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Muhammad Yusuf
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Journal of Management
Published by Yayasan Pendidikan Belajar Berdikari
ISSN : -     EISSN : 30263239     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Management (JOM) is committed to publishing scholarly empirical and theoretical research articles, that have a high impact on the management field as a whole. The Journal published by Yayasan Pendidikan Belajar Berdikari. The journal encourages new ideas or new perspectives on existing research. The journal covers such areas as: business strategy and policy, organizational behavior, human resource management, leadership, organizational theory, and Entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 188 Documents
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Co-Branding Strategy in Increasing Consumer Trust: Food Industry Perspective Gunawan
Journal of Management Vol. 2 No. 2 (2023): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

This study aims to analyze co-branding strategies as a marketing approach to enhance consumer trust in food industry products. Co-branding is a collaboration between two or more brands intended to create added value through the synergy of each party’s reputation and quality. In the highly competitive food industry, where perceptions of quality and product safety are critical, co-branding is believed to be an effective strategy for strengthening consumer trust. This research employs a qualitative approach using a descriptive method. The results indicate that co-branding strategies in the food industry have proven effective in increasing consumer trust. Collaborations between well-known brands can generate positive perceptions of products, expand market reach, and enhance consumer appeal. Case examples such as Chitato x Indomie and Oreo x Supreme demonstrate that co-branding not only boosts purchase interest but also builds consumer loyalty toward the collaborative products
Analysis of the Influence of Service Quality on Customer Loyalty and Retention: Case Study on Tokopedia Services or Multinational Companies Darmawan Hidayatullah, Galih; Edwin Syah, Muhammad
Journal of Management Vol. 4 No. 1 (2025): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

This study aims to analyze the role of Service Quality in increasing Customer Loyalty and Customer Retention at Tokopedia. The method used in this study is structural analysis of the model using PLS SEM to test the relationship between variables, as well as a comparison of predictions using RMSE and MAE between the two models. The results of the study indicate that Service Quality has a significant effect on Customer Loyalty (path coefficient = 0.969) and Customer Retention (path coefficient = 0.652). Customer Loyalty also functions as a mediator that strengthens the relationship between Service Quality and Customer Retention with a path coefficient of 0.827. In addition, the PLS SEM model showed better performance compared to the LM model, with lower RMSE and MAE values ​​for most of the indicators tested. These findings indicate that Service Quality is an important factor that can increase Customer Loyalty and Retention, and indicate that PLS SEM is more effective in predicting the relationship between variables compared to LM. This study provides practical implications for Tokopedia to improve service quality in an effort to retain customers and strengthen their loyalty..
Exploration of Curriculum Management in Improving the Quality of Education at Integrated Islamic Junior High School Lukmanul Hakim Nasruji
Journal of Management Vol. 4 No. 1 (2025): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

This study aims to explore the curriculum management at SMP Islam Terpadu Lukmanul Hakim and analyze how the curriculum management can improve the quality of education at the school. Using a qualitative approach, this study involved 50 respondents consisting of the principal, vice principal, teachers, students, and parents of students. Data were collected through in-depth interviews, field observations, and surveys. The results of the study indicate that the curriculum management at SMP Islam Terpadu Lukmanul Hakim has succeeded in integrating Islamic values ​​into every subject taught. The principal plays an important role in designing and supervising the character-based curriculum, as well as conducting regular training for teachers. However, the main challenge faced by teachers is the limited time and resources available to implement the curriculum effectively. The majority of students feel that the curriculum has a positive impact on their development, especially in strengthening character. This study concludes that although the curriculum management at SMP Islam Terpadu Lukmanul Hakim is quite good, several improvements need to be made, such as increasing teacher training, adjusting student workloads, and utilizing technology in learning. Thus, better curriculum management can contribute to improving the quality of education that is more optimal for students.
The Role of Motivation on Employee Performance With Work Environment Mediaton Rahayu, Muji
Journal of Management Vol. 4 No. 2 (2025): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

