cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Ronald N Girsang
Contact Email
nawalaedu@gmail.com
Phone
+6282279814793
Journal Mail Official
nawalaedu@gmail.com
Editorial Address
Jl. Purnama, Suka Karya, Kec. Kota Baru, Kota Jambi, Jambi 36129
Location
Kota jambi,
Jambi
INDONESIA
Maneggio
Published by PT Anagata Sembagi Education
ISSN : -     EISSN : 30327652     DOI : https://doi.org/10.62872/2j94fd85
Core Subject : Science,
Decision Sciences, Operations Research & Management
The journal publishes original articles on current issues and trends occurring internationally in financial management, marketing management, human-resource management, behavior organizational, good governance, strategic management, business ethics, entrepreneurship, management accounting, manajemen produksi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 188 Documents
 8   9   10   11   12 
Transformation of Strategic Management Accounting to Support Innovation and Competitive Advantage in the Digitalization Era Hiras Pasaribu; Zein Ghozali; Made Susilawati; Masnoni Masnoni
Maneggio Vol. 2 No. 1 (2025): Maneggio-Feb
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/y9x0ck85

Abstract

Strategic management accounting transformation is becoming increasingly important in the era of digitalization, where companies are required to adapt to technological developments in order to improve efficiency, innovation, and competitiveness. This research aims to analyze how strategic management accounting transformation can support innovation and competitive advantage in the digitalization era. In addition, this research also identifies challenges and success factors in the implementation of digital technology in strategic management accounting. The research method used is a qualitative approach with a case study method in several companies that have implemented digital-based strategic management accounting. Data were collected through in-depth interviews with finance managers, strategy managers, and innovation teams, as well as observations of the implementation of digital technology in the accounting system. Data analysis was conducted using thematic and comparative approaches to identify the main patterns in the transformation of strategic management accounting. The results show that digitization in strategic management accounting improves operational efficiency, transparency of financial information, and supports innovation by providing more accurate and real-time financial data. However, the study also identified key challenges in this transformation, such as employee resistance to technological change and high investment costs. In addition, top management support and human resource readiness are key factors in the successful implementation of digital technology in strategic management accounting. The implications of this study suggest that companies looking to improve competitiveness through digital transformation in management accounting need to invest in technology, employee training, as well as the development of policies that support innovation.
Analysis of the Effectiveness of E-Marketing Strategies in Increasing Brand Awareness in FMCG Industry MSMEs Feri Andika Prasetya; Kevin Ghulaman Silmi; Kuncoro Aprilia Hikmawati; Lili Purwanitasari; Titis Shinta Dhewi
Maneggio Vol. 2 No. 2 (2025): Maneggio-Apr
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/2dwn8d89

Abstract

This study aims to analyze the effectiveness of e-marketing strategies in increasing brand awareness among Micro, Small, and Medium Enterprises (MSMEs) in the Fast-Moving Consumer Goods (FMCG) sector. In the digital era, MSMEs are increasingly required to adapt to technological developments, particularly in marketing. However, many business actors still lack the understanding to implement digital strategies effectively. This study focuses on four key e-marketing components: social media marketing, SEO/SEM, content marketing, and email marketing. Using a quantitative approach, data were collected from 109 MSME respondents using purposive sampling, and analyzed through Structural Equation Modeling (SEM) with SmartPLS. The results show that social media marketing and SEO/SEM have a significant and positive effect on brand awareness, while content marketing and email marketing show no significant effect. These findings suggest that MSMEs should prioritize the use of social media and search engine optimization strategies to enhance brand visibility. This study provides valuable insights for MSME practitioners in formulating effective digital marketing strategies and contributes to the academic literature on MSME marketing performance in the digital economy era.
Supply Chain Management in Agribusiness: Efficiency and Sustainability Strategies Amruddin Amruddin; Sadly Ashari Said; Olyvia Rosalia; Firayani Firayani; Anis Noviya
Maneggio Vol. 2 No. 1 (2025): Maneggio-Feb
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/49fg5a93

Abstract

This research aims to explore the impact of Supply Chain Management on Efficiency and Sustainability Strategies within the agribusiness sector. Supply Chain Management plays a crucial role in optimizing operational processes, reducing logistical costs, and ensuring seamless product flow across various stages. This study focuses on the dual aspects of operational efficiency and environmental sustainability, examining how integrated strategies contribute to improving both profit margins and long-term ecological balance. Using a quantitative approach, data were collected from 180 respondents representing stakeholders in the agribusiness sector. Multiple linear regression analysis was employed to evaluate the relationships among variables. The findings reveal that effective Supply Chain Management significantly enhances both efficiency and sustainability, creating synergistic benefits for agribusinesses. Additionally, the study highlights the moderating role of government policies in amplifying these impacts through incentives for sustainable practices. This research contributes valuable insights for practitioners and policymakers, offering a framework to achieve competitive advantage while maintaining environmental stewardship.
Optimizing Employee Performance Through Competence, Work Discipline and Work Enviroment  Empirical Study : Mulyorejo Urban Village Office Inggrid Fernandita Lestari; Ilya Farida
Maneggio Vol. 2 No. 2 (2025): Maneggio-Apr
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/an8n8213

