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Jurnal Manajemen, Bisnis dan Kewirausahaan
Published by Lembaga Pengembangan Kinerja Dosen
ISSN : 28278682     EISSN : 28278666     DOI : 10.55606
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU) : ISSN: 2827-8682 (cetak), ISSN: 2827-8666, Jurnal Manajemen, Bisnis dan Kewirausahaan berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal Manajemen, Bisnis dan Kewirausahaan berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 275 Documents
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Pengaruh Influencer Kuliner dan Harga Kompetitif terhadap Minat Beli Mie Gacoan Oleh Generasi Z di Era Digital Diyas Dimasyara Putri; Dewi Shanti Nugrahani; Adi Sucipto
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v6i2.7629

Abstract

The digital era has positioned culinary influencers and competitive pricing as key determinants of Generation Z’s purchase intention toward viral food products. This study aims to examine the effect of culinary influencers and competitive prices on consumers’ purchase intention for Mie Gacoan in the digital era. This research employed a quantitative explanatory approach with 96 Generation Z respondents selected through purposive sampling. Data collection used a Likert-scale questionnaire and was analyzed using SPSS 26, including multiple linear regression, t-test, F-test, and R². The results show that culinary influencers have a positive and significant effect on purchase intention (β = 0.499; t = 6.674; p < 0.001), as does competitive pricing (β = 0.405; t = 5.419; p < 0.001). Simultaneously, both variables have a significant effect (F = 77.982; p < 0.001) with R² = 0.626, indicating that 62.6% of the variance in purchase intention is explained by these two variables. The implication is that companies should optimize collaborations with credible micro-influencers and maintain competitive pricing strategies to enhance consumer purchase intention.
Pengaruh Gaya Hidup, Citra Merek, dan Kualitas Produk Terhadap Minat Beli Iphone Second pada Mahasiswa Universitas Boyolali Tahun 2022-2025 Surantiningsih Surantiningsih; Hari Purwanto; Listyowati Puji Rahayu
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v6i2.7631

Abstract

This study aims to determine the influence of lifestyle, brand image, and product quality on the purchase intention regarding second-hand iPhones among students at the University of Boyolali during the 2022–2025 period. A quantitative, associative approach was employed. Data were collected via questionnaires administered to 95 active students, selected using purposive sampling. Data analysis was performed using multiple linear regression in SPSS software. The results indicate that lifestyle and product quality individually have a positive and significant effect on purchase intention. In contrast, brand image does not have a significant effect on purchase intention. Collectively, lifestyle, brand image, and product quality exert a significant influence on purchase intention; they explain 68.3% of the variance in the dependent variable, while the remaining 31.7% is explained by factors outside the model
Pengaruh Pemanfaatan Aplikasi Mobile JKN terhadap Minat Berkunjung Pasien BPJS Rawat Jalan di Rumah Sakit Umum Astrini Wonogiri Cahya Aninda; Indra Hastuti; Esti Dwi Rahmawati
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v6i2.7644

Abstract

This study aims to examine the effect of Mobile JKN application utilization on the outpatient visit interest of BPJS Health patients at Rumah Sakit Umum Astrini Wonogiri. The study is motivated by a hospital policy requiring outpatient BPJS patients to register through the Mobile JKN application since March 2026, which raises questions about how patients' actual use of the application relates to their interest in visiting the hospital. A quantitative survey approach was used, with data collected from 100 respondents selected through accidental sampling from a population of approximately 5,000 monthly outpatient visits, using a Likert-scale questionnaire. Data were analyzed using simple linear regression, processed with SPSS version 26. The instrument was proven valid and reliable, and the regression model satisfied all classical assumption tests. The results show that Mobile JKN utilization has a positive and significant partial effect on patients' visit interest (t = 12.362; p = 0.000), so the hypothesis is accepted. These findings suggest that improving the accessibility and usability of Mobile JKN, particularly the initial access experience, can strengthen patients' motivation to seek outpatient care, offering practical direction for hospital management to prioritize digital service enhancement.
Pengaruh Kualitas Pelayanan dan Physical Evidence terhadap Loyalitas Pelanggan Onti Coffe Steviana Al Fitran; Esti Dwi Rahmawati; Triana Triana
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v6i2.7645

