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INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30260221     DOI : Zenodo
Core Subject :
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) is a scientific journal that publishes articles in the Business field includes conceptual ideas in the fields of Economics, Accounting, Management, business. The scopes are Human Resource Management, Marketing Management, Financial Management, Production/Operational Management, Strategic Management, Islamic Business Management, Halal Industry Management, Hajj and Umro Management, Zakat and Waqf/ Islamic Philanthropy Management, Tourism Management, Banking Management, Industrial Management, Agribusiness Management, Business Administration.
Arjuna Subject : -
Articles 565 Documents
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DIGITAL TRANSFORMATION OF TRADITIONAL BANKS: COLLABORATION STRATEGY WITH FINTECH FOR FINANCIAL INCLUSION Adhista Setyarini
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 5 (2025): MAY
Publisher : Adisam Publisher

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Abstract

Digital transformation undertaken by traditional banks through collaboration strategies with fintech has become an effective approach to support financial inclusion. In facing the challenges of technological change and increasingly digital consumer needs, traditional banks utilise fintech to expand access and deliver more innovative financial services. This collaboration integrates the strengths of traditional bank networks and fintech's advanced technology, enabling them to reach underserved segments of society, such as small businesses and rural communities. This results in more inclusive digital financial solutions, such as microloans, app-based financial management, and financial literacy education. This approach not only improves access to financial services, but also drives innovation and efficiency in the industry. Therefore, this collaborative strategy is an important step that facilitates the transformation of traditional banks in supporting global financial inclusion.
ANALYSING THE IMPACT OF DIGITAL INFRASTRUCTURE INVESTMENT ON MSME GROWTH IN DISADVANTAGED AREAS Dwi Apriyanti Kumalasari; Al-Amin
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 5 (2025): MAY
Publisher : Adisam Publisher

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Abstract

Digital infrastructure investment has great potential to boost the growth of Micro, Small, and Medium Enterprises (MSMEs) in disadvantaged areas. This study aims to analyse the impact of digital infrastructure development on improving market access, operational efficiency, and competitiveness of MSMEs in lagging regions. The results of the analysis show that improved internet access, digitalisation of business services, and the development of digital training centres can provide opportunities for MSMEs to grow significantly. However, a number of challenges such as low digital literacy, limited capital, and policies that are not yet fully supportive hinder the optimisation of the benefits of these investments. Therefore, a holistic strategy consisting of policy support, digital education, and business ecosystem strengthening is needed to maximise the positive impact of digital infrastructure. These findings emphasise the important role of digital investment in reducing economic disparities in underdeveloped regions and strengthening the position of MSMEs as sustainable drivers of the local economy.
EVALUATING THE EFFECTIVENESS OF THE VILLAGE FUND PROGRAMME IN DRIVING LOCAL ECONOMIC DEVELOPMENT Caroline, Caroline
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 5 (2025): MAY
Publisher : Adisam Publisher

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Abstract

The Village Fund programme is one of the Indonesian government policies that aims to promote local economic development through independent budget management by village governments. This study evaluates the extent to which the programme has been effective in improving community welfare and economic development at the village level. The results of the evaluation show that Dana Desa has significantly contributed to improvements in infrastructure, local economic empowerment, and access to public services. However, the implementation of the programme still faces a number of challenges, such as a lack of human resource capacity, weak supervision, and potential budget misuse. To ensure the sustainability and effectiveness of the programme, it is necessary to improve governance, increase transparency, strengthen monitoring mechanisms, and actively involve the community in every stage of implementation. Thus, the Village Fund has a great opportunity to become an effective instrument in supporting sustainable economic development and equalising community welfare in rural areas.
ANALYSIS OF SOCIO-CULTURAL VALIDITY AND BUSINESS MANAGEMENT IN E-COMMERCE ADOPTION IN FAST FOOD SMEs Fari Aus; Bunga Kartika; Muh. Husriadi
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 5 (2025): MAY
Publisher : Adisam Publisher

