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Kenny Candra Pradana
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Journal of Public Relations and Digital Communication (JPRDC)
Published by Universitas Sang Bumi Ruwa Jurai
ISSN : 30266785     EISSN : 30264960     DOI : https://doi.org/10.24967/jprdc
Core Subject : Social,
Social Sciences
Journal of Public Relations and Digital Communication (JPRDC) with registered number p-ISSN: 3026-6785 (print), e-ISSN: 3026-4960 (online), is a scientific journal published by Institute for Research and Community Service (Lembaga Penelitian dan Pengabdian Masyarakat/LPPM) Sang Bumi Ruwa Jurai University, Lampung. aims to investigate the field of public relations and digital communication in the context of the rapidly developing digital era. In an era where information and communication technology plays a central role in everyday life, understanding how public relations engages with and utilizes digital communication platforms is essential.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 28 Documents
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The Relationship of Group Cohesiveness to Decision Making on Consuming Electronic Cigarettes in FISH UNJ Female Students Allifiansyah, Sandy; AKBAR, FIKRI; Azizah, Dinda Putri; Alifa, Inaya Aqilah; Rahma, Hafidzah Fatinah; Atsyah, Jasmine Syifa Shadrina; Purba, Rachel Margaret; Tridewi, Sylfani
Journal of Public Relations and Digital Communication (JPRDC) Vol 3, No 1 (2025): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v3i1.3678

Abstract

This study examines the relationship between group cohesiveness and decision-making to consume e-cigarettes among female students at the Faculty of Social Sciences (FIS), State University of Jakarta (UNJ). Group cohesiveness is defined as the strength of bonds between group members, encompassing interpersonal attachment, shared goals, and group activities. The study adopts a quantitative approach using bivariate analysis methods, including normality tests, linearity tests, simple linear regression, t-tests, and chi-square tests, to analyze the influence of group cohesiveness on decision-making. The results reveal that while group cohesiveness has a positive relationship with the decision to consume e-cigarettes, the effect is not statistically significant. Key findings highlight that group cohesiveness is characterized by emotional closeness, social interaction, and a sense of belonging. However, decision-making regarding e-cigarette consumption is influenced more by individual comfort and social dynamics within the group. The study concludes that group cohesiveness, though important for fostering a sense of belonging and interaction, does not significantly drive the decision to consume e-cigarettes. This research underscores the need for educational programs to raise awareness of the positive and negative impacts of group cohesiveness and the health risks associated with e-cigarette use. Specific initiatives targeting female students are recommended to mitigate the adoption of risky behaviors influenced by peer groups.
THE ROLE OF DISCUSSION IN GROUP COMMUNICATION AT BRIEFINGS TO MOTIVATE EMPLOYEES AT PT. WAHANA RAHARJA Putri, Anisa Tranada
Journal of Public Relations and Digital Communication (JPRDC) Vol 2, No 1 (2024): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v2i1.3084

Abstract

Study This discuss about the Role of discussion in communication group at the briefing For motivating employee at PT. Wahana Raharja ( Perseroda ) with use studies descriptive qualitative , Briefing is something briefing or the process of discussing existing ones in front of , something that is not yet happen . Briefings must given every moment to employees and subordinates For socialize existing rules and policies made with a purpose For discuss or track communication from on to lower become means superior For build connection with employee . Approach formally and non- formally through media briefings become sufficient alternative Good . So from That role the discussion during the briefing was very impactful positive for akryawan That artdi . Efforts with held briefing will make employee Keep going motivated For Spirit Work with through communication between superior with subordinate nor on the contrary or with fellow employee . If not often held briefing communication between employees and leaders or fellow employee That Alone will miscommunication occurred so that work No resolved with good and the targets that have been planned No according to what is expected .
THE INFLUENCE OF ONLINE VIDEO CONTENT ON TIKTOK SHOP CONSUMER BEHAVIOR Dendi, Dendi; Ramanda, Ramanda; Firmansyah, Wahyu Ridho
Journal of Public Relations and Digital Communication (JPRDC) Vol 1, No 01 (2023): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v1i01.2502

Abstract

This research aims to analyze the influence of online video content on consumer behavior in the Tik Tok Shop context. With the increasing popularity of Tik Tok as a social media platform focused on video content, the question of how video content influences consumer behavior has become relevant. The research results show that there is a significant correlation between online video content presented on Tik Tok Shop and consumer online shopping behavior. Interesting, informative and creative video content tends to increase consumer interest in purchasing the product or service being promoted. In addition, this research also identified that Tik Tok's special features, such as duets, challenges, and live streaming, have a significant impact in increasing consumer engagement. Utilization of these features by sellers can increase interactions with consumers, which in turn can influence purchasing decisions. In conclusion, online video content has an important role in shaping consumer behavior at Tik Tok Shop. Therefore, sellers and marketers need to understand the importance of creating engaging and creative content to achieve their marketing goals on these platforms.
The Influence of Parent-Child Communication Frequency on the Self-Confidence Levels of Out-of-Town Students at the Faculty of Social Sciences and Law, Jakarta State University (FISH UNJ) Firdaus, Aura Safina
Journal of Public Relations and Digital Communication (JPRDC) Vol 3, No 1 (2025): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v3i1.3685