Abstract

This study aims to identify and analyze: (1) The effect of competence, work discipline, and work environment on employee performance in Mulyorejo Urban Village, Surabaya; (2) The effect of competence on employee performance in Mulyorejo Urban Village, Surabaya; (3) The effect of work discipline on employee performance in Mulyorejo Urban Village, Surabaya; (4) The effect of work environment on employee performance in Mulyorejo Urban Village, Surabaya. This research employs a quantitative approach using a survey method. The research instrument is a questionnaire, with the sample consisting of all employees of Mulyorejo Sub-district. The validity test of the instrument uses r-count ≥ r-table, while the reliability test is conducted using Cronbach’s Alpha ≥ 0.60. Data analysis is performed using multiple linear regression. The results of the study at a 5% significance level show that: (1) competence, work discipline, and work environment simultaneously have a significant effect on employee performance, with F-count of 5.679 > 3.56 and a significance of 0.007 < 0.05; (2) competence has a significant partial effect on employee performance, with t-count of 3.192 > 2.109 and a significance of 0.005 < 0.05; (3) work discipline has a significant partial effect on employee performance, with t-count of 2.219 > 2.109 and a significance of 0.040 < 0.05; (4) the work environment does not have a significant partial effect on employee performance, with t-count of 0.232 < 2.109 and a significance of 0.819 > 0.05
Comparing Agile Leadership and Transformational Leadership: A Literature Review on Leadership Effectiveness David David; Laura Lahindah; Muhammad Eka; Sih Ramping Usadani; Susanti Setiawaty; Deri Ramadhan
Maneggio Vol. 2 No. 2 (2025): Maneggio-Apr
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/zmawkx31

Abstract

In an increasingly complex business world, leadership plays a key role in determining organizational effectiveness. Agile Leadership and Transformational Leadership are two leadership approaches that have unique characteristics in managing change and achieving business goals. Agile Leadership emphasizes flexibility, rapid adaptation, and decentralized decision-making, making it suitable for dynamic environments such as the technology and startup industries. Meanwhile, Transformational Leadership is oriented towards long-term vision and gradual organizational cultural change with leaders as the main inspirators. Both approaches have their own advantages, but also face challenges in their implementation, such as cultural resistance in Agile Leadership and dependence on charismatic leaders in Transformational Leadership. This study uses a literature study method to compare the effectiveness of the two leadership models in various organizational contexts. The results of the analysis show that the combination of Agile Leadership and Transformational Leadership can create a balance between organizational agility and long-term stability. By understanding the advantages and limitations of each model, organizations can implement a more adaptive and innovation-oriented leadership strategy to face increasingly dynamic market changes.
Effectiveness of Nutrition and Physical Activity Intervention Adherence in Diabetes Management: A Systematic Review Dwight Mahaputera Marulitua Hutapea
Maneggio Vol. 2 No. 2 (2025): Maneggio-Apr
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/xfmf4j57

Abstract

Type 2 diabetes has developed into a global epidemic with a significant increase in prevalence, both in the world and in Indonesia. This disease not only impacts quality of life, but also places a large economic burden on the health care system. Although most diabetes interventions still focus on pharmacological treatment, non-pharmacological approaches such as nutritional interventions and increased physical activity have been shown to be effective in lowering blood glucose levels, increasing insulin sensitivity, and improving patients' metabolic profiles. However, the effectiveness of these interventions is highly dependent on patient compliance. Compliance with these interventions is influenced by psychological, socioeconomic, and health literacy factors. Intrinsic motivation and positive perceptions of the disease can increase patient commitment, while stress, depression, and limited access to healthy food and sports facilities can hinder compliance. High health literacy affects patients' understanding of treatment and their readiness to make behavioral changes. Approaches based on education, social support, and the use of digital technology can strengthen diabetes management and improve patient compliance. Therefore, effective interventions require a more personalized, interdisciplinary approach that is oriented towards long-term behavioral change to achieve sustainable results.
The role of Leadership in improving HR Performance: in the Digital Age Djoko Soelistya
Maneggio Vol. 2 No. 3 (2025): Maneggio-June
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/0bt3fk97

Abstract

This study aims to analyze the role of leadership in improving human resource (HR) performance in the digital era. Digital transformation has altered work structures, communication patterns, and organizational expectations regarding employee performance, thereby requiring an adaptive and innovative leadership model. This research employs a quantitative approach using a survey method involving 120 respondents working in digital-based sectors. The research instrument was tested for validity and reliability and analyzed using multiple linear regression with the assistance of SPSS software. The results show that leadership has a positive and significant influence on HR performance, particularly in the dimensions of empowerment, inspiration, and digital adaptability. Conversely, an authoritative leadership style does not demonstrate a significant effect. These findings highlight the importance of developing technology-based and collaborative leadership to enhance organizational performance. The study recommends that organizations strengthen digital leadership training to cope with the increasingly complex dynamics of the workplace.
SWOT Analysis in Smart City Project Management: Adaptation Strategy to the Industrial Revolution 5.0 Badirun Basir; Ida Ayu Trisna Wijayanthi
Maneggio Vol. 2 No. 2 (2025): Maneggio-Apr
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/wveqfe81

