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Wiranomika
Published by STIE Wijaya Mulya
ISSN : 29745821     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Naskah yang diserahkan merupakan hasil penelitian dan studi literatur di bidang ekonomi, bisnis, dan kewirausahaan. Bidang ekonomi meliputi penelitian empiris dan teoritis di bidang teori ekonomi, ekonometrika, ekonomi industri, ekonomi internasional, ekonomi moneter, ekonomi pembangunan, ekonomi publik, ekonomi perkotaan dan perbatasan, ekonomi kesehatan, ekonomi pertanian, ekonomi sumber daya manusia dan ekonomi Islam. Bidang bisnis meliputi hasil penelitian tata kelola perusahaan, manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen produksi dan operasi, manajemen strategi, manajemen teknologi informasi, perilaku konsumen, pemasaran jasa, akuntansi keuangan, akuntansi manajemen, audit, perencanaan pajak, dan aspek dari perilaku dalam bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 62 Documents
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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KINERJA SISTEM INFORMASI AKUNTANSI PADA PERUSAHAAN DAERAH AIR MINUM (PDAM) DI KABUPATEN KLATEN Arwani Windyas; Muhammad Hasan Ma’ruf; Wikan Budi Utami
JURNAL WIRANOMIKA Vol. 4 No. 3 (2025): Wiranomika
Publisher : STIE Wijaya Mulya

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Abstract

This research was conducted with the aim to determine user engagement, education and traininng programs, personal skills and training programs, persnonal skills and high technology. This research was conducted at PDAM Klaten Regency with a total sample of 50. This type of research is quantitative and based on primary data. Sampling technique using saturated sampling method. Methods of data collection with a list of questions data analysis methode using descriptive statistics, validity test, reliability test and classic assumption test consisting of normality test, multicollinearity test, and heteroscedasticity test. Testing the hypothesis using the F test, t test, and test the coefficient of determination. The results of this study are partial user involvement does not affect the performance of accounting information systems, educational programs and educational levels are not affect the performance of accounting information systems, personal technical skills do not affect the performance of accounting information systems and above management support has a significant impact on accounting information systems.
PERAN PUSAT PELAYANAN ORANGTUA SEJAHTERA (PPOS) GBKP SIBOLANGIT TERHADAP KESEJAHTERAAN LANSIA DALAM PANTI Emmy Silvia Br Tarigan; Husni Thamrin
JURNAL WIRANOMIKA Vol. 4 No. 2 (2025): Wiranomika
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Abstract

This study explains the role of the Elderly Social Institution at the Sibolangit Prosperous Parent Service Center (PPOS) for the welfare of the elderly. This research focuses on the role played by the Prosperous Parent Service Center for the welfare of the elderly in it. This study uses a descriptive qualitative research method by collecting data by interview and direct observation of the object under study while also using literature study by collecting several documents that have a relationship with the object of research. Welfare is the right of every individual on earth, including the elderly. Even though the elderly are old and some body functions are not going well, the elderly are one of the individuals who deserve to get welfare and justice in social and social life. For this reason, with the existence of social institutions, it is hoped that it can develop the elderly according to their abilities, with the existence of a parent service center it is also hoped that it can restore the productivity of an elderly person and can restore the functioning of the elderly in their daily lives. Keywords : Role of Social Institutions, Social Institution Services, Prosperous Elderly, Elderly Welfare
PENGARUH PAJAK DAERAH, RETRIBUSI DAERAH, DAN DANA PERIMBANGAN TERHADAP BELANJA MODAL DI KABUPATEN DAN KOTA PROVINSI JAWA TENGAH TAHUN 2018-2021 Bianca Jaynet Ramadhani; Suprihati Suprihati; LMS Kristiyanti
JURNAL WIRANOMIKA Vol. 2 No. 3 (2023): WIRANOMIKA
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Each region has the authority to manage regional autonomy, PAD is one of the most important revenues for a region. The main source of local revenue comes from regional taxes and regional levies. The purpose of this study was to examine the effect of local taxes, regional levies, and balancing funds on capital expenditures.This study uses data on the realization of the local government budget (APBD) for 2018 to 2021 taken from the Ministry of Finance's Directorate General of Fiscal Balance (DJPK) website. The population in this study are all regencies and cities in Central Java. The sampling technique used was Saturated Sample with a total sample of 35 regions consisting of 29 districts and 6 city. This type of research is quantitative research using descriptive statistical tests, classical assumption tests, determination tests (R2), statistical tests f tests and t tests tested using SPSS version 26. The results of this study indicate that: 1) local taxes affect capital expenditure; 2) regional levies have an effect on capital expenditures; 3) balancing funds have an effect on capital expenditures. With an R square value of 53,8%.Keywords: Regional Taxes, Regional Levies, Balancing Funds, Capital Expenditures.
