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INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30260221     DOI : Zenodo
Core Subject :
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) is a scientific journal that publishes articles in the Business field includes conceptual ideas in the fields of Economics, Accounting, Management, business. The scopes are Human Resource Management, Marketing Management, Financial Management, Production/Operational Management, Strategic Management, Islamic Business Management, Halal Industry Management, Hajj and Umro Management, Zakat and Waqf/ Islamic Philanthropy Management, Tourism Management, Banking Management, Industrial Management, Agribusiness Management, Business Administration.
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Articles 565 Documents
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ARTIFICIAL INTELLIGENCE IN THE RETAIL SECTOR: MARKET AND BUSINESS MODEL TRANSFORMATION Ibrahim Sagio; Ignatius Septo Pramesworo; Silvia Ekasari
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 4 (2025): APRIL
Publisher : Adisam Publisher

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Abstract

In the dynamic landscape of the retail industry, Artificial Intelligence (AI) has become an important catalyst for transformation. The study in this research used a literature review. The research findings show that AI contributes to the personalization of the customer experience, with machine learning algorithms offering personalized product recommendations, increasing engagement, and stimulating sales. In terms of inventory and supply chain management, AI helps optimize stock through accurate forecasting, reduce wastage, and adapt procurement to changing market demands. Automated cashier operations and the use of chatbots effectively reduce waiting times and improve customer service quality. Analysis of the rapid development of consumer behavior through AI allows for more responsive and aspiring marketing strategies.
ARTIFICIAL INTELLIGENCE TECHNOLOGY AS A DRIVER OF INVESTMENT AND ECONOMIC INNOVATION St. Hatidja; Jamaluddin Jamaluddin; Ida Ilmiah Mursidin
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 4 (2025): APRIL
Publisher : Adisam Publisher

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Abstract

This research examines the impact of artificial intelligence (AI) technology on investment promotion and encouragement of economic innovation. The purpose of this study is to understand the dynamics in which AI serves as a catalyst for economic growth and modern industrial transformation. The research method used in this study is literature review. The results show that a coordinated approach between these stakeholders is important to maximize the economic potential of AI technologies, while also taking into account the ethical, privacy, and security challenges that arise. This research contributes to a broader understanding of the transformative impact of AI on the global economy and offers strategic guidance for the integration of this innovative technology into the economy of the future.
TAX SANCTIONS AS A MODERATION OF THE EFFECT OF TAX KNOWLEDGE AND ACCOUNTING INFORMATION ON COMPLIANCE MSME TAXPAYERS IN JAMBI CITY Anjelika Denya Putri; Ratih Kusumastuti; Imam Ripa’i
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 4 (2025): APRIL
Publisher : Adisam Publisher

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Abstract

In pursuit of enhancing tax revenues, particularly from micro, small, and medium enterprises (MSMEs) in Jambi City, fostering honesty, transparency, efficiency, effectiveness, and accountability in tax payment necessitates an analysis of factors influencing voluntary tax compliance among MSME owners. This study aims to investigate the impact of tax knowledge, accounting information, and tax sanctions on taxpayer compliance within the MSME sector in Jambi City. Employing a quantitative approach, this research encompasses a purposive sampling method, with a sample size of 40 respondents selected based on the population of MSMEs in Jambi City. Multiple regression analysis serves as the inferential statistical method for data analysis. Findings indicate that while tax knowledge exhibits no significant influence on taxpayer compliance, accounting information significantly affects compliance. Furthermore, the joint effect of tax knowledge and accounting information significantly influences taxpayer compliance. However, tax sanctions do not moderate the relationship between tax knowledge and taxpayer compliance, whereas they do moderate the impact of accounting information on compliance
BRAND EQUITY ON CONSUMER PURCHASING DECISIONS Roby Ahada; Irsyad Dhahri; Iyad Abdallah Al- Shreifeen
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 4 (2025): APRIL
Publisher : Adisam Publisher

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Abstract

This study aims to examine the effect of brand equity on consumer purchasing decisions, focusing on various dimensions such as brand awareness, perceived quality, and brand loyalty in the context of consumer behavior. The research method carried out in this study uses the literature research method. The results showed that brand equity has a significant and positive influence on consumer purchasing decisions. Brand awareness proved to be a crucial starting point in the purchase decision process, attracting consumers' attention and making them more open to information about the product or service. Perceived quality was found to be an important factor influencing consumer expectations and satisfaction, which in turn influences purchasing decisions. Brand loyalty is reinforced by consistent positive experiences, contributing to repeat purchases and word-of-mouth recommendations, which increase the long-term value of the brand in a competitive market. The findings of this study underscore that brand equity is a critical element that shapes and influences consumer purchasing decisions. Investments in brand equity strategies that focus on building awareness, maintaining positive quality perceptions, and increasing consumer loyalty can help companies not only in attracting new customers but also in retaining existing customer groups. Therefore, strategic management of the elements of brand equity is the key to improving the competitiveness and sustainability of the company in a dynamic market.
CONTEMPORARY DYNAMICS IN LEGAL MANAGEMENT: ADAPTING TO REGULATION AND BUSINESS EXPECTATIONS Sigit Sugiardi; Ignatius Septo Pramesworo; Bernard Tifaona
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 4 (2025): APRIL
Publisher : Adisam Publisher

