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INDONESIA
Jurnal Administrasi Terapan
Published by Politeknik Negeri Ambon
ISSN : -     EISSN : 29643619     DOI : https://doi.org/10.31959/jat
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Administrasi Terapan Jurnal Administrasi Terapan adalah Jurnal yang memberikan informasi ilmiah tentang perkembangan ilmu pengetahuan dan teknologi bidang Administrasi, Perkantoran, Kearsipan, Manajemen Pemasaran, Manajemen Keuangan, Selling, Akuntansi, ecommerce dan komputer Jurnal Administrasi Terapan diterbitkan sebanyak dua kali dalam setahun, yaitu di bulan Maret dan bulan September.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 200 Documents
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Analisis Pengaruh Likuiditas Terhadap Profitabilitas PT. BPD Maluku Malut (Persero) Julvana S. Tentua; Sammy Saptenno; Grace Fredriksz
Jurnal Administrasi Terapan Vol. 3 No. 2 (2024): SEPTEMBER
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v3i2.2868

Abstract

BPD Maluku Malut (Persero), a regional government-owned enterprise operating in the banking sector, was established by the local government to increase regional revenue—a phenomenon observed at PT. BPD Maluku Malut (Persero) is that the ability to generate profit is inversely related to liquidity. Increased liquidity represents a cost of decreased profitability. This research aims to prove the influence of liquidity on profitability at PT empirically. BPD Maluku Malut (Persero). Using a quantitative approach, this study attempts to examine the influence of liquidity, represented by the Current Ratio and Quick Ratio, on profitability, represented by Return On Asset, at PT. BPD Maluku Malut (Persero). The data used is secondary data obtained from PT's financial statements. BPD Maluku Malut (Persero) for the period from 2013 to 2018. The method used in this research is multiple linear regression analysis. Based on the results of data analysis using the statistical method of multiple linear regression with the help of SPSS software, the Current Ratio has a significance value of 0.097, and the Quick Ratio has a significance value of 0.66. These results suggest that the Current Ratio and Quick Ratio do not significantly affect Return On assets Keywords: Liquidity, Profitability, Current Ratio, Quick Ratio and Return On Assets
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA PT. BFI FINANCE CABANG AMBON Darto Rahayaan; Ambarwati Soetiksno; Roy Wattimena
Jurnal Administrasi Terapan Vol. 3 No. 2 (2024): SEPTEMBER
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v3i2.2880

Abstract

Quality of service is one of the keys that must be owned by entrepreneurs, both those who are just starting a business or those who have been in the business world for years. That is, the quality of service is the level of service related to meeting the expectations and needs of consumers. That is, a service can be called quality if it meets most of the expectations of consumers. Service quality from PT. BFI Finance Ambon Branch has not been carried out optimally so that it has not been able to provide satisfaction to consumers. This study aims to determine the effect of service quality on consumer satisfaction at PT. BFI Finance Ambon Branch, the respondents involved in this study were 78 respondents, the sampling technique in this study used probability sampling. Data was collected using a survey method by distributing questionnaires to consumers. The data analysis used to test the hypothesis in this study is a simple linear regression analysis using SPSS 21.0 software. From the results of the hypothesis research, it produces a tcount value of 15,298 > 1,664 or at a significant value of 0,000 <0.05. The results of this study indicate that service quality has a positive effect on customer satisfaction at PT. BFI Finance Ambon Branch. Keywords: Service Quality, Consumer Satisfaction.
Peran Brand Image Dan Persepsi Harga Terhadap Keputusan Pembelian Produk Body Lotion Di Kota Ambon Rika Mahra Tjira; Victor R Pattipeilohy; Stevanus. J. Gomies; Vascolino Pattipeilohy
Jurnal Administrasi Terapan Vol. 3 No. 2 (2024): SEPTEMBER
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v3i2.2883

