cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Febri Adi Prasetya
Contact Email
indexsasi@apji.org
Phone
+6282135809779
Journal Mail Official
indexsasi@apji.org
Editorial Address
Jl. Watunganten I No.1, Karangrawa, Batursari, Kec. Mranggen, Kabupaten Demak, Jawa Tengah 59567
Location
Kab. demak,
Jawa tengah
INDONESIA
Jurnal Manajemen, Bisnis dan Kewirausahaan
Published by Lembaga Pengembangan Kinerja Dosen
ISSN : 28278682     EISSN : 28278666     DOI : 10.55606
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU) : ISSN: 2827-8682 (cetak), ISSN: 2827-8666, Jurnal Manajemen, Bisnis dan Kewirausahaan berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal Manajemen, Bisnis dan Kewirausahaan berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 275 Documents
 24   25   26   27   28 
Pemanfaatan Media Sosial Instagram sebagai Media Promosi pada Studi Kasus Rumah 21 Coffee Suci Lestari; Rahmi Handayani; Syilvia Wenny J
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v6i2.7685

Abstract

The rapid development of social media has encouraged businesses to utilize digital platforms as effective promotional tools. This study aims to describe the utilization of Instagram as a promotional medium at Rumah 21 Coffee in Jambi City. The research employed a descriptive qualitative approach. Data were collected through observation, interviews, and documentation, and analyzed using descriptive analysis techniques, including data reduction, data presentation, and conclusion drawing. The findings indicate that Rumah 21 Coffee utilizes Instagram as its primary promotional platform through various features, including Feed, Stories, Reels, Highlights, and Direct Messages. The effective use of these features is supported by attractive visual content, consistent posting, and active interaction with customers, which contribute to wider information dissemination, stronger brand awareness, broader market reach, and higher customer engagement. The study concludes that Instagram serves as an effective promotional medium in supporting Rumah 21 Coffee's digital marketing strategy and enhancing its business competitiveness in the increasingly competitive coffee shop industry
Pengaruh Harga terhadap Keputusan Pembelian Produk Bakso pada Usaha Bakso Mas Min Henny Nubatonis; Fany Wallim; Serlina Konsen
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v6i2.7694

Abstract

This study aims to analyze the factors influencing consumers' purchasing decisions for meatball products at Bakso Mas Min. The study is motivated by the increasing competition in the culinary business, requiring business owners to understand the factors that affect consumers' purchasing decisions. This research employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to Bakso Mas Min customers selected using purposive sampling. The collected data were analyzed using linear regression analysis to determine the influence of the research variables on purchasing decisions. The findings indicate that the variables examined have a positive effect on consumers' purchasing decisions at Bakso Mas Min. These results suggest that improving the factors influencing purchasing decisions can encourage consumers to choose and purchase the products. The findings provide practical implications for the owner of Bakso Mas Min in developing effective marketing strategies and improving business competitiveness. In addition, this study is expected to serve as a reference for future research on purchasing decisions in the culinary business sector.
Pengaruh Pemberian Kompensasi terhadap Kepuasan Kerja pada PT. Telkom Indonesia Cabang Sorong Susan Sugasuga; Sufice N. C. Yumame; Jeremy M. Souhuwat; Stivani Tangkulung
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v6i2.7695

Abstract

Human resources are a crucial asset for a company, where job satisfaction is a key determinant of performance, and compensation acts as one of its key driving factors. This study aims to determine and analyze the effect of compensation on employee job satisfaction at PT. Telkom Indonesia, Sorong Branch. The method used in this study is a quantitative associative causal approach, with a final sample of thirty-five employees who completed questionnaires. Data were analyzed empirically using instrument tests, simple linear regression, partial t-tests, and coefficients of determination. The research findings demonstrate that compensation has a positive and significant effect on employee job satisfaction, with the calculated t-value far exceeding the statistical t-table limit. Furthermore, the contribution of compensation in explaining variations in job satisfaction levels is also very strong and dominant. The implications of this study indicate that company management needs to conduct regular evaluations and formulate fair and appropriate compensation policies, particularly regarding the transparency of unit bonuses and field incentives. This step is crucial for maintaining psychological motivation, maintaining employee loyalty, minimizing the risk of job turnover, and optimizing the productivity of telecommunications services in the Sorong area.
Intervensi Lean Six Sigma Menurunkan Waktu Tunggu Pelayanan Obat Pasien Jkn di Depo Farmasi Rawat Jalan RS Ari Canti Bali Made Putri Widyantini; Purwadhi Purwadhi; Maxsi Ary
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v6i2.7697

