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INDONESIA
Proceeding International Conference on Digital Education and Social Science
ISSN : -     EISSN : 29853052     DOI : https://doi.org/10.55506/icdess
The international conference on digital education and social sciences is an international seminar held in collaboration with PB PGRI and APPI PGRI. This seminar is an annual activity and will only start in 2022 with the topic 1. Tackling the digital divide 2. Engage with the new teaching and learning process 3. Empowering teachers to anticipate learning recovery 4. Upgrading teachers for post-pandemic learning
Arjuna Subject : Umum - Umum
Articles 139 Documents
Psychological Mechanisms of Mathematics Anxiety and Impact on Mathematical Problem-Solving Performance within a Blended Learning Ecosystem Utilizing a Learning Management System (LMS) Buaddin Hasan; Siska Pratiwi; Enny Listiawati; Nur Aini S; RA. Rica Wijayanti
Proceeding International Conference on Digital Education and Social Science Vol. 3 No. 1 (2025): Proceeding International Conference on Digital Education and Social Science 202
Publisher : Asosiasi Pengelola Publikasi Ilmiah (APPI) PT PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55506/icdess.v3i1.131

Abstract

This study investigates the psychological mechanisms of mathematics anxiety and its impact on mathematical problem-solving performance within a blended learning ecosystem supported by a Learning Management System (LMS). The primary aim of this research is to examine the relationship between mathematics anxiety and students' mathematical problem-solving abilities in technology-enhanced learning settings. The participants were 60 prospective elementary school teachers enrolled in a mathematics education course that used a blended learning model integrating face-to-face instruction and LMS-based activities. A mixed-methods design was employed to obtain both quantitative and qualitative insights. Quantitative data on mathematics anxiety and problem-solving performance were analyzed using correlational analysis and regression modeling to identify the strength and direction of the relationship between variables. Complementary qualitative data were collected through semi-structured interviews and learning-experience reflections to explore students' cognitive, emotional, and behavioral responses during blended learning, how particularly LMS-mediated tasks shaped their anxiety patterns and strategic approaches to problem solving. Research findings show that the influence of mathematics anxiety on learning performance or problem solving is indirect and influenced by psychological mechanisms and a more complex learning context. Thus, mathematics anxiety cannot be understood separately, but needs to be studied together with other cognitive, affective, and contextual factors.
Repurchase Intention in the Digital Age: Analyzing the Effects of E-WOM and Brand Image on a Local Indonesian Skincare Product Cupumanik Asta Virgiani; Nuri Purwanto
Proceeding International Conference on Digital Education and Social Science Vol. 3 No. 1 (2025): Proceeding International Conference on Digital Education and Social Science 202
Publisher : Asosiasi Pengelola Publikasi Ilmiah (APPI) PT PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55506/icdess.v3i1.132

Abstract

Studi ini dirancang untuk mengkaji secara mendalam sejauh mana Electronic Word of Mouth (E-WOM) serta brand image memberikan dampak terhadap kecenderungan konsumen dalam melakukan pembelian ulang produk skincare Glad2Glow. Pelaksanaan penelitian berlokasi di wilayah Jombang yang dikategorikan sebagai kota sekunder dengan partisipasi 100 responden yang memiliki pengalaman menggunakan produk serta memperoleh informasi ulasan dari media sosial. Pendekatan yang diterapkan adalah kuantitatif dengan pengumpulan data melalui kuesioner berbasis skala Likert lima poin. Pengolahan data penelitian dilakukan dengan teknik regresi linier berganda yang dijalankan melalui perangkat lunak SPSS. Temuan analisis membuktikan bahwa E-WOM memberikan pengaruh positif serta signifikan terhadap minat beli ulang konsumen, demikian pula variabel brand image. Hasil uji F mengindikasikan bahwa kedua variabel tersebut secara bersamaan memiliki pengaruh signifikan terhadap minat beli ulang. Hasil penelitian ini memperkuat pandangan bahwa mutu informasi berbasis digital serta citra merek yang terbentuk dengan baik berperan krusial dalam memengaruhi keputusan konsumen untuk melakukan pembelian ulang terhadap produk skincare lokal seperti Glad2Glow.
Competitiveness Strategy of Culinary Msmes Based on Swot Analysis: A Case Study of Bathok’s Coffee Diajeng Fatikasari; Rita Mutiarni
Proceeding International Conference on Digital Education and Social Science Vol. 3 No. 1 (2025): Proceeding International Conference on Digital Education and Social Science 202
Publisher : Asosiasi Pengelola Publikasi Ilmiah (APPI) PT PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55506/icdess.v3i1.133