Abstract

This study aims to evaluate the extent to which interactions between parents and out-of-town students at the Faculty of Social Sciences and Law, Jakarta State University (FISH UNJ), influence their self-confidence in navigating academic and social life. Regular and high-quality communication between out-of-town students and their parents is believed to positively contribute to the students' emotional stability and confidence in facing various challenges away from home. Utilizing a quantitative approach through surveys, this research employs structured questionnaires to measure two primary variables: the frequency of communication with parents and the self-confidence levels of students. Data analysis is conducted using simple linear regression analysis to identify the causal relationship between these variables. The findings of this study are expected to provide both theoretical and practical insights into the significance of family communication in supporting the psychological development of out-of-town students. 
USE OF SMARTPHONE CAMERAS AS AN IMPLEMENTATION OF PRODUCT PHOTOGRAPHY FOR MSMEs Dendi, Dendi
Journal of Public Relations and Digital Communication (JPRDC) Vol 2, No 2 (2024): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v2i2.3574

Abstract

The purpose of this research is to understand how the use of smartphones is implemented in product photography by MSME actors in 26 Ilir, Palembang City. The type of research conducted is qualitative. Qualitative research is a strategy chosen by the researcher to observe or describe a phenomenon, gather information, and present the results of this study. Data collection techniques used to obtain data aligned with the research objectives include in-depth interviews, observation, and documentation. This research involved five informants from MSMEs in 26 Ilir, Palembang City. The findings include: MSME actors in 26 Ilir, Palembang City, use smartphones for product photography; however, one MSME actor does not implement product photography due to the lack of social media usage. The impact of photography on the promotions of MSMEs in 26 Ilir, Palembang City, on Instagram is significant, as the use of attractive and creative product photography enhances consumer appeal on each MSME's Instagram page in 26 Ilir, Palembang City.
RADIO MARKETING COMMUNICATION STRATEGIES IN AN EFFORT TO INCREASE THE NUMBER OF LISTENERS IN THE INDUSTRY 4.0 ERA IN 2021 ( Study on Radio El John 89.7 FM Baturaja ) Sasora, Fajar; toreza, Rahmad fajrido; suryani, Eny inti
Journal of Public Relations and Digital Communication (JPRDC) Vol 2, No 1 (2024): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v2i1.3086

Abstract

Radio as one of the audio mass media , radio ever has become a superior event whose strength is really taken into account . along with development technology communication radio start state dimmed and replaced by audio visual media, however until moment it's still radio still exists and airs one of them namely Radio El John 89.7 FM Baturaja . This radio has a superior program namely tourism, business, investment. Study This use approach qualitative descriptive For describe communication strategies marketing El John Radio 89.7 FM through featured programs in effort maintain radio listeners. Results study show that this radio use communication strategies marketing used with more utilise social media channels in effort reach listener from circles millennials and their results significant ie happen enhancement listener to radio's flagship programs
THE INFLUENCE OF XAVIERA COC COMPETENCE ON THE INTEREST IN LEARNING OF FEMALE STUDENTS OF THE FACULTY OF SOCIAL SCIENCES AND LAW, UNIVERSITAS NEGERI JAKARTA Camelia, Lorra; Yoelianto, Haura Zahra; Wijanarko, Dewandaru Satryo; Rangga, Rangga; Sutiyono, Citra Amalia Putri; Ramadhan, M Rendy; Fikri, M; Allifiansyah, Sandy
Journal of Public Relations and Digital Communication (JPRDC) Vol 3, No 1 (2025): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v3i1.3680

Abstract

This study aims to analyze the influence of Xaviera's appearance, knowledge, skills, and engagement as an influencer on the respondents' interest in learning and developing public speaking skills. A survey was conducted among 50 respondents to evaluate their views on various aspects of Xaviera's personal branding, such as the way she looks, the influence of content on understanding, and the impact of interaction with the audience. The results showed that most respondents gave a positive assessment of Xaviera's appearance and understanding of personal branding, with an average score close to the “Strongly Agree” category on various questions. In addition, Xaviera is also considered to have a high curiosity in exploring new things and being able to apply her analytical skills on various occasions. In terms of skills, the majority of respondents feel inspired by the content presented, and Xaviera's interaction with the audience is considered effective in supporting the understanding of the messages conveyed. Although there were a number of neutral respondents, the overall results showed that Xaviera had a significant positive impact on increasing the learning interest and public speaking skills of its audience. This research provides insight into the importance of consistency in personal branding and effective communication skills in inspiring and increasing audience engagement.  
SOCIALIZATION OF LONG TERM CONTRACEPTION FAMILY PLANNING PROGRAM BKKBN SIDOMULYO LAMPUNG SELATAN Evadianti, Yuli; Sahriyani, Retno Suhesi
Journal of Public Relations and Digital Communication (JPRDC) Vol 2, No 1 (2024): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v2i1.3080

