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Smart International Management Journal (SIMJ)
Published by CV. HEI Publishing Indonesia
ISSN : -     EISSN : 30480019     DOI : http://dx.doi.org/10.70076/heipub
Core Subject : Science,
Decision Sciences, Operations Research & Management
Smart International Management Journal (SIMJ), is a peer-reviewed academic journal that publishes high-quality research articles, literature reviews, and case studies in the field of management and business studies. The journal provides a platform for researchers, academics, and practitioners to exchange ideas, empirical findings, and innovative insights that contribute to the advancement of management theory and professional practice. The scope of SIMJ covers a wide range of topics, including strategic management, financial management, human resource management, marketing, operations and supply chain management, entrepreneurship, organizational behavior, innovation management, and business ethics. The journal particularly welcomes studies that link management theory to real-world practice and address current organizational and industrial challenges at both national and international levels. To ensure academic rigor and quality, SIMJ applies a double-blind peer review process. The journal encourages interdisciplinary research and promotes collaboration among scholars and institutions worldwide. SIMJ is indexed in reputable databases, including ICI Copernicus, Google Scholar, GARUDA, Crossref, and others. The journal is published four times a year, in March, June, September, and December.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 41 Documents
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The Strategic Role of Content Management in Building Competitive Advantage through Digital Marketing: A Study on SME Products A. St. Fatmawaty; I Gusti Agung Sasih Gayatri
Smart International Management Journal Vol 2 No 4 (2025): December 2025
Publisher : CV. HEI PUBLISHING INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70076/simj.v2i4.128

Abstract

This research investigates the structural relationship between Strategic Content Management and Competitive Advantage among SMEs in West Sumatra, specifically examining the mediating function of Digital Marketing Integration. Grounded in the Relational View Theory, the study utilizes official secondary data from BPS and KKP, analyzed via Partial Least Squares Structural Equation Modeling (PLS-SEM) to ensure robustness in handling non-normal distributions. The findings reveal that Strategic Content Management significantly impacts Digital Marketing Integration ( = .72; p < .001) and Competitive Advantage ( = .25; p = .002). Notably, Digital Marketing Integration is confirmed as a strong partial mediator with a Variance Accounted For (VAF) value of 75.3%. This empirical evidence underscores that the strategic value of internal content is effectively realized only through synchronized digital processes. This study advances the body of knowledge by clarifying the causal mechanisms that transform operational data into sustainable market dominance within the SME digital ecosystem.
Digital Transformation in Primary Health Care: Evaluation of Information Technology Adoption and Management Practices Refki Riyantori; Sisilia Prima Yanuaria Buka
Smart International Management Journal Vol 2 No 4 (2025): December 2025
Publisher : CV. HEI PUBLISHING INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70076/simj.v2i4.129

Abstract

Primary Health Care (PHC) serves as the frontline of national health systems, making digital transformation essential for improving service quality, efficiency, and coverage. This study aims to assess the level of Information Technology (IT) adoption and evaluate supporting management practices at Pusat Kesehatan Masyarakat (Puskesmas) in Indonesia. A descriptive quantitative approach was employed using official secondary data obtained from government institutions, including the Ministry of Health, BPJS Kesehatan, and the Central Statistics Agency, with West Java Province designated as the study area. The analysis encompassed five dimensions: infrastructure availability, utilization of clinical information systems (SIMPUS/ASIK), IT human resource capacity, service performance indicators, and IT management maturity. The results indicate a high adoption rate of basic infrastructure such as internet access and computers; however, the utilization of core clinical systems, including ASIK and PCare, varies considerably across Puskesmas. Limited availability of dedicated IT personnel and insufficient IT management training for leadership were identified as key constraints. Overall, successful digital transformation in PHC depends not only on adequate infrastructure but also on strengthened management practices, particularly in human resource capacity, data governance, and effective use of clinical information systems to achieve improved service outcomes.
The Impact of Inclusive Work Environment on the Performance of Employees with Disabilities Wursan
Smart International Management Journal Vol 2 No 4 (2025): December 2025
Publisher : CV. HEI PUBLISHING INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70076/simj.v2i4.130

Abstract

This study examines the impact of an inclusive work environment on the job performance of employees with disabilities in formal companies in DKI Jakarta and West Java, Indonesia. Using a quantitative cross-sectional design, the study analyzes key dimensions of inclusiveness—reasonable accommodation, inclusive organizational culture, and managerial and peer support—and their influence on performance. Data from 312 employees with disabilities working in companies with Disability Service Units or inclusive policies were analyzed using multiple linear regression. The results show that the model significantly predicts job performance, explaining 21.8% of the variance. Inclusive organizational culture had the strongest positive effect, followed by managerial and peer support, while reasonable accommodation showed a smaller but still significant impact. These findings emphasize that fostering an inclusive organizational culture and providing psychosocial support are more critical for enhancing employee performance than focusing solely on physical accommodations. The study supports the Social Model of Disability by highlighting the importance of removing environmental and social barriers in the workplace. Accordingly, the study recommends strengthening inclusive organizational culture and leadership practices to achieve equitable employment outcomes for persons with disabilities.
The Influence of Product Quality, Brand Image, and Brand Ambassador on Skincare Purchase Decisions with Trust as a Mediating Variable among Generation Z Marlina Pancawati; Dahlia Arbianti
Smart International Management Journal Vol 2 No 3 (2025): September 2025
Publisher : CV. HEI PUBLISHING INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70076/simj.v2i3.147