Abstract

Micro, small, and medium enterprises (MSMEs) are required to continuously adapt to dynamic market conditions and increasing competition. This study aims to analyze the internal and external environments of Bathok’s Coffe and to formulate appropriate business development strategies using an integrated SWOT analysis approach. A descriptive qualitative method was employed, with data collected through observation, interviews with the business owner, and documentation. The analysis was supported by the Internal Factor Evaluation (IFE) Matrix, External Factor Evaluation (EFE) Matrix, Internal–External (IE) Matrix, and Grand Strategy Matrix. The results indicate that Bathok’s Coffe possesses internal strengths related to product quality and customer loyalty, while weaknesses are identified in marketing management and technology utilization. The integration of internal and external factors places the enterprise in a moderate strategic position, suggesting a hold-and-maintain strategy. This study concludes that strengthening internal capabilities and selectively utilizing market opportunities are essential for achieving sustainable business development.
Development of Interactive Learning Media for Basic Concepts of 3D Objects M. Ramadhani; Dina Afriani
Proceeding International Conference on Digital Education and Social Science Vol. 3 No. 1 (2025): Proceeding International Conference on Digital Education and Social Science 202
Publisher : Asosiasi Pengelola Publikasi Ilmiah (APPI) PT PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55506/icdess.v3i1.134

Abstract

The problem that occurs in class XI Multimedia at SMK Negeri 1 Gambut is the lack of enthusiasm and student participation in 2D and 3D Animation Engineering subjects. To answer this problem, interactive learning media was created using Articulate Storyline 360 with a focus on Basic Concepts of 3D Objects, to provide learning material more interesting and accesssible form, especially for students who have difficulty with abstract visualization in conventional learning. Simultaneously with the development process, a feasibility review was also carried out to determine whether the media was feasible for use in classroom learning. The method used is Research and Development (R&D) with the Borg and Gall model, which has been modified into five stages: (1) preliminary study, (2) planning, (3) initial product development, (4) testing and evaluation, and (5) final product and distribution. The feasibility test of the media was conducted through: content validation by two content experts, media validation by two media experts, individual trial by students, and field trials evaluation by students. The final results of the research indicate that the developed media can be accessed offline through Android and Windows devices. The validation results indicated that the material expert scored 4.59 and the media expert scored 4.85, both categorized as very good. The individual trial and field trial resulted in scores of 4.20 and 4.64, respectively, both categorized as very good. Based on the results, the learning media was declared feasible for use in learning 3D object material in vocational schools.
Development Of Educational Interactive Game Media Based On Child-Friendly Learning In Mathematic Content To Improve Critical Thinking Understanding Achmad Buchori; Joko Sulianto; Mei Riska Dwi Ariyanti
Proceeding International Conference on Digital Education and Social Science Vol. 3 No. 1 (2025): Proceeding International Conference on Digital Education and Social Science 202
Publisher : Asosiasi Pengelola Publikasi Ilmiah (APPI) PT PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55506/icdess.v3i1.135

