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INDONESIA
Jurnal Sosial, Ekonomi Dan Bisnis
Published by Universitas Nahdlatul Ulama Nusa Tenggara Barat
ISSN : -     EISSN : 27766403     DOI : https://doi.org/10.69503/econetica.v7i1
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Econetica adalah sebuah jurnal publikasi ilmiah yang di dalamnya mencakup permasalahan sosial, ekonomi,dan bisnis, sebagai upaya untuk membuat sebuah wadah yang terintegrasi dengan ilmu pengetahuan khusunya bidang ekonomi dan bisnis
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 95 Documents
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Business Feasibility and Strategic Development of the Barokah Collection Fashion Store in Karangdadap, Pekalongan: A Qualitative Assessment Fifiani Dwi Kurnia; M Taufiq Abadi
Econetica: Jurnal Sosial, Ekonomi, dan Bisnis Vol. 5 No. 2 (2023): November 2023
Publisher : Program Studi Ekonomi Islam Fakultas Ekonomi Universitas Nahdlatul UlamaNusa Tenggara Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69503/econetica.v5i2.426

Abstract

This study investigates the business feasibility and strategic development of Barokah Collection, a small-scale fashion enterprise located in Karangdadap, Pekalongan, Indonesia. The research employs a qualitative descriptive method to assess key dimensions of feasibility, including economic, demographic, legal, human resource, operational, marketing, and financial aspects. Data were collected through in-depth interviews, observation, and documentation, and analyzed using Miles and Huberman’s interactive model. The findings reveal that Barokah Collection demonstrates strong feasibility and growth potential supported by favorable local economic conditions, compliance with legal frameworks, and a loyal customer base within the Islamic fashion market. However, limitations remain in digital marketing, financial system formalization, and workforce digital literacy. The study concludes that the long-term sustainability of microenterprises such as Barokah Collection depends on innovation, technological adoption, and strategic institutional collaboration. The results contribute to the literature on SME feasibility and entrepreneurship development in emerging markets.
Marketing Feasibility and Strategic Application of the Marketing Mix in Small Retail Enterprises: A Case Study of Toserba 35 Hidayah, West Sumatra Lucky Mahesa Yahya; Ayu Putri Radinda; Widya Kartika Asri; Muhammad Ilham; Andreza Yosmi Saputra
Econetica: Jurnal Sosial, Ekonomi, dan Bisnis Vol. 5 No. 2 (2023): November 2023
Publisher : Program Studi Ekonomi Islam Fakultas Ekonomi Universitas Nahdlatul UlamaNusa Tenggara Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69503/econetica.v5i2.427

Abstract

This study aims to analyze the marketing feasibility and application of the marketing mix (4P: product, price, place, and promotion) in the operation of Toserba 35 Hidayah, a local retail enterprise in Lima Puluh Kota, West Sumatra. Using a qualitative descriptive approach, data were collected through in-depth interviews, direct observation, and document review to assess the firm’s competitive position and market strategy. The findings indicate that the business demonstrates strong marketing feasibility supported by product diversity, strategic location, competitive pricing, and customer-oriented service. However, the promotional strategy remains traditional, relying primarily on word-of-mouth, indicating the need for digital marketing adoption to expand market reach. The study concludes that integrating modern marketing practices—particularly social media engagement and customer loyalty programs—would enhance competitiveness and sustainability. Theoretically, this research reinforces the role of the marketing mix as a determinant of micro-enterprise performance and highlights the importance of adaptive marketing innovation in the Indonesian retail sector.
Infrastructure Development and Population Dynamics as Determinants of Regional Economic Growth: Evidence from Java Island, Indonesia Septriani Septriani; Muhammad Azizurrohman
Econetica: Jurnal Sosial, Ekonomi, dan Bisnis Vol. 5 No. 1 (2023): Mei 2023
Publisher : Program Studi Ekonomi Islam Fakultas Ekonomi Universitas Nahdlatul UlamaNusa Tenggara Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69503/econetica.v5i1.445

