cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Febri Adi Prasetya
Contact Email
indexsasi@apji.org
Phone
+6282135809779
Journal Mail Official
indexsasi@apji.org
Editorial Address
Jl. Watunganten I No.1, Karangrawa, Batursari, Kec. Mranggen, Kabupaten Demak, Jawa Tengah 59567
Location
Kab. demak,
Jawa tengah
INDONESIA
Jurnal Manajemen, Bisnis dan Kewirausahaan
Published by Lembaga Pengembangan Kinerja Dosen
ISSN : 28278682     EISSN : 28278666     DOI : 10.55606
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU) : ISSN: 2827-8682 (cetak), ISSN: 2827-8666, Jurnal Manajemen, Bisnis dan Kewirausahaan berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal Manajemen, Bisnis dan Kewirausahaan berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 275 Documents
 24   25   26   27   28 
Pengaruh Digitalisasi, Technostress, dan Motivasi Kerja terhadap Kinerja Pegawai Perumda Air Minum Tirta Ampera Kabupaten Boyolali Etik Retno Wuryanti; Unna Ria Safitri; Alean Kistiani Hegy Suryana; Hari Purwanto
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v6i2.7657

Abstract

This research is designed to examine how digitalization, technostress, and work motivation influence employee performance within Perumda AM Tirta Ampera in Boyolali Regency. An explanatory quantitative approach was adopted as the research design. Utilizing the Slovin formula, a sample of 113 respondents was selected from a total population of 154 employees. Information was collected using questionnaires and subsequently evaluated through multiple linear regression analysis utilizing SPSS software. Classical assumption testing confirmed that the regression model is valid and free from heteroscedasticity and autocorrelation issues. Partially (t-test), digitalization exerts no significant effect on employee performance (Sig. 0.714 > 0.05), and similarly, technostress shows no significant influence (Sig. 0.729 > 0.05). Meanwhile, work motivation is proven to exert a significant positive contribution to employee performance (; Sig. ). Based on the simultaneous testing (F-test), these three independent aspects collectively demonstrate a significant effect in stimulating employee performance enhancement (; Sig. ). Furthermore, the coefficient of determination () value of 0.404 indicates that 40.4% of the variance in work performance can be explained by the combination of independent variables, while the remaining 59.6% is influenced by other factors outside the scope of this research model.
Kewirausahaan Digital dan Penciptaan Nilai Berbasis Platform di Negara Berkembang: Peran Kemampuan Platform Digital dan Kemampuan Inovasi Ika Rosalika; Syamsudin Syamsudin; Vera Agustina Yanti3 Warsino; Warsino Warsino
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v6i2.7658

Abstract

Digital transformation has fundamentally changed value creation mechanisms in entrepreneurial activities, particularly through the emergence of digital platforms that facilitate interactions among entrepreneurs, customers, and various actors within business ecosystems. This study aims to examine the effect of digital entrepreneurship on platform-based value creation in emerging economies by considering digital platform capability and innovation capability as important mechanisms influencing digital value generation processes. This research employs a quantitative approach using a survey method involving 240 entrepreneurs and small and medium-sized enterprise owners who actively utilize digital platforms in their business activities. The collected data were analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM) through SmartPLS to examine the relationships among the proposed research constructs. The findings reveal that digital entrepreneurship has a positive and significant effect on digital platform capability, indicating that entrepreneurs’ abilities to identify digital opportunities, adopt technologies, and develop digital business models enhance their capacity to utilize digital platforms effectively. Furthermore, digital platform capability demonstrates a significant positive influence on platform-based value creation, suggesting that effective platform management enables entrepreneurs to generate value through digital networks, user interactions, and ecosystem collaboration. The study also confirms that digital entrepreneurship directly contributes to platform-based value creation, while innovation capability strengthens the relationship between digital platform capability and value creation outcomes. These findings contribute theoretically by integrating digital entrepreneurship theory, platform ecosystem theory, and dynamic capability perspectives to explain value creation processes in digital economies. Practically, this research provides implications for entrepreneurs, digital platform providers, and policymakers by emphasizing the importance of strengthening digital capabilities, innovation capacity, and supportive digital ecosystems to maximize entrepreneurial opportunities in emerging economies.
Integrasi Produk Lokal dan Pariwisata Berkelanjutan melalui Transformasi Pemasaran Digital di Kota Bandung Wibowo Cahyoseputro; Lies T. Juliawati
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v6i2.7660

