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Muhammad Yusuf
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INDONESIA
Journal of Management
Published by Yayasan Pendidikan Belajar Berdikari
ISSN : -     EISSN : 30263239     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Management (JOM) is committed to publishing scholarly empirical and theoretical research articles, that have a high impact on the management field as a whole. The Journal published by Yayasan Pendidikan Belajar Berdikari. The journal encourages new ideas or new perspectives on existing research. The journal covers such areas as: business strategy and policy, organizational behavior, human resource management, leadership, organizational theory, and Entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 195 Documents
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Digital Marketing-Based Business Management Strategy for MSMEs in Luwuk City Arafah Pandjo, Siti; Lalangi, Febrian; Afriani Ismail, Rindi; Lailatul Nikmah, Fika; Rahman, Wahyudin
Journal of Management Vol. 4 No. 2 (2025): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

This study aims to analyze the implementation of digital marketing-based business management strategies among Micro, Small, and Medium Enterprises (MSMEs) in Luwuk City, Indonesia. The research was conducted to understand how MSMEs adopt digital tools to improve competitiveness, customer engagement, and business performance in the digital era. Using a qualitative research design, data were collected through in-depth interviews, field observations, and documentation involving 10 MSME owners from various sectors, including culinary, fashion, handicrafts, and services.The findings show that most MSMEs in Luwuk City have started integrating digital marketing platforms, particularly Facebook, Instagram, and WhatsApp Business, into their promotional strategies. Eight out of ten informants actively use social media to increase visibility and customer interaction, while only three have ventured into e-commerce platforms such as Tokopedia and Shopee due to logistical and payment challenges. The study also reveals that MSMEs adopting digital tools consistently experience sales growth, enhanced brand recognition, and improved management efficiency. However, obstacles such as limited digital literacy, unstable internet infrastructure, lack of advertising budgets, and minimal institutional support remain significant barriers. Digital marketing adoption has encouraged MSMEs to shift from traditional to more structured business management practices, supported by better record-keeping and customer communication. The study concludes that strengthening digital skills, strategic planning, and collaboration among stakeholders is essential to optimize MSME competitiveness in Luwuk City.
Management Practices of Micro, Small, and Medium Enterprises and Their Impact on Competitiveness in Jatinangor Sinaga, Obsatar; Wartono, Pawit
Journal of Management Vol. 4 No. 2 (2025): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

This study explores the relationship between management practices and the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Jatinangor, Indonesia. Using a qualitative approach, the research investigates how MSME owners and managers apply managerial principles in areas such as business planning, leadership, human resource management, financial management, and innovation. Data were collected through in-depth interviews and direct observations of MSMEs operating in key sectors including food and beverage, retail, services, and creative industries.The findings reveal that MSMEs with more structured and strategic management practices demonstrate stronger competitiveness, operational efficiency, and adaptability to market changes. Conversely, enterprises that rely on informal management and intuitive decision-making face challenges in sustainability and growth. Leadership style, financial control, and employee development emerge as critical factors influencing performance and customer satisfaction. The study concludes that strengthening managerial capabilities and encouraging the adoption of modern management tools can significantly enhance MSME competitiveness. It also recommends targeted capacity-building programs and institutional support to foster sustainable local economic development in education-based regional clusters such as Jatinangor.
Omnichannel Marketing Communication Strategy about Bandung City Fashion Nabila Azka, Zahrah
Journal of Management Vol. 3 No. 2 (2024): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

The rapid development of digital technology has transformed marketing communication practices in the fashion industry, encouraging brands to adopt omnichannel strategies to meet evolving consumer expectations. This study aims to analyze omnichannel marketing communication strategies implemented by fashion brands in the city of Bandung, a prominent creative and fashion hub in Indonesia. Using a qualitative research approach, data were collected through in-depth interviews with fashion brand owners and marketing practitioners, supported by observations of physical stores and digital platforms, as well as analysis of promotional and communication materials. The findings reveal that fashion brands in Bandung actively integrate online and offline communication channels, with social media and online marketplaces serving as primary platforms for brand storytelling and consumer engagement, while physical stores function as experiential spaces that strengthen customer relationships. Message consistency and visual identity across channels emerge as key factors in effective omnichannel communication. However, the study also identifies challenges related to limited resources, data integration, and performance measurement, particularly among small-to-medium enterprises. This research contributes to the omnichannel marketing communication literature by providing empirical insights from a local fashion industry in a creative urban context and offers practical implications for fashion brands seeking to enhance integrated communication strategies.
Analysis of VinFast’s Strategy to Enter the Indonesian Market through the Creation of a Business Ecosystem and Value Chain Margareth Yosevine, Anne
Journal of Management Vol. 5 No. 1 (2026): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

The development of the electric vehicle (EV) industry in Indonesia has shown a significant upward trend in line with the government’s commitment to energy transition and carbon emission reduction. VinFast, an electric vehicle manufacturer from Vietnam, views Indonesia as a strategic market in Southeast Asia as well as a foundation for long-term electric vehicle ecosystem development. This study aims to analyze VinFast’s strategy in penetrating the Indonesian market through the creation of a business ecosystem and the strengthening of its value chain. This research adopts a qualitative descriptive approach using the Global Marketing Strategy (GMS), Segmenting–Targeting–Positioning (STP), and Porter’s Value Chain frameworks. Primary data were obtained through in-depth interviews with managerial-level informants at PT VinFast Trading Indonesia (VFID), while secondary data were collected from documentation and relevant literature. The findings indicate that VinFast implements a hybrid strategy by combining global standardization of core EV technology with local adaptation in pricing, distribution, after-sales services, and ecosystem collaboration to build trust and accelerate EV adoption in Indonesia.
The Mediation Role of Competency in the Influence of Work Environment on Employee Performance Rahayu, Muji; Kesuma Widhiarti, Chandra; Jaelani, Evan; Soswati Ritonga, Duma
Journal of Management Vol. 5 No. 1 (2026): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

This study aims to analyze the role of competence as a mediator variable in the relationship between the work environment and employee performance. The study population included all employees of the Sumedang Regency Civil Service and Human Resources Development Agency (BKSDM). The sampling technique used saturated sampling, so that all 53 respondents were used as research samples. Data collection was carried out by distributing questionnaires to predetermined respondents. The collected data were then analyzed using a mediation analysis method with the Hayes Macro Process approach. The results of the hypothesis testing indicate that the work environment and competence have a positive and significant effect on employee performance, both partially and simultaneously. In addition, the analysis results show that the indirect effect of the work environment on performance through competence is significant and has a larger coefficient than the direct effect. These findings prove that competence plays a significant role as a mediator, so that a conducive work environment can optimally improve employee performance.

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