Abstract

This study investigates the impact of infrastructure development and population growth onregional economic performance across the provinces of Java Island, Indonesia. Using panel datacovering the period from 2016 to 2021 obtained from the Ministry of Finance and the CentralBureau of Statistics, the study applies a Random Effect Model to assess the contribution of roadinfrastructure, electricity infrastructure, and population to provincial Gross Regional DomesticProduct (GRDP). The empirical results reveal that road and electricity infrastructure exertpositive and statistically significant effects on GRDP, indicating that improvements intransportation networks and energy supply directly enhance regional productivity and economicactivity. In contrast, population growth shows no significant effect, suggesting that demographicexpansion alone does not guarantee economic advancement without correspondingemployment opportunities and infrastructure quality. The model explains 84.14 percent of thevariation in GRDP, confirming the strong explanatory power of infrastructure variables. Thesefindings highlight the importance of sustained investment in physical infrastructure to promoteinclusive and balanced economic growth across regions
Empowering Culinary Micro, Small, and Medium Enterprises through Digital Marketing: A Qualitative Study in Mataram City, Indonesia Desi Suryati; Rohmiati Amini; Meiyanti Widyaningrum; Samsuriadi Samsuriadi
Econetica: Jurnal Sosial, Ekonomi, dan Bisnis Vol. 5 No. 1 (2023): Mei 2023
Publisher : Program Studi Ekonomi Islam Fakultas Ekonomi Universitas Nahdlatul UlamaNusa Tenggara Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69503/econetica.v5i1.446

Abstract

This study explores how digital marketing strategies can enhance the competitiveness andsustainability of culinary Micro, Small, and Medium Enterprises (MSMEs) in Mataram City,Indonesia. The research responds to the structural challenges faced by local enterprises in thepost-pandemic era, particularly the need for digital transformation in marketing and customerengagement. A qualitative approach was employed through interviews, observation, and systemprototyping. The study developed and tested a digital marketing model integrating website�based promotion tools with social media and marketplace platforms such as Instagram,WhatsApp, Shopee, and Tokopedia. The findings indicate that the adoption of digital marketingimproves visibility, customer interaction, and transaction efficiency, enabling MSMEs to expandtheir market reach and strengthen business resilience. The research concludes that digitalmarketing serves not only as a technological innovation but also as a strategic empowermenttool that fosters digital literacy and entrepreneurial adaptability among MSME actors. Theimplications of this study emphasize the need for continued digital capacity-building programsand government facilitation to accelerate inclusive economic recovery at the regional level
Islamic Business Ethics in Tourism Economy: Implementation of Islamic Economic Principles among Street Vendors in Gili Air, North Lombok Mashur Mashur; Dedi Riswandi; Ahmad Rafsanjani
Econetica: Jurnal Sosial, Ekonomi, dan Bisnis Vol. 5 No. 1 (2023): Mei 2023
Publisher : Program Studi Ekonomi Islam Fakultas Ekonomi Universitas Nahdlatul UlamaNusa Tenggara Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69503/econetica.v5i1.471

Abstract

This study explores the implementation of Islamic economic principles and business ethics among street vendors operating within the tourism economy of Gili Air, North Lombok, Indonesia. The research is motivated by the growing significance of Islamic ethical frameworks in promoting fairness, honesty, and social justice in business practices, especially within informal microeconomic sectors linked to tourism. Using a qualitative descriptive approach, data were collected through in-depth interviews, observation, and documentation involving Muslim street vendors engaged in daily trading activities around the Gili Air tourism area. The findings reveal that most vendors possess a basic understanding of Islamic business ethics such as honesty (ṣidq), trustworthiness (amānah), justice (ʿadl), and mutual benefit (taʿāwun). However, the practical application of these principles varies, depending on individual awareness, economic pressure, and market competition. The study also identifies that social interaction and community solidarity play important roles in shaping ethical conduct. In general, Islamic values are not only reflected in transactional behavior but also in the vendors’ spiritual attitudes, which influence how they perceive work as a form of worship (ʿibādah). The research concludes that strengthening Islamic business ethics in the local tourism economy requires continuous education, moral guidance, and institutional support to ensure the sustainability of ethical practices in micro-trading activities. This study contributes to the discourse on Islamic economics by linking ethical behavior to the dynamics of informal trade in tourism-based local economies.
The Role of Responsiveness and Assurance in Enhancing Customer Satisfaction: Evidence from CIMB Niaga Bank, Mataram Branch Baiq Solatiyah; Supiandi Supiandi
Econetica: Jurnal Sosial, Ekonomi, dan Bisnis Vol. 5 No. 1 (2023): Mei 2023
Publisher : Program Studi Ekonomi Islam Fakultas Ekonomi Universitas Nahdlatul UlamaNusa Tenggara Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69503/econetica.v5i1.472