Abstract

Long medication waiting times in outpatient pharmacy services can hinder therapy continuity and reduce patient trust, particularly among National Health Insurance (JKN) patients who make up the majority of visits at RS Ari Canti Bali. Despite several improvement efforts, the hospital's waiting-time quality indicator remained below the minimum service standard target. This study aimed to identify the root causes of delay and to apply a Lean Six Sigma intervention through the Define-Measure-Analyze-Improve-Control (DMAIC) framework to reduce medication waiting time for JKN patients at the outpatient pharmacy unit, as well as to design and evaluate a revised standard operating procedure to sustain the improvement. A mixed-methods case study design was used, combining in-depth interviews, observation, document review, and time studies analyzed with Value Stream Mapping, fishbone diagrams, and the 5-Why technique. Waiting-time data were collected from 30 baseline prescriptions and 30 post-intervention prescriptions and compared using a paired sample t-test. Results showed that average waiting time decreased from 27.33 to 16.93 minutes, a reduction of about 38 percent, with the largest decrease found in compounded prescriptions. The paired sample t-test confirmed that the reduction was statistically significant. These findings imply that an integrated Lean Six Sigma approach, supported by a sustainable standard operating procedure and monitoring plan, can meaningfully improve pharmacy service quality and help hospitals meet national waiting-time standards for JKN patients.
Perencanaan Karier (Career Planning): Pengenalan Diri, Eksplorasi, Penetapan Tujuan, dan Strategi Pengembangan Karier di Era Digital Totok Langgeng Prayetno; Edomi Saputra
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v6i2.7822

Abstract

Career planning is increasingly crucial amid globalization and digital transformation that are rapidly reshaping the world of work through automation, digitalization, and intense global labor competition. This article aims to explain the process of self-assessment, describe career and work exploration, analyze the setting of effective and realistic career goals, and outline career development strategies for achieving professional success. The study employs a descriptive qualitative method with a library research approach, namely reviewing, comparing, and synthesizing relevant national and international scholarly literature through content analysis. The findings show that career planning is a systematic and interconnected process: self-assessment serves as the foundation for recognizing interests, talents, abilities, personality, and values; career exploration provides a realistic picture of opportunities and competency demands; setting specific and challenging career goals strengthens motivation and focus; and career development strategies—through competency enhancement, lifelong learning, professional networking, work experience, and periodic evaluation—sustain career continuity. Career planning is therefore not merely about choosing a job, but a continuous effort to enhance one's capacity in order to remain relevant and adaptive to the changes of the modern world of work.

Page 28 of 28 | Total Record : 275

 24   25   26   27   28 

Filter by Year

2021 2026


Reset
Filter By Issues
All Issue Vol. 6 No. 2 (2026): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU) Vol. 6 No. 1 (2026): April: Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU) Vol. 5 No. 3 (2025): Desember : Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 2 (2025): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU) Vol. 5 No. 1 (2025): : Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 4 No. 3 (2024): Desember : Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 3 No. 3 (2023): DESEMBER: Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 3 No. 2 (2023): AGUSTUS : Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 3 No. 1 (2023): APRIL : Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 2 No. 3 (2022): DESEMBER : Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 2 No. 2 (2022): AGUSTUS : Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 2 No. 1 (2022): APRIL : Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 1 No. 3 (2021): Desember: Jurnal Manajemen, Bisnis dan Kewirausahaan More Issue