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Henni Zainal
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Public Resource Innovation Management and Excellence (PRIME)
Published by Universitas Negeri Makassar
ISSN : -     EISSN : 30641438     DOI : https://doi.org/10.69712/prime.v2i3
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other
Public Resource Innovation Management and Excellence (PRIME) is a peer-reviewed, open-access journal dedicated to advancing the knowledge and practice of public resource management. Our mission is to provide a platform for researchers, scholars, and practitioners to share cutting-edge research, innovative practices, and insightful analyses that contribute to the effective and sustainable management of public resources. PRIME aims to foster excellence and innovation in public resource management by publishing high-quality research articles, review papers, case studies, and practical insights. The journal covers a broad range of topics, including but not limited to: Public Resource Allocation and Optimization, Innovation in Public Resource Management, Policy and Governance, Sustainability and Environmental Management, Public Finance and Budgeting, Performance Measurement and Evaluation, Community Engagement and Participation, Global Perspectives and Comparative Studies.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 47 Documents
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The Influence of Frontliner Employee Performance on Customer Satisfaction at Bank Sulselbar Major Branch of Palopo City Munawarah, Nurhalisa; Aslinda, Andi; Baharuddin, Aris; Akib, Haedar; Niswaty, Risma
Public Resource Innovation Management and Excellence February 2024 , Volume 1 Number 1
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Abstract

This research examines the influence of Frontliner employee performance on customer satisfaction at Bank Sulselbar, the main branch of Palopo City. The purpose of this study was to determine the performance of employees at the bank of sulselbar the main branch of the city of palopo, to find out customer satisfaction at the bank of sulselbar the main branch of the city of palopo, and to determine the effect of Frontliner employee performance on customer satisfaction at Bank Sulselbar, the main branch of Palopo City. This research approach is quantitative. This research was carried outat the bank of sulselbar the main branch of the city of palopo. Sources of data in the study are customers at the main branch of the sulselbar bank in the city of palopoin december to january 2021. Data collection techniques in the form of observation, questionnaires (questionnaire), and documentation. Data analysis techniques in the form of validity test, reliability test, normality test, descriptive analysis, simple linear regression analysis, t test, correlation coefficient analysis, and analysis of the coefficient of determination. The results of the study indicate that the indicators used in each of these variables indicate where the employee's performance is in the very good category. Indicators on the customer satisfaction variable are in the very good category. Based on the correlation test, there is a strong/high relationship between the two variables. It can be concluded that there is an influence between Frontliner employee performance on customer satisfaction at Bank Sulselbar, the main branch of Palopo City
Analysis Of Production Factors That Support The Competitiveness Of Onion Farming In Risa Village, Woha District Bima Regency Asmawati, Endang; Rizal S, Muh; Rivai, Andi Muhammad
Public Resource Innovation Management and Excellence February 2024 , Volume 1 Number 1
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Abstract

This study aims to determine what production factos support the competitiveness of onion farming in Risa Village, Woha district, Bima regency. The number of informants in this study amountend to 6 people. This type of research is descriptive qulitative research with data collection teachniques of observation, interview, and documentation. The data analysis teachnique in this study uses data collection, presenting data and drawing conclusions. The results of the study indicate that the factors that influence the production of shallot farming, starting from a large enough agricultural land for planting shallots, labor is very much needed, both machine labor, rushed labor and family labor, the use of capital in activities. Production is also very important with capital production activities can run well, the use of fertilizers and pesticides can also help in the production of shallots help eradicate pests/diseases and can help the growth and development of shallot plants, the use of seeds to produce shallots is very important, good use Superior seeds can also produce quality shallots. Then the result is that the shallots in Risa Village can be regarded as quality shallots and can compete outside the Bima area. This is supported by data obtained from farmers where the produce from farmers in Risa Village can be sold outside the area, both shallots for consumption and shallots for seeds
The Effect of Service Quality on Customer Loyalty at the Bintang Makassar Store, Alauddin Branch Arjuna, Syamsuryo; Nasrullah, Muh; Sopia Rukmana, Novayanti
Public Resource Innovation Management and Excellence February 2024 , Volume 1 Number 1
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Abstract

