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Oikonomia : Journal of Management Economics and Accounting
Published by PT Hafasy Dwi Nawasena
ISSN : -     EISSN : 3047602X     DOI : https://doi.org/10.61942/oikonomia.v3i1
Core Subject : Economy,
Economics, Econometrics & Finance
Oikonomia Journal: Journal of Management Economics and Accounting publishes conceptual, review and research papers related to business and economics. Oikonomia: Journal of Management Economics and Accounting has a focus and scope that includes: Economics Management Accounting Finance Business management Marketing Strategic management Islamic banking and finance Auditing
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 77 Documents
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Analysis of Tourism and Cultural Promotion of Local Communities in Increasing Tourist Visits in Baubau City, Southeast Sulawesi Province Sartika Sartika; Bakhtiar Abbas; Nofal Supriaddin
Oikonomia : Journal of Management Economics and Accounting Vol. 2 No. 4 (2025): Oikonomia-August
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/oikonomia.v2i4.399

Abstract

This study aims to analyze (1) Tourism promotion in increasing tourist visits in Baubau City; (2) The cultural program of the local community in Baubau City in increasing tourist visits; and (3) The impact of tourist visits in Baubau City. The informants in this study were five people.  The analysis tool used is the Analysis Interactive Model from Miles and Huberman, which divides the steps in data analysis activities into several parts, namely data collection, data reduction, data display, and conclusion or verification.  Based on the results of the study, it can be concluded that (1) Tourism promotion using advertising, sales promotion, personal selling, and personal selling can increase tourist visits in Baubau City; (2) The culture of the local community as assessed from technological tools, economic system, family system, and political power system can increase tourist visits in Baubau City; and (3) Tourist visits assessed from the increase in foreign and domestic visitor arrivals, increase in foreign exchange income from the tourism sector, expansion of employment, increase in the contribution of the tourism sector to GDP/GDP and increase tourism competitiveness in Baubau City have a good impact on the people of Baubau City.
Leadership Communication Strategy in The Leadership Administration Bureau of The Regional Secretariat of Southeast Sulawesi Province in Improving Employee Performance Safarudin Safarudin; Abdul Razak; Ummy Kalsum
Oikonomia : Journal of Management Economics and Accounting Vol. 2 No. 4 (2025): Oikonomia-August
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/oikonomia.v2i4.402

Abstract

This study aims to evaluate and analyze the communication strategies of leaders in the Leadership Administration Bureau of the Regional Secretariat of Southeast Sulawesi Province in improving employee performance. Effective leadership communication strategies are considered crucial in creating a productive and efficient work environment. The methodology used in this study included in-depth interviews with employees in the Adpim Bureau to obtain their views on various aspects of leadership communication, including audience identification, message development, method selection, and communication media use. The results of this study indicate that leaders at the Bureau of Adpim of the Regional Secretariat of Southeast Sulawesi Province actively implement communication strategies involving the use of various communication media, such as face-to-face meetings and digital messaging, to ensure clarity of information. Leaders also emphasize the importance of direct feedback and personal interaction to improve employee understanding and performance. This study identified that clear and structured communication contributes significantly to improving employee performance by reducing misunderstandings and facilitating effective task delivery. The conclusions of this study confirm that communication strategies implemented by leaders significantly influence work productivity and efficiency. This study recommends further research to explore leaders' communication styles, conflict management strategies, optimization of communication media, support for employee career development, and improved performance evaluation practices. These findings are expected to provide guidance for leaders at the Bureau of Adpim and similar organizations in designing more effective communication strategies to improve employee performance
Upskilling and Reskilling: Adaptive Strategies For HR Management in Facing The Industrial Revolution 5.0 Fauziah F Farawowan
Oikonomia : Journal of Management Economics and Accounting Vol. 2 No. 4 (2025): Oikonomia-August
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/oikonomia.v2i4.406

Abstract

The Industrial Revolution 5.0 has given rise to a new paradigm in human resource (HRM) management, emphasizing the integration of technological advancements and humanistic values. This shift demands a shift in the role of HR from an administrative function to a strategic partner for organizations capable of bridging the collaboration between humans and machines. In this context, upskilling and reskilling strategies are crucial instruments for addressing the challenges of technological disruption and competency gaps. By enhancing technical skills and soft skills such as empathy and critical thinking, the workforce is expected to be more adaptive to future industrial dynamics. This research uses a qualitative method with a literature review approach to explore practices and theories related to HRM development strategies in the Industrial Revolution 5.0 era. Analysis is conducted using a thematic approach to identify organizational policy patterns in responding to structural changes. The study results indicate that the success of upskilling and reskilling programs is largely determined by an inclusive learning culture, transformational leadership, and digital infrastructure readiness. Integrating training strategies within the Strategic Human Resource Management (SHRM) framework is key to sustainability. Therefore, HRM development strategies should not be merely reactive but should be a long-term investment for organizational competitiveness and sustainability.
Reputational Risk in the Social Media Era: A Case Study of Crisis Management Strategies for Major Brands in Indonesia Tri Warcono Adi; Susi Arijanti
Oikonomia : Journal of Management Economics and Accounting Vol. 2 No. 4 (2025): Oikonomia-August
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/oikonomia.v2i4.411