Abstract

The Industrial Revolution 5.0 brings a paradigm shift towards harmonious collaboration between humans and intelligent machines, demanding a human-centric approach in Smart City development. Smart City projects in this era must be adaptive, not only integrating technologies such as IoT and AI, but also considering social dynamics, culture, and digital ethics. Key challenges include the digital divide, social resistance, and the need for more flexible and collaborative project management. This study aims to analyze the use of SWOT as an adaptive strategy tool in dealing with this complexity. The method used is a qualitative-descriptive approach through case studies in several major cities in Indonesia, with data collection techniques in the form of interviews, documentation studies, and observations. SWOT is developed from being an evaluative tool into a dynamic strategy framework that takes into account technological, social, cultural, and sustainability factors. The findings show that the integration of SWOT with additional analysis such as PESTLE and Balanced Scorecard strengthens the adaptive power of Smart City management, allowing for the formulation of strategies that are more responsive to exponential change. This study recommends updating the SWOT framework to accommodate the values of the Industrial Revolution 5.0, thereby supporting the development of more inclusive, humanistic, and sustainable smart cities  
The Impact Of The Jukung Hias Tanglong Festival On The Social - Economic Aspects And Community Cohesion In Banjarmasin, South Kalimantan Adista Anjar Diany
Maneggio Vol. 2 No. 2 (2025): Maneggio-Apr
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/03hk7d83

Abstract

Festivals are activities organized to celebrate important things in individuals or groups that are bound by custom, culture, tradition and religion in an area or environment. The Jukung Hias Tanglong Festival is organized by the South Kalimantan Provincial Government in celebration of the province's anniversary. The festival aims to showcase the beauty of the river and Banjar culture. The study seeks to contribute to presents the impact of Jukung Hias Tanglong on socio-economic and how festival in the region engenders to community cohesion. A quantitative survey utilizing convenience technique was used to gather data from a sample of 160 residents. The sampling for this study was all residents who lived and participated in the festival, aged 18 years and above. SmartPLS 4 was used to analyze the nature of the research hypotheses. The findings revealed festival to have a positive and significant effect on community cohesiveness, social and economic to local community. This research also recommends improving festival management professionally through the concept of sustainable tourism. Future research can examine sustainable tourism in Banjarmasin or other areas.
The Impact Of Social Media On Consumer Shopping Habits Among Teenagers Kartika Sari
Maneggio Vol. 2 No. 2 (2025): Maneggio-Apr
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/p6d1vf62

Abstract

The development of social media in the last decade has changed the consumption behavior of teenagers, with platforms such as Instagram, TikTok, and YouTube becoming the main space for forming opinions and lifestyles. Teenagers, as digital natives, are exposed to intense visual and audio-visual content curated by algorithms, which often form consumption standards based on social image, not functional needs. This phenomenon is further strengthened by the role of influencers who promote products through personal narratives that are often not recognized as advertisements. Teenagers tend to adopt impulsive consumption patterns due to social pressure and the strong influence of endorsements on social media, which further blurs the line between entertainment and marketing. This leads to faster and more emotional changes in shopping patterns, and encourages them to buy goods for social image. In addition, low digital and financial literacy among teenagers increases their vulnerability to manipulative marketing, which influences their purchasing decisions. This study aims to understand how social media, through influencers, influences teenagers' shopping habits, as well as the importance of digital and social literacy in helping teenagers make wiser and more rational consumption decisions. A descriptive qualitative approach is used to explore teenagers' consumption experiences, with a focus on understanding the impact of social media on developing consumption patterns.  

Page 10 of 19 | Total Record : 188

 8   9   10   11   12 

Filter by Year

2024 2025


Reset
Filter By Issues
All Issue Vol. 2 No. 6 (2025): DECEMBER-MJ Vol. 2 No. 5 (2025): OCTOBER-MJ Vol. 2 No. 4 (2025): AUGUST-MJ Vol. 2 No. 3 (2025): Maneggio-June Vol. 2 No. 2 (2025): Maneggio-Apr Vol. 2 No. 1 (2025): Maneggio-Feb Vol. 1 No. 6 (2024): Maneggio-Dec Vol. 1 No. 5 (2024): Maneggio-Oct Vol. 1 No. 4 (2024): Maneggio-Aug Vol. 1 No. 3 (2024): Maneggio-Juni Vol. 1 No. 2 (2024): Maneggio-April Vol. 1 No. 1 (2024): Maneggio-February More Issue