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Maroon Journal De Management
Published by Generasi Sains Indonesia
ISSN : -     EISSN : 30481546     DOI : https://doi.org/10.37899/mjdm
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Maroon Journal De Management is seeks to publish high quality publication of research, scholarly empirical research articles in management, strategic management, organization, entrepreneurship, operation management, human resource management, business, and organization topics that test, extend, or build theory and contribute to management practices in the all region and field. We strives to serve as a major vehicle for the exchange of ideas and research among management scholars within or interested in the field.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 45 Documents
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The Contribution of Digital Entrepreneurial Competence to the Business Growth of Women-Owned SMEs in the Fashion Industry in Yogyakarta Krisdayanti; Susilawati; Saputra, Irwandi
Maroon Journal De Management Vol. 3 No. 1 (2026): Maroon Journal De Management (MJDM)
Publisher : Generasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/mjdm.v3i1.272

Abstract

The rapid growth of digital technology has significantly reshaped the business landscape, creating both opportunities and challenges for small and medium-sized enterprises (SMEs). For women entrepreneurs, particularly those in the creative fashion industry, digital competence is increasingly recognized as a key determinant of competitiveness and sustainability. This study aims to examine the contribution of digital entrepreneurial competence to the business growth of women-owned SMEs in the fashion sector in Yogyakarta. A quantitative research design with a survey method was employed, involving 120 respondents who own and manage fashion SMEs. Data were collected through structured questionnaires measuring four dimensions of digital entrepreneurial competence—digital literacy, digital innovation, online networking, and digital tools utilization alongside indicators of business growth, including sales performance, customer base expansion, and brand recognition. The data were analyzed using multiple regression techniques. The findings reveal that digital entrepreneurial competence has a significant positive effect on business growth, with digital tools utilization and digital literacy emerging as the strongest predictors. The regression model explains 62% of the variance in business growth, suggesting that digital competence is a critical driver of success for women-owned SMEs. These results highlight the importance of strengthening digital capabilities through training programs, capacity-building initiatives, and supportive policies tailored to women entrepreneurs. The study contributes to a deeper understanding of the role of digital skills in SME development and offers practical recommendations for enhancing women’s participation in the digital economy.
Synergizing Sustainability: Integrated Demand-Supply Strategies for Resilient Retail, Transport, and Logistics Systems Dzreke, Simon Suwanzy; Dzreke, Semefa Elikplim
Maroon Journal De Management Vol. 3 No. 1 (2026): Maroon Journal De Management (MJDM)
Publisher : Generasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/mjdm.v3i1.302

Abstract

Global supply chains confront existential threats from climate volatility manifest in port-crippling storms and agricultural collapse and chronic disruptions spanning pandemics to geopolitical fragmentation, exposing the fragility of efficiency-optimized models. This research pioneers integrated computational frameworks that transcend disciplinary silos to synchronize environmental sustainability with operational resilience across retail, transport, and logistics ecosystems. Multi-method analysis combining Life Cycle Assessment, Agent-Based Modelling, and policy scenario testing demonstrates that harmonized demand-supply coordination consistently outperforms isolated interventions. Synchronized demand shaping (e.g., AI-facilitated circular consumption) and regionalized supply redesign (e.g., micro-factories) reduce end-to-end emissions by 30–40%, while dynamic AI routing cuts logistics costs by 22% during severe disruptions. Integrating policy instruments like harmonized carbon accounting amplifies stakeholder ROI by 2.8× versus fragmented approaches. The framework empowers industry and policymakers to co-optimize decarbonization and disruption preparedness, transforming brittle networks into adaptive, low-carbon value chains resilient to systemic shocks a strategic imperative beyond incremental adjustment.
Alexa, Reshape My Supply Chain: How Voice Commerce Alters Demand Forecasting, Fulfillment Speed, and Marketing Messaging Dzreke, Simon; Dzreke, Semefa Elikplim
Maroon Journal De Management Vol. 3 No. 1 (2026): Maroon Journal De Management (MJDM)
Publisher : Generasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/mjdm.v3i1.303

Abstract

The simple utterance "Alexa, order more batteries!" triggers significant operational discontinuities across global supply chains. Voice commerce, now constituting 35% of smart speaker interactions, fundamentally restructures retail logistics, consumer expectations, and marketing psychology. With 47% of voice orders demanding last-minute, low-margin essentials like toilet paper or allergy medicine, traditional demand forecasting succumbs to pronounced "voice shock," characterized by 27% higher volatility spikes concentrated within narrow 15-minute windows. Analysis of 2.3 million anonymized voice transactions, combined with eye-tracking studies of 450 participants and logistics simulations, reveals a critical shift: consumers now expect 2-hour delivery for voice-activated purchases, representing a 96% compression from the established 2-day standard for mobile or web orders. This heightened urgency necessitates hyperlocal fulfillment pods within five miles of users, demonstrably outperforming regional warehouses by reducing delivery failures by 44%. Critically, sonic marketing adheres to a strict "3-second rule," where audio advertisements exceeding this duration experience 62% abandonment. This research introduces a voice-optimized framework demonstrating how enterprises can leverage micro-fulfillment algorithms, ethical conversational design, and predictive audio mnemonics to convert voice-induced operational chaos into sustainable competitive advantage. The era of voice-driven supply chains represents a contemporary imperative.
The Role of Accounting in Financial Management of Fund Allocation in Tiwu Riwung Village, Mbeliling District, West Manggarai Regency Walda, Wal Ming; Salle, Ilham Z.; Jumriani
Maroon Journal De Management Vol. 3 No. 1 (2026): Maroon Journal De Management (MJDM)
Publisher : Generasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/mjdm.v3i1.311

Abstract

This study aims to examine the Role of Accounting in the Financial Management of Village Fund Allocation in Tiwu Riwung, Mbeliling District. This study uses a qualitative method with in-depth interviews with related parties in Tiwu Riwung Village and direct observation of the accounting system. The results of the study indicate that the Village Fund Allocation Financial Accounting System used is by using the Microsoft Excel program in the form of a General Cash Book and a Subsidiary Cash Book for Receipts and a Subsidiary Cash Book for Expenditures. Meanwhile, the Financial Management of Village Fund Allocation in Tiwu Riwung Village is quite good and the realization is because it has been arranged according to the Budget Plan (RAB). Where one of the sources of Village Income is obtained from the Village Fund Allocation which is used for fixed income and allowances for village officials, office operations, consumables, printing and procurement, food and drinks during meetings, BPD allowances, village administration and information development systems.
Analysis of the Impact of Capital Structure and Profitability on Financial Performance at PT Indofood Sukses Makmur Tbk Kinayah, Siti Adila; Arifani; Bahri, Syamsul
Maroon Journal De Management Vol. 3 No. 1 (2026): Maroon Journal De Management (MJDM)
Publisher : Generasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/mjdm.v3i1.323

Abstract

This study aims to analyze the effect of capital structure and profitability on the financial performance of PT Indofood Sukses Makmur Tbk. The capital structure variable is measured by liabilities, profitability is measured by net profit, and financial performance is measured by revenue. This study uses secondary data obtained through data collection techniques in the form of literature review and documentation of the company’s annual financial reports over the past ten years. The research employs a quantitative associative approach using multiple linear regression analysis and classical assumption testing. Data processing was carried out using IBM SPSS Statistics 30 as the analytical tool. The results show that partially, capital structure does not have a significant effect on financial performance, and profitability also does not have a significant effect on financial performance. However, simultaneously, capital structure and profitability have a significant effect on the financial performance of the company.

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