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Published by Universitas Pelita Bangsa
ISSN : -     EISSN : 29853109     DOI : -
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Environmental Science
Prosiding yang diselenggarakan oleh Fakultas Ekonomi dan Bisnis Universitas Pelita Bangsa. Diadakan satu kali dalam setahun sebagai wadah publikasi hasil penelitian yang telah dipresentasikan pada acara Seminar Manajemen Bisnis (SEMANIS).
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Articles 239 Documents
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PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA USAHA BISNIS KULINER CAFÉ Sri Yanthy Yosepha; Siti Azizah Latifah Dinar
Prosiding SEMANIS: Seminar Manajemen Bisnis Vol. 1 No. 1 (2023): Februari 2023
Publisher : Prosiding SEMANIS: Seminar Manajemen Bisnis

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Abstract

Cafe is a culinary business that is currently being established everywhere, not only students and students flock to the cafe to relax and do their assignments, but even businesspeople also choose cafes as a place to meet their colleagues. Customersatisfaction is strongly influenced by the quality of service provided by the café, so the café must provide the best quality in serving customers in achieving customer satisfaction. Customer satisfaction with cafe services is an evaluation of cafemanagement in maintaining or improving service quality. This study aims to determinethe effect ofservice quality on customer satisfaction in the culinary cafe business. This study uses a literature review of several previous research results in Indonesia. Journalsearch sources via Google Scholar in the period 2014 – 2022. The results showed that service quality was measured using 5 dimensions, namely Reliability, Tangibles,Responsiveness, Assurance, and Empathy. Studies show that service quality influencescafé customer satisfaction
STRATEGI MANAJEMEN SUMBER DAYA MANUSIA DALAM MENGHADAPI PANDEMIC COVID-19 Ardian Arismunandar; Ahmad Faisal
Prosiding SEMANIS: Seminar Manajemen Bisnis Vol. 1 No. 1 (2023): Februari 2023
Publisher : Prosiding SEMANIS: Seminar Manajemen Bisnis

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Abstract

At its core the COVID-19 pandemic is a human crisis. Thus, human resource (HR) leadershave been central to the response in organisations globally. This contrasts with previouscrises such as the global recession of 2008 through 2009 or the Y2K crisis at the turn of the millennium that accentuated the roles of finance and IT leaders, respectively. By amplifyingthe role of HR leaders, COVID-19 has become an inflection point with substantiveimplications for HR globally. In this commentary, we reflect on the implicationsof COVID-19 for HR research, including identifying some key research questions for strategic humanresource management (HRM).This narrow focus limits our understanding of key questions exposed during COVID-19. For example, the pandemic requires a shift in understanding of how work context, such asworking onsite versus working from home (WFH), influences employee behaviours and actions. The pandemic has also exposed tensions among stakeholders and challenges the primacy of the shareholder view which has dominated thinking in strategic HRM.The method used in this research is literature review. The research results note that whileHR has taken strategic steps, the tensions surrounding its role have come to light during thepandemic, highlighting the requirements for both strategic and tactical contributions
PENINGKATAN KINERJA MELALUI PENGEMBANGAN SUMBER DAYA MANUSIA Yulita; Sri Yanthy Yosepha
Prosiding SEMANIS: Seminar Manajemen Bisnis Vol. 1 No. 1 (2023): Februari 2023
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Abstract

This study aims to examine the rational link between improving the performance of employees or members of a particular company or organization. In addition, a review was also carried out in order to find general forms of human resource development within the framework of performance improvement. The method used in this research is descriptive qualitative withliterature study. Theresults of this study are as follows. First, human resources within the scopeof a particular company or organization are human resources in the micro sense. Thereforeefforts to develop it are carried out entirely by the company or organization. Unlike the case with human resources in a macro sense where the state is responsible for human resource development programs through the implementation of the national education system. Second,human resource development is accelerated within this framework in a formal manner. Thismeans that the involvement of employees or members in the human resource developmentprocess is carried out through learningassignments and training programs, both organized by companies and external educational or training institutions. Thus, improving the performance of employees or members can be done through formal resource development through learning assignment programs and training that isrelevant to the needs.
ANCAMAN DAN TANTANGAN PROFESI AKUNTAN MENGHADAPI REVOLUSI DIGITAL DI ERA SOCIETY 5.0 Dina Alafi Hidayatin; Risma Susanti
Prosiding SEMANIS: Seminar Manajemen Bisnis Vol. 1 No. 1 (2023): Februari 2023
Publisher : Prosiding SEMANIS: Seminar Manajemen Bisnis