PENGARUH PROFITBILITAS, LIKUIDITAS, DAN STRUKTUR MODAL TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN MANUFAKTUR SEKTOR INDUSTRI BARANG KONSUMSI YANG TERDAFDAT DI BURSA EFEK INDONESIA TAHUN 2019-2021 Santi Kurnia Rahayuning Tyas; Muhammad Hasan Ma’ruf; Suprihati Suprihati
JURNAL WIRANOMIKA Vol. 4 No. 2 (2025): Wiranomika
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Abstract

The purpose of this study was to determine the effect of profitability, liquidity, and capital structure on firm value. The population in this study are all issuers which are manufacturing companies in the consumer goods industry sector that are listed on the Indonesia Stock Exchange in 2019 – 2021. The sampling technique used the purposive sampling method so that 66 samples were obtained. The type of research used is quantitative research using secondary data. The analysis technique used in this study uses multiple regression analysis. The results of this study indicate that profitability has a positive effect on firm value, liquidity has a negative effect on firm value, and capital structure has a positive effect on firm value. Keywords : Firm Value, Profitability, Liquidity, Capital Structure
PENGARUH PENDAPATAN ASLI DAERAH, DANA ALOKASI UMUM, DANA ALOKASI KHUSUS, DAN DANA BAGI HASIL TERHADAP ALOKASI BELANJA MODAL (Studi Pada Pemerintah Kabupaten/Kota di Jawa Tengah) Laras Novitasari; Sri Laksmi Pardanawati; Indra Lila Kusuma
JURNAL WIRANOMIKA Vol. 3 No. 1 (2024): WIRANOMIKA
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Abstract

This study aims to determine the effect of regional original income, general allocation funds, special allocation funds and profit sharing funds on capital expenditure in Regency/City Governments in Central Java in 2018-2022. The population used in this study were all regencies/cities in Central Java Province, totaling 35 regencies/cities. The sample used in this study is by using a saturated sampling technique (Saturation Sampling), which consists of 35 Regencies/Cities. The data used is in the form of secondary data from district/city APBD reports in Central Java. This study used multiple linear regression analysis with the SPSS 23 program. The results of the analysis showed that the regional original income variable had no effect on capital expenditure with a significance level of 0.607 > 0.05, the general allocation fund variable had an effect on capital expenditure with a significance of 0.025 <0, 05, special allocation funds have no effect on capital expenditure with a significance level of 0.004 <0.05, profit sharing funds have a significant effect on capital expenditure with a significance level of 0.012> 0.05.Keywords: Local Own Revenue, General Allocation Fund, Special Allocation Fund, Profit Sharing Fund, Capital Expenditures
PENGARUH STRATEGI PEMASARAN MELALUI DIGITAL MARKETING DALAM UPAYA MENINGKATKAN PENJUALAN (Studi Pada Usaha Keeanna Home Service Grill And Suki) Fitria Resta Ardila; Edi Purwanto; Santosa Tri Prabawa
JURNAL WIRANOMIKA Vol. 3 No. 1 (2024): WIRANOMIKA
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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh media sosial, google bisnis, dan marketplace terhadap peningkatan penjualan pada Keeanna Home Service Grill And Suki baik secara parsial maupun simultan. Penelitian ini merupakan penelitian kuantitatif dengan teknik pengumpulan data studi kepustakaan dan studi lapangan melalui observasi, wawancara dan penyebaran angket dengan skala Likert. Alat analisis untuk uji hipotesis menggunakan aplikasi SPSS dengan  uji t, uji F dan Uji R. Hasil analisis pengolahan data dengan SPSS, diperoleh persamaan dari analisis regresi linier berganda yaitu ; Y= 0,653 + 0,302 X1 + 0,097 X2 + 0,559 X3.  