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Jurnal Simki Economic
Published by Universitas Nusantara PGRI Kediri
ISSN : -     EISSN : 25990748     DOI : https://doi.org/10.29407/jse
Core Subject : Economy,
Economics, Econometrics & Finance
Journal Simki Economic is open access, peer-reviewed journal whose objectives is to publish original research papers related to the Indonesian economy and business issues. This journal is also dedicated to disseminating the published articles freely for international academicians, researchers, practitioners, regulators, and public societies. This journal welcomes authors from institutional backgrounds and accepts rigorous empirical or theoretical research papers with any method or approach relevant to the content of Indonesian economics and business, as long as the research fits into one of the ten areas of Management, Finance, Business, Marketing, Accounting, Taxation, Statistics, Auditing, Cooperatives and Economic Education.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 256 Documents
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Dampak Shopee Live, Online Customer Review, dan Video Content Marketing terhadap Keputusan Pembelian pada Aneka Jersey Risma Nur Ariyana Putri; Budi Santoso; Achmad Hasan Hafidzi
Jurnal Simki Economic Vol 8 No 2 (2025): Volume 8 Nomor 2 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i2.1205

Abstract

The rapid development of technology in the current digital era has affected many areas of life. The rise of online markets has changed the way consumers shop, shifting from traditional face-to-face transactions to online purchases. This study aims to investigate and examine how Shopee Live, online customer feedback, and video content marketing influence consumer purchasing choices related to products offered by Aneka Jersey. With a sample of 170 participants, this study uses an associative quantitative method. Data collection was mostly done through questionnaires, the sampling technique was non-probability sampling with a purposeful sampling approach. In data analysis, this study used various stages, including instrument testing, classical assumption testing, conducting multiple linear regression analysis, conducting hypothesis testing, and calculating the coefficient of determination. The research findings show that Shopee Live, online customer reviews, and video content marketing positively and significantly influence purchasing choices related to Aneka Jersey products. The coefficient of determination (R²) shows that there is a contribution of 32.1% to the variables related to purchasing decisions.
Pengaruh Motivasi, Kreativitas, Inovasi dan, Digital Marketing terhadap Keberlanjutan Usaha pada Kafe Shop di Kecamatan Sumbersari Kabupaten Jember Ilham Dwi Prasetya; Akhmad Suharto; Rusdiyanto Rusdiyanto
Jurnal Simki Economic Vol 8 No 2 (2025): Volume 8 Nomor 2 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i2.1207

Abstract

This study began with the phenomenon of many businesses, including cafes, that could not survive long in the midst of fierce business competition. Due to a number of difficult challenges, many business owners decided to stop their businesses. Several factors that are suspected to be the main causes of this problem are lack of innovation, low creativity in product development, and less than optimal digital marketing. This study aims to analyze the impact of motivation, creativity, innovation, and digital marketing on the sustainability of cafe businesses in Sumbersari District, Jember Regency. The methodology applied in this study is quantitative, where data is collected through questionnaires and data analysis is carried out using multiple linear regression. The number of samples used is 125 respondents with the probability sampling method. The findings of the study indicate that motivation, creativity, innovation, and digital marketing have a significant influence on the sustainability of cafe businesses in Sumbersari District, Jember Regency.
Analisis Financial Performance melalui Penilaian Efisiensi dan Stabilitas Keuangan PT. Wilmar Cahaya Indonesia pada Tahun 2019 - 2024 Ida Rif’atul Laily; Yuana Amelia; Anna Marina
Jurnal Simki Economic Vol 8 No 2 (2025): Volume 8 Nomor 2 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i2.1209

Abstract

The purpose of this study is to analyze the financial performance of PT. Wilmar Cahaya Indonesia during the period 2019 to 2024 with a focus on assessing efficiency and financial stability. Efficiency and financial stability are measured based on financial ratio analysis including profitability ratio (Return on Asset/ROA) and activity ratio (Total Asset Turnover/TATO) to assess efficiency, while financial stability is assessed through the solvency ratio (Debt to Equity Ratio/DER) and liquidity ratio (Current Ratio). This study uses secondary data in the form of financial reports from companies listed on the Indonesia Stock Exchange (IDX) and is analyzed quantitatively descriptively to obtain a comprehensive picture of the company's financial condition for six years. The results of the study show that asset utilization efficiency (ROA) fluctuated, decreased but then recovered in 2024. An increase in TATO indicates an improvement in efficiency in generating income from company assets. The company's capital structure is relatively stable with a low DER. The liquidity ratio (Current Ratio) shows a good ability to meet short-term obligations, despite a significant spike in 2022. This study concludes that the financial performance of PT. Wilmar Cahaya Indonesia shows a diverse trend during the study period, so special attention is needed to optimally manage assets and debts and sustainability to improve business performance and sustainability.
Pengaruh Maskulinitas terhadap Minat Beli Skincare di Kalangan Pria Gen Z Ryan Fazriansyah; Willy Arafah
Jurnal Simki Economic Vol 8 No 2 (2025): Volume 8 Nomor 2 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i2.1211

