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Oikonomia : Journal of Management Economics and Accounting
Published by PT Hafasy Dwi Nawasena
ISSN : -     EISSN : 3047602X     DOI : https://doi.org/10.61942/oikonomia.v3i1
Core Subject : Economy,
Economics, Econometrics & Finance
Oikonomia Journal: Journal of Management Economics and Accounting publishes conceptual, review and research papers related to business and economics. Oikonomia: Journal of Management Economics and Accounting has a focus and scope that includes: Economics Management Accounting Finance Business management Marketing Strategic management Islamic banking and finance Auditing
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 77 Documents
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The Effect Of Area Area, Production, And Number Of Workers On The Productivity Of Oil Palm Plantations In Indonesia In 2014-2023 Hernandita Wikantyasning; Ec. Marseto
Oikonomia : Journal of Management Economics and Accounting Vol. 2 No. 3 (2025): Oikonomia - May
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/oikonomia.v2i3.340

Abstract

This study aims to analyze the effect of area, total production, and total labor on the productivity of oil palm plantations in the 10 main oil palm producing provinces in Indonesia during the period 2014-2023. The research method used is a quantitative approach with a panel data regression model. The best model selection used Chow, Hausman, and Lagrange Multiplier tests, which resulted in the Fixed Effect Model (FEM) as the most suitable model. The results of the analysis show that area has a negative and significant effect on productivity, production has a positive and significant effect, while labor has no significant effect. The coefficient of determination (R²) of 80.21% indicates that the independent variables in this study are able to substantially explain variations in productivity. This finding indicates that there is a need to optimize land and labor management to improve the efficiency of the oil palm plantation sector in Indonesia
Human Resources Strategy in Dealing with Quiet Quitting Among Millennials Fauziah F Farawowan; Sian Linda Lerebulan; Nurul Fadhilah; Amalia Tasya
Oikonomia : Journal of Management Economics and Accounting Vol. 2 No. 3 (2025): Oikonomia - May
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/oikonomia.v2i3.341

Abstract

The phenomenon of quiet quitting reflects employee disengagement due to an imbalance between organizational demands and the fulfillment of individual psychological needs, especially among the millennial generation. Different from conventional resignations, quiet quitting refers to a passive attitude where employees only work to the minimum without emotional involvement or desire to grow. The millennial generation who demand meaning, autonomy, and life balance tend to do quiet quitting when the organization fails to create an inclusive, supportive, and flexible workspace. This study uses a qualitative approach with a literature study method to examine how human resource management (HR) strategies can respond to this phenomenon adaptively. The results of the study show that conventional managerial approaches that are transactional and hierarchical are no longer relevant. In contrast, strategies based on human-centered management, Agile HR, and personalized employee experience have proven to be more effective in building employee engagement and loyalty. Data-based technology is also an important tool in understanding employee needs and aspirations in real time. Therefore, HR strategy transformation is a must to create a relevant, healthy, and sustainable work culture in the modern work era.
Digitalization of Sharia Economy: Welcoming a New Era of Modern Economy Moch. Khoirul Faizin; Wahyudin Rahman; Edy Setiawan
Oikonomia : Journal of Management Economics and Accounting Vol. 2 No. 3 (2025): Oikonomia - May
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/oikonomia.v2i3.348

Abstract

various economic sectors, including the sharia economy. This article discusses the process of digitalization in the sharia economy and its implications in welcoming the new era of the modern economy. This study aims to identify how digital transformation can strengthen the sharia economic system through financial technology innovation (sharia fintech), halal-based digital platforms, and online integration of sharia payment systems. The method used in this study is a descriptive qualitative study through literature analysis and secondary data. The results of the study indicate that digitalization has the potential to expand sharia financial inclusion, increase service efficiency, and strengthen transparency and consumer trust in Islamic economic principles. However, challenges such as digital literacy, regulation, and compliance with sharia principles are still major obstacles. Therefore, synergy between regulators, industry players, and academics is needed to ensure that digitalization is in line with the maqashid sharia and is able to encourage sustainable sharia economic growth.
The Influence of User-Generated Content on Brand Image on Social Media Adhy Firdaus
Oikonomia : Journal of Management Economics and Accounting Vol. 2 No. 3 (2025): Oikonomia - May
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/oikonomia.v2i3.349