Abstract

The development of digital technology has transformed the public communication landscape, with social media becoming the primary arena for interaction between companies and their audiences. The rapid flow of information on platforms like Instagram, Twitter, TikTok, and Facebook makes corporate reputations highly vulnerable to shifts in public perception that can occur within minutes. This study examines the crisis management strategies of major Indonesian brands in addressing reputational risk in the social media era. Using a qualitative, case study-based approach, data was collected through in-depth interviews, document analysis, and online observations. The analysis was conducted using the Miles & Huberman interactive model with triangulation of sources and methods. The results show that reputational risk is influenced by a combination of public expectations, user-generated narratives, and algorithmic logic, accelerating issue escalation. Defensive responses and delays in clarification have been shown to exacerbate crises, while swift, transparent, and empathetic strategies accelerate reputation recovery. Effective crisis management requires an integration of reactive and proactive approaches, supported by a continuous monitoring system, adaptive playbooks, and robust human resource capabilities. These findings emphasize that reputation management in the digital era must focus on building public trust through transparency, accountability, and continuous learning, enabling companies to survive and adapt to the ever-changing dynamics of the social media ecosystem
The Influence Of Ownership Structure On GCG Effectiveness And Its Implications For Financial Performance Mismiwati Mismiwati
Oikonomia : Journal of Management Economics and Accounting Vol. 2 No. 4 (2025): Oikonomia-August
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/oikonomia.v2i4.412

Abstract

Ownership structure constitutes a fundamental component of corporate governance systems, influencing strategic decision-making processes, power distribution, and the allocation of economic rights within organizations. Variations in ownership composition—managerial, institutional, public, and foreign directly affect internal control and monitoring mechanisms. Significant managerial ownership can align management and shareholder interests, while institutional ownership enhances managerial discipline through superior monitoring capacity. Public ownership promotes information transparency, whereas foreign ownership often introduces international governance standards. Good Corporate Governance (GCG) operates as a formal mechanism to ensure that corporate management adheres to the principles of transparency, accountability, responsibility, independence, and fairness. The synergy between an optimal ownership structure and robust GCG can reduce agency costs, improve operational efficiency, and strengthen corporate reputation and competitiveness. Conversely, weak governance may lead to entrenchment effects, free rider problems, and moral hazard. This study employs a qualitative approach using a systematic literature review to examine the interplay between ownership structure, GCG effectiveness, and financial performance. The findings are expected to provide theoretical contributions by enriching the corporate governance and financial management literature, as well as practical implications for managers and regulators in designing ownership strategies and governance policies that promote sustainable corporate value creation.
The Effect Of Price Perception And Hedonistic Motives On Iphone Purchase Decisions Among Generation Z In The Special Region Of Yogyakarta Sujoko Sujoko; Fawwaz Fawwaz; Sri Sri
Oikonomia : Journal of Management Economics and Accounting Vol. 2 No. 4 (2025): Oikonomia-August
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/oikonomia.v2i4.413

Abstract

This study was motivated by the massive use of iPhones among Generation Z and findings from previous studies that showed various factors influencing purchasing decisions. The purpose of this study was to analyze the influence of price perception and hedonistic motives on iPhone purchasing decisions among Generation Z in the Special Region of Yogyakarta. This study employs a quantitative approach. The sampling technique used is purposive sampling, with a sample size of 97 respondents who are iPhone users from Generation Z. The research instrument consists of a questionnaire that has undergone validity and reliability tests to ensure the reliability of the measurement tool. The measurement scale used was a 4-point Likert scale, which was then analyzed using SPSS (Statistical Product and Service Solution) for Windows version 22.0. Data analysis was conducted through a series of statistical tests, including multiple linear regression analysis, classical assumption tests, and hypothesis testing. The results indicated that price perception has a positive and significant influence on purchasing decisions, hedonistic motives have a positive and significant influence on purchasing decisions, and price perception and hedonistic motives simultaneously have a positive and significant influence on purchasing decisions. This study implies that Generation Z needs to be wise in considering purchasing decisions, including how to manage hedonistic impulses to align with their needs and financial capabilities.
Analysis of the Implementation of a Green Supply Chain-Based Quality Management System in Improving Product Marketing at the Tradjumas Batik Center in Depok Amrulloh Ibnu Kholdun
Oikonomia : Journal of Management Economics and Accounting Vol. 2 No. 4 (2025): Oikonomia-August
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/oikonomia.v2i4.415

