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Andika Isma
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andika.isma@unm.ac.id
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andika.isma@unm.ac.id
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Jl. Pendidikan I No.27, Tidung, Kec. Rappocini Makassar City, South Sulawesi 90222 Indonesia
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INDONESIA
Pinisi Journal of Entrepreneurship Review
Published by Universitas Negeri Makassar
ISSN : 29865190     EISSN : 29865700     DOI : https://doi.org/10.62794/pjer
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
This journal publishes scholarly works in entrepreneurship and related fields, with particular emphasis on theoretical, empirical, and applied studies that contribute to the advancement of entrepreneurship research and practice across diverse contexts. The journal welcomes original research articles, review articles, and short communications covering, but not limited to, the following areas: Entrepreneurship education Government policy on entrepreneurship Entrepreneurship in ethnic enclaves Self-employment among immigrants Entrepreneurship among minority groups Indigenous entrepreneurship Gender and entrepreneurship Entrepreneurship in developing and transitional countries Entrepreneurship and ethics Intrapreneurship Entrepreneurial marketing, leadership, and management Knowledge entrepreneurship and entrepreneurial learning organisations Social entrepreneurship Family business and entrepreneurship Sustainable entrepreneurship and parallel entrepreneurship e-Entrepreneurship Part-time entrepreneurship Home-based entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 54 Documents
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Entrepreneurship Education Mediation Model in Students' Entrepreneurial Intention: The Role of Risk Perception, Entrepreneurial Attitude, and Entrepreneurship Training Sitti Hajerah Hasyim; Andika Isma; Agung Muliaman Anas; Hajar Dewantara; Mas'ud Mas'ud
Pinisi Journal of Entrepreneurship Review Vol. 4 No. 2 (2026): Pinisi Journal of Entrepreneurship Review
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/pjer.v4i2.435

Abstract

Higher education institutions have a strategic role in encouraging entrepreneurial growth by strengthening entrepreneurial intention among students. Entrepreneurship education not only conveys concepts, but also shapes students' perspectives on risk, fosters entrepreneurial attitudes, and strengthens practical readiness through entrepreneurship training. This study aims to analyze the effects of risk perception, entrepreneurial attitude, and entrepreneurship training on students' entrepreneurial intention, with entrepreneurship education as a mediating variable. The study uses a descriptive-explanatory quantitative approach with a population of students from 8 study programs at the Faculty of Economics and Business, Universitas Negeri Makassar. The sample was determined using proportional random sampling, totaling 101 students. The analysis was conducted to test the direct and indirect (mediating) effects among variables in the research model. The results show that risk perception, entrepreneurial attitude, and entrepreneurship training affect entrepreneurial intention both directly and through entrepreneurship education as a mediator. These findings indicate that strengthening the quality of entrepreneurship education is key to optimizing the effects of attitudes, risk perception, and training on students' entrepreneurial intention. Practically, the results can serve as a reference for lecturers and study program managers in designing more applicable entrepreneurship learning that is integrated with training, strengthening managerial skills, marketing, and decision-making based on business evaluation. Future research is recommended to broaden the scope of variables and develop methodological designs so that understanding of the formation of entrepreneurial intention becomes more comprehensive.
A Dyadic Analysis of Governance Complexity in Family Firms Eko Suhartanto; Sonny Agustiawan
Pinisi Journal of Entrepreneurship Review Vol. 4 No. 3 (2026): Pinisi Journal of Entrepreneurship Review
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/pjer.v4i3.352

