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Journal of Public Relations and Digital Communication (JPRDC)
Published by Universitas Sang Bumi Ruwa Jurai
ISSN : 30266785     EISSN : 30264960     DOI : https://doi.org/10.24967/jprdc
Core Subject : Social,
Social Sciences
Journal of Public Relations and Digital Communication (JPRDC) with registered number p-ISSN: 3026-6785 (print), e-ISSN: 3026-4960 (online), is a scientific journal published by Institute for Research and Community Service (Lembaga Penelitian dan Pengabdian Masyarakat/LPPM) Sang Bumi Ruwa Jurai University, Lampung. aims to investigate the field of public relations and digital communication in the context of the rapidly developing digital era. In an era where information and communication technology plays a central role in everyday life, understanding how public relations engages with and utilizes digital communication platforms is essential.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 28 Documents
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THE INFLUENCE OF SOCIAL MEDIA MUKBANG CONTENTS TOWARDS ADOLESCENT FOOD CONSUMPTION BEHAVIOR Olova, Khansa Ranbia Audreyzovna; Windah, Andi; Riza, Ahmad; Nurhaida, Ida
Journal of Public Relations and Digital Communication (JPRDC) Vol 2, No 2 (2024): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v2i2.3386

Abstract

How individuals eat has an impact on their health and well-being. To maintain their well-being, individuals must control their mindset and social environment. The prevalence of eating broadcasts on YouTube, where content creators consume large amounts of food without revealing nutritional information, continues to be a popular trend that hypothetically affects people's eating habits. The study aims to assess the influence of social media influencers on unhealthy food habits, using Planned Behavior Theory as a framework. This study used a method of survey and collecting quantitative data. This study examined the research site of the University of Lampung. The data analysis was done descriptively. According to the regression formula, Y = 16. 615 + 0677X - Constant term = 16. In summary, with a trust value of 0, 615 indicates a positively oriented regression coefficient X, which represents the magnitude of influence of the X variable on the Y variable. The t-test showed X had a significant impact of 40. 1% on Y 59 remaining. 9% of variation in the Y variable attributed to unexamined factors. The study showed that how much a person's food consumption behavior is affected by watching an eating broadcast depends on their intentions. Consuming the frequency, duration, and attention levels of the broadcast significantly affects and improves unhealthy consumption behavior in adolescents.
THE ROLE OF PUBLIC RELATIONS MUHAMMADIYAH UNIVERSITY LAMPUNG IN INCREASING A POSITIVE IMAGE Asniar, Immawati; Anggraini, Marina Ghanis
Journal of Public Relations and Digital Communication (JPRDC) Vol 1, No 01 (2023): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v1i01.2509

Abstract

The educational institutions basically need Public Relations which aims to gain goodwill, trust, mutual understanding and a good image from the public. Increased competition among tertiary institutions makes each tertiary institution challenged to form a positive image to the public. Prospective students will have a special interest in campuses that have a positive image. The problem in this research is what is the role Public Relations Muhammadiyah University of Lampung in Improving Positive Image. The research methodology is a qualitative constructivism approach with the case study method which is carried out in its entirety, comprehensively and in depth using a variety of data sources. The results of the research show that there are four main roles required of a Public Relations namely, as Communicator, Public Relations Communicate intensively through media and community groups, Relations, Public Relations capabilities building positive relationships between institutions represented and internal and external public, backup management, carry out management support or support departmental activities other in tertiary institutions for the creation of common goals, good image makers, create positive college image and publicity.
IMPLEMENTATION OF SOCIAL MEDIA MARKETING BY CULINARY MSMES Putri, Intan
Journal of Public Relations and Digital Communication (JPRDC) Vol 2, No 2 (2024): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v2i2.3594

Abstract

Generally, MSMEs are small-scale businesses owned and managed by individuals or small groups. They typically operate locally and produce a range of products and services, from traditional goods to those using modern technology. MSMEs have unique characteristics, such as flexibility, creativity, and an ability to adapt quickly to changing market demands. This research aims to describe how culinary MSME actors, specifically Sekana Lambidaro in 26 Ilir, Palembang, implement social media marketing. In utilizing social media for marketing, many MSMEs choose to combine various platforms, with Instagram as the primary choice. Instagram attracts MSME entrepreneurs due to its strength in showcasing products through appealing visuals. However, despite Instagram's popularity, only a few MSMEs use marketplaces as their marketing platform. Using social media as a marketing tool is not without challenges. Not all MSME entrepreneurs find it easy to adapt to digital technology. Challenges often stem from internal factors (limited knowledge and skills in information technology) and external factors (hesitance among MSME entrepreneurs to use social media).
FOOD PHOTOGRAPHY AS A PROMOTIONAL MEDIA IN INCREASING THE SALES VALUE OF MSME PRODUCTS sari, winda widya; Putri, Intan; Dendi, Dendi; Mulyadi, Ahmad Iman
Journal of Public Relations and Digital Communication (JPRDC) Vol 2, No 1 (2024): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v2i1.3075