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Abstract

Digital transformation through e-commerce offers opportunity big for fast food SMEs, however​ social cultural resistance and limitations business management becomes an obstacle main in the adoption process. This study aims to analyze socio-cultural validity and readiness management in adopting e-commerce in fast food SMEs, as well as identify factors key influencing​ success digital transformation. The research method uses a qualitative approach with case studies, involving interview in-depth and observation participatory in MSME actors in urban areas. The results of the study revealed that the value family and interaction look at advance Still dominant, causing resistance to digital transactions, while limitations capacity managerial and digitalization of internal processes hinders e-commerce optimization. This finding confirms the need integration of cultural approaches and strengthening organizational capabilities to support technology adoption effective. Implications the practical thing is the importance ongoing training and contextual mentoring, as well as support policies that are adaptive to characteristics local fast food MSMEs. This study contributes to the development of a more inclusive and sustainable e-commerce adoption model in the culinary MSME sector.
EFFECT OF BRAND IMAGE IN INCREASING PURCHASE INTENTION OF BREAD MSMEs Bunga Kartika; Nada Kusuma; Muh. Husriadi
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 5 (2025): MAY
Publisher : Adisam Publisher

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Abstract

Development The rapid growth of MSMEs bread in Kendari City is facing challenges in building a strong brand image to increase purchase intention in the midst of intense market competition and change preference consumers. This study aims to understand how brand image through utilization local cultural values and digital marketing strategies have effect so that intention buy consumers in MSMEs bread. Qualitative research method using design descriptive. Interview in-depth, observation participatory, and documentation and inductive data analysis through coding and categorization theme. The results of the study show that integration local cultural symbols in branding and strategic social media management own effect to increase trust and loyalty consumers. However, the risks of digital overexposure and limitations human resources are an obstacle in maintaining authenticity brand. Consistency of taste, social testimonials, and availability. product limited also plays an important role in strengthening purchase intention. The implications of this study emphasize importance digital marketing training that is oriented towards conservation cultural values and the development of adaptive marketing strategies to support the sustainability of bread MSMEs in the local market.
THE INFLUENCE OF GREEN ACCOUNTING ON FINANCIAL PERFORMANCE AND CORPORATE SUSTAINABILITY: STRATEGIC ACCOUNTING MANAGEMENT PERSPECTIVE Henny Rakhmawati
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 5 (2025): MAY
Publisher : Adisam Publisher

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This study aims to analyze the effect of green accounting implementation on financial performance and corporate sustainability from the perspective of strategic accounting management. In an era of business that increasingly demands environmental responsibility, green accounting is seen as an innovative approach that not only records environmental costs but also integrates sustainability aspects into corporate strategy. This study uses a quantitative approach with data collected from manufacturing companies in Indonesia that have implemented green accounting practices. The results of the study indicate that green accounting contributes positively to corporate financial performance through cost efficiency and improved reputation in the eyes of stakeholders. In addition, this practice has been shown to strengthen the company's sustainability position by increasing compliance with environmental regulations and creating long-term value. These findings emphasize the importance of the role of strategic accounting management in designing and implementing environmental policies that are aligned with the company's financial and sustainability goals. The practical implications of this study encourage companies to make green accounting an integral part of their business strategy in order to create sustainable competitive advantage.
INTEGRATED MARKETING COMMUNICATIONS (IMC) STRATEGY IN ATTRACTING ATTENTION INTEREST BUY CONSUMERS IN THE CURRENT COFFEE BUSINESS Muh. Husriadi; Ikrar Muadsim; Usman. M
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 5 (2025): MAY
Publisher : Adisam Publisher