This study aims to determine how the description and influence of service quality on customer loyalty at Bintang Makassar store Alauddin Branch. To achieve this goal, the researchers used indicators to measure these variables. In the service quality variable, the indicators used are reliability, responsiveness, assurance, empathy, and physical evidence. As for the customer loyalty variable, the indicators used are repeat purchases, buying between product or service lines, referencing products to others, and showing immunity to competitors' attractiveness. In this study, the method used is quantitative method, with data collection techniques namely observation, questionnaires and documentation that are tested for validity and reliability. The sample used is purposive sampling technique with data analysis technique using SPSS program which consists of classical assumption test, linear regression test and determinant coefficient. The results showed that the indicators used for each variable showed that the description of service quality and customer loyalty at the Bintang Makassar store, Alauddin Branch was in the very good category. In addition, based on the results of simple linear regression and determinant coefficients, it is found that service quality has a significant effect on customer loyalty at the Bintang Branch Alauddin store.
The Effect Of Customer Experience And Service Quality On Consumer Satisfaction Users Of Maxim Transportation Services At Makassar City Marhabang, Musdalifa; Akib, Haedar; Halim, Didin
Public Resource Innovation Management and Excellence February 2024 , Volume 1 Number 1
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Abstract

This study aims to determine the description and influence of consumer experience and service quality either partially or simultaneously on consumer satisfaction of Maxim transportation service users in Makassar City. To achieve this goal, the researchers used indicators to measure these variables. The indicators of consumer experience variables include sensory experience, emotional experience, cognitive experience, physical experience and social experience. Indicators of service quality variables include physical evidence, reliability, responsiveness, assurance and empathy. The indicators of consumer satisfaction variables include re-purchase (re-purchase), creating word of mouth, creating a brand image, and creating purchasing decisions at the same company. The research method used is a quantitative method. The sample used is the sample formulated by Slovin as many as 100 respondents, with data collection namely documentation studies and questionnaires that are tested for validity and reliability. The data obtained were processed using data analysis and the help of SPSS version 25 program which consisted of classical assumption test, multiple linear regression analysis, t test, F test and coefficient of determination. The results showed that the variables of consumer experience and service quality had a significant effect partially or simultaneously on consumer satisfaction of Maxim transportation service users in Makassar City, this was shown based on the t test and F test. The results of the coefficient of determination test showed that consumer experience and service quality had an effect. by 55.5% of the consumer satisfaction of Maxim transportation service users in Makassar City.
The Effect Of Product Difference on Consumer Satisfaction of Toyota Avanza Car Users at PT. Hadji Kalla Alauddin Branch, Makassar City Bahar, Sarah; Nur Yamin, Muh; Kasmita, Maya
Public Resource Innovation Management and Excellence February 2024 , Volume 1 Number 1
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Abstract

This study aims to determine the effect of product differentiation on consumer satisfaction of Toyota Avanza car users at PT Hadji Kalla Alauddin Makassar City Branch. This research uses quantitative methods. Data collection techniques in this study using observation and questionnaires. The population in this study was 844 people. The sampling method used is the Krejcie table with a sample of 243 respondents. The data obtained from the research results were processed using linear regression data analysis and the use of the SPSS 25 application which consists of validity and reliability tests. Descriptive data analysis techniques and inferential stratistic analysis. The results of the study based on (t test) showed that product differences had a significant effect on consumer satisfaction with a significance value of 0.000 <0.05. Determinant Coefficient test results obtained R Square of 0.457. This shows that the dependent variable of customer satisfaction of 45.7% is influenced by the independent variable of product differentiation, while the rest is influenced by other factors not included in this study. It can be said that product differentiation, in other words, the company must develop much better product differentiation if it is to continue to benefit from customer satisfaction.
BUMDES Develops Village Community Economy in Bulu-Bulu Village, Tonra District, Bone Regency Ruslimin, Ruslimin
Public Resource Innovation Management and Excellence February 2024 , Volume 1 Number 1
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Abstract

This research aims to explain​ The role of BumDes in developing Community economy and supporting and inhibiting factors in the economic development of village communities in Bulu-Bulu Village , Tonra District, Bone Regency . The type of research used is qualitative research descriptive. It is said to be qualitative because the main data source in This research is in the form of an approach and actions of people who were observed and interviewed. Informants study is source person Which considered have knowledge Which widerelated problem Which currently researched, namely the Head of Bulu-Bulu Village , the Head of BUMDes , Secretary Treasurer BUMDes and the Community . The results of this study are that the role of BUMDes in developing the village community economy in Bulu-Bulu Village, Tonra District, Bone Regency is good but not yet significant for comprehensive economic development and the supporting factors faced by BUMDes. in improving the economic development of village communities in Bulu-Bulu Village, Tonra District, Bone Regency, namely the existence of strong support from the village government and the community as well as from the BUMDes management to maximize efforts to achieve the desired goals . Then the inhibiting factors faced by BUMDes In efforts to improve the economic development of rural communities , human resource compensation is still lacking.
The Effect Of Employee Engagement on Employee Performance at PT. Citra Lampia Mandiri Luwu Timur District Riyanti; Bakhtiar; Rizal S, Muh
Public Resource Innovation Management and Excellence June 2024 , Volume 1 Number 2
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Abstract