This study aims to test whether the work environment variable acts as a mediator in the relationship between employee motivation and performance. The population in this study were employees of Survey Center X located in Bandung. The determination of the number of samples was carried out using probability random sampling techniques and calculations based on the Slovin formula, so that the number of samples was 111 respondents. Data collection was carried out by distributing questionnaires to predetermined respondents. The collected data were then analyzed using the Process Macro Hayes mediation analysis method. The results of the hypothesis test showed that the indirect effect of motivation on employee performance through the work environment was significant and had a larger coefficient than the direct effect. This finding shows that the work environment is proven to significantly mediate the relationship between motivation and performance, so that the existence of a conducive work environment can improve employee performance optimally.
Effect of Insenti, Worklplace Environment, and Workplace Discipline on Employee Performance at PT Star Speedy Growth Nurul Rohmah, Mariam
Journal of Management Vol. 4 No. 2 (2025): July - December
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Abstract

The purpose of this study is to investigate how PT Star Speedy Growth employees' work habits are influenced by psychological factors, the workplace, and work discipline. Employee performance at PT Star Speedy Growth has not yet attained the anticipated level, despite the fact that human capital is crucial in today's globalised society. The hypotheses are tested through the collection and quantitative analysis of data. The results of the study demonstrate that incentives significantly and favourably affect workers' performance at work, indicating that a strong incentive programme may be the primary instrument for raising output. Nonetheless, employees' work habits are positively impacted by company culture and discipline, but this effect is not statistically significant.According to this article, PT Star Speedy Growth must concentrate on maximising staff incentives in an effort to boost output. Karyawan in a low voice. This study offers useful insights for company management and makes an empirical contribution to the body of knowledge on human resource management, especially as it relates to the jasa industry.
The Influence of Digital Marketing and Business Management Knowledge on the Sustainability of MSME Marketing in West Sumatra Aisyah, Hesty; Azizah, Nur; Farhan, Muhamad
Journal of Management Vol. 4 No. 2 (2025): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

This research analyzes the impact of digital marketing and business management knowledge on the marketing sustainability of micro, small and medium enterprises (MSMEs) in West Sumatra. Through empirical analysis, this research shows that there is a significant and positive relationship between digital marketing, business management knowledge and marketing sustainability. These findings highlight the important role of digital marketing strategies and knowledge sharing practices in enhancing MSMEs' market presence, customer engagement and overall marketing sustainability. The practical implications for MSMEs include integrating these strategies into their operational activities and investing in training activities for employees. As MSMEs in West Sumatra face an increasingly competitive business landscape, this research provides actionable insights to drive long-term success and resilience of MSMEs.
The Influence of Accounting Information Systems, Quality of Financial Reports, and Effectiveness of Decision Making on Financial Performance at Bali Regional Government Banks Luh Kardini, Ni; Putu Alit Raga Suryanata, I
Journal of Management Vol. 4 No. 2 (2025): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

This study aims to analyze the influence of Accounting Information Systems (AIS), financial report quality, and decision-making effectiveness on financial performance at the OJK in 2020-2023 at the Bali Regional Development Bank (BPD). Using path analysis, this study found that the AIS has a positive and significant effect on financial performance (β = 0.812, sign = 0.001), where an increase in AIS can improve financial performance by 81.2%. In addition, the quality of financial reports also has a positive and significant effect on financial performance (β = 0.604, sign = 0.000), with an increase in the quality of financial reports potentially increasing financial performance by 60.4%. This study also shows that the AIS has a positive effect on decision-making effectiveness (β = 0.681, sign = 0.001), which then significantly improves financial performance (β = 0.871, sign = 0.000). The quality of financial reports also has a positive effect on the effectiveness of decision-making (β = 0.324, sign = 0.001), which significantly improves financial performance. The analysis results show a strong relationship between AIS, the quality of financial reports, and the effectiveness of decision-making on financial performance, with an R value of 0.842 and an Adjusted R-Square of 0.709. The F-test confirms that all three variables together have a significant effect on financial performance (sign = 0.000). The effectiveness of decision-making plays a significant mediating role in the relationship between AIS and the quality of financial reports on financial performance. This study concludes that improving AIS, the quality of financial reports, and the effectiveness of decision-making are very important for improving the financial performance of Bank BPD Bali.
Social Media Campaign Planning on Instagram for Brand ABC to Increase Awareness and Engagement Suci Ningtyas, Sekar
Journal of Management Vol. 4 No. 2 (2025): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

