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Henni Zainal
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Public Resource Innovation Management and Excellence (PRIME)
Published by Universitas Negeri Makassar
ISSN : -     EISSN : 30641438     DOI : https://doi.org/10.69712/prime.v2i3
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other
Public Resource Innovation Management and Excellence (PRIME) is a peer-reviewed, open-access journal dedicated to advancing the knowledge and practice of public resource management. Our mission is to provide a platform for researchers, scholars, and practitioners to share cutting-edge research, innovative practices, and insightful analyses that contribute to the effective and sustainable management of public resources. PRIME aims to foster excellence and innovation in public resource management by publishing high-quality research articles, review papers, case studies, and practical insights. The journal covers a broad range of topics, including but not limited to: Public Resource Allocation and Optimization, Innovation in Public Resource Management, Policy and Governance, Sustainability and Environmental Management, Public Finance and Budgeting, Performance Measurement and Evaluation, Community Engagement and Participation, Global Perspectives and Comparative Studies.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "June 2024 , Volume 1 Number 2" : 5 Documents clear
The Effect Of Employee Engagement on Employee Performance at PT. Citra Lampia Mandiri Luwu Timur District Riyanti; Bakhtiar; Rizal S, Muh
Public Resource Innovation Management and Excellence June 2024 , Volume 1 Number 2
Publisher : Public Resource Innovation Management and Excellence

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Abstract

This study aims to determine the Effect of Employee Engagement on Employee Performance at PT. Image of Lampia Mandiri East Luwu Districk.This study used a quantifiable approach method of descriptive research type with a population of 51 respondents and a sample in this study of 51. Data collection techniques used through observation, questionnaires (questionnaires), and documentation. The data obtained from the results of the study were processed using data analysis and using the SPSS 25 software application which consists of descriptive analysis techniques and inferential statistical analysis. The results showed that the indicators on each variable used, where the employee attachment variable showed that the indicators used in this study were in the very good category (81.96). As for the indicators on the employee performance variables, they show in the excellent category (80.10). The results of the determinant coefficient (r2) test obtained by 0.858 or 85.8% of employee performance are influenced by employee attachment. So it can be concluded that there is a significant influence between employee attachment to employee performance at PT. Image of Lampia Mandiri East Luwu Districk.
Analysis of Sales Of Benelli Two-Wheeled Vehicles During The Covid-19 Pancemic At PT. Kars Inti Amanah, Makassar City Veterans Branch Putri, A; Haris, Hasnawi; Halim, Didin
Public Resource Innovation Management and Excellence June 2024 , Volume 1 Number 2
Publisher : Public Resource Innovation Management and Excellence

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Abstract

This study aims to find out and analyze the sales of Benelli brand two-wheeled vehicles during the Covid-19 pandemic at PT. Kars Inti Amanah, Veteran Branch of Makassar City. To find out the determinant factor for sales of Benelli brand two-wheeled vehicles during the Covid-19 pandemic at PT. Kars Inti Amanah, Veteran Branch of Makassar City. The number of informants in this study was 6 people with representatives and met the criteria in this study. Data collection techniques in this study through observation, interview, and documentation methods. The data analysis technique in this study uses data condensation, data presentation, and drawing conclusions.The results of this study show that sales of Benelli two-wheeled vehicles during the Covid-19 pandemic experienced a significant decline due to the condition and ability of the seller, market conditions, capital, company organizational conditions and other factors that determine sales at PT. Kars Inti Amanah, Makassar City Veterans Branch. The determinant factors in the sale of Benelli two-wheeled vehicles are supporting factors consisting of support from the Kalla Group company, product excellence and quality, collaboration with communities of classic motorcycle lovers, good teamwork, utilization of technological advances and strategic locations. The inhibiting factors consist of direct promotion, the application of restriction rules during the Covid-19 pandemic, and the difficulty of attracting consumer interest during the Covid-19 pandemic at PT. Kars Inti Amanah, Makassar City Veterans Branch.
Marketing Communication Strategy On Customer Loyalty Wijaya, Dandi; Aslinda, Aslinda; Luthfi Siraj, Muh
Public Resource Innovation Management and Excellence June 2024 , Volume 1 Number 2
Publisher : Public Resource Innovation Management and Excellence

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Abstract

Marketing communication is one of the techniques used by a company to inform, promote and introduce their products to the public and get customers (customers) so that people can be loyal to the products offered. This study discusses the marketing communication strategy on customer loyalty at PT. Bank Bri Unit Wholesale Raya Makassar. This type of research is descriptive research using a quantitative research design. In this study, the researcher tried to ascertain the high level of correlation of the marketing communication strategy variables on customer loyalty. This study used a descriptive method, data collection was carried out by observation, questionnaires, and documentation and analyzed using statistical formulas which were calculated using SPSS assistance. From the results of data processing for the marketing communication strategy variable obtained a value of 81.16 percent so it can be concluded that the marketing communication strategy at PT. Bank Bri Unit Borong Raya Makassar is in the very good category. The results of data processing for the customer loyalty variable obtained a value of 78.68 percent, it can be concluded that customer loyalty at PT. Bank Bri Unit Borong Raya Makassar is in the good category. From the results of the correlation coefficient analysis, it is obtained that the correlation coefficient is = 0.563, so it can be concluded that the marketing communication strategy is correlated with a moderate level of customer loyalty at PT. Bank Bri Unit Wholesale Raya Makassar.
Analysis of The Marketing Mix “Our” Rice Sales On Purchase Satisfaction at The Makassar Branch Of Bulog Fatmawati, Fatmawati; Darwis, Muhammad; Baharuddin, Aris
Public Resource Innovation Management and Excellence June 2024 , Volume 1 Number 2
Publisher : Public Resource Innovation Management and Excellence

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Abstract

This study aims to determine how the Marketing Mix Analysis of Rice Sales "KITA" Against Purchase Satisfaction at Bulog Branch Makassar became the object of research. This research uses quantitative research. Data collection techniques used are primary data collection documentation and questionnaires. The sample used is the sample formulated by Slovin as many as 80 respondents. The data obtained from the research results were processed using data analysis and using the SPSS version 25 software program which consisted of validity tests, reliability tests on research instruments as well as descriptive statistical analysis techniques and inferential statistical analysis of the data that had been obtained. This is evidenced by the Correlation Test of 0.700 which means that the relationship between the Marketing Mix and Purchase Satisfaction is strong. The Coefficient of Determination Test was obtained at 0.722, which means that the Marketing Mix Analysis of Rice Sales "KITA" on Purchase Satisfaction obtained a value of 72.2% which was included in the high category interval.
The Effect of Taxpayer Knowladge and Perseption on Restautant Taxpaper Compliance In Makassar City Area Revenue Auhority Fatimah B, St.; Aslinda, Andi; Nur, Andi Cudai; Rivai, Andi Muhammad
Public Resource Innovation Management and Excellence June 2024 , Volume 1 Number 2
Publisher : Public Resource Innovation Management and Excellence

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Abstract

This study aims to determine how much influence Taxpayer Knowledge and Awareness has on Restaurant Taxpayer Compliance at the Makassar City Revenue Agency. This study uses quantitative methods of descriptive research with data collection techniques through observation, questionnaires and documentation. The sampling method used is Nonprobability Sampling with Incidental Sampling Technique. The results of the study show that the knowledge of taxpayers has a positive effect on taxpayer compliance, taxpayer awareness has a positive effect on taxpayer compliance, and there is an effect of knowledge and awareness of taxpayers simultaneously or together on restaurant taxpayer compliance at the Makassar City Regional Revenue Agency.

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