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Academia Open
Published by Universitas Muhammadiyah Sidoarjo
ISSN : -     EISSN : 27147444     DOI : 10.21070/acopen.11.2026.12985
Core Subject : Health,
Medicine & Pharmacology Public Health
Academia Open is published by Universitas Muhammadiyah Sidoarjo published 2 (two) issues per year (June and December). This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge. This journal aims is to provide a place for academics and practitioners to publish original research and review articles. The articles basically contains any topics research or review. Academia Open is available in online version. Language used in this journal is Indonesia or English.
Arjuna Subject : Profesi Kesehatan - Profesi Kesehatan (Lain-Lain)
Articles 2,384 Documents
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Celebrity Endorsement, TV Ads, and Purchase Intention: Mediating Role of Brand Image: Pengaruh Endorsement Selebriti dan Iklan Televisi terhadap Niat Pembelian: Peran Mediasi Citra Merek pada Iklan Produk Kecantikan Brilyan Herman; Mudji Astuti
Academia Open Vol. 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.7.2022.3017

Abstract

This study employs a quantitative approach to examine the effect of celebrity endorsement and television advertising on purchase intention, with brand image serving as an intervening variable in the context of Wardah beauty product advertisements. Non-probability sampling was used, with accidental sampling yielding 100 respondents who were consumers of Wardah beauty products. Data analysis involved the use of the smart PLS 3.0 program to measure the inner and outer models. The findings indicate that celebrity endorsement and television advertising did not significantly affect purchase intention. However, both celebrity endorsement and television advertising had a significant impact on brand image. Furthermore, brand image did not have a direct influence on purchase intention, but it mediated the relationship between celebrity endorsement and purchase intention as well as between television advertising and purchase intention. These results contribute to a deeper understanding of the complex interplay between celebrity endorsement, television advertising, brand image, and purchase intention in the beauty product industry. Highlights: The impact of celebrity endorsement and television advertising: This study explores the influence of celebrity endorsement and television advertising on consumers' purchase intention in the context of Wardah beauty product advertisements. The mediating role of brand image: The research investigates the mediating role of brand image in the relationship between celebrity endorsement/television advertising and purchase intention, shedding light on the importance of brand perception in influencing consumer behavior. Implications for marketing strategies: The findings of this study have implications for marketing professionals in the beauty product industry, providing insights into the effectiveness of celebrity endorsement, television advertising, and brand image in shaping consumers' purchase intention. Keywords: Celebrity endorsement, television advertising, purchase intention, brand image, beauty product.
Deciphering Descriptive Text Challenges: Seventh-Grade Students' Writing Difficulties: Membongkar Tantangan Menulis Teks Deskriptif: Kesulitan dan Penyebab pada Siswa Kelas Tujuh Titan Nur Maulidiyah; Vidya Mandarani
Academia Open Vol. 8 No. 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.8.2023.3020

Abstract

This qualitative descriptive research explores the challenges faced by seventh-grade students in writing descriptive text and identifies their underlying causes. The study, conducted at SMP PGRI 16 Sidoarjo, employed students' writing exercises and interviews with an English teacher and first-grade students as data instruments. The analysis revealed three key areas of difficulty: generic structure, grammar (including the use of nouns, pronouns, conjunctions, prepositions, and simple present tense), and spelling. The identified causes encompassed inadequate English proficiency, insufficient knowledge of descriptive text material, disinterest in learning English, as well as internal and external factors such as family background and students' skills and capabilities. The findings shed light on the specific areas of difficulty and their root causes, providing valuable insights for educators and curriculum developers aiming to enhance students' proficiency in writing descriptive text. Highlights: Students' difficulties in writing descriptive text: The study identifies challenges in the generic structure, grammar, and spelling faced by seventh-grade students. Causes of difficulties: The research uncovers factors such as English proficiency, knowledge gaps in descriptive text material, lack of interest in learning English, and internal/external influences. Implications for educators: The findings offer insights to enhance instructional approaches and curriculum development for improving students' proficiency in descriptive text writing. Keywords: descriptive text, seventh-grade students, difficulties, causes, qualitative research.
The Role of the Food and Agriculture Service in Empowering Rice Farmers: Peran Dinas Pangan Dan Pertanian Dalam Pemberdayaan Pertani Padi Triebuana Dewi Hayuningtyas; Lailul Mursyidah
Academia Open Vol. 4 (2021): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.4.2021.3028