Abstract

The development of social media has changed the paradigm of brand communication from a top-down approach to a more participatory model. User-generated content (UGC), which is content voluntarily generated by users, now plays a central role in shaping brand image in the digital space. This content is considered more authentic, credible, and influential than traditional advertising because it is based on real experiences and social interactions. In this context, consumers act as co-creators who are able to shape public opinion and influence brand perception collectively. However, the high dependence on UGC also presents strategic challenges, especially related to managing negative narratives and potential reputation crises. This study uses a qualitative approach with a literature study method to analyze the influence of UGC on brand image. Data were collected from various verified scientific sources in the last decade, and analyzed using qualitative content analysis techniques. The findings show that the effectiveness of UGC is greatly influenced by the authenticity, credibility, and emotional context of the message delivered. Therefore, brand communication strategies in the digital era need to transform to be more responsive, collaborative, and data-based in order to build consumer trust and create a sustainable brand image.
Impact of Technology Education and Digital Skill Mastery on Millennial Generation Readinesss: Labor Market Revolution on Automation and Artificial Intelligence Era Sri Hardani Marbun; Sujoko Sujoko
Oikonomia : Journal of Management Economics and Accounting Vol. 2 No. 3 (2025): Oikonomia - May
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/oikonomia.v2i3.350

Abstract

This study is motivated by the changes in the labor market due to the Fourth Industrial Revolution, which requires technology and digital skills for millennials in Yogyakarta. In facing the challenges of automation and artificial intelligence, this generation needs to master these skills to be ready to compete in the workforce. The study uses a quantitative approach with a descriptive-correlational design, involving 385 respondents selected using purposive sampling. Data were collected through an online questionnaire distributed via social media. Data analysis was conducted using SPSS software, with hypothesis testing using t-tests and F-tests. The results show that both technology-based education and digital skills have a positive and significant impact on the readiness of millennials to face changes in the labor market. The combination of these two factors also significantly contributes to their readiness. These findings are expected to provide a foundation for the development of more effective educational and training policies to prepare millennials to face the challenges of the automation and artificial intelligence era.
Personal Finance Transformation in the Digital Era: The Impact of Financial Technology on People's Economic Behavior Deri Apriadi; Dessy Adelin; Primadonna Ratna Mutumanikam; Laela Lanjarsih
Oikonomia : Journal of Management Economics and Accounting Vol. 2 No. 3 (2025): Oikonomia - May
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/oikonomia.v2i3.356

Abstract

The development of financial technology (fintech) has revolutionized the way people access, manage and make decisions in personal finance. The digitization of financial services not only offers convenience and efficiency, but also triggers significant changes in people's economic behavior, especially among the younger generation and urban groups. This study aims to systematically analyze how financial technology affects individuals' economic behavior in terms of consumption, investment, and financial planning. The method used is a systematic literature review of relevant scientific articles published between 2018 and 2025. The results show that financial technology has a positive impact in improving digital financial literacy, encouraging saving and investing behavior, and facilitating financial decision-making. However, there are also negative impacts such as increased impulsive consumption due to digital credit features, as well as technology adoption inequality between urban and rural communities. The implications of this study emphasize the importance of strengthening inclusive financial literacy and consumer protection as prerequisites for creating a safe and sustainable digital financial ecosystem.
AI Integration in Accounting: Operational Efficiency Implications and Ethical Challenges for Professional Accountants Septarina Prita Dania Sofianti
Oikonomia : Journal of Management Economics and Accounting Vol. 2 No. 3 (2025): Oikonomia - May
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/oikonomia.v2i3.357

Abstract

The development of artificial intelligence (AI) technology has brought fundamental changes in various sectors, including accounting. The integration of AI in accounting practices promises to significantly improve operational efficiency, but on the other hand, it also poses complex ethical challenges for professional accountants. This study aims to explore the impact of AI integration on operational efficiency as well as identify the ethical challenges that arise in the accounting profession. The method used is a systematic literature study with a qualitative approach, which involves searching scientific articles from various accredited databases such as Scopus, ScienceDirect, and ProQuest. The results showed that AI is able to automate routine accounting processes, improve data accuracy, and support real-time financial reporting, which in turn strengthens managerial decision-making. However, challenges such as black box algorithms, potential algorithmic bias, and data privacy and security risks require accountants to have a deep understanding of technology and ethics. The conclusion of this study confirms that the successful integration of AI in accounting is highly dependent on the readiness of human resources, technology governance, and adaptive regulations. The implications of this study lead to the importance of reformulating the accounting education curriculum, increasing accountants' digital competencies, and the need for cross-sector collaboration in building an efficient as well as ethical and accountable technology ecosystem.
Marketing Strategy Innovation: Enhancing Competitiveness and Differentiation of Local Products in the Global Market Desman Serius Nazara
Oikonomia : Journal of Management Economics and Accounting Vol. 2 No. 3 (2025): Oikonomia - May
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/oikonomia.v2i3.358