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Abstract

The emergence of the era of society 5.0, marked by the rapid digital world and the domination of robotics and artificial intelligence, has disrupted almost all fields of life, including the field of accounting. This era has forced people to innovate and change if they don't want to be left behind. Although in general it brings progress, on the other hand it also brings challenges and threats to the accounting profession. Then accountants must have a strategy to face the challenges and threats of the accounting revolution that can be implemented, such as investing in the development of digital skills, implementing new technology prototypes while learning by doing, education based on international certification, responsive to changes in industry, business and technological developments, and curricula and learning based on human-digital skills. The purpose of this research is to find out the challenges and threats to the accounting profession in facing the digital revolution in the era of society 5.0. This research is a descriptive research, using literature study method. Conclusions are drawn based on a collection of expert opinions, both accounting experts and experts in the field of information technology
MANAJEMEN RESIKO PADA PENGOLAHAN PEMINDANGAN IKAN DI DESA SANDING ROWO SOKO TUBAN Siti Nuriya Kartika Ningrum; Dewi Rochmayanti; Risma Cahyani; Vika Dwi Indriani
Prosiding SEMANIS: Seminar Manajemen Bisnis Vol. 1 No. 1 (2023): Februari 2023
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Abstract

This study aims to identify internal and external factors that affect the risks faced by the income earned in the fish farming business in Sanding Rowo Soko Tuban Village. The research method used is descriptive quantitative with a population and the research sample is a fish farming business actor totaling 10 people. Technical analysis uses business income analysis by calculating the difference between receipts and expenses. The risk analysis is analyzed using the method of expected results (E) and the magnitude of risk (V). The results showed that the income earned by fish farming entrepreneurs was Rp. 3,728,908/week. With a variation coefficient (CV) value of 0.03 with a lower limit value of income (L) of Rp. 3,135,080 / week, so that fish farming entrepreneurs always have the opportunity to make a profit in every fish harvesting process.
ANALISIS MANAJEMEN RISIKO PADA RUMAH PRODUKSI KERAJINAN ANYAMAN SINTETIS MENGGUNAKAN METODE HIRARC Nur Roikhana Z; Ahmad Saifurriza Effasa; Mutiara Renggani; Alda Yogi Nur S
Prosiding SEMANIS: Seminar Manajemen Bisnis Vol. 1 No. 1 (2023): Februari 2023
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Abstract

Bojonegoro Synthetic Woven Bag Production House is a business that produces bags from synthetic (artificial) materials. Production houses are included in business activities that are followed by risks. The purpose of this research is to identify potential hazards in every production process to product marketing to ensure that the product reaches consumers in goodcondition. This research is included in the descriptive research using the HIRARC method. This method goes through the stages of Hazard Identification, Risk Assessment and Risk Control. The results showed 13 potential hazards and risks from 5 parts of the work area. After identification, then carry out a risk assessment that can be classified into low risk, moderate risk, high risk and extreme risk potential. Of the 13 hazard potentials, there are 3 low risk potentials, 3 moderate risk potentials, 3 high risk potential hazards and 3 extreme risk potential hazards. The potential risks that arise are the reason for the need to implement risk management in synthetic woven bag production houses so that all potential hazards can be minimized if they occur.
ANALISIS STRATEGI MODEL BOSTON CONSULTING GROUP (BCG) PT. TRIMITRA BATERAI PRAKASA Ahmad Sutisna; Sunarmo
Prosiding SEMANIS: Seminar Manajemen Bisnis Vol. 1 No. 1 (2023): Februari 2023
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Abstract

