cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Kenny Candra Pradana
Contact Email
kennycandrapradana@gmail.com
Phone
+62896713344567
Journal Mail Official
lppmsaburai@gmail.com
Editorial Address
Jl. Imam Bonjol No.468 Langkapura, Bandar Lampung
Location
Kota bandar lampung,
Lampung
INDONESIA
Journal of Public Relations and Digital Communication (JPRDC)
Published by Universitas Sang Bumi Ruwa Jurai
ISSN : 30266785     EISSN : 30264960     DOI : https://doi.org/10.24967/jprdc
Core Subject : Social,
Social Sciences
Journal of Public Relations and Digital Communication (JPRDC) with registered number p-ISSN: 3026-6785 (print), e-ISSN: 3026-4960 (online), is a scientific journal published by Institute for Research and Community Service (Lembaga Penelitian dan Pengabdian Masyarakat/LPPM) Sang Bumi Ruwa Jurai University, Lampung. aims to investigate the field of public relations and digital communication in the context of the rapidly developing digital era. In an era where information and communication technology plays a central role in everyday life, understanding how public relations engages with and utilizes digital communication platforms is essential.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 28 Documents
 1   2   3 
THE ROLE OF SOCIAL MEDIA IN PROMOTING GENDER EQUALITY ISSUES DAUD, ROSY FEBRIANI; Suryanti, Poppy; LARAS, henny DEWI; Miranda, Zesty
Journal of Public Relations and Digital Communication (JPRDC) Vol 2, No 2 (2024): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v2i2.3481

Abstract

Mass media has an important role in influencing people's opinions and behavior. People who are accustomed to using mass media can use this platform as a means to fight for gender equality. Gender is a social concept that includes the norms and valuesattached to a person's gender. The aim of this research is to determine the role of social media in promoting gender equality issues. This research uses a qualitative method with a descriptive approach. A descriptive approach is used to explain the results of the development and concept of social media on gender inequality. The results of this research show that this research shows that social media has the potential to play a role in mobilizing and expanding the gender equality movement in Indonesia, enabling youth, advocacy groups, and other individuals to voice gender issues, mobilize support, and spread the movement's messages. Keywords: Roles, Social Media, Gender Equality
MARKETING COMMUNICATION STRATEGY FOR FLICKA BAGS PRODUCTS VIA INSTAGRAM SOCIAL MEDIA DAUD, ROSY FEBRIANI
Journal of Public Relations and Digital Communication (JPRDC) Vol 2, No 1 (2024): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v2i1.3085

Abstract

Technological developments make it easy to get information in internet access supported by the existence of several social media chat applications that have changed the pattern of selling goods by entrepreneurs. Online product marketing communication strategies through Instagram accounts are the focus of research in writing this journal. The @flickabags account uses Instagram as an online marketing communication medium in carrying out its business promotion. This research is to find out the marketing communication strategy for Flicka Bags products through Instagram social media. The method used in this research is descriptive qualitative method. While the theory used is marketing communication theory. In conclusion, the marketing communication strategy for Flicka Bags products through Instagram social media Flicka Bags utilizes Instagram in carrying out an online marketing communication strategy by utilizing the features available on Instagram.
ANALYSIS OF PORTALLNEWS.ID BRANDING COMMUNICATION IN BUILDING A BRAND IMAGE Apriyanti, Sela; Pienrasmi, Hanindyalaila; Poyo, M. Denu
Journal of Public Relations and Digital Communication (JPRDC) Vol 1, No 01 (2023): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v1i01.2497

Abstract

In running a company, a good image or brand is needed so that consumers use the company's services and products. Branding communication is one way for companies to influence consumers to use the company's products or services, even though news portal companies are no exception. The focus of this research is how the new online news portal company builds a good brand or corporate image so that it can be known by the public, especially in Bandar Lampung. The approach in this study uses a qualitative descriptive approach to produce depth on how to build a brand image on an online news portal that has not been formed for a long time. as well as conducting observations, and documentation. The results of this study describe how the portalnews.id company tries to brand their online news portal where the results are in accordance with the basis of this research to build company branding, where the four things are Research, Action Plan, Communication, and Evaluation.
THE ROLE OF ONLINE MEDIA AS A SUPPORTER OF DEVELOPMENT TANJUNG RAJA LOCAL TOURISM DAUD, ROSY FEBRIANI; Suryanti, Poppy; Laras Ati, Henny Dewi
Journal of Public Relations and Digital Communication (JPRDC) Vol 3, No 1 (2025): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v3i1.3891