Abstract

This study examines the influence of service quality dimensions on customer satisfaction at CIMB Niaga Bank, Mataram Branch, Indonesia. The research aims to identify which aspects of service quality—tangibility, reliability, responsiveness, assurance, and empathy—most significantly affect customer satisfaction in the context of private banking services. Using a quantitative approach, data were collected through questionnaires distributed to 100 active customers and analyzed using multiple linear regression. The results reveal that responsiveness and assurance exert the strongest positive and significant effects on customer satisfaction, while tangibility, reliability, and empathy show weaker or statistically insignificant impacts. These findings suggest that customers value prompt service, competence, and trustworthiness more than physical appearance or empathy in determining their satisfaction with banking services. The study highlights that maintaining high responsiveness and assurance is crucial for sustaining customer loyalty and competitive advantage in the increasingly digitalized banking environment. Theoretically, the findings reinforce the SERVQUAL model by confirming the dominance of functional and relational service dimensions in shaping satisfaction in the Indonesian private banking context. Managerially, the study recommends continuous employee training in communication, problem-solving, and reliability to enhance the quality of customer experience.
Implementation Challenges and Effectiveness of the Family Hope Program (PKH) in Reducing Poverty: Evidence from Kabul Village Central Lombok M. Yakub; Nuli Purwanti
Econetica: Jurnal Sosial, Ekonomi, dan Bisnis Vol. 5 No. 1 (2023): Mei 2023
Publisher : Program Studi Ekonomi Islam Fakultas Ekonomi Universitas Nahdlatul UlamaNusa Tenggara Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69503/econetica.v5i1.475

Abstract

This study examines the implementation challenges and effectiveness of Indonesia’s Program Keluarga Harapan (PKH), or Family Hope Program, in reducing poverty at the local level, focusing on Kabul Village in Central Lombok Regency. The research aims to analyze how national social assistance policies are translated into local practices and how these processes affect the well-being of poor households. Employing a qualitative descriptive approach, data were collected through in-depth interviews, direct observation, and document analysis involving program facilitators, local government officials, and beneficiary families. The findings indicate that the PKH has positively contributed to short-term poverty alleviation by improving household access to education, healthcare, and social protection services. However, its overall effectiveness remains limited by inaccurate targeting, inconsistent monitoring, and a lack of empowerment programs following cash assistance distribution. The study argues that sustainable poverty reduction requires the transformation of PKH from a welfare-oriented transfer scheme into an empowerment-based initiative supported by strong inter-agency coordination, accurate data systems, and local administrative capacity. This research contributes to the broader discourse on social policy implementation and local governance by demonstrating the need for adaptive policy mechanisms that align national welfare objectives with local socio-economic realities.
DAMPAK PENGEMBANGAN PARIWISATA TERHADAP KESEJAHTERAAN MASYARAKAT (Studi Kasus Pada Masyarakat Pelaku Usaha di Sekitar Objek Wisata Pantai Selong Belanak, Kecamatan. Praya Barat, Kabupaten. Lombok Tengah) RUSLAN JAYADI
Econetica: Jurnal Sosial, Ekonomi, dan Bisnis Vol. 6 No. 1 (2024): Mei 2024
Publisher : Program Studi Ekonomi Islam Fakultas Ekonomi Universitas Nahdlatul UlamaNusa Tenggara Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0602/econetica.v5i2.532

Abstract

Selong Belanak is a village located in the southern part of Central Lombok Regency and is in West Nusa Tenggara Province which has a lot of marine tourism potential. Seeing the existing potential, local governments and communities have made various tourism development efforts consisting of tourist attractions, promotion or marketing, tourist markets, transportation, as well as tourist facilities and services to increase the number of tourists. This research aims to find out whether the development of Selong Belanak Beach tourism has an impact on the welfare of the community around the tourist attraction. This research is descriptive qualitative in nature. The data sources used are primary data and secondary data. By using data collection methods, namely interviews and documentation. The research results show that the components of tourism development consist of tourist attractions, promotion or marketing, transportation tourism markets and tourist facilities and services. The development of Selong Belanak Beach tourism has an impact on the welfare of the people of Selong Belanak Village who are around the tourist attraction. The significant impact felt by the people of Selong Belanak is the opening of business opportunities, these business opportunities consist of culinary businesses, accommodation businesses, laundry businesses, surfing, shops, grocery stores, motorbike rental services and guide rental services
PENGARUH KUALITAS PRODUK, HARGA, DAN LABEL HALAL TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA KOSMETIK WARDAH Hamzan Wadi
Econetica: Jurnal Sosial, Ekonomi, dan Bisnis Vol. 6 No. 1 (2024): Mei 2024
Publisher : Program Studi Ekonomi Islam Fakultas Ekonomi Universitas Nahdlatul UlamaNusa Tenggara Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0602/econetica.v5i2.533