Analisis   Uji t media sosial (X1) diperoleh nilai t hitung  3,266 > t tabel= 1, 988. Artinya terdapat pengaruh positif dan signifikan antara variabel media sosial (X1) terhadap variabel   penjualan (Y).  Uji t google bisnis  (X2) sebesar t hitung 0,685 < t tabel = 1,988. Artinya tidak terdapat pengaruh yang signifikan antara google bisnis (X2) terhadap penjualan (Y). Uji t marketplace (X3) sebesar t hitung 4,361 > t tabel 1,988. Artinya terdapat pengaruh positif dan signifikan antara marketplace (X3) terhadap penjualan (Y). Analisis  uji F diperoleh F hitung sebesar 48,518 > F tabel = 2,71. Artinya secara simultan ada pengaruh antara variabel berupa media sosial (X1), google bisnis (X2), dan marketplace (X3) terhadap penjualan (Y). Sedangkan uji determinasi (R2) sebesar 0, 624 atau 62,4%. Hal ini berarti 62,4% variasi perubahan penjualan pada Keeanna Home Service Grill And Suki  dijelaskan oleh variasi perubahan faktor-faktor media sosial, google bisnis, dan marketplace. Sementara sisanya sebesar 37,6% diterangkan oleh faktor lain diluar ketiga variabel di atas yang tidak ikut terobservasi, misalnya LINE Official, Blackberry Messenger , Whatsapp dan lainnya. Hasil penelitian menunjukkan bahwa penggunaan  Media Sosial, Google Bisnis dan Marketplace  berpengaruh positif terhadap Penjualan. Kata Kunci : Media Sosial, Google Bisnis, Marketplace, Penjualan
PENGARUH KUALITAS PELAYANAN, KOMPETENSI TUTOR, DAN BRAND TRUST TERHADAP LOYALITAS PENGGUNA JASA LEMBAGA BIMBINGAN AHE SAWAHAN BOYOLALI Tyas Purnaning Yanur; Maria G Sukamdiani; Ngaisah Ngaisah
JURNAL WIRANOMIKA Vol. 3 No. 1 (2024): WIRANOMIKA
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Penelitian ini bertujuan untuk mengetahui pengaruh Pengaruh Kualitas Pelayanan, Kompetensi Tutor, Dan Brand Trust Terhadap Loyalitas Pelanggan Lembaga Bimbingan Belajar Ahe Sawahaan Boyolali. Dimana variabel independen yaitu Kualitas Pelayanan (X1), Kompetensi Tutor (X2) dan Brand Trust  (X3)  mempengaruhi Loyalitas Pelanggan (Y) sebagai variabel dependennya. Populasi dalam penelitian ini adalah wali murid Ahe Sawahan Boyolali . Sampel diambil sebanyak 50 orang responden dengan menggunakan Teknik Purposive Sampling. Data dikumpulkan dengan menggunakan metode survey melalui kuesioner yang diisi oleh wali murid. Kemudian data yang diperoleh dianalisis dengan menggunakan analisis regresi berganda, Uji Hipotesis melalui Uji t dan Uji F, serta analisis Koefisien Determinasi (R2). Berdasarkan hasil penelitian diperoleh persamaan regresi. 𝑌 = 2,002 + 0,038𝑥1 + 0,043𝑥2 + 0,223𝑥3. Berdasarkan analisis data statistik, indikator-indikator pada penelitian ini bersifat valid dan variabelnya bersifat realibel. Secara individual, variabel yang memiliki pengaruh paling besar adalah variabel Brand Trust dengan koefisien regresi sebesar 0,223, diikuti oleh variabel Kompetensi Tutor dengan koefisien regresi 0,043 dan Kualitas Pelayanan dengan koefisien regresi 0,038. Pengujian hipotesis menggunakan uji t menunjukkan bahwa variabel Kualitas Pelayanan, dan Kompetensi Tutor tidak berpengaruh secara signifikan terhadap variabel dependen Loyalitas Pelanggan serta Brand Trust secara signifikan mempengaruhi variabel dependen Loyalitas Pelanggan. Hasil perhitungan Adjusted R Square sebesar 0,456 (45,6%) menunjukkan bahwa variabel Brand Trust  dapat dijelaskan oleh variabel Kualitas Pelayanan, Kompetensi Tutor dan Brand Trust. Sedangkan sisanya sebesar 54,4% dijelaskan oleh variabel lain diluar ketiga variabel yang digunakan dalam penelitian ini.Kata kunci : Loyalitas Pelanggan, Kualitas Pelayanan, Kompetesi Tutor dan Brand Trust.
