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Jurnal Simki Economic
Published by Universitas Nusantara PGRI Kediri
ISSN : -     EISSN : 25990748     DOI : https://doi.org/10.29407/jse
Core Subject : Economy,
Economics, Econometrics & Finance
Journal Simki Economic is open access, peer-reviewed journal whose objectives is to publish original research papers related to the Indonesian economy and business issues. This journal is also dedicated to disseminating the published articles freely for international academicians, researchers, practitioners, regulators, and public societies. This journal welcomes authors from institutional backgrounds and accepts rigorous empirical or theoretical research papers with any method or approach relevant to the content of Indonesian economics and business, as long as the research fits into one of the ten areas of Management, Finance, Business, Marketing, Accounting, Taxation, Statistics, Auditing, Cooperatives and Economic Education.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 256 Documents
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Price Discount, Paylater, Shopping Lifestyle and Impulse Buying Shopee Users Budi Suryowati; Dini Mutia Alifah
Jurnal Simki Economic Vol 8 No 1 (2025): Volume 8 Nomor 1 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i1.1079

Abstract

This study aims to analyze the influence of a price reduction, paylater, shopping habits and impulsive purchases in Shopee users in Jakarta. The quantitative approach was used by a survey method through an online questionnaire involving 100 respondents chose utilizing purposive methods for sampling. The information was SEM-PLS, or structural equation modeling-partial least squares, was used for the analysis to see how the influence of a price reduction, paylater, and lifestyle of shopping variables on impulsive purchases. The study's findings show that price discounts in the form of consumer perception of the amount of discounts, the period of discounts, and the frequency of use of discounts affect impulse buying. Paylater is in the form of ease of access to services, and benefits. It also affects impulse buying. In addition, shopping frequency, interest in shopping trends, and the tendency to shop without planning which are indicators of shopping lifestyle also have an impact on impulse buying. These findings indicate that Shopee's marketing strategy that combines discounts, credit systems, and lifestyle-based promotions plays a big role in encouraging consumptive behavior. Therefore, financial education for consumers and more responsible e-commerce policies are needed to control the risk of impulse shopping.
Pengaruh Servant Leadership terhadap Kepuasan Kerja dan Kinerja Karyawan di STIE IBMT Surabaya Iswati Iswati; Jimmy Ignatius; Gatot Prastowo
Jurnal Simki Economic Vol 8 No 1 (2025): Volume 8 Nomor 1 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i1.1092

Abstract

This study aims to examine the Effect of Servant Leadership on Job Satisfaction and Employee Performance at STIE IBMT' Surabaya. Related variables in this study are Servant Leadership, Job Satisfaction and Employee Performance. The method used in this study seeks quantitative methods through distributing questionnaires to get 40 respondents. While the sampling technique in this study was non-probability, through the sample selection methop was purposive sampling and used data analysis techniques in the form of Structural Equation Modeling (SEM). As for the results of the study, among others, the Servant Leadership variable is proven to influence job satisfaction and also employee performance in a positive and significant way.
Pengaruh Digital Marketing, Brand Awareness dan Kepercayaan Terhadap Loyalitas Pelanggan Barenbliss: Studi Kasus Mahasiswa di Kabupaten Jember Dea Yuniar Firdaus; Achmad Hasan Hafidzi; Wahyu Eko Setianingsih
Jurnal Simki Economic Vol 8 No 1 (2025): Volume 8 Nomor 1 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i1.1113

Abstract

Current technological developments make consumers carry out activities to buy goods through digital media, so that it can provide convenience for its users. Like currently, female students are a group that often shop online. In addition to making purchases with digital media, it can make it easier to do marketing such as promotions or find information. With the many skincare or make-up sellers currently using hazardous chemicals, with digital marketing we can find out more information before buying a product. So that we can become aware of the brand and trust the brand more. Barenbliss is a brand that is quite good at utilizing digital marketing. This study aims to investigate and analyze the influence of digital marketing, brand awareness, and the level of trust that has a major impact on Barenbliss customer loyalty. The type of research conducted is quantitative research with a population of female students in Jember Regency. In this study, the sample taken consisted of 400 respondents. The conclusion of this study shows that digital marketing, brand awareness, and trust have a significant influence on customer loyalty.
Pengaruh Digital Marketing dan E-Commerce terhadap Customer Loyality pada Barokah Shop Gorontalo Putri Ayu Hula; Meimoon Ibrahim; Elfis Mus Abdul
Jurnal Simki Economic Vol 8 No 1 (2025): Volume 8 Nomor 1 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i1.1117