Abstract

. Contraception Period Long that is is method usage contraception futures long Which in its use have effectiveness And level continuity usage Which tall with number failure Which low. The classification contraception period long consists from tool contraception IUD, Implant, And Contact (steady contraception). To inform how to use contraception In the long term, the instructor's skills as a communicator are needed, as well notice message What just Which will be delivered as well as media What Which will used as an important point for the success of the implementation of socialization, apart from that it is also necessary Pay attention to behavior and character society will get it socialization about contraception period long program Family Planned. Question research in writing this thesis is what is the implementation of socialization like? carried out by officers instructor contraception period long family program planned BKKBN Sidomulyo South Lampung and anything else obstacles faced by officers counselors in implementing long-term contraceptive socialization for family programs planning BKKBN Sidomulyo South Lampung. The method used is method qualitative description with two person key informant as well as nine person informant. The conclusion in this research is the implementation of socialization carried out by officers long-term contraceptive instructor for the BKKBN Sidomulyo family planning program Lampung South form team executor until activity in the field, with prepare materials and props when carrying out socialization, and carry out personal approach and come to residents' homes if necessary. Use means communication like cellphone more make it easier public For get information Which required. Obstacle Which faced officer instructor in carry out socialization contraception period long program family planned BKKBN Sidomulyo South Lampung is a lack of human resources (extension workers), and lack of public awareness of the importance of using long-term contraception long.
THE INFLUENCE OF THE MOTIVE FOR USING INSTAGRAM SOCIAL MEDIA AND THE QUALITY OF INFORMATION ON THE @LAMPUNGKULINER ACCOUNT ON FOLLOWERS SATISFACTION IN CHOOSING A PLACE TO EAT IN BANDAR LAMPUNG CITY Ati, Henny Dewi Laras; Viranisa, Salsabilla Ninday; Sentana, Geo Citra
Journal of Public Relations and Digital Communication (JPRDC) Vol 1, No 01 (2023): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v1i01.2506

Abstract

This research aims to analyze the influence of motives for using Instagram social media and the quality of information on the @LampungKuliner account on followers' satisfaction in choosing a place to eat in Bandar Lampung City. This research uses a survey method and data collection is carried out through questionnaires given to followers of the @LampungKuliner account. The results of the analysis show that the motive for using Instagram social media has a significant effect on followers' satisfaction in choosing a place to eat in Bandar Lampung City. Entertainment motives and information motives are the main factors that influence follower satisfaction. Followers who use Instagram with an entertainment motive are more likely to feel satisfied when choosing a place to eat, because the @LampungKuliner account provides interesting and entertaining content. Apart from that, followers who use Instagram with an information motive are also more likely to feel satisfied, because the @LampungKuliner account provides quality information about places to eat in Bandar Lampung City. Apart from that, the quality of the @LampungKuliner account information also has a significant influence on followers' satisfaction in choosing a place to eat. Followers consider that this account provides accurate, relevant and reliable information about places to eat in Bandar Lampung City. This gives followers confidence in making decisions about where to eat, thereby increasing their satisfaction. This research provides an important contribution to understanding the influence of motives for using Instagram social media and the quality of information on the @LampungKuliner account on followers' satisfaction in choosing a place to eat in Bandar Lampung City. The results of this research can be a reference for culinary social media account owners to improve the quality of the content and information presented, so that it can influence followers' satisfaction in choosing a place to eat.
Utilization Of RRI Bandar Lampung Podcast As Hobby And Lifestyle Information Media (Descriptive Study Of RRI Digital Application) Wibowo, Panji Prasttyo
Journal of Public Relations and Digital Communication (JPRDC) Vol 3, No 1 (2025): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v3i1.3327

Abstract

Podcasts are the right means of entertainment for most Indonesians when utilizing leisure time, as well as the people of Bandar Lampung who make this one of the activities that become their reference, namely listening to podcast broadcasts produced by the Public Broadcasting Corporation of Radio Republik Indonesia Bandar Lampung. Podcasts were created as a means of media publication in the field of information where this is certainly a consumption material that is of interest to the public. LPP RRI Bandar Lampung produces podcasts in collaboration with its broadcasting sector, namely PRO 2 with the 92.5 FM radio broadcast channel with the tagline Your Best Friend, then the youtube platform with an account called Pro 2 RRI Bandar Lampung, while the official platform launched by RRI National is called the RRI Digital application. Based on the results of observations, research interviews conducted, most of the people of Bandar Lampung are interested in listening to podcasts, namely through YouTube podcasts with the concept of Interview Podcasts with the most popular themes being hobbies and lifestyles. Due to the high public interest in RRI Bandar Lampung's youtube podcasts, the production of podcasts that are only broadcast once a month 1 to 2 times and there are gaps from the podcast team itself which can finally be found by the community is a matter of criticism for the community or loyal listeners of RRI Bandar Lampung. It is recommended that RRI Bandar Lampung can increase the podcast broadcast schedule and creative ideas that are raised so as not to lose viewers and can increase public interest in listening to podcast broadcasts.

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