Abstract

This research and development (R&D) aimed to test the feasibility (validity and practicality) and effectiveness of the Child-Friendly Learning-based Interactive Game Educational Media in improving fifth-grade elementary school students' understanding of mathematic The main problem identified was the lack of interactive use of conventional media, resulting in passive, unenthusiastic students, and difficulties in understanding the mathematic material. The development model used was ADDIE (Analysis, Design, Development, Implementation, Evaluation), and the study was conducted at Sambiroto Elementary School and Mojosari 2 Elementary School. The results showed that the EDUMIG media had excellent validity (Media Experts 94%, Material Experts 91.5%) and very high practicality (Teachers 97.3%, Students 100%). This media proved significantly effective, as evidenced by the T-Test results of 0.000 (<0.05), indicating a significant difference in the average scores between the two classes. The increased effectiveness was reinforced by the experimental class' N-Gain value of 0.659 (moderate category), significantly higher than the control class's (0.257, low category). Thus, Educational Interactive Game Media has successfully become a valid, practical, and effective innovative solution for increasing the motivation, engagement, and conceptual understanding of mathematic students.
Formulating Business Development Strategies through SWOT Analysis: A Case Study of Kayffa Store Dwi Anggraeni; Rita Mutiarni
Proceeding International Conference on Digital Education and Social Science Vol. 3 No. 1 (2025): Proceeding International Conference on Digital Education and Social Science 202
Publisher : Asosiasi Pengelola Publikasi Ilmiah (APPI) PT PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55506/icdess.v3i1.136

Abstract

Micro, small, and medium enterprises (MSMEs) face increasing competitive pressure that requires the formulation of effective and adaptive business strategies. This study aims to analyze the internal and external conditions of Kayffa Store and to formulate appropriate business development strategies using an integrated SWOT analysis approach. A descriptive qualitative method was employed, with data collected through observation, interviews with the business owner, and documentation. The analysis was supported by the Internal Factor Evaluation (IFE) Matrix, External Factor Evaluation (EFE) Matrix, Internal–External (IE) Matrix, and Grand Strategy Matrix. The results indicate that Kayffa Store possesses several internal strengths related to product quality and customer trust, while weaknesses are identified in marketing management and promotional activities. The integration of internal and external factors places the enterprise in a moderate strategic position, suggesting a hold-and-maintain strategy. The study concludes that strengthening internal capabilities and selectively utilizing market opportunities are essential for sustainable business development.
The Influence of Product Quality, Price, and Brand Image on Purchase Decisions for OMG Lip Cream Products Dwi Puja Amelia; Samari; Rino Sardanto
Proceeding International Conference on Digital Education and Social Science Vol. 3 No. 1 (2025): Proceeding International Conference on Digital Education and Social Science 202
Publisher : Asosiasi Pengelola Publikasi Ilmiah (APPI) PT PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55506/icdess.v3i1.137

Abstract

The purpose of this study is to examine how brand image, price, and product quality affect students at Nusantara PGRI University in Kediri's decisions to buy OMG Lip Cream. The research focused on consumer behavior in the context of the growing marketing of local cosmetic products. The study employed a causal associative design and a quantitative method. A Likert-scale questionnaire was used to collect data from 40 active students in UNP Kediri's Faculty of Economics and Business who had at least once bought OMG Lip Cream. Multiple linear regression was employed in data analysis to ascertain the partial and simultaneous effects between variables. The results showed that product quality significantly influenced purchasing decisions. This confirms that product performance, brightness, and attractiveness are the main factors in determining consumer choice. Price was also shown to have a significant influence, indicating that affordability and product value are important considerations in the purchasing process. However, brand image did not have a significant influence, indicating that brand perception is not a primary determinant for consumers. At the same time, brand image, price, and product quality all had a big impact on buying decisions. In conclusion, brand image has less of an impact on purchase decisions than suitable price tactics and improved quality.
Analysis Of Financial Management Accounting Practices In The Tourism Start – Up Of Sumberaji Village Ellyana Endang Dewi Pratiwi; Yuniep Mujati Suaidah
Proceeding International Conference on Digital Education and Social Science Vol. 3 No. 1 (2025): Proceeding International Conference on Digital Education and Social Science 202
Publisher : Asosiasi Pengelola Publikasi Ilmiah (APPI) PT PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55506/icdess.v3i1.138