Abstract

Innovation in marketing strategy is an important element in improving the competitiveness and differentiation of local products in the midst of increasingly fierce global market competition. Local products, despite their high cultural value and uniqueness, often face challenges in expanding their market reach and competing with products from international brands. This research aims to analyze how marketing strategy innovation can be effectively used to increase the competitive value of local products and differentiate them from other products in the global market. Through a qualitative approach with literature study and case study analysis, this research identifies several key elements in innovative strategies, such as the use of digital technology (including social media and e-commerce), the development of a strong brand image based on local wisdom, product personalization according to the needs of the international market, and communication strategies that are adaptive to the culture of the target market. The findings show that when local businesses are able to adopt innovative marketing approaches that are responsive to global market dynamics, they can not only increase product visibility, but also build international consumer loyalty. In addition, collaboration with stakeholders such as the government, creative communities, and global distribution platforms also strengthens the position of local products. This research is expected to serve as a reference for MSMEs, local brand developers, and policy makers in formulating marketing strategies that are relevant, sustainable, and able to elevate local potential to the global level
E-Commerce and Digital Economy: An Analysis of Changing Consumption Patterns and Their Impact on Economic Growth Adisti Maharani Krisna
Oikonomia : Journal of Management Economics and Accounting Vol. 2 No. 3 (2025): Oikonomia - May
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/oikonomia.v2i3.359

Abstract

This research aims to comprehensively examine the influence of e-commerce development on Indonesia's economic growth through a literature study method that explores various relevant and up-to-date primary and secondary sources. This study aims to comprehensively examine the influence of e-commerce development on Indonesia's economic growth through a literature study method that explores various primary and secondary sources that are relevant and up-to-date. The development of information and communication technology (ICT) and increased internet penetration are fundamental factors driving the acceleration of digitization and overall economic growth. A number of significant obstacles remain a major challenge, such as the digital divide that still exists between urban and rural areas, the low level of digital literacy of the community, regulations that are not fully adaptive to the dynamics of technological development and digital business. Optimizing the potential of e-commerce in a sustainable manner and making a significant contribution to national economic growth, as well as encouraging equitable distribution of public welfare in the era of the digital economy. The results show that increased digital consumption and e-commerce transactions have a positive relationship with economic growth. This change in consumption patterns not only increases the efficiency of the distribution of goods and services, but also encourages the growth of the information technology sector, the creative economy, and the creation of new jobsThis research contributes to the development of an inclusive and sustainable digital economy strategy.
Exploration of Business Actors' Strategies in Utilizing Paid Advertising to Increase Online Sales Patricia Jeaneth Cyntia Kojongian; Erna Ngala; Treesje Imran
Oikonomia : Journal of Management Economics and Accounting Vol. 2 No. 3 (2025): Oikonomia - May
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/oikonomia.v2i3.360

Abstract

This research aims to explore the strategies employed by businesses in utilizing paid advertising to increase online sales. Amid the rapid development of technology and the digitalization of commerce, paid advertising has become one of the important elements in digital marketing strategies. Platforms such as Google Ads, Facebook Ads, Instagram Ads, and TikTok Ads allow businesses to reach target markets more specifically, quickly, and measurably. Through a qualitative approach with a case study method, this research analyzes the strategies used by businesses from various sectors, ranging from micro, small, and medium enterprises (MSMEs) to large-scale e-commerce companies. Data was collected through in-depth interviews with business owners who actively use paid digital advertising, as well as observations of their ad campaign performance. The results show that successful strategies generally involve a deep understanding of digital consumer behavior, clear determination of advertising objectives, selection of relevant advertising platforms, and utilization of analytics features for evaluation and optimization. In addition, proportionate ad budget allocation and engaging ad content also proved to be key factors in increasing sales conversion rates. This research contributes to the digital marketing literature and can serve as a practical reference for businesses looking to optimize the use of paid advertising to drive their online sales growth

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