Abstract

This research aims to assess the impact of digital marketing and e-commerce on customer loyalty at Barokah Shop Gorontalo. The study applies a quantitative approach with data collected through questionnaires distributed to ninety-nine respondents who are customers of Barokah Shop Gorontalo. The data were analyzed using multiple linear regression to determine the effect of each variable on customer loyalty. The results show that both digital marketing and e-commerce, whether assessed individually or together, have a positive and significant influence on customer loyalty. These findings indicate that the implementation of effective digital marketing strategies and the optimization of e-commerce practices can substantially enhance customer loyalty. The outcomes of this research suggest the importance of integrating digital marketing and e-commerce into business strategies to sustain and improve customer engagement at Barokah Shop Gorontalo.
Pengaruh Lingkungan, Motivasi, Disiplin Kerja terhadap Kinerja Pegawai pada Dinas Pekerjaan Umum dan Penataan Ruang (PUPR) Kabupaten Gorontalo Trias Gani; Yakup Yakup; Hasanuddin Hasanuddin
Jurnal Simki Economic Vol 8 No 1 (2025): Volume 8 Nomor 1 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i1.1123

Abstract

This study explores how environmental factors, motivation, and work discipline affect staff performance at the Public Works and Spatial Planning (PUPR) Office of Gorontalo Regency. Human resources are a crucial element in an organization, and employee performance is influenced by a number of factors both internal and external. The purpose of this study is to analyze the impact of these three factors on employee performance. The method used in this study is a quantitative approach, by distributing questionnaires to 44 staff at PUPR Gorontalo Regency. The collected data were then analyzed using multiple linear regression. The findings of this study reveal that the environment, motivation, and work discipline have a significant positive impact on employee performance. These results emphasize the importance of creating a supportive work atmosphere, increasing motivation, and maintaining work discipline in order to increase organizational productivity.
Prediksi Financial Distress menggunakan Metode Altman Z-Score Modifikasi pada Anak Perusahaan PT XYZ yang Melakukan Impor Tahun 2020-2024 Nastiti Putri Pertiwi; Anita Handayani
Jurnal Simki Economic Vol 8 No 2 (2025): Volume 8 Nomor 2 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i2.1124

Abstract

This study predicts the financial condition of PT XYZ's subsidiaries, particularly those engaged in import activities, in the 2020-2025 period. The phenomenon of exchange rate fluctuations has more or less affected the company's performance in both the short and long term. This study aims to identify the company's financial health before the potential for bankruptcy arises. Using a quantitative approach with descriptive methods, this study collected data through interviews and documentation. The object of the study was the annual financial report of PT YKP for the 2020-2025 period. The data analysis tool used Microsoft Excel with the Modified Altman Z-Score formula model that uses 4 (four) financial ratios, namely the Working Capital to Total Assets Ratio, the Retained Earnings to Total Assets Ratio, the Earnings Before Interest and Tax to Total Assets Ratio, and the Equity to Total Liabilities Ratio. The calculation results will show the category of the company being in a safe condition, a gray zone, and in a difficult condition. The results of the study indicate that in the past year, namely in 2024, the company's financial condition has decreased and the Z-Score of PT XYZ's subsidiaries that carry out imports is in the gray zone.
Peran Rasa Saling Percaya Karyawan dan Dukungan Organisasi dalam Meningkatkan Kebanggaan pada Organisasi di Perusahaan Logistik Malang Lailatudzurrohmah Lailatudzurrohmah; Nilawati Fiernaningsih
Jurnal Simki Economic Vol 8 No 1 (2025): Volume 8 Nomor 1 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i1.1133