Abstract

Fierce rivalry within the food and beverage (F&B) industry drives business operators to consistently enhance the quality of their service while cultivating an appealing physical environment in order to sustain customer loyalty. Maintaining loyal customers has become an essential strategy for ensuring long-term business growth and competitiveness in an increasingly dynamic market. The present study seeks to examine the effect of service quality and physical evidence on customer loyalty at Onti Coffee. A quantitative, associative research design was applied for this purpose. A total of 100 customers were selected as respondents through the purposive sampling technique. Data were gathered by distributing structured questionnaires and subsequently processed using the Statistical Package for the Social Sciences (SPSS) using multiple linear regression analysis. The findings reveal that service quality and physical evidence each exert a positive and significant influence on customer loyalty, both independently and jointly. These results suggest that improving service quality alongside the provision of a comfortable, attractive, and well-maintained physical setting can serve as an effective strategy for reinforcing customer loyalty at Onti Coffee. The findings are also expected to provide practical insights for managers in developing customer-oriented service strategies and creating a more satisfying customer experience.
Pengaruh Voucher Tiktok dan Inovasi Produk terhadap Keputusan Pembelian Roti’O Siska Setyani; Anes Arini; Anna Probowati
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v6i2.7646

Abstract

The researcher will examine the influence of TikTok vouchers and product innovation on purchasing decisions for Roti’O, employing a quantitative survey model. Population of 100 Roti’O consumers in Purworejo Regency who had made purchases using TikTok vouchers, selected via purposive sampling. Report analysis was conducted using SPSS version 26, covering reliability, validity, the coefficient of determination, multiple linear regression, the F-test, and the t-test. The results regarding the impact of TikTok vouchers on purchasing decisions showed a t-statistic greater than the t-table value (2.532 > 1.984) with a significance level of 0.013 < 0.05; thus, H1—asserting that TikTok vouchers make a significant positive contribution to purchasing decisions—was accepted, and H0 was rejected. Similarly, the analysis of product innovation's impact on purchasing decisions yielded a t-statistic greater than the t-table value (5.526 > 1.984) with a significance level of 0.000 < 0.05; consequently, H2—asserting that product innovation makes a significant positive contribution to purchasing decisions—was accepted, and H0 was rejected. These findings indicate that both variables play a crucial role in enhancing consumer purchasing decisions regarding Roti’O products in Purworejo Regency.
Pengaruh Fasilitas dan Kualitas Pelayanan terhadap Kepuasan Masyarakat pada Puskesmas Bandar Dempo Selatan Martha Tilova; Sastra Mico; Laili Dimyati
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v1i2.7650

Abstract

This study aims to determine the influence of facilities and service quality on public satisfaction at the Bandar Dempo Selatan Community Health Center. A quantitative method with an associative approach was employed. The study sample consisted of 81 respondents selected using the saturated sampling technique. Data collection was conducted through observation, interviews, questionnaires, and literature review. Data analysis involved validity tests, reliability tests, multiple linear regression, t-tests, F-tests, and the coefficient of determination (R²) using SPSS version 26. The results indicate that all research instruments were valid and reliable. The regression equation obtained was Y = 2.657 + 0.224X₁ + 0.359X₂ + e, demonstrating that facilities and service quality have a positive influence on public satisfaction. The t-test results show that facilities have a positive and significant influence on public satisfaction (significance value 0.004 < 0.05), while service quality also has a positive and significant influence (significance value 0.000 < 0.05). The F-test result shows a significance value of 0.000 < 0.05, meaning that facilities and service quality simultaneously have a significant influence on public satisfaction. The Adjusted R-Square value of 0.587 indicates that 58.7% of public satisfaction can be explained by the variables of facilities and service quality, while 41.3% is influenced by factors outside the scope of this study. Service quality is the most dominant variable influencing public satisfaction, with a Beta value of 0.492. Therefore, continuous improvements to facilities and service quality are necessary to enhance public satisfaction at the Bandar Dempo Selatan Community Health Center.
Pengaruh Adopsi Financial Technology terhadap Pengelolaan Keuangan dengan Literasi Keuangan sebagai Variabel Moderasi Muhammad Fathul Khaliq; Hety Budiyanti; Annisa Paramaswary Aslam; Nurman Nurman; Indri Iswardhani
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v6i2.7651

Abstract

This study aims to analyze the effect of financial technology adoption on financial management, the effect of financial literacy on financial management, and the role of financial literacy in moderating the relationship between financial technology adoption and financial management among teachers and staff of MAN 2 Makassar. This research uses a quantitative approach with a survey method. The sample consists of 126 respondents who are teachers and staff of MAN 2 Makassar. Data were collected through questionnaires measured using a Likert scale. The data analysis technique used is Partial Least Squares (PLS) with the assistance of SmartPLS 4 software. The results show that financial technology adoption has a positive and significant effect on financial management. Financial literacy also has a positive and significant effect on financial management. Furthermore, financial literacy is proven to moderate the relationship between financial technology adoption and financial management positively and significantly. This indicates that higher levels of financial literacy strengthen the influence of financial technology adoption on financial management. Overall, this study confirms that the utilization of financial technology supported by adequate financial literacy can improve individuals’ financial management. These findings are expected to serve as a reference for individuals and institutions in enhancing financial understanding and optimizing the use of financial technology to achieve better financial conditions.
Pengaruh Kualitas Produk dan Kualitas Pelayanan terhadap Minat Beli Ulang Konsumen dengan Kepuasan Pelanggan sebagai Variabel Intervening pada GFC Kabupaten Sidenreng Rappang Aisyah Abidin; Anwar Anwar; Ilma Wulansari Hasdiansa; Chalid Imran Musa; Rahmat Riwayat Abadi
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v6i2.7653