This research is created to plan the Instagram Social Media Campaign for Brand ABC to increase awareness and engagement. The design made uses the 4D formula (Discover, Define, Deliver, Drive).This study employs a qualitative method with a descriptive analysis approach. The results of the design show: 1) Discover. Brand ABC, which has an elegant and minimalist branding, creates a brand that has a user persona of a woman who is often active and needs comfortable and stylish abayas. ABC has 2 competitors who are also active on social media Instagram and sell in the marketplace. ABC has potential in terms of awareness and engagement. 2) Define. The campaign during this period uses the hashtag #BersamaABC with the objective of increasing awareness by 35% and engagement by at least 50. 3) Deliver. Content pillars are divided into 4 with different percentages. In addition to creating a content plan, other activations that can maximize objectives include collaborating with influencers, live streaming, and creating community channels. 4) Drive. In the budgeting plan, the costs incurred include influencer financing, Meta Ads, and Shopee Ads. The timeline is designed in a weekly format and filled with the main content for that week.
Empowering the Community Economy through the Enpowerment and Development of Sharia-Based Cooperatives in East Bandung Sakuroh, Lilis
Journal of Management Vol. 4 No. 2 (2025): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

Sharia-based cooperatives represent a strategic instrument in strengthening the ummah's economy and fostering community economic independence. This study aims to analyze the role of sharia-based cooperatives in empowering the community economy, particularly in the context of social justice, equitable welfare, and financial inclusion. A qualitative approach is employed, incorporating literature review and field data from several Islamic cooperatives in West Bandung. The results indicate that sharia cooperatives serve as an alternative solution for small and medium communities in accessing financing and enhancing business productivity. However, challenges persist, including limited capital, low sharia literacy, and suboptimal cooperative management. Key recommendations include strengthening empowerment policies, continuous coaching, and integrating Islamic cooperatives into the digital economic ecosystem
Analysis of the Impact of Cash Management on Liquidity in the F&B Sector of MSMEs in Bandung Caturadina Darnida, Yondi
Journal of Management Vol. 4 No. 2 (2025): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

This study aims to examine the impact of Cash Management on Liquidity in Micro, Small, and Medium Enterprises (MSMEs) operating in the Food and Beverage (F&B) sector in Bandung City, while investigating the moderating effect of Product Type. The investigation employed a quantitative methodology, using simple linear regression analysis techniques for Model 1, and multiple linear regression for Model 2, which incorporates interaction variables. The findings show that Cash Management exerts a positive and statistically significant influence on Liquidity, as evidenced by the R Square value of 0.363. In addition, the inclusion of the interaction variable of Cash Management and Product Type in Model 2 resulted in an increased R-Square value of 0.420, thus reflecting the increased capacity of the model to explain variations in Liquidity. The interaction variable of Cash Management with Product Type was also shown to have a significant effect, thus strengthening the relationship between Cash Management and Liquidity. Based on these findings, it can be concluded that proficient cash management is critical to improving the liquidity of F&B MSMEs. Moreover, the nature of the products sold serves to moderate this relationship; consequently, it is important for cash management strategies to be tailored to the specific attributes of the products. This research provides practical contributions to MSMEs by facilitating the optimization of their financial management practices.

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