Abstract

This study aims to analyze the influence of Skin Health Concerns, Masculinity, Perception Regarding Skincare, Social Media Use, and Self-Image Concerns on Men's Skincare Purchase Intention in Gen Z Men in Jabodetabek. This study uses a quantitative approach with an online survey method through a questionnaire. The population is Generation Z men aged between 15-28 years in the Jabodetabek area and samples were collected from 174 respondents who have experience using skincare or not. The data analysis technique uses Covariance Based Structural Equation Modeling (CB-SEM) with the help of AMOS software. The results showed that Social Media Use has a positive effect on Self-Image Concerns, and Self-Image Concerns has a positive effect on Men's Skincare Purchase Intention. However, the variables Skin Health Concerns, Masculinity, and Perception Regarding Skincare have no effect on Men's Skincare Purchase Intention. Self-image formation through social media is the main factor that drives Gen Z men to buy skincare products. This finding contributes to the development of consumer behavior science, especially in the context of gender and self-care, and becomes the basis for skincare cosmetic companies to design marketing strategies that are more relevant and adaptive to modern male consumer trends.
Perilaku Keuangan Generasi Z Berdasarkan Literasi Keuangan, Efikasi Diri, dan Gender: Studi Kasus Mahasiswa Perguruan Tinggi di Kota Jember Efiatul Himmah; Retno Endah Supeni; Maheni Ika Sari
Jurnal Simki Economic Vol 8 No 2 (2025): Volume 8 Nomor 2 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i2.1215

Abstract

A widely discussed topic today is financial behavior, especially the tendency for someone to think short-term and make impulsive purchases. This often causes financial problems, even for someone with adequate income, due to being less responsible in managing their finances. This study was conducted to evaluate the effect of financial literacy, self-efficacy, and gender differences on individual financial behavior in the Generation Z group, especially students of Jember City Colleges. This study uses a quantitative method with data collection techniques through questionnaires. The number of samples used was 398 respondents, selected using a purposive sampling technique. To analyze the relationship between the variables in this study, a multiple linear regression technique was used. The results of the multiple linear regression analysis showed that the three variables had a positive and significant effect on financial behavior. Financial literacy has a positive effect of 1.022, self-efficacy of 0.109, gender of 0.199 with a sig value of all variables of 0.00 or <0.05. The results of the analysis show that financial literacy, self-efficacy, and gender contribute to the financial behavior of students of Colleges in Jember City.
Pengaruh Parental Income, Financial Literacy dan Locus of Control terhadap Financial Behavior Management Mahasiswa di Kota Jember Avinta Melinda Putri
Jurnal Simki Economic Vol 8 No 2 (2025): Volume 8 Nomor 2 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i2.1228

Abstract

Maintaining wise financial patterns among excessive spending habits can support financial health. Financial health is very important so that basic needs can be met properly through proper budget management. Understanding financial management is considered very important lately for individuals in managing income, monitoring expenses, investing, and planning finances for the future so that it affects their financial and social well-being. This study aims to gain an understanding of the influence of parental income, financial literacy, and locus of control on the management of financial behavior of students in Jember City. Data testing uses multiple linear regression. The sample taken consists of 180 students in Jember City. The sample was taken using probability sampling through the stratified random sampling method. The results of the study found that parental income, financial literacy, and locus of control positively and significantly affect financial management behavior, both individually and together.
Pengaruh Fintech Payment, Lifestyle, dan Lingkungan Kampus terhadap Manajemen Keuangan Pribadi Mahasiswa Universitas Muhammadiyah Jember Shafa Tamtowi Putri; Eko Budi Satoto; Ira Puspitadewi Samsuryaningrum
Jurnal Simki Economic Vol 8 No 2 (2025): Volume 8 Nomor 2 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i2.1231