Abstract

The community has a role related to national development, especially in building the economic order, namely in establishing micro, small and medium enterprises (MSMEs). The aim of the research is to find out implementation Food Photography as a Promotional Media in increasing the selling value of Pekon Suka Maju MSME products, Kec. Ngaras, Kab. West Coast, Prov. Lampung. This research method uses descriptive qualitative. This research was carried out in Pekon Suka Maju sub-district. Ngaras district. West Coast of Lampung. This research used 2 data collection techniques, namely: Interviews, Interview techniques and Observation. The research results show that Pekon Sukamaju MSMEs previously did not know about product photography techniques, and some of them thought that product photos were not that important for their business, on average consumers found out about their products by word of mouth. However, after they were introduced to product photos and explained that product photos were very important in their business, especially now in the digital era, product photos are the most important thing for introducing MSME products to consumers. Food photography or also known as Food Photography and commercial ads. This product photo can increase the selling value of the product, this is because product photos are the main thing that every MSME must have in order to increase consumer appeal.
THE IMPACT OF DIGITAL TV BROADCASTS ON VIEWING BEHAVIOR OF THE COMMUNITY OF BANDAR LAMPUNG CITY Azzahra SR, Rizka Annisa; Dukhi, Rizki; Julianto, Ribut; Sasora, Fajar
Journal of Public Relations and Digital Communication (JPRDC) Vol 1, No 01 (2023): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v1i01.2498

Abstract

This research aims to investigate the impact of digital TV broadcasts on people's viewing behavior in Bandar Lampung City. Along with technological developments, the transition from analog television broadcasts to digital television broadcasts has occurred in many areas, including the city of Bandar Lampung. Understanding how these shifts affect people's viewing behavior is important to inform decision making and the development of future television broadcast strategies. Research reveals several challenges faced by society in adapting to digital TV broadcasts. These challenges include changing viewing habits, the need to acquire digital TV reception equipment, and accessibility gaps related to geography and infrastructure. This research provides an important contribution in understanding the impact of digital TV broadcasts on the viewing behavior of the people of Bandar Lampung City. The results of this research can be a valuable source of information for television broadcast organizers in developing relevant content strategies and improving people's viewing experience. Apart from that, these findings can also provide input to local governments in efforts to increase accessibility and support community adaptation to the transition to digital TV broadcasts.
THE INFLUENCE OF THE COMPETENCE OF THESIS SUPERVISOR OF COMMUNICATION SCIENCE UNJ ON STUDENTS' MOTIVATION IN COMPILING THESIS Sianipar, Ladisa Naftania
Journal of Public Relations and Digital Communication (JPRDC) Vol 3, No 1 (2025): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v3i1.3683

Abstract

 This research aims to determine the influence of the competence of thesis supervisors on student motivation in writing theses at the Jakarta State University (UNJ) Communication Science Study Program. The method used in this research is a quantitative approach with survey techniques. Data was collected by distributing questionnaires to 100 students who were in the process of writing their thesis. Data analysis was carried out using simple linear regression to test the influence of supervisory lecturer competence on student motivation. The research results show that there is a significant positive influence between the competence of supervisors and student motivation. The higher the competence of the supervisor, the higher the students' motivation to complete their thesis. The average supervisory lecturer competency score is in the "agree" or "high" category, while student motivation is also in the same category. The results of the analysis of the coefficient of determination show that 90.2% of the variation in student motivation can be explained by the competence of the supervisor, while the remaining 9.8% is influenced by other factors that were not studied. It is hoped that this research can contribute to developing the quality of guidance in the UNJ Communication Studies Program and increase understanding of the importance of the role of supervisors in the thesis preparation process. Therefore, recommendations for increasing lecturer competence and developing a more systematic guidance program are very necessary to support student motivation in writing their theses.
Da'wah bil Social Media: A Phenomenological Study of iGeneration TikTok Platform Users Nasution, Nadya Amalia
Journal of Public Relations and Digital Communication (JPRDC) Vol 2, No 2 (2024): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v2i2.3515

Abstract

This research examines the phenomenon of da'wah through social media (social media) carried out by iGeneration, especially UIN Raden Intan Lampung students, who are users of the TikTok platform. By using a phenomenological approach and integrating the Stimulus-Organism-Response (SOR) theory with the concept of social media "affordances,” this research aims to understand the experiences, strategies, and impacts of digital da'wah among Muslim students who use TikTok. Data collection methods include in-depth interviews, online participant observation, TikTok content analysis, and focus group discussions. The research results show that preaching content on TikTok acts as an effective stimulus, triggering cognitive and affective processes in the user (organism), which then produces a response in the form of increased religious awareness and changes in behavior. This research also reveals the critical role of TikTok affordances in shaping digital preaching practices and the ethical and theological challenges young preachers face. These findings provide in-depth insight into the transformation of da'wah practices in the digital era and the implications for Islamic education in higher education.Keywords: Digital da'wah, TikTok, iGeneration, SOR theory, media affordances, phenomenology
AGRICULTURAL EXTENSION COMMUNICATION PATTERNS IN INCREASING KNOWLEDGE OF VEGETABLE FARMERS marcelyno, ari; Nainggolan, Dewita Sari; Evadianti, Yuli
Journal of Public Relations and Digital Communication (JPRDC) Vol 2, No 1 (2024): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v2i1.3088

Abstract

A instructor agriculture need pattern effective communication to use make it easier delivery message or information about agriculture to public or group farmer. Research objectives is know pattern communication counseling agriculture For increase knowledge farmer vegetables and tofu obstacles pattern communication counseling agriculture For increase knowledge farmer vegetables. Type of research is qualitative, the subject of research This instructor agriculture Department of Agriculture Food Crops, Horticulture and Plantation, South Lampung Regency and representatives farmer vegetables in South Lampung Regency. Data analysis was carried out with use technique qualitative data analysis. Based on results study is known that pattern communication instructor agriculture field plant vegetables use pattern communication chain, where results counseling carried out by officers Counselor Field (PPL) carries change knowledge public Good in activity everyday in environment work nor in environment society. Officer Counselor Field (PPL) considers counseling walk effective with use pattern two- way communication, because There is reciprocal flow between instructors and the community happen with good.

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