Abstract

The study examines Trust as a mediating factor influencing the impact of Product Quality, Brand Image, and Brand Ambassador on skincare Purchase Decisions among Generation Z consumers in Indonesia. Given Gen Z's digital immersion and exposure to influencers, non-functional elements like brand image and ambassador trust are as vital as product quality. Using a quantitative causal-mediation design with 400 Gen Z respondents from Jabodetabek, data were analyzed through PLS-SEM. Results show Product Quality and Brand Image directly and positively influence Trust and Purchase Decisions, while Brand Ambassador affects Purchasing only through Trust. This confirms Trust mediates all relationships significantly, highlighting brand credibility's key role beyond BPOM certification and celebrity endorsement in securing Gen Z loyalty. The study advises skincare brands to balance investments across product quality, brand image, and ambassador engagement strategically.
Personal Selling and Digital Marketing as Key Factors in Enhancing Customer Satisfaction through Perceived Value in Automobile Purchases Fatma Rasyifa; Sri Nurindah Sari
Smart International Management Journal Vol 2 No 3 (2025): September 2025
Publisher : CV. HEI PUBLISHING INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70076/simj.v2i3.148

Abstract

This study examines Personal Selling and Digital Marketing as key factors that increase Customer Satisfaction through Perceived Value in automobile purchases. It uses a quantitative causal approach on data from 400 new car buyers in DKI Jakarta and West Java. Using PLS-SEM, the results confirm that both Personal Selling and Digital Marketing strongly affect Perceived Value. Perceived Value, in turn, enhances Customer Satisfaction. Digital Marketing’s effect on satisfaction is fully mediated by Perceived Value, highlighting the need for digital efforts to foster perceived benefits beyond sales. The study emphasizes integrating digital marketing data into CRM for personalized sales and smooth customer experiences bridging online and offline channels. These findings provide practical guidance for automotive marketers to improve phygital marketing strategies and customer value.
Evaluation of the Influence of E-Service Quality and E-Trust on Customer Loyalty in Digital Banking Services: Evidence from Indonesian State-Owned Banks (BUMN) Asri Cahya Mardhatilah; Dita Novia Awalia
Smart International Management Journal Vol 2 No 3 (2025): September 2025
Publisher : CV. HEI PUBLISHING INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70076/simj.v2i3.149

Abstract

The rapid advancement of digital transformation has intensified competition among Indonesian State-Owned Banks (BUMN), making digital banking services a strategic focus for sustaining customer loyalty. This study investigates the simultaneous and partial effects of Electronic Service Quality (E-Service Quality) and Electronic Trust (E-Trust) on Customer Loyalty in BUMN digital banking. A quantitative approach is employed using secondary panel data from 2020–2024 obtained from Bank Indonesia (BI), the Financial Services Authority (OJK), and the Indonesia Stock Exchange (BEI). Customer Loyalty is proxied by third-party fund (DPK) growth and digital transaction volumes, while E-Service Quality is represented by customer complaint data reported to OJK. Panel data regression analysis reveals that both E-Service Quality and E-Trust have a positive and statistically significant effect on Customer Loyalty. Importantly, E-Trust demonstrates a stronger influence, emphasizing the critical role of customer confidence in digital banking retention. These findings highlight the need for BUMN banks to improve system reliability and user experience while prioritizing transparency, data security, and regulatory compliance. This study contributes to the digital banking literature by integrating regulatory-based indicators with customer loyalty outcomes.
Calibration of Managerial Resilience Strategies in Anticipating Global Supply Chain Disruptions within Export-Oriented Manufacturing Firms Lani Liana
Smart International Management Journal Vol 1 No 3 (2024): September 2024
Publisher : CV. HEI PUBLISHING INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70076/simj.v1i3.157