Abstract

Family firm leadership transitions from founding owners (G1 Owners) to next-generation owners (G2 Owners) introduce severe governance friction during professionalization, particularly when integrating non-family managers (NFMs). Using a qualitative multiple-case study design, this research investigates governance complexity across 11 family firms in Indonesia, analyzing verbatim interview data from 44 informants across four distinct actor categories (G1 Owners, G2 Owners, G1 NFMs, and G2 NFMs). Data analysis reveals five main analytical themes across six dyadic relationships: Legacy Protection vs. Modernization, Centralized vs. Decentralized Authority, Trust-based vs. Meritocracy Assessment, Informal vs. Professional Management, and Experience-based vs. Data-driven Work Methods. Theoretically, this study advances family firm literature by establishing a governance nexus encompassing principal–principal (P-P), principal–agent (P-A), and agent–agent (A-A) configurations, showing that governance friction stems from relationally contingent mechanics rather than uniform owner-manager dynamics. The article highlights context-dependent organizational practices to help firms harmonize founding traditions with modern technocratic standards.
Digital Marketing Capability and Strategic Agility in Entrepreneurial SMEs: Explaining Marketing Performance through Customer Engagement and Brand Trust Rahma Yulita; Arfah Piliang; Muhammad Yusuf
Pinisi Journal of Entrepreneurship Review Vol. 4 No. 3 (2026): Pinisi Journal of Entrepreneurship Review
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/pjer.v4i3.469

Abstract

Digital transformation has intensified the pressure on small and medium enterprises (SMEs) to convert digital capability into measurable marketing outcomes. However, prior studies report inconsistent findings regarding the capability–performance relationship, suggesting that organizational capability alone may be insufficient to generate superior Performance. This study explains how Digital Marketing Capability and Strategic Agility translate into marketing performance through customer-based mechanisms. Using a quantitative explanatory design, data were collected from 168 digital-based SMEs and analyzed using Partial Least Squares Structural Equation Modeling. The findings demonstrate that Digital Marketing Capability and Strategic Agility significantly enhance marketing performance, both directly and through indirect pathways. Customer Engagement reveals a central role in transforming digital capability into relational value, while Brand Trust strengthens the conversion of engagement into performance outcomes. The study also confirms a significant serial mediation effect, indicating that marketing capability creates value when organizations successfully orchestrate customer interaction and trust simultaneously. These findings advance a capability–behavior–performance perspective by explaining the process through which internal capabilities are translated into market outcomes. The study further provides strategic insight for SMEs to align digital capability development with customer relationship management in increasingly dynamic digital markets.
Informal Entrepreneurship Education for Women MSME Entrepreneurs: A Process of Women’s Empowerment in Coastal Communities Sumiati Tahir; Utiana Usman; Nurhayani Nurhayani; Asriyani Amrullah
Pinisi Journal of Entrepreneurship Review Vol. 4 No. 2 (2026): Pinisi Journal of Entrepreneurship Review
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/pjer.v4i2.490

Abstract

Women play an important role in the economic activities of coastal communities through their involvement in micro, small, and medium enterprises (MSMEs). However, limited access to education, training, financial resources, technology, markets, and business information remains a significant challenge for the development of women-led enterprises. This study aims to explore informal entrepreneurship education as a process of empowering women MSME entrepreneurs in coastal communities of Takalar Regency, Indonesia. This study employs a qualitative approach using a case study strategy. Data are collected through preliminary questionnaires, in-depth interviews, observations, and document analysis. Informants are selected using purposive sampling, involving women MSME entrepreneurs and relevant key informants. Data analysis is conducted using thematic analysis through the stages of transcription, coding, theme development, interpretation, and validation. Preliminary data analysis involving 40 women indicates that 30 respondents (75%) have already owned and managed businesses, while 10 respondents (25%) have not yet established businesses. These initial findings demonstrate the active involvement of women in productive economic activities within coastal communities. Informal entrepreneurship education is considered important because entrepreneurial knowledge and skills are acquired not only through formal education but also through business experiences, non-formal training, mentoring, and social networks. This study is expected to provide contextual insights into the mechanisms through which informal entrepreneurship education strengthens entrepreneurial capacity, access to resources, independence, and economic empowerment among women MSME entrepreneurs in coastal areas.

Page 6 of 6 | Total Record : 54

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