Abstract

Personal financial management is a systematic and structured approach to managing various aspects of personal finance. For students, personal financial management includes monitoring income and expenses related to basic needs, including education costs, transportation, food, and other basic needs. Using variables such as fintech payments, lifestyle, and the overall educational environment, this study will examine personal financial management at the University of Muhammadiyah Jember. Overall, 380 people were part of this quantitative study. To analyze the data, SPSS 28 was used along with multiple linear regression. The results of this study indicate that fintech payments, lifestyle and school environment each have a good and significant influence on the personal financial management of students at the University of Muhammadiyah Jember.
Kajian Nilai Ekonomi dan Lingkungan Akibat Alih Fungsi Lahan Hutan Mangrove menjadi Kawasan Budidaya Rumput Laut Sri Arfiani Rahim Sila; Andi Ridha Yayank Wijayanti
Jurnal Simki Economic Vol 8 No 2 (2025): Volume 8 Nomor 2 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i2.1232

Abstract

The problem of mangrove forest areas is a very complex issue. Land conversion into fishery ponds, salt ponds, and settlements is a major problem. In recent decades, a new problem has emerged regarding land conversion into seaweed cultivation areas, which also has a major impact on the increasing rate of mangrove forest degradation. This study aims to assess the economic and environmental value of mangrove forest areas that have been converted into seaweed cultivation areas. The study location is in the Pa'baeng-baeng Neighborhood, Bontorannu Village, Jeneponto Regency. The research method is descriptive and quantitative analysis by analyzing descriptive data obtained in the field using an analysis of the calculation of the economic value of mangrove forest areas or the economic valuation of mangrove forests. The results show that the total economic value of mangrove forest areas that have been converted into seaweed cultivation areas is IDR 296,633,850 with a total mangrove forest area of 0.1167 or IDR 21,105,105,906/ha. The total economic value is derived from several benefits derived from mangrove forests, including direct benefits, indirect benefits, option value, and existence value. The conclusion is that a mangrove forest area, if properly managed, will generate significant total economic value. Therefore, if a mangrove forest area converted into a seaweed cultivation area is managed sustainably, the benefits gained by the community from seaweed cultivation will be directly proportional to the benefits offered by the mangrove forest area.
Pengaruh Gender, Self Efficacy, Financial Knowledge dan Uang Saku terhadap Pengelolaan Keuangan Pribadi pada Mahasiswa di Kabupaten Jember Iqbal Bagus Satria Insani; Eko Budi Satoto; Bayu Wijayantini
Jurnal Simki Economic Vol 8 No 2 (2025): Volume 8 Nomor 2 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i2.1269

Abstract

Personal finance is an important aspect for students to achieve financial stability. This study aims to analyze the influence of gender, self-efficacy, financial knowledge, and pocket money on personal finance in college students in Jember. This study uses quantitative research methods and uses questionnaire survey techniques on 100 students from various universities. The data collection tool was a questionnaire and the analysis was conducted using multiple linear regression analysis. The results showed that self-efficacy and financial knowledge have a significant influence on student financial management, while gender and pocket money do not have a significant influence on student financial management. This indicates that self-efficacy and financial understanding are more decisive than demographic factors and the amount of money received. This study suggests the need for applicable financial education to improve students' financial literacy and confidence in managing their finances. Other variables such as financial attitudes and social influence can be investigated in the future.
Pengaruh Bantuan Sosial (BPNT, KIP, KIS) terhadap Indeks Pembangunan Manusia di Kabupaten/Kota Provinsi Papua Tahun 2018-2022 Ilvi Nur Diana; Renta Yustie
Jurnal Simki Economic Vol 8 No 2 (2025): Volume 8 Nomor 2 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i2.1285

Abstract

The purpose and intent of the researcher in this study is to test and see the analysis of the influence of social assistance programs on the Human Development Index. The types of social assistance programs used are BPNT, KIP, and KIS as independent variables and HDI as the dependent variable. The types of social assistance programs taken are in line with the Human Development Index indicators according to UNDP, namely indicators of healthy living, well-educated, and having a good standard of living. The analysis of this study uses saturated samples using districts/cities in Papua Province, namely 29 districts/cities. This study uses multiple linear regression methods accompanied by classical assumption testing and hypothesis testing. The results of the analysis show that the Non-Cash Food Assistance Program (BPNT) has a positive and significant impact on the Human Development Index (HDI). Conversely, the Smart Indonesia Card (KIP) shows a negative but significant impact on the HDI, while the Healthy Indonesia Card (KIS) has a negative but not significant impact on the HDI.

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