Abstract

This study aims to determine the role of employee mutual trust and organizational support in increasing pride in the organization at the Malang Logistics Company. This study uses a qualitative research method, using seven permanent employees of the Malang Logistics Company as research subjects. Data collection techniques used in this study were observation, interviews, and documentation. The data obtained were analyzed using interactive data analysis from Miles & Huberman. The results of the study indicate that employee mutual trust and organizational support play a role in increasing employee pride in the organization. Both play a role in creating an effective and comfortable work environment so that employees become productive and loyal to the company. The novelty in this study is that the study focuses on mutual trust and organizational support which together can increase pride in the organization.
Brand Image Memediasi Celebrity Endorse dan Sosial Media Marketing terhadap Keputusan Pembelian Produk UMKM: Pisang Goreng Ny Ani – Malang Rina Irawati; Meirina Nursahira; Setiyawan Setiyawan
Jurnal Simki Economic Vol 8 No 2 (2025): Volume 8 Nomor 2 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i2.1134

Abstract

Digital marketing have a very important role in marketing a business, especially for MSME businesses. Social media offers great opportunities for MSMEs to grow and develop amidst fierce competition. Pisang Goreng Ny Ani is a micro-scale food business, which is currently a popular snack in Malang which was established in 2024. The purpose of the study was to determine the direct and indirect influence of Celebrity Endorsement and Social Media Marketing on purchasing decisions for MSME products through Brand Image. The research sample was 100 consumers of Pisang Goreng Ny Ani using the Hair et al formula and the Accidental Sampling technique. Data were obtained through questionnaires, then analyzed using descriptive statistics, multiple regression and path analysis. The results showed that celebrity endorsement and social media marketing had a strong influence on purchasing decisions where the significance was 0.009 and 0.015 respectively. Celebrity endorsement and social media marketing have an influence on brand image with a significance of 0.000 and 0.003. Brand image mediates the variables celebrity endorsement and social media marketing on purchasing decisions. The largest indirect influence is brand image mediating social media marketing on purchasing decisions with the largest beta value, namely 0.194
Membangun Brand Personality dan Brand Interaction terhadap Purchase Intention melalui Customer Satisfaction pada Produk Safi di Kota Semarang Fida Intan Feriyana; Asyhari Asyhari; Wuryanti Wuryanti
Jurnal Simki Economic Vol 8 No 1 (2025): Volume 8 Nomor 1 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i1.1137

Abstract

Sales data on the Safi brand on several e-commerce sites show a decline in sales and are uneven, this is due to increasingly tight market competition. The purpose of this study is to be used to build brand personality and brand interaction with purchase intention through customer satisfaction on Safi products in Semarang City. For this study, the purposive sampling method was used, which means that samples were taken based on predetermined criteria in accordance with the objectives of the study. The number of samples taken was one hundred respondents. This study will test the validity and reliability of the scale, the classical assumption test, and the multiple regression and Sobel tests to determine how the intervening variables relate to the independent variables and dependent variables. The results of this study indicate that brand personality and interaction with the brand have a positive and significant effect on customer satisfaction. The results of other analyses indicate that brand personality, interaction with the brand, and customer satisfaction have a positive and significant effect on purchase intention.
Studi Perilaku Konsumen dalam Memanfaatkan Fitur Live Shopping di Platform Shopee Mhd Raafi Abrar Azzuri; Lyvia Zahra Khalida; Silva Arrum; M Ikhsan; Safrizal Putra; Ikhah Malikhah
Jurnal Simki Economic Vol 9 No 1 (2026): Volume 9 Nomor 1 Tahun 2026
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v9i1.1139

Abstract

This study aims to analyze consumer behavior in utilizing the live shopping feature on the Shopee platform. The live shopping feature is an innovation in e-commerce that combines direct interaction between sellers and buyers in real time, thus influencing consumer purchase intention and decision-making. The research method used was qualitative through interviews with 10 management students with a concentration in digital business who use the live shopping feature. Data was obtained through in-depth interviews and observations of students actively using the live shopping feature on Shopee. The results indicate that ease of use, direct interaction with sellers, promotions during live broadcasts, and trust in the product are the most influential factors in shaping consumer behavior. Furthermore, live shopping is considered capable of creating a more interactive, enjoyable, and convincing shopping experience, thereby increasing purchase intention. This research is expected to contribute to online businesses in designing more effective digital marketing strategies through the utilization of the live shopping feature, taking into account aspects of the experience and direct consumer interaction.

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