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Abstract

Contemporary coffee industry the more competitive so it is important for business actors to implement effective marketing strategies use interesting interest buy consumers. This study aims to explore implementation of Integrated Marketing Communications (IMC) and its impact on consumer interest buy consumers in contemporary coffee businesses. The research method used is qualitative with interviews in-depth and focused group discussions to coffee shop owners and managers. The results of the study showed that the implementation of IMC through social media, promotion attractive and launching new menus can increase interest buy and create experience comprehensive for customers. However, challenges such as limited budget and difficulties guard consistency messages across multiple channels need to be addressed. The implications of this research suggest that an integrated IMC strategy can strengthen connection between brands and consumers as well as increase competitiveness in the market. This study also suggests further exploration of collaboration with local influencers to enhance effectiveness marketing.
MSMEs DEVELOPMENT MODEL IN THE FAST-FOOD SECTOR THROUGH SOCIAL INNOVATION AND BUSINESS MANAGEMENT IN IMPROVING COMMUNITY WELFARE Nada Kusuma; Muh. Husriadi; Hisna
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 5 (2025): MAY
Publisher : Adisam Publisher

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Abstract

MSME sector fast food​ has a strategic role in the economy national However Still face challenge in the form of limited product innovation, suboptimal business management and low access to training as well as mentoring. This study aims to developing a model for empowering fast food MSMEs through integration of social innovation and business management to improve competitiveness and welfare society. The research method used is qualitative with a case study approach, data collection through interview in-depth, observation participatory and documentation on MSME actors in several sub-districts in Kendari City. The results of the study showed that product development innovative, collaboration community, as well as implementation systematic business management capable increase capacity adaptation, efficiency operational, and market access for MSMEs. Continuous training and mentoring have also proven to be strengthen skills managerial and expanding Network effort. The implications of this research confirm the importance of empowerment models holistic that combines social and business aspects as well the need support digital technology policies and facilitation to ensure sustainability and inclusiveness of fast food MSME development.
ASSESSING THE EFFECTIVENESS OF VISUAL CONTENT IN DIGITAL MARKETING CAMPAIGNSIN ITS IMPLEMENTATION IN THE TODAY'S COFFEE SHOP BUSINESS SECTOR Muh. Husriadi; Citra Ayu Ningsi; Iwan Patta
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 5 (2025): MAY
Publisher : Adisam Publisher

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Abstract

The rapid development of the contemporary coffee shop sector demands an effective digital marketing strategy, especially in utilizing visual content to attract young and urban audiences. This study aims to evaluate the effectiveness of visual content in digital marketing campaigns in contemporary coffee shops and identify production challenges and adaptive solutions applied. The research method uses a qualitative approach with case studies and in-depth interviews and observations of coffee shop business actors who are active on social media. The results of the study show that quality product photos, videos of the coffee making process, and content of the shop atmosphere are the dominant types of visual content that can increase engagement, purchase interest, and customer loyalty. However, limited resources such as time, cost, and technical expertise are significant obstacles in the production of quality content that are overcome through independent training and the use of simple editing applications. These findings provide an important contribution to the digital marketing literature in the creative MSME sector and serve as a practical guide for business actors in optimizing visual content strategies to improve digital marketing performance.
EVALUATION OF THE EFFECT OF IMPLEMENTING DIGITAL TECHNOLOGY IN THE ACCOUNTING PROCESS ON THE EFFICIENCY AND ACCURACY OF FINANCIAL REPORTS Indriyani Indriyani; Hendra Prasetyo; Masthuroh Masthuroh
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 5 (2025): MAY
Publisher : Adisam Publisher

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This research aims to evaluate the effect of applying digital technology in the accounting process on the efficiency and accuracy of financial reports through a systematic literature review approach. Along with the development of information technology, various digital innovations such as Enterprise Resource Planning (ERP), Robotic Process Automation (RPA), Artificial Intelligence (AI), and blockchain have been adopted by companies to speed up accounting processes and increase the reliability of financial data. This study analyzes more than 30 scientific sources from various academic databases, using thematic analysis techniques to identify general trends, dominant technologies, and relevant industry context. The study results show that digital technology is able to increase efficiency through automation and process integration, as well as increase accuracy through reducing manual errors and real-time reporting capabilities. However, the success of implementation is greatly influenced by the quality of input data, organizational readiness, and human resource support. These findings provide theoretical contributions to the accounting information systems literature, as well as practical implications for companies and policy makers in designing effective and sustainable digitalization strategies.

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