Every company is currently competing to market its own products and advantages, therefore every company must optimize its business strategy in order to achieve company goals. This research was conducted with the aim of knowing: (1) The company's position in the 2018-2021 BCG matrix. (2) The business strategy that the company should implement in the future after knowing the company's position in the BCG matrix. The data collection method used was field research methods such as interviews with the forum group discussion (FGD) approach, observation, documentation, and triangulation. The data approach in this study was carried out in a qualitative descriptive manner. The data used are primary data and secondary data. Then the data were analyzed with the Boston Consulting Group (BCG) matrix analysis. From the results of research with BCG matrix analysis, it can be seen that the average market growth rate of PT. Trimitra Baterai Prakasa is quite low at -5.5% and the market share value is relatively low at 0.43x. Then PT. Trimitra Baterai Prakasa is in the dog quadrant. The strategy that can be used by PT. Trimitra Baterai Prakasa is a divest strategy
PENGARUH PERSEPSI HARGA DAN CITA RASA TERHADAP KEPUASAN KONSUMEN TOKO BREAD.CO CABANG CIBADAK Sri Rahayu; Abu Bakar Ashidiqy
Prosiding SEMANIS: Seminar Manajemen Bisnis Vol. 1 No. 1 (2023): Februari 2023
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Abstract

Competition in the business world, especially the food industry, must be able to achieve goals by creating and retaining consumers who are oriented towards customer satisfaction. The purpose of this study was to determine the effect of price and taste perceptions on customer satisfaction at Bread.co stores, Cibadak Branch. This study used a quantitative approach and a total sample of 60 people. The analytical method used in this study is multiple linear regression to analyze the effect of price and taste perceptions on consumer satisfaction. The results of the study show that partially perceived price and taste have a significant effect on consumer satisfaction
PENGARUH PROFITABILITAS, LEVERAGE, UKURAN PERUSAHAAN, DAN UMUR PERUSAHAAN TERHADAP UNDERPRICING SAHAM DI PERUSAHAAN YANG MELAKUKAN IPO DI BEI TAHUN 2020-2021 Lia Amalia Kartika; Yogi Ginanjar; Eva Fauziah Ahmad
Prosiding SEMANIS: Seminar Manajemen Bisnis Vol. 1 No. 1 (2023): Februari 2023
Publisher : Prosiding SEMANIS: Seminar Manajemen Bisnis

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Abstract

Underpricing is a phenomenon where the stock price in the primary market is lower than the stock price when traded in the secondary market. Many companies set their prices too low and sufferunderpricing so that the funding obtained from the IPO is not optimal. This study aims to determine the effectprofitability, leverage,company size and company ageunderpricing shares. The population of this study are companies that are conducting an IPO on the IDX in 2020-2021. Selection of samples using techniquespurposive sampling, the samples obtained amounted to 86 companies. The data collection method used is data documentation. The data analysis technique used in this study is multiple linear regression analysis. The research results show thatprofitabilityand company size partially has no significant effect onunderpricing share. Whereas,leverage and company age partially have a significant effect onunderpricing shares
PENGARUH KECERDASAN INTELEKTUAL, EMOSIONAL, SPIRITUAL DAN MOTIVASI BELAJAR TERHADAP PEMAHAMAN AKUNTANSI Azis Rifaldi Subagja Pratama; Asep Qustolani; Yogi Ginanjar
Prosiding SEMANIS: Seminar Manajemen Bisnis Vol. 1 No. 1 (2023): Februari 2023
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Abstract

There is a difference in the level of understanding of accounting among students of the Accounting Study Program, Faculty of Economics and Business, Majalengka University, between the survey results of the student's GPA scores being considered good but inversely proportional to the survey results. This study aims to determine how much influence intellectual, emotional, spiritual and learning motivation have on understanding accounting studies in Students of the Accounting Study Program, Faculty of Economics and Business, University of Majalengka. The population in this study were Students of the Accounting Study Program, Faculty of Economics and Business, Majalengka University. The sampling technique used in this study was purposive sampling where in determining the sample with certain considerations, the number of samples in this study were 58 respondents. Testing the research instrument was carried out by testing the validity and reliability. The data analysis technique uses descriptive analysis and verification through the classical assumption test, multiple linear regression analysis, determination analysis, model feasibility test (F test) and hypothesis testing t test. The analytical tool in this study used the SPSS 25 program. The results showed that intellectual, emotional, and learning motivation had an effect on accounting understanding, spiritual intelligence had no effect

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