This study aims to determine the Effect of Employee Engagement on Employee Performance at PT. Image of Lampia Mandiri East Luwu Districk.This study used a quantifiable approach method of descriptive research type with a population of 51 respondents and a sample in this study of 51. Data collection techniques used through observation, questionnaires (questionnaires), and documentation. The data obtained from the results of the study were processed using data analysis and using the SPSS 25 software application which consists of descriptive analysis techniques and inferential statistical analysis. The results showed that the indicators on each variable used, where the employee attachment variable showed that the indicators used in this study were in the very good category (81.96). As for the indicators on the employee performance variables, they show in the excellent category (80.10). The results of the determinant coefficient (r2) test obtained by 0.858 or 85.8% of employee performance are influenced by employee attachment. So it can be concluded that there is a significant influence between employee attachment to employee performance at PT. Image of Lampia Mandiri East Luwu Districk.
Analysis of Sales Of Benelli Two-Wheeled Vehicles During The Covid-19 Pancemic At PT. Kars Inti Amanah, Makassar City Veterans Branch Putri, A; Haris, Hasnawi; Halim, Didin
Public Resource Innovation Management and Excellence June 2024 , Volume 1 Number 2
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Abstract

This study aims to find out and analyze the sales of Benelli brand two-wheeled vehicles during the Covid-19 pandemic at PT. Kars Inti Amanah, Veteran Branch of Makassar City. To find out the determinant factor for sales of Benelli brand two-wheeled vehicles during the Covid-19 pandemic at PT. Kars Inti Amanah, Veteran Branch of Makassar City. The number of informants in this study was 6 people with representatives and met the criteria in this study. Data collection techniques in this study through observation, interview, and documentation methods. The data analysis technique in this study uses data condensation, data presentation, and drawing conclusions.The results of this study show that sales of Benelli two-wheeled vehicles during the Covid-19 pandemic experienced a significant decline due to the condition and ability of the seller, market conditions, capital, company organizational conditions and other factors that determine sales at PT. Kars Inti Amanah, Makassar City Veterans Branch. The determinant factors in the sale of Benelli two-wheeled vehicles are supporting factors consisting of support from the Kalla Group company, product excellence and quality, collaboration with communities of classic motorcycle lovers, good teamwork, utilization of technological advances and strategic locations. The inhibiting factors consist of direct promotion, the application of restriction rules during the Covid-19 pandemic, and the difficulty of attracting consumer interest during the Covid-19 pandemic at PT. Kars Inti Amanah, Makassar City Veterans Branch.
Marketing Communication Strategy On Customer Loyalty Wijaya, Dandi; Aslinda, Aslinda; Luthfi Siraj, Muh
Public Resource Innovation Management and Excellence June 2024 , Volume 1 Number 2
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Abstract

Marketing communication is one of the techniques used by a company to inform, promote and introduce their products to the public and get customers (customers) so that people can be loyal to the products offered. This study discusses the marketing communication strategy on customer loyalty at PT. Bank Bri Unit Wholesale Raya Makassar. This type of research is descriptive research using a quantitative research design. In this study, the researcher tried to ascertain the high level of correlation of the marketing communication strategy variables on customer loyalty. This study used a descriptive method, data collection was carried out by observation, questionnaires, and documentation and analyzed using statistical formulas which were calculated using SPSS assistance. From the results of data processing for the marketing communication strategy variable obtained a value of 81.16 percent so it can be concluded that the marketing communication strategy at PT. Bank Bri Unit Borong Raya Makassar is in the very good category. The results of data processing for the customer loyalty variable obtained a value of 78.68 percent, it can be concluded that customer loyalty at PT. Bank Bri Unit Borong Raya Makassar is in the good category. From the results of the correlation coefficient analysis, it is obtained that the correlation coefficient is = 0.563, so it can be concluded that the marketing communication strategy is correlated with a moderate level of customer loyalty at PT. Bank Bri Unit Wholesale Raya Makassar.
Service Quality at the Karampuang Village Office, Makassar City H.R, Muh Asri; Aslinda, Andi; Muhammad Rivai, Andi
Public Resource Innovation Management and Excellence November 2025, Volume 2 Number 3
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Abstract

This study aims to determine the quality of service at the Karampuang Village Office, Makassar City. To achieve this goal, the researchers used data collection techniques through documentation, observation, and interviews. The data obtained from the research results were processed using qualitative analysis to determine the quality of service at the Karampuang Village office, Makassar City. The results of the study indicate that the cause of the low quality of public services in Karampuang Village, Makassar City is caused by the indicators in the Tangible and Reliability dimensions that have not been implemented in accordance with service standards. The indicators that have not run according to service standards are (1) Tangible dimensions (physical evidence), namely the inconvenience of service places including non-functioning facilities.

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