Abstract

Digital transformation creates new opportunities for micro, small, and medium enterprises to connect local products with urban tourism while supporting sustainability. This study explores how digital entrepreneurship and digital marketing integrate local products into tourism experiences in Bandung, Indonesia. The study used a qualitative case study design. Data were collected in 2026 through semi-structured interviews with an academic, an MSME actor, and a community member or tourist, supported by observation and document analysis. The data were processed through condensation, coding, categorization, thematic analysis, and source and method triangulation. The findings identify four connected themes: digital business capability, digital marketing transformation, local product and tourism integration, and local empowerment for sustainable tourism. Social media, digital storytelling, e-commerce, live shopping, and cross-sector collaboration improve product visibility and strengthen local cultural identity. However, limited digital literacy, capital, infrastructure, and market access constrain adoption. The study proposes an integrative model that links strategic digital resources, digital entrepreneurship, marketing implementation, tourism experience creation, and sustainable outcomes. The model implies that coordinated capacity building, stakeholder collaboration, and culture-based content strategies are needed to generate local economic, social, cultural, and environmental value.
Pengaruh Pengembangan Produk Baru dan Promosi melalui Media Sosial terhadap Kepuasan Pelanggan Swastika Parfume Kota Kediri Mohammad Alvian; Elis Irmayanti; Efa Wahyu Prastyaningtyas
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v6i2.7661

Abstract

The increasingly fierce competition in the perfume industry drives business players to implement marketing strategies capable of enhancing customer satisfaction. New product development and social media promotions are seen as crucial steps because they can add value to products, expand market reach, and strengthen relationships with consumers. This study aims to examine the impact of new product development and social media promotion on customer satisfaction at Swastika Parfume, Kediri City, by analyzing both partial and simultaneous effects. A quantitative approach was applied through a survey method involving 80 randomly selected respondents. Data collection was conducted using Google Forms with a five-point Likert scale, and the data were analyzed using validity, reliability, classical assumption, multiple linear regression, t-test, F-test, and coefficient of determination tests with the help of SPSS version 23. The findings indicate that new product development has a positive and significant impact on customer satisfaction. Social media promotion also has a positive and significant effect on customer satisfaction. Both independent variables simultaneously proved to have a positive and significant influence on customer satisfaction, contributing 80.2% to the variation in customer satisfaction, while the remainder is influenced by other factors outside this study. These findings suggest that improving the quality of new product development, supported by effective social media promotion, can enhance customer satisfaction. This research provides insights for Swastika Parfume in Kediri City to continue innovating products and optimizing digital promotion strategies to increase customer satisfaction and strengthen business competitiveness.
Pengaruh Kualitas Produk, Brand Image, dan Online Customer Review terhadap Kepuasan Konsumen McDonald’s Kopo Mas Bandung Camila Aulia Rahma; Palupi Permata Rahmi; Ridlwan Muttaqin; Acep Dimmy Zulfiansyah
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v6i2.7667