Abstract

This study aims to analyze the influence of brand image and price perception on the purchase decision of Scarlett Whitening body lotion products in Ambon City. Scarlett Whitening body lotion has received various complaints that diminish consumer comfort and satisfaction, such as the product not providing as much benefit as competitors in a similar price range. A sample of 100 respondents was selected using non-probability sampling with a purposive sampling approach. Data was collected through a survey by distributing questionnaires to consumers. The analytical method used was multiple linear regression analysis with the assistance of SPSS software version 22.0. The results of the study show that hypothesis one produced a t-count value of 2.064 and a table distribution value at a 5% significance level of 1.661, yielding a t-count > t-table result, or 2.064 > 1.661, with a significance level of less than 0.05 (0.042 < 0.05). For hypothesis two, a t-count of 7.857 was obtained with a table value of 1.661, resulting in t-count > t-table, or 7.857 > 1.661, with a significance level also less than 0.05 (0.000 < 0.05). Based on the study's findings, it can be concluded that both brand image and price perception variables have a positive and significant influence on purchase decision. Brand image has a significant positive effect on purchase decision for Scarlett Whitening body lotion products in Ambon City. Price perception has a stronger influence on purchase decision for Scarlett Whitening body lotion products in Ambon City compared to brand image.
Tinjauan Lingkungan Fisik Pada Madrasah Aliyah Al Muslim Ambon Safna Kaplale; Vera Paulin Kay; Kalsum Lussy; Simson Melmambessy
Jurnal Administrasi Terapan Vol. 3 No. 2 (2024): SEPTEMBER
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v3i2.2899

Abstract

The purpose of this writing is to be able to find out how the adequate physical work environment in "Madrasah Aliyah Al-Muslim Ambon".This research is qualitative in which the author describes the physical work environment at Madrasah Aliyah Al-Muslim Ambon. The data analysis technique used in this writing is with a qualitative analysis technique, namely using a theoretical approach according to experts related to this writing. The results of this study show that the physical environment in Madrasah Aliyah Al-Muslim Ambon is not yet feasible.The conclusion that can be drawn from this writing is that the physical condition that occurs at Madrasah Aliyah Al-Muslim Ambon is seen from the color of the paint on the walls that have begun to fade and be damaged due to the condition of the building, poor lighting due to the absence of window installation so that the sun's rays reflect the light directly, the air in the room due to the absence of ceiling installation in each room which can cause the air temperature to increase further and leakage on zinc roofs, the humidity on the walls is the same as the color of the paint that has faded and is damaged due to the condition of the building that has been damp, and the cleanliness of the room has not been properly maintained due to the floor that has been damaged because it is still using basic cement. Keywords :Physical Environment
MENGUNGKAP PANCASILA SEBAGAI PARADIGMA PENDIDIKAN AKUNTANSI INDONESIA Zulkarim Salampessy
Jurnal Administrasi Terapan Vol. 3 No. 2 (2024): SEPTEMBER
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v3i2.2900

Abstract

This research was conducted with the aim of revealing Pancasila as a paradigm of accounting education in Indonesia. This is a necessity where the national education system is based on Pancasila and UUD 1945. In this research, the author uses the Methodology of Wawasan Nusantara (MWN) and the Method of Kerakyatan with a conceptual approach. The objects of research are people who dedicate themselves to producing research works that are useful for many people. Research works that enlighten and inspire many people. Qualitative data on paradigms or world views, Pancasila as a paradigm, accounting education, ontology, epistemology, methodology, methods, axiology, and so on, which are sourced mainly from articles and books. The author collects the data using library techniques. Production of results and discussion using deductive techniques. The research results show that accounting education in Indonesia has the Pancasila paradigm as a broad world view, which includes ontology, epistemology, methodology, methods and axiology of accounting education. Keywords: Pancasila Paradigm, Ontology, Epistemology, Methodology, Method, Axiology, Accounting Education.
Pengaruh Kualitas Produk dan Harga Terhadap Minat Beli Produk Thrifting di Pasar Mardika Kota Ambon Agnes A Tahya; Harold Hursepuny; Evandro Manuputty; Anthoneta T Waelauruw; Eline O Hutubessy
Jurnal Administrasi Terapan Vol. 3 No. 2 (2024): SEPTEMBER
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v3i2.2905

