cover
Contact Name
Hidayat
Contact Email
editorgensains@gmail.com
Phone
+6282293064143
Journal Mail Official
editorgensains@gmail.com
Editorial Address
Jl. Urip Sumoharjo, Sinrijala, Kec. Panakkukang, Makassar, Provinsi Sulawesi Selatan
Location
Kota makassar,
Sulawesi selatan
INDONESIA
Maroon Journal De Management
ISSN : -     EISSN : 30481546     DOI : https://doi.org/10.37899/mjdm
Core Subject : Economy, Science,
Maroon Journal De Management is seeks to publish high quality publication of research, scholarly empirical research articles in management, strategic management, organization, entrepreneurship, operation management, human resource management, business, and organization topics that test, extend, or build theory and contribute to management practices in the all region and field. We strives to serve as a major vehicle for the exchange of ideas and research among management scholars within or interested in the field.
Articles 42 Documents
The Contribution of Digital Entrepreneurial Competence to the Business Growth of Women-Owned SMEs in the Fashion Industry in Yogyakarta Krisdayanti; Susilawati; Saputra, Irwandi
Maroon Journal De Management Vol. 3 No. 1 (2026): Maroon Journal De Management:
Publisher : Generasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/mjdm.v3i1.272

Abstract

The rapid growth of digital technology has significantly reshaped the business landscape, creating both opportunities and challenges for small and medium-sized enterprises (SMEs). For women entrepreneurs, particularly those in the creative fashion industry, digital competence is increasingly recognized as a key determinant of competitiveness and sustainability. This study aims to examine the contribution of digital entrepreneurial competence to the business growth of women-owned SMEs in the fashion sector in Yogyakarta. A quantitative research design with a survey method was employed, involving 120 respondents who own and manage fashion SMEs. Data were collected through structured questionnaires measuring four dimensions of digital entrepreneurial competence—digital literacy, digital innovation, online networking, and digital tools utilization alongside indicators of business growth, including sales performance, customer base expansion, and brand recognition. The data were analyzed using multiple regression techniques. The findings reveal that digital entrepreneurial competence has a significant positive effect on business growth, with digital tools utilization and digital literacy emerging as the strongest predictors. The regression model explains 62% of the variance in business growth, suggesting that digital competence is a critical driver of success for women-owned SMEs. These results highlight the importance of strengthening digital capabilities through training programs, capacity-building initiatives, and supportive policies tailored to women entrepreneurs. The study contributes to a deeper understanding of the role of digital skills in SME development and offers practical recommendations for enhancing women’s participation in the digital economy.
Synergizing Sustainability: Integrated Demand-Supply Strategies for Resilient Retail, Transport, and Logistics Systems Dzreke, Simon Suwanzy; Dzreke, Semefa Elikplim
Maroon Journal De Management Vol. 3 No. 1 (2026): Maroon Journal De Management:
Publisher : Generasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/mjdm.v3i1.302

Abstract

Global supply chains confront existential threats from climate volatility manifest in port-crippling storms and agricultural collapse and chronic disruptions spanning pandemics to geopolitical fragmentation, exposing the fragility of efficiency-optimized models. This research pioneers integrated computational frameworks that transcend disciplinary silos to synchronize environmental sustainability with operational resilience across retail, transport, and logistics ecosystems. Multi-method analysis combining Life Cycle Assessment, Agent-Based Modelling, and policy scenario testing demonstrates that harmonized demand-supply coordination consistently outperforms isolated interventions. Synchronized demand shaping (e.g., AI-facilitated circular consumption) and regionalized supply redesign (e.g., micro-factories) reduce end-to-end emissions by 30–40%, while dynamic AI routing cuts logistics costs by 22% during severe disruptions. Integrating policy instruments like harmonized carbon accounting amplifies stakeholder ROI by 2.8× versus fragmented approaches. The framework empowers industry and policymakers to co-optimize decarbonization and disruption preparedness, transforming brittle networks into adaptive, low-carbon value chains resilient to systemic shocks a strategic imperative beyond incremental adjustment.