Abstract

Social media, where almost everyone has an account, is sometimes still separated from the creative economy entrepreneur segment, even though if we look closely at almost all times and places, everyone is familiar with social media starting from Facebook, Twitter, Instagram and other social media, but in reality there are still many entrepreneurs who are less focused on this situation. Online media plays a very important role in effective promotion and conveyance of information, especially as a supporter of local tourism development in the very promising digital era. In accordance with the potential presented by social media as a communication medium that can help tourism marketing in various marketing elements both in media and content, communication messages. Communication also plays a role in preparing message content that will be conveyed to the public, tourists about destinations, accessibility, human resources and tourism institutions. Considering that tourism is one of the regional resources that can provide the largest income for regional income and can help increase the human resources available in North Lampung. Online media plays a very active role in developing the local tourism potential of Tanjung Raja, North Lampung.
COMMUNICATION INTERACTION IN CHILDREN WITH SPECIAL NEEDS DESCRIPTIVE STUDY Suryanti, Poppy; Apriadi, Eko Aziz; LARAS, HENNY DEWI
Journal of Public Relations and Digital Communication (JPRDC) Vol 2, No 2 (2024): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v2i2.3325

Abstract

This research explores communication interactions in children with special needs, with a focus on the challenges faced and the strategies used to overcome them. Through a descriptive approach, this research analyzes the communication patterns of children with autism spectrum disorders, speech disorders, and developmental delays. The research results show that environmental support, such as family involvement, the role of educators, and the use of augmentative and alternative communication (AAC) technology, is very influential in improving these children's communication skills. Personalized communication strategies based on children's specific needs have also proven effective in helping them overcome communication barriers. These findings emphasize the importance of a holistic and collaborative approach in supporting the communication development of children with special needs. With the right support, they have great potential to develop better communication skills, which in turn can improve their social participation and quality of life
THE ROLE OF PERSUASIVE DIALOGUE IN THE NEGOTIATION OF THE SALE OF GOODS AT SIMPUR CENTER, BANDAR LAMPUNG CITY Dewi, Ponita; Maja, Meri Andani; Hakiki, Virgiana Mahar
Journal of Public Relations and Digital Communication (JPRDC) Vol 1, No 01 (2023): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v1i01.2508

Abstract

This study discusses the role of persuasive dialogue in negotiating the sale of goods at the Simpur Center in Bandar Lampung City. This shopping center has a significant role in meeting consumer needs and in the context of intense competition, the ability to conduct effective sales negotiations becomes important. This study uses a qualitative approach with the case study method to explore a deep understanding of how persuasive dialogue contributes to the outcome of sales negotiations. The main findings of this study include persuasive dialogue strategies used by sellers, customizing messages according to buyer profiles, managing rejection, and building customer relationships. This study shows that the seller's ability to use persuasive dialogue influences the success of sales negotiations. Tailoring messages based on local preferences and culture, as well as being able to overcome resistance with relevant solutions, also contribute to successful negotiations. Furthermore, this study emphasizes the importance of understanding local culture in persuasive dialogue, because adaptation to cultural values can strengthen communication. Persuasive dialogue plays a central role in negotiating the sale of goods at the Simpur Center in Bandar Lampung City. In a competitive environment, product knowledge, tailored persuasive dialogue strategies and the ability to manage rejection wisely are all important factors in achieving success in sales. In closing, suggestions are given to improve the seller's ability to apply effective persuasive dialogue in order to achieve success in the sales negotiation process.
PERSUASIVE COMMUNICATION STRATEGY OF BANDAR LAMPUNG CITY ENVIRONMENTAL OFFICE IN WASTE MANAGEMENT Ardiyanti, Ika; Choiriyati, Sri; Azizah, Meylin; Sasora, Fajar
Journal of Public Relations and Digital Communication (JPRDC) Vol 2, No 2 (2024): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v2i2.3583

Abstract

ABSTRAC Waste generation continues to increase rapidly along with population growth and changes in people's diets and lifestyles, thus affecting the amount of waste produced, the type of waste and the characteristics of different waste. One of them to minimize the impact of increasingly accumulated waste can be done through inviting the community to participate in maintaining the cleanliness of the environment through persuasive communication strategies to the community. The purpose of this study was to find out the persuasive communication strategy of the Environmental Office in waste management, a study in Kampung Baru Tiga Kelurahan Panjang Utara. This research uses qualitative methods. Data were collected obtained from interviews, observations and field notes. The result of this study is that Waste Management has not been carried out properly due to low public awareness and concern about proper waste management. To increase public awareness and public concern for the environment and waste management, the Environmental Office and Village Apparatus have conducted education to the community in the form of socialization, counseling, and advertisements about waste management to be useful including compost and ecobricks. Handling waste problems needs to increase public awareness of the importance of environmental cleanliness by the Environmental Agency as the main agency responsible for waste management must establish good relations with the community so that the waste management program is in accordance with its goals.
THE USES OF GOOGLE MAPS IN DIGITAL MARKETING FOR SMALL AND MEDIUM ENTERPRISES (SMEs) IN SUKAMAJU VILLAGE, PESISIR BARAT DISTRICT, LAMPUNG Dendi, Dendi; Septiani, Tami; Putri, Intan; Syukerti, Nanda; laras, Henny dewi; Suryanti, Poppy
Journal of Public Relations and Digital Communication (JPRDC) Vol 2, No 1 (2024): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v2i1.3074