Abstract

The purpose to be achieved in this study is to find out the influence of product quality and price on the buying interest of thrifting products at Mardika Market, Ambon City. The type of research used in this study uses a quantitative analysis method. This study uses regression analysis techniques. From the results of the research that has been carried out, it is found that the quality of the product has a positive and significant effect on the buying interest of thrifting clothing consumers at the Mardika Market, Ambon City. Based on the results of the t-test, a tcount value of 8,963 > table 2,010 with a Sig. level of 0.000 < 0.025. 2. Price has a positive and significant effect on the Buying Interest of thrifting clothing consumers at Mardika Market, Ambon City. Product quality and price together have a significant effect on the buying interest of consumers of thrifting clothing at Mardika Market, Ambon City. Based on the results of the simultaneous test F, the value of Fcal was 103,746> 3.20 Ftabel and the Sig value was 0.000 < 0.05. Keywords: Product Quality; Price; Buying Interest; Thrifting Products.
Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Motor Honda CBR 150 R Pada PT. Maluku Graha Motor Yohana Sopamena; Maudy M. Tanihatu; Pocerattu V. Alfonso
Jurnal Administrasi Terapan Vol. 3 No. 2 (2024): SEPTEMBER
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v3i2.2906

Abstract

PT. Maluku Graha Motor is a company that engaged in automotive industry, in the form of sales and service of Honda motorbikes which are well known in Eastern Indonesia. Price and product quality strategies are ones of the factor that are expected to increase consumer purchase decision of Honda CBR 150 R motorcycle at PT. Maluku Graha Motor. The pricing strategy use the standard mark-up pricing while product quality strategy that used is motorbike appearance gets more sporty, the headlights are equipped with LED technology, the speedometer is digital, the braking quality is fairly good, the transmission and clutch are smooth, full features , good motor handling, good material quality compared to previous versions, good paint and striping quality, also fitting suspension settings. For this reason, this study aims to determine the effect of price and product quality on purchase decision for Honda CBR 150 R motorcycle at PT. Maluku Graha Motor.This type of research is qualitative and quantitative using multiple linear regression analysis tools. Based on the research results with assistant of SPSS 20 software, the regression equation Y = -3.587 + 0.086X1 + 0.678X2 was obtained. In proving the hypothesis through the results of the T test for the price variable, the T value < T table (0.523 < 2.008) and the T test for the product quality variable obtained T count > T table (4.709 > 2.008), so it can be concluded that there is no effect of price partially while there is an effect of product quality on purchase decision of Honda CBR 150 R. From the calculation results also obtained the value of r table> r count and Cronbach Alpha > 0.6Based on these results it can be concluded that price has no positive effect while product quality has positive effect on purchase decision, and submitted suggestion for PT. Maluku Graha Motor is company should be further improve purchase decision by attract customer’s interest to purchase Honda CBR 150 R motorcycle through pricing. Keywords: Price, Product Quality, Purchase Decision
PENGARUH HARGA TERHADAP MINAT BELI SKINCARE MS GLOW: (STUDI KASUS PADA MAHASISWA PROGRAM STUDI SARJANA TERAPAN ADMINISTRASI BISNIS POLITEKNIK NEGERI AMBON) Femilia Christin Sopakua; Maudy Marla Tanihatu; Saul Ronald Jacob Saleky; Stenly Ronaldo Titioka
Jurnal Administrasi Terapan Vol. 3 No. 2 (2024): SEPTEMBER
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v3i2.2909

