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Journal of Social Entrepreneurship and Creative Technology
Published by Yayasan Adra Karima Hubbi
ISSN : 30483832     EISSN : 30482208     DOI : 10.70177/jseact
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Social Entrepreneurship and Creative Technology is an international forum for the publication of peer-reviewed integrative review articles, special thematic issues, reflections or comments on previous research or new research directions, interviews, replications, and intervention articles - all pertaining to the research fields of Entrepreneurship and Creative Technology research. All publications provide breadth of coverage appropriate to a wide readership in Entrepreneurship and Creative Technology research depth to inform specialists in that area. We feel that the rapidly growing Journal of Social Entrepreneurship and Creative Technology community is looking for a journal with this profile that we can achieve together. Submitted papers must be written in English for initial review stage by editors and further review process by minimum two international reviewers.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 2 No. 1 (2025)" : 5 Documents clear
Effects of Network Externality on Startup Growth in the Creative Industries Wardhani, Rizky; Zelia, Vanya; Hasan, Hasan; Andini, Nailah Putri
Journal of Social Entrepreneurship and Creative Technology Vol. 2 No. 1 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v2i1.2046

Abstract

The growth of startups, particularly in the creative industries, has been significantly influenced by various external factors. Among these, network externalities play a crucial role in shaping startup development. Network externalities refer to the phenomenon where the value of a product or service increases as more people use it, creating a positive feedback loop. Understanding how network externalities impact startup growth is essential for entrepreneurs, investors, and policymakers. This study investigates the effects of network externality on the growth of startups in the creative industries, focusing on how these externalities contribute to market expansion and innovation. The research aims to explore the relationship between network externalities and the scalability of creative startups. It examines how startups can leverage external networks, both digital and social, to enhance their visibility, collaboration opportunities, and customer base. The study adopts a mixed-methods approach, combining quantitative surveys of creative entrepreneurs with qualitative case studies of successful startups. Data was collected from 150 creative startups across various sectors, including digital media, design, and entertainment. The findings suggest that network externalities significantly accelerate startup growth, especially in digital platforms where user engagement creates momentum. Startups that effectively harness network externalities experience faster customer acquisition, higher brand recognition, and increased opportunities for collaboration.  
Social Media Sentiment Analysis to Predict Market Trends in the Creative Industry Purwati, Purwati; Nugroho, Agung Yuliyanto; Hamka, Hamka; Sukoco, Hendro
Journal of Social Entrepreneurship and Creative Technology Vol. 2 No. 1 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v2i1.2052

Abstract

The rise of social media has transformed how information spreads, creating an invaluable resource for analyzing market trends. In the creative industry, where consumer preferences shift rapidly, understanding social media sentiment is critical for businesses aiming to stay ahead of trends. Previous research on sentiment analysis has shown its potential in various fields, but its specific application in the creative industry remains underexplored. This research aims to investigate how social media sentiment analysis can predict market trends in the creative industry. By analyzing social media posts, reviews, and discussions, the study seeks to explore how positive, negative, and neutral sentiments influence market behavior and creative products’ success. The study employs a combination of data mining and sentiment analysis techniques to analyze social media content related to key creative products. Using machine learning algorithms, the research categorizes posts into sentiment categories and correlates them with market trends, such as sales and consumer behavior. A dataset consisting of social media content from multiple platforms over the past year was utilized for analysis. The results show that positive social media sentiment correlates with increased consumer engagement and sales in the creative industry, while negative sentiment predicts a decline in product success.
Application of AI in the Creative Process: Case Study in the Design Industry Nugroho, Budi Sulistiyo; Annasit, Annasit; Hamid, Farid Alfalaki; Setiyono, Agus
Journal of Social Entrepreneurship and Creative Technology Vol. 2 No. 1 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v2i1.2053

Abstract

The design industry has undergone significant transformations with the advent of Artificial Intelligence (AI), influencing the creative process in various ways. Despite its growing integration, the extent to which AI enhances creativity in design remains under-explored. This study aims to investigate the application of AI tools in the creative processes of designers, with a focus on identifying their impact on innovation, efficiency, and problem-solving. The research employs a qualitative case study approach, analyzing multiple design projects that incorporate AI tools, including generative design software and AI-driven prototyping systems. Data was collected through interviews with designers and observations of their workflows, supplemented by project outcome analyses. The results indicate that AI tools provide designers with new perspectives, automate repetitive tasks, and accelerate ideation, leading to increased productivity and innovative solutions. However, challenges such as the need for proper training and concerns about AI replacing human creativity were also noted. The study concludes that while AI enhances the creative process, it should be seen as a complement to human ingenuity rather than a replacement. Designers who effectively integrate AI tools into their workflows experience enhanced creativity, though a balance must be maintained between machine-driven processes and human judgment.
Sustainable Business Models for Creative Startups in the Digital Era Judijanto, Loso; Khamaludin, Khamaludin; Mahmudin, Mahmudin; Arisa, Ma’rifani Fitri
Journal of Social Entrepreneurship and Creative Technology Vol. 2 No. 1 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v2i1.2055

Abstract

The rise of the digital era has transformed the way businesses operate, especially for startups in the creative industries. As digital technologies reshape market dynamics, the need for sustainable business models that can adapt to rapid changes and ensure long-term success has become crucial. Creative startups, often operating in a highly competitive and fast-evolving environment, face unique challenges in maintaining financial stability while staying innovative. This research aims to explore sustainable business models for creative startups in the digital era, identifying strategies that can drive growth, profitability, and resilience. The study uses a mixed-methods approach, combining qualitative case studies of successful creative startups with quantitative surveys to assess common practices and challenges. Findings reveal that startups employing flexible, customer-centric business models, leveraging digital tools for global reach, and emphasizing continuous innovation are more likely to achieve sustainability. Moreover, the integration of sustainable practices, such as environmentally conscious production and ethical business strategies, has shown to contribute to long-term success. The study concludes that creative startups in the digital era must adopt adaptable, tech-driven business models that prioritize customer engagement and sustainability. By embracing digital transformation, startups can not only survive but thrive in a rapidly changing business landscape.
Digital Marketing Strategy for Creative Startups: Case Study Tjong, Mardi Hartanto; Susiang, Maria Imelda Novita
Journal of Social Entrepreneurship and Creative Technology Vol. 2 No. 1 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v2i1.2056

Abstract

The rapid growth of digital technologies has transformed the way businesses market their products and services. For creative startups, adopting effective digital marketing strategies is crucial to establish brand identity, attract customers, and achieve sustainable growth. However, many creative startups face challenges in selecting and implementing the most effective digital marketing approaches due to limited resources and expertise. This research aims to explore the digital marketing strategies employed by creative startups and assess their impact on business growth. The study uses a case study approach, focusing on five creative startups across different sectors (design, media, fashion, arts, and entertainment). Data was collected through in-depth interviews with founders and key marketing personnel, along with an analysis of digital marketing campaigns and outcomes. Findings indicate that successful creative startups utilize a combination of social media marketing, content creation, and influencer partnerships to enhance brand visibility and engagement. Additionally, effective use of data analytics to track customer behavior and tailor marketing efforts was found to significantly improve campaign success. The study concludes that adopting a targeted and adaptable digital marketing strategy, coupled with leveraging emerging platforms and data insights, is essential for creative startups to thrive in a competitive market. This research contributes to the growing understanding of digital marketing strategies tailored to the specific needs of creative startups.

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