Abstract

This study examines the empowerment of rice farmers in Kematan Tarik, in the agricultural process it is not uncommon to have several obstacles that often occur such as crop failure due to planthoppers and rats which often result in losses experienced by farmers. Therefore, there is a need for innovation related to the problems that occur in Tarik District. The purpose of this study is to determine the role of the Department of Food and Agriculture in providing innovation related to the problems that occur. This study uses a qualitative method of data obtained through observation, interviews. Data analysis techniques in this study are data collection, data reduction, data presentation and conclusion drawing.
Nahwu Learning for Madrasah Tsanawiyah Students at Islamic Boarding Schools: Pembelajaran Nahwu Pada Siswa Madrasah Tsanawiyah di Pondok Pesantren Ahmad Syariffudin Yahya; Imam Fauzi
Academia Open Vol. 4 (2021): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.4.2021.3031

Abstract

Nahwu science is a science that is not easy to understand and is one of the branches of science that studies the rules of the Arabic language. As well as Arabic literature is needed to make it easier to learn the science of nahwu. However, there are shortcomings in learning that is applied to formal education, both schools and Islamic boarding schools, causing understanding that is not optimal. This study aims to determine the effectiveness of a method in learning Nahwu Science. This research was conducted at the Pondok Pesantren Ibnu Abbas As-Salafy Beku, Keliwonan, Masaran, Sragen, Central Java. It has a fairly good quality in the science of nahwu. This research uses descriptive qualitative method. Data analysis used in this research are observation, documentation and interviews. The results of the study revealed the findings that the learning of Nahwu by the students of Madrasah Ibn Abbas As-Salafy Sragen with the istimbad research method in Arabic was considered more effective. And applying the rules of Arabic by using Arabic everyday makes the students of Madrasah Ibn Abbas As-Salafy Sragen better understand. the method used is through the istimbad learning method and the results of the Nahwu learning.
Analysis of Students' Difficulties in Reading Comprehension Narrative Text Faced by Ninth Grade Junior High School Students: Analisis Kesulitan Siswa dalam Pemahaman Membaca Teks Narasi yang Dihadapi Siswa Kelas Sembilan SMP Amirotul Mukminah Suherman; Vidya Mandarani
Academia Open Vol. 4 (2021): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.4.2021.3032

Abstract

This study aimed to find out the difficulties in reading comprehension of narrative text faced by students ninth-grade at SMP Muhammadiyah 3 Waru. This study used a qualitative descriptive method where data collection techniques is interview. The sample of this study were students of class 9-A SMP Muhammadiyah 3 Waru which consisted of 29 students. However, in this study only 15 students were willing to participate in the interview. The results of this study has shown that students had three difficulties in reading comprehension of narrtive text, namely, students’ difficult to understand the word, difficult to understand long sentences and difficult to understand the main idea.
The Analysis of Teaching Writing Descriptive Text at the Seven Grade of Junior High School: Analisis Pembelajaran Menulis Teks Deskriptif Pada Siswa Kelas Tujuh SMP Fadli Ganing; Vidya Mandarani
Academia Open Vol. 4 (2021): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.4.2021.3037

Abstract

This study aims to identify and describe the learning process and the problems faced by teachers in teaching writing descriptive texts in the seventh grade of SMP Negeri 2 Candi. The method in this study is a qualitative descriptive method. In collecting data, researchers used interviews and document studies. The results showed that the learning process of writing descriptive text by the teacher in class seven grade of SMP Negeri 2 Candi consisted of preliminary activities, core activities, and closing activities. The teaching process carried out by the teacher is still effective. The teacher has planned the learning process, selected materials, prepared activities and roles, and evaluated learning. Then, the problem of the teacher in the teaching process of writing descriptive text comes from external factors, namely the students. students have problems in developing their ideas in writing, they have a lack of vocabulary and students have difficulties in grammar.
Analyzing the Influence of Brand Image, Product Quality, and Price on Consumer Purchase Choices: Menganalisis Dampak Citra Merek, Kualitas Produk, dan Harga terhadap Keputusan Pembelian Konsumen: Studi Kuantitatif Fachrur Rozi; Dewi Komala Sari
Academia Open Vol. 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.7.2022.3040