Abstract

Perempuan memiliki kebutuhan yang berbeda dengan laki-laki, oleh sebab itu perempuan merupakan segmentasi pasar yang sangat potensial untuk berbagai kebutuhan salah satunya adalah kosmetik. Perempuan sangat memperhatikan penampilannya, berbeda dengan laki-laki yang lebih cenderung mengabaikan penampilan jika tidak ingin berpergian keluar akan tetapi perempuan memperhatikan penampilan baik dalam keadaan ingin berpergian ataupun dalam keadaan tidak ingin berpergian. Perusahaan harus mampu bersaing diera saat ini sehingga perusahaan harus berinovasi, melakukan promosi, dan evaluasi sehingga perusahaan dapat mengetahui keinginan pasar yang terus berubah. Tujuan dari penelitian ini adalah untuk mengetahui apakah kualitas produk, harga, dan label halal mempengaruhi keputusan pembelian konsumen pada kosmetik Wardah. Penelitian ini merupakan penelitian dengan dengan pendekatan kuantitatif dengan metode survey. Populasi dalam penelitian ini adalah konsumen Wardah kosmetik dikota Mataram yang jumlah populasinya tidak terhitung sehingga jumlah populasi tidak diketahui secara pasti. Teknik pengambilan sampel menggunakan purposive sampling dengan responden pada penelitian ini adalah 100 orang. Teknik pengumpulan data pada penelitian ini yaitu dengan menggunakan kuesioner dengan bantuan google form kemudian diolah menggunakan SPSS 16.0. Metode analisis yang digunakan adalah uji validitas dan reliabilitas, uji asumsi klasik, uji regresi linear berganda, uji hipotesis melalui uji t dan uji f, serta uji koefisien determinasi (R2). Hasil penelitian menunjukan bahwa: (1) tidak ada pengaruh secara parsial variabel kualitas produk terhadap keputusan pembelian yang dibuktikan dengan nilai thitung < ttabel (-1.383 < 1.988). (2) ada pengaruh secara parsial variabel harga terhadap keputusan pembelian yang dibuktikan dengan nilai thitung > ttabel (14.869 > 1.988). (3) tidak ada pengaruh variabel label halal terhadap keputusan pembelian yang dibuktikan dengan nilai thitung < ttabel (-0.847 < 1.988).
Empowering the Creative Economy through Weaving Artisanship for Community Welfare in Central Lombok: An Islamic Economic Perspective Bathin Bathin; Mashur Mashur
Econetica: Jurnal Sosial, Ekonomi, dan Bisnis Vol. 6 No. 2 (2024): November 2024
Publisher : Program Studi Ekonomi Islam Fakultas Ekonomi Universitas Nahdlatul UlamaNusa Tenggara Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0602/econetica.v5i2.534

Abstract

This study explores the empowerment of the creative economy through weaving artisanship as a means of improving community welfare in Central Lombok, Indonesia, from the perspective of Islamic economics. The research is motivated by the increasing recognition of creative industries as strategic drivers of inclusive and sustainable development, particularly in rural areas where cultural heritage and local craftsmanship remain strong. Using a qualitative descriptive method, data were collected through interviews, observations, and documentation involving local weavers, community leaders, and supporting institutions in Rembitan Village, Pujut District. The findings reveal that weaving activities have significantly contributed to the enhancement of family welfare, as reflected in increased household income, improved access to education, and strengthened community solidarity. The artisans’ economic empowerment was achieved through the provision of facilities, training, and skill-sharing mechanisms supported by local and governmental initiatives. However, several challenges persist, including limited access to capital, market expansion, and digital literacy. From an Islamic economic perspective, weaving enterprises embody ethical principles such as halal production, honesty (ṣidq), hard work (ijtihād), and the prohibition of exploitative profit (gharar and riba’). The study concludes that empowering traditional artisans through creative economic activities grounded in Islamic values can enhance both material and spiritual well-being. It recommends collaborative policies involving local government, religious institutions, and private sectors to strengthen creative entrepreneurship, promote digital marketing, and institutionalize sharia-compliant financing schemes for artisan communities.

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