics in Papua Province from 2016 to 2020, focusing on domestic investment, foreign investment, household consumption, and Gross Domestic Product (GDP). The data used comprises the value of domestic investment (Invs_DN), foreign investment (Invs_LN), household consumption (Kons_RT), and GDP for each year during the period. Descriptive analysis reveals that domestic and international investment fluctuated significantly, whereas household consumption steadily increased. GDP swings reflect the region's economic fragility.A correlation analysis reveals a very poor association between investment (both domestic and foreign) and GDP, as well as a slightly stronger but still weak relationship between household consumption and GDP. The linear regression model used to assess the impact of these variables on GDP reveals that the three variables make little contribution to explaining differences in GDP. These findings suggest that variables other than investment and household spending may have a larger impact on GDP in Papua Province. As a result, Papua Province requires more comprehensive and concentrated policies to stabilize and enhance investment, as well as discover and optimize other elements that can encourage long-term economic growth.
The Role of Environmental Accounting in Improving Company Sustainability: (Empirical Study of Mining Companies in Indonesia) Murniati, Sitti
Journal of Management Vol. 3 No. 2 (2024): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

The purpose of this study is to investigate the impact of environmental accounting in promoting corporate sustainability, with a focus on Indonesian mining businesses. Environmental accounting is measured using three key indicators: environmental reporting, environmental costing, and environmental investment. Corporate sustainability is evaluated based on environmental, social, and economic performance. The study approach employed was multiple linear regression analysis, employing a sample of ten mining companies listed on the Indonesia Stock Exchange. The findings demonstrated that environmental accounting methods have a favorable and considerable impact on corporate sustainability. Furthermore, business size was discovered to be a moderating element, strengthening the link between environmental accounting and corporate sustainability. This study confirms the need of incorporating environmental accounting into business planning in order to accomplish long-term sustainability objectives. The findings have practical implications for corporate management in terms of enhancing sustainability performance through increased environmental investment and reporting. Future study recommendations include increasing the sample size and testing similar links in other industry areas.
The Effect of Implementing Financial Accounting Standards (SAK) on the Quality of Financial Reports in Manufacturing Companies in Indonesia Herlina
Journal of Management Vol. 3 No. 2 (2024): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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The purpose of this study is to investigate the impact of Financial Accounting Standards (FAS) on the quality of financial statements in Indonesian manufacturing enterprises. With rising corporate complexity and demands for openness and accountability, the use of SAKs is critical to ensuring that financial statements are relevant, reliable, and comparable. This study takes a quantitative method, collecting data from the financial statements of eight industrial businesses listed on the Indonesian Stock Exchange (IDX) between 2016 and 2020. Multiple regression analysis is utilized to assess the association between SAK application and financial statement quality as measured by relevance, dependability, comparability, and understandability factors. The study's findings give empirical evidence about the significance of using SAK to improve the accuracy of financial statements, as well as recommendations for policymakers, accounting practitioners, and academics.
Consumer Sentiment Analysis of Sustainable Branding in Modern Marketing: Perspectives from the Food and Beverage Industry Yassir; Rafikah, Syarifah
Journal of Management Vol. 3 No. 2 (2024): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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This study aims to evaluate the impact of digital marketing strategies on consumer purchasing decisions in the retail industry in Bandung City, focusing on consumer sentiment towards sustainable branding. The results of linear regression analysis show that SCBB has a coefficient of 0.710, which means that every one unit increase in SCBB will increase the value of KP by 0.710 units. The t test shows that SCBB has a significant effect on KP (t = 8.875, p = 0.000). The F test shows that the overall regression model is significant (F = 78.75, p = 0.000). The coefficient of determination (R Square) of 0.562 indicates that 56.2% of the variation in KP can be explained by SCBB, with an Adjusted R Square of 0.557.The conclusion of this study is that Consumer Sentiment towards Sustainable Branding (SCBB) has a positive and significant influence on consumer purchasing decisions (KP) in the retail industry in Bandung City. Digital marketing strategies that focus on sustainable branding are proven to be an important factor influencing consumer purchasing decisions. The results of this study provide insight for retail industry players in designing effective digital marketing strategies to increase consumer purchasing decisions through a sustainable branding approach.
Implementation of Career Development Strategies in Improving HR Performance: Case Study in the Indonesian Manufacturing Industry Carda P, Muhammad; Hasyim
Journal of Management Vol. 3 No. 2 (2024): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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This study aims to analyze the effect of career development strategy implementation in improving the performance of human resources (HR) in the Indonesian manufacturing industry. This study uses a quantitative approach with Partial Least Square-Structural Equation Modeling (PLS-SEM) method and SmartPLS 3 application for data analysis. The research sample consisted of 100 respondents. The results showed that the research instrument had excellent internal consistency with a Cronbach's Alpha value of 1,000. The collinearity test indicates that all variables are free from multicollinearity problems with a Variance Inflation Factor (VIF) value of 1,000. R-square analysis showed that the independent variables in this study were able to explain 52.2% of the variation in HR performance, while 47.8% of the variation was explained by other factors not included in this study.However, the influence of career development strategies, job satisfaction, and employee competencies on HR performance was found to be insignificant. Organizational culture has a positive influence on career development strategies but is not significant in improving HR performance. In addition, low work motivation resulted in the influence of career development strategies on employee performance being insignificant. Further research is needed to identify other factors that affect HR performance in the manufacturing industry.

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