Abstract

This research aims to investigate the influence of brand image, product quality, and price on consumer purchasing decisions in the context of Bolu Malang Singosari in Singosari. A quantitative approach was employed, utilizing a sample of 100 consumers as respondents. The sampling technique employed the Lemeshow formula due to the unknown or infinite total population. The data analysis involved conducting classical assumption tests and multiple linear regression analysis, with data processed using SPSS 25 for Windows. The findings of this study provide evidence that brand image, product quality, and price individually impact purchasing decisions at Bolu Malang Singosari. Moreover, the results reveal that these factors collectively exert a significant influence on consumer purchasing decisions. The implications of these findings highlight the significance of brand image, product quality, and price in shaping consumer behavior, emphasizing the need for businesses to strategically manage these factors to enhance their competitiveness and attract customers. Highlights: Brand image significantly influences purchasing decisions: The study establishes a strong impact of brand image on consumer purchasing decisions, highlighting the importance of effective brand management strategies. Product quality plays a crucial role in consumer decision-making: The research reveals that consumers consider product quality as a vital factor when making purchasing decisions, emphasizing the need for businesses to focus on delivering high-quality products. Price has a significant effect on consumer behavior: The study highlights the influence of price on consumer purchasing decisions, indicating the necessity for businesses to adopt appropriate pricing strategies to attract and retain customers. Keywords: Brand image, Product quality, Price, Consumer purchasing decisions, Quantitative study
The Influence of Attention, Relevance, Confidance, and Satisfaction (ARCS) Learning Model on Science Learning Outcomes of Fifth Grade Elementary School Students: Pengaruh Model Pembelajaran Attention, Relevance, Confidance, and Satisfaction (ARCS) Terhadap Hasil Belajar IPA Siswa Kelas V SD Ahmad Bahri; Supriyadi Supriyadi
Academia Open Vol. 4 (2021): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.4.2021.3041

Abstract

Learning strategies and learning models will continue to be updated in every era. Adjust to the character of the students. This study has a specific purpose, namely to determine whether there is an effect of the ARCS Attention, Relevance, Confidance, and Satisfaction learning model on the science learning outcomes of fifth grade students at SDN Sidokare 1 Sidoarjo. This study uses a Pre-Experimental Design type One-Group Pretest Posttest Design. The population in this study was class V at SDN Sidokare 1 for the academic year 2020/2021 with 20 students. The instrument used in measuring students' interest in learning is a questionnaire. This study uses descriptive statistics and inferential statistics in testing the data with t-test and eta-squared to test the research hypothesis.
Exploring Factors Influencing Consumer Purchase Decisions: A Study on UMKM Junior Baby: Pengaruh Kualitas Produk, Harga, dan Citra Merek terhadap Keputusan Pembelian Konsumen: Studi pada UMKM Junior Baby Reza Nanda Tribianti; Asat Rizal
Academia Open Vol. 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.7.2022.3044

Abstract

This study examines the influence of product quality, price, and brand image on consumer purchase decisions in UMKM Junior Baby. Using quantitative methods and primary data, this research collected responses from 90 customers in Sidoarjo, Indonesia. Multiple linear regression analysis was employed to analyze the data with SPSS version 18. The results indicate that product quality, price, and brand image collectively exert a significant influence on consumer purchase decisions. Enhanced product quality, appropriate pricing, and a positive brand image positively affect consumers' willingness to make purchases. These findings contribute to understanding the factors that drive consumer behavior in the context of UMKM Junior Baby and have implications for practitioners seeking to optimize their marketing strategies. Highlights: Product quality: The study examines the impact of product quality on consumer purchase decisions, emphasizing the importance of delivering high-quality products to enhance customer satisfaction and drive sales. Price: The research investigates the influence of pricing strategies on consumer purchase decisions, highlighting the significance of offering competitive prices that align with product value to attract and retain customers. Brand image: The study explores the role of brand image in shaping consumer purchase decisions, emphasizing the need for UMKM Junior Baby to establish a positive and recognizable brand identity that resonates with their target market. Keywords: product quality, price, brand image, purchase decisions, UMKM Junior Baby
Implementation of Authentic Assessment in Al-Islam and Muhammadiyah Learning at Junior High School: Implementasi Penilaian Otentik Dalam Pembelajaran Al-Islam dan Kemuhammadiyahan di SMP Wibowo Amin; Budi Hariyanto
Academia Open Vol. 4 (2021): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.4.2021.3045

Abstract

Education is a series of processes with the main mission of turning on human nature as a being with good character and being educated. With these efforts, it is able to encourage the ability to think, work, behave, and behave towards a human who is perfect in mind, body, and spirit. In the world of education, basically the evaluation of learning cannot be separated from the conditions of the times. One form of learning evaluation to measure student achievement in the 2013 curriculum is authentic assessment. Authentic assessment is an assessment that is carried out comprehensively to assess the input and output of students' learning. The purpose of this study was to determine the implementation and constraints in the application of authentic assessment in learning Al-Islam and Muhammadiyah at SMP Muhamamdiyah 3 Kutorejo . The research method used was qualitative research. The subjects used in this study were teachers and students of SMP Muhammadiyah 3 Kutorejo. Types and sources of data used are primary and secondary data sources. While the data collection technique is by means of observation, interviews and documentation. Meanwhile, data analysis and interpretation techniques are used, namely data reduction, data presentation and data verification. The results obtained in this study indicate that the implementation of authentic assessment in learning Al-Islam and Kemuhamamdiyahan at SMP Muhammadiyah 3 Kutorejo has been implemented well.

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