Abstract

Consumer satisfaction in the fast-food industry is shaped not only by the products offered but also by brand perception and customer information circulated through digital platforms. This study examines the effect of product quality, brand image, and online customer review on consumer satisfaction at McDonald’s Kopo Mas Bandung. A quantitative approach was applied using descriptive and verificative methods. The data were collected through questionnaires distributed to 52 respondents who had purchased or experienced McDonald’s Kopo Mas Bandung. The responses were measured using a five-point Likert scale and processed with SPSS through validity and reliability tests, descriptive analysis, classical assumption tests, multiple linear regression, partial test, simultaneous test, and coefficient of determination. The results indicate that product quality and brand image do not have a significant partial effect on consumer satisfaction. In contrast, online customer review has a significant effect. Simultaneously, product quality, brand image, and online customer review significantly influence consumer satisfaction. The R Square value of 0.254 shows that the three variables explain 25.4% of consumer satisfaction, while the remaining percentage is influenced by other factors outside the model. These findings indicate that managing digital customer reviews is important in strengthening consumer satisfaction.
Pengaruh Lingkungan Kerja, Kreativitas, dan Motivasi Kerja terhadap Kinerja Karyawan PT. Moderen Jaya Mandiri di Surabaya Achmad Zidan Fatih; Kridho Hary Gunawan
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v6i2.7671

Abstract

Employee performance is an important factor in determining the success of a company in facing increasingly competitive business competition. This study aims to analyze the influence of the work environment, creativity, and work motivation on employee performance at PT. Modern Jaya Mandiri Surabaya. The study uses a quantitative approach with a descriptive method. The study population was 33 employees, with a sampling technique using saturated sampling so that the entire population became respondents. Data collection was carried out through distributing questionnaires using a Likert scale, then analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and coefficients of determination (R²). The results of the study indicate that partially the work environment has a positive and significant effect on employee performance with a t-value of 3.750 and a significance of 0.001. Creativity also has a positive and significant effect on employee performance with a t-value of 3.586 and a significance of 0.001. Work motivation is the most dominant variable influencing employee performance with a t-value of 4.871 and a significance of 0.000. Simultaneously, the work environment, creativity, and work motivation have a positive and significant effect on employee performance with a calculated F value of 25.334 and a significance of 0.000. The coefficient of determination (R²) value of 0.724 indicates that 72.4% of employee performance variations can be explained by these three variables, while the remaining 27.6% is influenced by other factors outside the study. Based on the results of the study, it can be concluded that improving the quality of the work environment, developing creativity, and providing continuous work motivation can improve employee performance at PT. Modern Jaya Mandiri Surabaya.
Pengaruh Work Life Balance, Reward, dan Punishment terhadap Kinerja Karyawan pada CV. Hemon Kados Jaya di Kabupaten Semarang Vinata Utari; Alean Kiatiani Hegy Suryana; Unna Ria Safitri
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v6i2.7672

Abstract

Employee performance is one of the key factors determining organizational success. This study aims to examine the effect of work life balance, reward, and punishment on employee performance at CV. Hermon Kados Jaya in Semarang Regency. This research employed an associative quantitative approach. The population consisted of 100 employees, and 80 respondents were selected using the proportionate stratified random sampling technique. Data were collected through questionnaires using a five-point Likert scale and analyzed using multiple linear regression with SPSS software. The findings indicate that work-life balance has a positive and significant effect on employee performance (Sig. = 0.044 < 0.05). Reward has no significant effect on employee performance (Sig. = 0.359 > 0.05). Meanwhile, punishment has a positive and significant effect on employee performance (Sig. = 0.017 < 0.05). Simultaneously, work-life balance, reward, and punishment significantly affect employee performance (Sig. = 0.000 < 0.05), with a coefficient of determination (R²) of 0.795, indicating that 79.5% of employee performance is explained by these three variables, while the remaining 20.5% is influenced by other factors outside the research model. The study concludes that maintaining work-life balance and implementing fair and consistent punishment contribute to improving employee performance, whereas the existing reward system has not been effective in enhancing employee performance.
Pengaruh Reputasi dan Promosi terhadap Minat Pembelian Nasabah pada PT Jasaraharja Putera Cabang Palembang Rafael Mario Calvin; Sari Lestari Zainal Ridho; Dwi Riana
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v6i2.7676