Abstract

The global export manufacturing landscape is currently navigating a state of "polycrisis," where systemic supply chain disruptions pose an existential threat to organizational endurance. This research addresses the critical need for "Managerial Resilience Calibration" a process of precision-tuning organizational strategies based on real-time data to safeguard export continuity. Utilizing a longitudinal quantitative approach, this study analyzes secondary data from 78 export-oriented manufacturing firms listed on the Indonesia Stock Exchange (IDX), integrated with macro-logistical reports from the Central Bureau of Statistics (BPS) and the Ministry of Industry (2021–2024). The results indicate that firms implementing "Active Calibration" characterized by a Resilience Investment Ratio (RIR) exceeding 20% and a Supplier Concentration Index (HHI) below 0.40 maintained 30% higher export stability compared to those following static, cost-centric paradigms. Statistical testing further validates that technological investment and geographical supplier diversification are significant predictors of export resilience (). This study concludes that a shift from pure cost-efficiency toward resilience-based effectiveness is mandatory for international competitiveness. These findings advance the dynamic capabilities framework by quantifying the calibration mechanism through empirical corporate performance.
Determinants of Corporate Governance on Capital Expenditure Allocation Efficiency and Long-Term Financial Performance Optimization Rany Fatima Tristanti; Sarvana Al Tasya
Smart International Management Journal Vol 2 No 1 (2025): March 2025
Publisher : CV. HEI PUBLISHING INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70076/simj.v2i1.159

Abstract

This research investigates how corporate governance determinants influence capital expenditure (Capex) allocation efficiency and long-term financial performance. Addressing the core agency conflict, the study explores whether robust oversight mechanisms can prevent suboptimal investment decisions. Using secondary data from 248 non-financial firms listed on the Indonesia Stock Exchange (IDX) during the 2019–2023 period and official reports published by the Financial Services Authority (OJK), investment efficiency was measured using a growth-based residual model. The findings indicate that board independence and audit committee meeting frequency significantly mitigate capital waste, while excessive managerial power exacerbates investment inefficiency. Furthermore, statistical analysis reveals that efficient Capex allocation is a primary driver of Return on Invested Capital (ROIC), explaining 24.5% of its variance. This study contributes to agency and corporate governance literature by empirically demonstrating the mediating role of capital expenditure efficiency in linking governance mechanisms and long-term financial performance within an emerging market context. The results highlight that strengthening board oversight is essential for ensuring strategic investment discipline and optimizing corporate financial sustainability.
Transformation of Digital Leadership Paradigms in Mitigating Operational Risks and Accelerating Labor Productivity within the Financial Services Sector Anida Nur Afita
Smart International Management Journal Vol 2 No 2 (2025): June, 2025
Publisher : CV. HEI PUBLISHING INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70076/simj.v2i2.160

Abstract

The rapid integration of exponential technologies within the financial services sector necessitates a fundamental re-evaluation of leadership approaches to ensure institutional resilience. This study investigates the transformation of digital leadership paradigms as a primary driver for mitigating operational risks and accelerating labor productivity using secondary data obtained from the Financial Services Authority (OJK) and Statistics Indonesia (BPS). A quantitative–descriptive approach was employed, involving correlation and regression analyses of 106 commercial banks during the period 2021–2024. The analysis evaluates the relationship between managerial digital strength and operational efficiency, measured by the Operational Costs to Operational Income (BOPO) ratio. The results indicate that institutions adopting advanced digital leadership strategies achieved a substantial reduction in BOPO ratios to 61.40% and a 21.40% decrease in operational losses attributable to human error. Furthermore, labor productivity, proxied by profit per employee, increased by 48.42% following the implementation of data-driven governance. These findings confirm that digital leadership plays a decisive role in transforming technological investments into sustainable competitive advantages. The study contributes to the literature by demonstrating that effective human–machine collaboration, guided by agile managerial practices, can successfully address the productivity paradox in contemporary banking.
Strategic Customer Relationship Management as a Tool to Strengthen Customer Interest in Islamic Banking: The Case of Bank Muamalat Metro Branch Siti Nur Khoiriyah
Smart International Management Journal Vol 2 No 1 (2025): March 2025
Publisher : CV. HEI PUBLISHING INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70076/simj.v2i1.162

Abstract

Customer Relationship Management (CRM) is a strategic approach used by organizations to maintain effective communication and establish long-term relationships with customers. In the banking sector, high-quality service delivery plays a crucial role in building trust, enhancing corporate image, and attracting customer interest. This study aims to examine the Customer Relationship Management strategies implemented by Bank Muamalat KCP Metro in attracting customers. A qualitative descriptive research design was employed. Data were collected through semi-structured interviews and documentation, and analyzed using qualitative data analysis with an inductive approach. The findings indicate that the CRM strategies implemented by Bank Muamalat Indonesia KCP Metro are moderately effective. The bank has applied continuous service programs to maintain customer loyalty, implemented individualized service approaches based on customer needs and preferences (one-to-one marketing), and established cooperative partnerships with external institutions and companies beyond its core banking products through partnering programs. These strategies contribute to strengthening customer trust and increasing customer interest in Islamic banking services. The study provides practical insights into CRM implementation in Islamic banking institutions.

Page 4 of 5 | Total Record : 41

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