Abstract

This study aims to analyze the effect of product quality and service quality on consumer repurchase intention, both directly and through customer satisfaction as an intervening variable at GFC in Sidenreng Rappang Regency. The research method used a quantitative approach with an explanatory design and cross-sectional survey study type. The sampling technique was purposive sampling with a total sample of 270 respondents. Data were collected through questionnaire distribution using a 1-5 Likert scale and analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM) with SmartPLS software. The results showed that: (1) product quality has a positive and significant effect on repurchase intention (β=0.274; t=3.910; p=0.000); (2) service quality has a positive and significant effect on repurchase intention (β=0.279; t=4.416; p=0.000); (3) customer satisfaction has a positive and significant effect on repurchase intention (β=0.387; t=5.457; p=0.000); (4) product quality has a positive and significant effect on customer satisfaction (β=0.246; t=3.129; p=0.002); (5) service quality has a positive and significant effect on customer satisfaction (β=0.409; t=5.546; p=0.000); (6) customer satisfaction mediates the effect of product quality on repurchase intention (β=0.095; t=2.633; p=0.008); and (7) customer satisfaction mediates the effect of service quality on repurchase intention (β=0.158; t=3.671; p=0.000). The R² value of repurchase intention (0.588) and customer satisfaction (0.328) indicates adequate predictive capability.
Pengaruh Affiliate Marketing dan Live Streaming terhadap Keputusan Pembelian Produk Fashion di Tiktok Shop pada Generasi Z Eva Setyani; Esti Dwi Rahmawati; Rayhan Gunaningrat
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v6i2.7655

Abstract

The rapid development of digital technology has fundamentally transformed shopping behavior, particularly among Generation Z in Surakarta, who are currently highly inclined to purchase fashion products through the TikTok Shop platform. This study employs a quantitative approach with a survey method involving 100 respondents aged 13–29 years selected through purposive sampling. It is specifically designed to analyze the influence of affiliate marketing and live streaming variables on consumer purchasing decisions, utilizing multiple linear regression analysis with SPSS version 25 software. Based on the data analysis, the partial test results indicate that affiliate marketing has a positive and significant influence on consumer purchasing decisions t-statistic = 3.169 and sig.= 0.002. A similar impact is found in the live streaming variable, which is proven to make a positive and significant independent contribution to convincing customers t-statistic = 4.443 and sig. = 0.000. Meanwhile, when tested simultaneously, both digital marketing strategies are proven to collectively have a significant effect on purchasing decisions F-statistic = 40.304 and sig. = 0.000 with a total contribution of 45.4% (R2 = 0.454). Through these scientific findings, this study offers practical implications for MSMEs and fashion brands to optimize their affiliate marketing strategies by partnering with credible affiliates, while continuously enhancing the quality of live streaming broadcasts through interactive, responsive engagement and clear product demonstrations to sustainably drive purchasing decisions among Generation Z.  
Pengaruh Digitalisasi Operasional dan Integrasi Rantai Pasok Terhadap Keberlanjutan Usaha pada Supplier Karkas Unggas Bebek Ndeso di Wonogiri Dimas Ridlo Wicaksono; Harsanto Harsanto; Nur Hadi
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v6i2.7656

Abstract

The dynamics of the agribusiness sector demand that SMEs agilely adapt to technology while maintaining solid coordination within their network of partners and consumers. Driven by this urgency, this study aims to investigate the effect of operational digitalization on supply chain integration, as well as to examine the impact of these variables on business sustainability in the poultry carcass supplier Bebek Ndeso Wonogiri. This study employs a quantitative approach with a survey design, involving 70 respondents consisting of internal and external parties through a purposive sampling technique. Primary data were collected using a Likert scale 1–5 structured questionnaire and analyzed using Partial Least Squares - Structural Equation Modeling (PLS-SEM) based on SmartPLS 4. Based on the data processing results, it is revealed that operational digitalization has a positive and significant effect in establishing reliable supply chain integration, which in turn is proven to have a positive and significant effect on enhancing business sustainability. On the other hand, operational digitalization was recorded as not having a direct significant effect on business sustainability. Substantively, these findings conclude that achieving business sustainability in the poultry carcass industry does not solely rely on technological modernization, but is heavily influenced by the effectiveness of supplier coordination, internal workflow synchronization, and the quality of customer relations. The implication of these findings underscores the importance for business actors to combine the use of digital technology with a comprehensive supply chain integration strategy in order to secure long-term business continuity.

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