Abstract

ABSTRACTThe beauty business, including skincare, is increasingly becoming a trend today. One such example is MS Glow skincare, a local brand known for its good quality, especially regarding health and safety in usage. However, the phenomenon observed is that this skincare has not been able to reach all market segments due to its relatively high price. One of the segments facing purchasing challenges includes students, such as those in the Applied Bachelor's Degree Program in Business Administration, Department of Business Administration, Ambon State Polytechnic. Price is a significant factor contributing to the low purchase interest in MS Glow skincare products. The objective of this study is to determine the effect of price on the purchase interest in MS Glow skincare products among students of the Applied Bachelor's Degree Program in Business Administration, Department of Business Administration, Ambon State Polytechnic. A sample of 79 respondents was taken using probability sampling with a purposive sampling approach, where respondents selected must have previously used skincare products. This study uses a simple linear regression analysis method with SPSS software version 22, resulting in the regression equation Y = 4.916 - 0.239X. The hypothesis test results show a "t-value" of 2.769 with a probability of 0.005 (p<0.05), where the regression coefficient for variable X is -0.239. Based on these results, it can be concluded that Price has a negative and significant effect on the Purchase Interest in MS Glow skincare products among students of the Applied Bachelor's Degree Program in Business Administration, Department of Business Administration, Ambon State Polytechnic. Keywords: Price, Purchase Interest
PENGARUH FASILITAS KERJA TERHADAP KINERJA PEGAWAI PADA KANTOR KABUPATEN MALUKU TENGAH Orgenes Pelasula; Chyntia Imelda Tjokro; Deflin Tresye Nanulaitta; Carla Carolien Tousalwa
Jurnal Administrasi Terapan Vol. 3 No. 2 (2024): SEPTEMBER
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v3i2.2923

Abstract

This research aims to analyze the influence of work facilities on employee performance at the General Section of the Central Maluku district office. The research method used was simple linear regression analysis with a sample of Central Maluku District General Office employees. This research uses a quantitative approach with data collected through questionnaires distributed to Central Maluku District General Office employees. Data analysis uses simple linear regression to test the influence of the independent variable (work facilities) on the dependent variable (employee performance). The research results show that work facilities have a positive and significant effect on employee performance with a regression coefficient of 0.513. The practical implications of the research are the need to improve facilities and develop employee capabilities to increase efficiency, effectiveness and quality of public services. Keywords: Work Facilities, Employee Performance
PENGARUH PELATIHAN DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PT JASA RAHARJA CABANG MALUKU Muhammad Amin Tamamala; Abdul Haris Tamalene; VICTOR NAHUWAY
Jurnal Administrasi Terapan Vol. 3 No. 2 (2024): SEPTEMBER
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v3i2.2924

Abstract

The Effect of Training and Work Discipline on Employee Performance at PT Jasa Raharja Maluku Branch,This research is inseparable from the Human Resources of a company. For this reason, the author made this study to find out and analyze the influence of training and work discipline on employee performance at PT Jasa Raharja Maluku Branch. Data analysis was carried out quantitatively, the population in this study was 30 employees of PT Jasa Raharja Maluku Branch and the sample used in this study was 30 people. The data collection technique in this study uses questionnaires and documentation used to obtain data on PT Jasa Raharja Maluku Branch, and the data analysis technique in this study uses Validity Test, Normality Test, Reliability Test, multiple linear regression test, t test and f test and determination coefficient. The data processing in this study uses the SPSS program (version 26).The results of this study show that Training (X1) has a positive and significant effect on Employee Performance (Y) at PT Jasa Raharja Maluku Branch, Work discipline (X2) has a positive and significant effect on employee performance (Y) at PT Jasa Raharja Maluku Branch, Training and Work Discipline have a positive and significant effect on Employee Performance at PT Jasa Raharja Maluku Branch. Keywords: Training, Work Discipline, Employee Performance

Page 14 of 20 | Total Record : 200

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