PENGARUH PANDANGAN IKLAN DAN DAYA TARIK IKLAN TERHADAP MINAT BELI KONSUMEN DENGAN KREDIBILITAS IKLAN SEBAGAI VARIABEL MEDIASI (Studi Kasus Terhadap Festival Kuliner Gedung Lowo Sukoharjo). Yeni Martani; Endang Winarsih; Ngaisah Ngaisah
JURNAL WIRANOMIKA Vol. 3 No. 1 (2024): WIRANOMIKA
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AbstractThe purpose of this study was to determine the effect of Ad Views, Ad Attractiveness with Ad Credibility as a Mediating Variable at the Lowo Sukoharjo Building Culinary Festival. The method used in this research is quantitative method with PLS. The results showed partially that the advertising view variable has a significant effect on advertising credibility with, advertising attractiveness has a significant effect on advertising credibility, advertising views have a significant effect on buying interest, advertising attractiveness has a significant effect on buying interest. Simultaneously, advertising views and advertising attractiveness have a positive and significant effect on consumer buying interest in the Lowo Sukoharjo Building Culinary Festival. Based on the research results, suggestions for managers to use other advertising stars from various groups such as entrepreneurs, sportsmen or public figures to attract visitors.Keywords: View Advertising , Ad Attractiveness , Consumer Purchase Interest, Ad Credibility
Pengaruh Kualitas Produk, Persepsi Harga dan Word of Mouth terhadap Loyalitas Pelanggan Air Mineral merek Le Minerale melalui Kepuasan Pelanggan sebagai Variabel Intervening (Studi kasus pada Masyarakat Solo Raya) Elya Septi Indriastuti; Priscilla Uning; Agus Triatmono
JURNAL WIRANOMIKA Vol. 3 No. 1 (2024): WIRANOMIKA
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Penelitian ini bertujuan untuk mengetahui dan menjelaskan pengaruh kualitas produk, persepsi harga dan word of mouth terhadap loyalitas pelanggan air mineral merek Le Minerale melalui kepuasan pelanggan sebagai variabel intervening pada masyarakat Solo Raya.Penelitian ini menggunakan metode Kuantitatif, dengan pendekatan nonprobability sampling dengan metode pengambilan sampel yang digunakan adalah purposive sampling berganda. Metode analisis data yang digunakan adalah uji validitas, uji reliabilitas, uji asumsi klasik dan uji hipotesis yaitu analisis regresi linear berganda dan uji efek mediasi (intervening).Populasi dalam penelitian ini merupakan pelanggan air mineral merek Le Minerale yang berada di Solo Raya. Jumlah responden pada penelitian ini sejumlah 100 orang responden.Secara keseluruhan dari setiap uji yang digunakan dapat disimpulkan hasil penelitian menunjukkan bahwa Kualitas produk, persepsi harga dan word of mouth berpengaruh secara signifikan terhadap kepuasan pelanggan Le Minerale.Kualitas produk dan persepsi harga tidak berpengaruh secara signifikan terhadap loyalitas pelanggan Le Minerale sedangkan word of mouth berpengaruh secara signifikan terhadap loyalitas pelanggan Le Minerale.Kepuasan pelanggan berpengaruh secara signifikan terhadap loyalitas pelanggan Le Minerale.Kualitas produk, persepsi harga dan word of mouth berpengaruh secara signifikan karena mampu memediasi hubungan pengaruh terhadap loyalitas pelanggan melalui kepuasan pelanggan Le Minerale.    Kata Kunci : Kualitas produk, Persepsi Harga, Word of Mouth, Kepuasan
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA E-COMMERCE SHOPEE DI WILAYAH SURAKARTA Intan Fitriandani
JURNAL WIRANOMIKA Vol. 3 No. 1 (2024): WIRANOMIKA
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This study aims to determine the effect of Product Quality (X1), Perceived Price (X2), and Brand Image (X3) on Purchase Decision (Y) in e-commerce Shopee in Surakarta area. This study used multiple linear regression analysis which was analyzed using the SPSS 25 program. The results of the multiple linear regression analysis equation obtained were Y = 8.237 + 0.053 + 0.384 + 0.406 + e. The data used is primary data using the number of respondents 100 e-commerce users in the Surakarta area. The results showed that Product Quality (X1) t count (0.665) < t table = (1.984), the hypothesis is accepted, meaning that there is no significant effect between Product Quality (X1) on Purchase Decisions (Y) on e-commerce Shopee in Surakarta region. Perceived Price (X2) t count (4.570) > t table (1.984), the hypothesis is rejected, meaning that there is a significant influence between Perceived Price on Purchase Decisions at e-commerce Shopee in Surakarta area. Brand Image (X3) t count (5.476) > t table (1.984), the hypothesis is rejected, meaning that there is a significant influence between Brand Image on Purchase Decisions at e-commerce Shopee in Surakarta area. F test results obtained F count (66.655) > F table (2.70), the hypothesis is rejected, meaning there is a simultaneous influence between Product Quality (X1), Perceived Price (X2), and Brand Image (X3) on Decision Purchase (Y) on e-commerce Shopee in Surakarta area. Of the three variables that most dominantly influence purchasing decisions (Y) is brand image (X3) where the value of t count (5.476) > t table (1.984), means that the hypothesis is not proven true. From the test results of the Coefficient of Determination (R2) obtained a result of 0.665 (66.5%), proving that simultaneously there is an influence between the independent variables, namely Product Quality (X1), Perceived Price (X2), and Brand Image ( X3) to the dependent variable, namely Purchase Decision (Y) on e-commerce Shopee in Surakarta area. While the remaining 33.5% is influenced by other factors not included in this research.Keywords : Product Quality, Perceived Price, Brand Image, Purchase Decision

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