Abstract

This study aims to analyze the implementation of a Quality Management System (TQM, ISO 9001:2015) based on Green Supply Chain Management (GSCM) in improving product marketing at the Tradjumas Batik Center in Depok. The method used in this study is qualitative descriptive, which allows researchers to describe and understand the meaning of the data found. This study involved in-depth interviews, participatory observation, and the collection of documentation related to the implementation of TQM, ISO 9001:2015, and GSCM at the Tradjumas Batik Center. The results of the study indicate that although the implementation of TQM and ISO 9001:2015 has had a positive impact on improving product quality, there are obstacles related to limitations in human resources, infrastructure, and managerial commitment. In addition, the implementation of GSCM, although still in its early stages, provides significant added value in improving product competitiveness by adopting environmentally friendly practices. Despite challenges in cost management and supply chain management, the implementation of GSCM plays a crucial role in strengthening product marketing in a market increasingly concerned with environmental sustainability. Overall, the implementation of quality management systems based on TQM, ISO 9001:2015, and GSCM at the Tradjumas Batik Center in Depok demonstrates significant potential in enhancing product quality and competitiveness in both domestic and international markets.
The Influence of Brand Personality on Brand Trust: A Case Study of Hanasui Cosmetic Products Irma Shantilawati; Ibnu Suryadi; Nurhadinah Nurhadinah
Oikonomia : Journal of Management Economics and Accounting Vol. 2 No. 4 (2025): Oikonomia-August
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/oikonomia.v2i4.416

Abstract

This study aims to analyze the influence of brand personality on brand trust in the case of Hanasui cosmetic products. Brand personality refers to human-like characteristics associated with a brand, which can shape consumers' emotional perceptions and loyalty. Meanwhile, brand trust reflects the level of consumer confidence in the consistency, honesty, and benevolence of a brand. This research uses a quantitative descriptive approach with a survey method through questionnaires distributed to 120 respondents who are active users of Hanasui products. The sampling technique used is purposive sampling, and data analysis was conducted using simple linear regression with the help of SPSS software. The results show that brand personality has a positive and significant effect on brand trust. The most dominant dimensions of brand personality are sincerity and competence, while ruggedness was rated the lowest. The coefficient of determination (R²) was 0.513, indicating that 51.3% of the variation in brand trust can be explained by brand personality. These findings demonstrate that a strong and consistent brand personality can effectively build consumer trust, particularly for local cosmetic brands such as Hanasui.
Entrepreneurship-Based Economic Education: Enhancing the Young Generation's Ability to Deal with Job Market Uncertainty in the Digital Era Muammar Revnu Ohara; Yeni Yeni; Ni Nyoman Suarniki; Dewi Setiawati
Oikonomia : Journal of Management Economics and Accounting Vol. 2 No. 4 (2025): Oikonomia-August
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/oikonomia.v2i4.419

Abstract

The rapid development of digital technology has changed the structure of the economy and labor market patterns, requiring the younger generation to have adaptive and innovative skills. The uncertainty of the labor market in the digital era requires the integration of economic education with an entrepreneurial approach to strengthen competitiveness. This study aims to analyze the role of entrepreneurship-based economic education in enhancing the ability of the younger generation to cope with labor market dynamics. The method used is a literature review with a systematic search of journal articles, academic books, conference proceedings, research reports, and education policy documents. Literature sources were obtained from Google Scholar, Scopus, and ScienceDirect using the keywords entrepreneurship-based economic education, youth skills, labor market uncertainty, and digital era. The findings indicate that entrepreneurship-based economic education positively contributes to developing adaptive skills, creativity, and self-confidence among the younger generation, enabling them to respond to rapid changes in the digital labor market. The conclusion emphasizes that integrating entrepreneurship into economic education should be a priority in the curriculum to prepare graduates not only as job seekers but also as job creators. The implications of this research encourage the design of higher education programs that are responsive to the challenges of the digital economy and technological disruption.
Human Resource Management Strategies in the Digital Age: Building an Adaptive and Innovative Organization Bayu Retno; Yeni Yeni; Dian Arlupi Utami; Dhiazumar Falih Gani Ramadhan
Oikonomia : Journal of Management Economics and Accounting Vol. 2 No. 4 (2025): Oikonomia-August
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/oikonomia.v2i4.429

Abstract

Digital transformation has brought significant changes to organizational dynamics and human resource management patterns. The digital era is characterized by developments in information technology, automation, big data, and artificial intelligence, which directly require organizations to change their approach to managing their workforce. This study aims to analyze relevant HR management strategies in the digital era with a focus on building adaptive and innovative organizations. The study method was conducted through an analysis of the latest literature related to digitalization trends, modern HR management models, and best practices in employee competency development. The results of the study show that key strategies include digital talent management, technology-based skills development, digital recruitment systems, data-based performance management, and a collaborative work culture supported by digital platforms. In addition, strengthening soft skills such as creativity, critical thinking, and agility are determining factors for organizational success in facing business environment uncertainty. This research confirms that organizations that are able to integrate HR management strategies with digital technology will be more adept at adapting to change and encouraging continuous innovation. Thus, HR management in the digital age not only functions as a workforce manager, but also as a strategic catalyst in creating long-term competitive advantage

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