Abstract

In this research, the writer uses a qualitative descriptive approach. In descriptive qualitative research, interpreting and explaining the data obtained by researchers from interviews, observations, documentation, so as to get answers to problems in detail and clearly. This research activity was carried out at the location of Suka Maju Village, Ngaras District, Pesisir Barat Regency, Lampung. This study proves that Small, and Medium Enterprises (SMEs) in Suka Maju Village, Ngaras District, Pesisir Barat Regency, Lampung Province still choose traditional communication, this is due to the slow knowledge of SMEs actors towards online marketing or digital marketing, in using google maps there are still many SMEs actors who do not understand a google maps application, even though this google maps application can help producers and consumers so that the efforts made by producers are known and consumers can easily find information about the efforts that have been made. Lack of knowledge about the use of google maps is also caused by inadequate internet network access factors and the lack of socialization carried out by the community for SMEs in Sukamaju Village.
EFFECTIVENESS OF INTERNAL COMMUNICATION OF THE HEALTH HUMAN RESOURCES SECTION OF CIVIL SERVANTS IN THE STUDY ASSIGNMENT AND STUDY PERMIT PROGRAM (QUALITATIVE DESCRIPTIVE STUDY AT BANDAR LAMPUNG CITY HEALTH OFFICE) Evadianti, Yuli; Ulfa, Maria
Journal of Public Relations and Digital Communication (JPRDC) Vol 1, No 01 (2023): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v1i01.2522

Abstract

The Health Resources Sector is one of the Sectors in the Bandar Lampung City Health Service which is a benchmark for the quality of health workers in increasing the professionalism of health workers by improving education. Study assignments and study permits are under the Health Human Resources Department which is administrated to serve recommendations for study permits and study assignments. The problem in this research is how effective internal communication occurs in the Health Human Resources Section at the Bandar Lampung City Health Service. In writing this thesis, we use the Interpersonal Communication Theory approach with the concept of Internal Communication Theory. The researcher used a descriptive qualitative research method, with two key informants and four informants. The results of this research are that for vertical communication, the Head and also employees who hold general functional and specific functional positions (paramedics and doctors) use vertical communication and horizontal communication in disseminating information related to existing work. The effectiveness of internal communication must also be of a nature. open communication, empathy, mutual support and equality. The conclusion is that internal communication at the Bandar Lampung City Health Service in the Health Human Resources Section is effective in improving study assignment and study permit program services.
The Effect of Skintific Product Endorser Competence On Tiktok Social Media Towards Purchasing Decisions for Skincare Products UNJ Communication Science Students Huwwaida, Nabillah
Journal of Public Relations and Digital Communication (JPRDC) Vol 3, No 1 (2025): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v3i1.3682

Abstract

Media plays an important role in conveying information and influencing people's behavior, especially in the context of business and politics. With technological advances, social media such as TikTok has become a significant platform for product promotion, including in the beauty sector. This study aims to analyze the effect of Skintific product endorser competence on TikTok on purchasing decisions for skincare products among Communication Science students at Universitas Negeri Jakarta (UNJ). Through a quantitative approach, this study uses a purposive sampling method with 30 respondents who actively use TikTok and are exposed to Skintific product promotional content. The main focus of the research is to identify how much influence endorser competence has on purchasing decisions and the factors that are most influential in the process. The results are expected to provide insight into the effectiveness of endorsements on social media and their contribution to consumer behavior. Using statistical analysis, this study will test the proposed hypothesis, namely whether there is a significant effect of endorser competence on purchasing decisions. The findings of this study are expected to contribute to marketing strategies in the digital era as well as enrich the literature on the role of social media in consumer decision making.

Page 2 of 3 | Total Record : 28

 1   2   3 

Filter by Year

2023 2025


Reset
Filter By Issues
All Issue Vol 3, No 1 (2025): Journal of Public Relations and Digital Communication (JPRDC) Vol 2, No 2 (2024): Journal of Public Relations and Digital Communication (JPRDC) Vol 2, No 1 (2024): Journal of Public Relations and Digital Communication (JPRDC) Vol 1, No 01 (2023): Journal of Public Relations and Digital Communication (JPRDC)