Abstract

This study aims to analyze accounting practices in the financial management of tourism in the village of Sumberaji, Slaji Hamlet, Kabuh Subdistrict, Jombang Regency. The study uses a qualitative descriptive approach with data collection techniques through interviews, observation, and documentation. Informants consisted of the village head, BUMDes administrators, treasurers, and community members. The results show that tourism financial management has covered the stages of planning, recording, fund management, reporting, and accountability in accordance with village regulations. However, accounting practices are still carried out in a simple and manual manner, with limited human resource competencies and the absence of an application-based recording system. Transparency and accountability have been pursued through village deliberations and information boards, but have not been carried out optimally and routinely. This study concludes that there is a need to improve the capacity of managers and the accounting system to support more transparent and sustainable village tourism financial management.
From Flowers to Strategy: A Swot-Based Business Development Analysis of Queency Florist Felisia Mayang Sari; Rita Mutiarni
Proceeding International Conference on Digital Education and Social Science Vol. 3 No. 1 (2025): Proceeding International Conference on Digital Education and Social Science 202
Publisher : Asosiasi Pengelola Publikasi Ilmiah (APPI) PT PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55506/icdess.v3i1.139

Abstract

Increasing competition in the creative industry requires florist businesses to adopt adaptive and sustainable development strategies. This study aims to analyze internal and external conditions and formulate business development strategies for Queency Florist using SWOT analysis integrated with the IFE, EFE, IE, and Grand Strategy matrices. A qualitative descriptive method was employed, with data collected through observation, in-depth interviews with the business owner, and documentation. The results indicate that Queency Florist’s main strengths lie in product quality, creative design, and customer service, while weaknesses are related to limited digital marketing and financial management. The IFE score of 2.57 and the EFE score of 2.86 place the business in Cell V of the IE matrix, suggesting a hold and maintain strategy. The Grand Strategy Matrix positions the firm in Quadrant II, indicating that market penetration and product differentiation are the most appropriate strategies. This study highlights the importance of strengthening internal capabilities and optimizing digital marketing to enhance competitiveness and business sustainability.
Integrating Deep Learning Approaches using GenAI to Enhance Curriculum Design and Learning Processes Febriyantina Istiara; Galuh Dwi Ajeng; Nuryansyah Adijaya
Proceeding International Conference on Digital Education and Social Science Vol. 3 No. 1 (2025): Proceeding International Conference on Digital Education and Social Science 202
Publisher : Asosiasi Pengelola Publikasi Ilmiah (APPI) PT PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55506/icdess.v3i1.141

Abstract

This study explores the transformative potential of deep learning in enhancing curriculum design and learning processes within modern educational environments. Drawing on a qualitative research design, the study employs documentary and thematic analysis to synthesize insights from scholarly literature, policy documents, and empirical studies on artificial intelligence (AI) in education. The findings reveal that deep learning enables the development of adaptive, data-driven curriculum frameworks capable of responding to diverse learner needs and rapidly evolving knowledge landscapes. Deep learning technologies also support personalized learning pathways by analyzing real-time and historical student data to identify learning gaps, predict performance, and recommend targeted instructional interventions. Moreover, the analysis highlights the role of deep learning in improving instructional practices through intelligent feedback, automated assessment, and enhanced learner engagement. However, several challenges remain, including issues related to data privacy, algorithmic bias, teacher readiness, and infrastructural limitations. Addressing these concerns is essential for ensuring equitable and responsible integration of deep learning technologies. Overall, the study concludes that deep learning offers significant promise for reimagining curriculum and instruction, provided that implementation is carefully planned and supported by appropriate pedagogical, ethical, and institutional frameworks.

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