Abstract

This study aimed to analyze the influence of corporate reputation and promotion on the purchase intention of insurance products at PT Jasaraharja Putera Palembang Branch. The study was motivated by the importance of corporate reputation and promotional activities in increasing public interest in insurance products amid increasingly competitive industry conditions. This study employed a quantitative method with an associative approach. The population consisted of 15,600 customers of PT Jasaraharja Putera Palembang Branch, while the sample consisted of 106 respondents selected using a simple random sampling technique. Data were collected through questionnaires and were analyzed using multiple linear regression. The results showed that corporate reputation and promotion simultaneously had a positive and significant effect on the purchase intention of insurance products. Partially, corporate reputation had a positive and significant effect on purchase intention. Likewise, promotion had a positive and significant effect on the purchase intention of insurance products. The findings indicated that better corporate reputation and more effective promotional activities increased public interest in purchasing insurance products at PT Jasaraharja Putera Palembang Branch. Therefore, the company needed to maintain a positive reputation and improve the effectiveness of its promotional programs to enhance customers' purchase intention.
Pengaruh Disiplin Kerja Motivasi Kerja dan Kepuasan Kerja terhadap Kinerja Pegawai pada PT Bank Pembangunan Daerah Bali Cabang Renon Putu Ayu Yuni Puji Astuti; Nyoman Andika Triadhi; I Gusti Putu Agung Widya Goca
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v6i2.7679

Abstract

A key determinant of organizational success, particularly in the banking industry, is employee performance; employees are expected to deliver services that are fast, accurate, professional, and focused on customer satisfaction. Preliminary observations and interviews at the Renon Branch of PT Bank Pembangunan Daerah Bali revealed various issues indicating suboptimal employee performance, such as administrative errors, delays in task completion, inconsistent understanding of changes in work procedures, and disparities in responsibility levels and adaptability when performing duties. This study aims to examine how employee performance at the Renon Branch of PT Bank Pembangunan Daerah Bali is influenced by work discipline, motivation, and job satisfaction. The study employs a survey design and a quantitative methodology. A census sampling technique was used, involving all 44 permanent employees as respondents. Descriptive statistics and multiple linear regression analysis were utilized to analyze data collected through observation, interviews, documentation, and Likert-scale questionnaires. The findings indicate that employee performance is positively and significantly influenced by work motivation, work discipline, and job satisfaction. These three factors also exert a significant positive influence on employee performance when considered collectively. The results suggest that management can effectively enhance employee performance, service quality, and the competitiveness of the Renon Branch of PT Bank Pembangunan Daerah Bali by implementing an integrated approach to improve work discipline, work motivation, and job satisfaction.
Peran Produk, Harga dan Promosi dalam Meningkatkan Daya Saing Andestiawan Andestiawan; Novi Peramasari; Mustika Mustika
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v6i2.7683

Abstract

This research aims to analyze the role of marketing strategies, specifically product, price, and promotion variables, in enhancing company competitiveness amidst dynamic market competition. This study uses a qualitative approach with literature review and meta-analysis methods, examining various scientific journals, books, and relevant secondary references. The result indicate that product through high quality, innovation, and differentiation, price through competitive pricing balanced with value, and promotion through effective marketing communication and brand awareness creation significantly play a direct role in increasing competitiveness. Beyond these three main elements, competitiveness is also influenced by other supporting factors such as social media usage, viral marketing, atmosphere, and strategic location. Thus, implementing integrated marketing management focused on optimizing product, price, and promotion serves as a key strategy for companies to build sustainable competitive advantage.

Page 27 of 28 | Total Record : 275

 24   25   26   27   28 

Filter by Year

2021 2026


Reset
Filter By Issues
All Issue Vol. 6 No. 2 (2026): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU) Vol. 6 No. 1 (2026): April: Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU) Vol. 5 No. 3 (2025): Desember : Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 2 (2025): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU) Vol. 5 No. 1 (2025): : Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 4 No. 3 (2024): Desember : Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 3 No. 3 (2023): DESEMBER: Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 3 No. 2 (2023): AGUSTUS : Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 3 No. 1 (2023): APRIL : Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 2 No. 3 (2022): DESEMBER : Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 2 No. 2 (2022): AGUSTUS : Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 2 No. 1 (2022): APRIL : Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 1 No. 3 (2021): Desember: Jurnal Manajemen, Bisnis dan Kewirausahaan More Issue