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Abstract

Responsive regulation is key to balancing consumer protection and business innovation in the financial technology sector. Piloting new products under regulatory supervision can be a solution to test new products while maintaining a clear legal framework. Multi-stakeholder consultation processes and dialogue with regulators add to the complexity of rule adaptation. For legal management, a strong regulatory monitoring capacity is required along with a dedicated team to ensure timely compliance. On the other hand, businesses need flexibility through anticipation of rule changes, data analytics, and the latest technology to observe the impact of regulations in real-time. Close multi-stakeholder collaboration is key to creating rules that are fair to all parties and support sustainable innovation. Joint adaptability between government, industry, and academia will enable the growth of the digital economy without abandoning consumer protection.
CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN THE CONTEXT OF THE SHARING ECONOMY: CHALLENGES AND OPPORTUNITIES Loso Judijanto; Al-Amin
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 4 (2025): APRIL
Publisher : Adisam Publisher

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Abstract

Customer Relationship Management (CRM) plays an important role in the sharing economy ecosystem, where trust and customer relationships are key success factors. This research explores the opportunities and challenges that arise from CRM implementation in the context of the sharing economy. In terms of opportunities, CRM enables companies to build more personalised and in-depth relationships with customers, improve operational efficiency through automation, and leverage data to increase customer satisfaction and loyalty. On the other hand, challenges include customer data privacy concerns, the need for high security, and adaptation to fast-changing market dynamics. Nonetheless, if managed well, CRM implementation can add significant value in creating superior customer experiences and supporting sustainable business growth in the sharing economy.
CUSTOMER SATISFACTION ON SOCIAL MEDIA: ANALYSING SENTIMENT AND BRAND PERCEPTION THROUGH BIG DATA Yogi Nurfauzi; Wulandari Wulandari
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 4 (2025): APRIL
Publisher : Adisam Publisher

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Abstract

This research aims to analyse the level of customer satisfaction and brand perception on social media through big data-based sentiment analysis methods. By utilising big data technology, data obtained from various social media platforms such as Facebook, Twitter, and Instagram were analysed to identify positive, negative, and neutral sentiments towards brands. This research found a relationship between customer sentiment and brand reputation and loyalty. Positive sentiments contribute to improved customer image and loyalty, while negative sentiments can significantly damage brand reputation. The results demonstrate the importance of continuous monitoring and analysis of social media activity to devise effective marketing and customer service strategies that are responsive to customer needs and perceptions.
DIGITAL MARKETING COMMUNICATION STRATEGY VIA INSTAGRAM SOCIAL MEDIA Finny Redjeki
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 4 (2025): APRIL
Publisher : Adisam Publisher

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Abstract

Marketing communications via internet media can provide benefits in various fields. The marketing process via internet media is able to make it easier for consumers to obtain the goods they want. One of the social media on the internet that is widely used by people as a marketing communication medium is Instagram. Through Instagram, business people can display photos or videos of their products or services so that they can attract consumer interest. Instagram marketing is a marketing activity carried out using all the facilities provided by Instagram with the aim of increasing sales and establishing better communication with consumers. In managing a marketing communication system, effective and efficient strategy design and sales programs are needed. Sales promotion is an important part of a company's marketing communications strategy and sales promotion is a marketing activity that proposes the added value of a product (to get more than the existing value of the product) over a certain period of time in order to encourage consumer purchases, sales effectiveness or encourage other efforts. carried out by sales personnel according to Hermawan.
DIGITAL TRANSFORMATION IN HUMAN RESOURCE MANAGEMENT Indarta Priyana; Isniar Budiarti; Silvy Sondari Gadzali
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 4 (2025): APRIL
Publisher : Adisam Publisher

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Abstract

Digital transformation has become an inevitable phenomenon in various aspects of business, including in human resource management. This article explores the importance of digital transformation in improving the effectiveness of human resource management and examines the challenges that may be faced during the implementation process. Digital transformation enables the automation of various routine activities such as employee data administration, wages, and benefits, which significantly reduces manual workload and the risk of human error. In addition, the application of technologies such as artificial intelligence and data analytics allows for a more efficient hiring process and more informed and rapid data-driven decision- making. However, this transformation process is not free from various obstacles, including resistance to change among employees, problems integrating existing digital systems, and data security threats. Resistance to change often arises due to fears of job loss or difficulty adapting to new technologies. Technical challenges also occur in terms of synchronizing the various systems used by the company and ensuring the security of employee data from cyber threats. Amidst all this, maintaining a balance between technological efficiency and human touch remains key. By facing and resolving these obstacles, companies can harness the benefits of digital transformation in human resource management, creating a more productive, adaptive and future-oriented work environment.
E-COMMERCE APPLICATION DEVELOPMENT WITH SECURE PAYMENT METHOD INTEGRATION Bekti Utomo; Kristiurman Jaya Mendrofa; Loso Judijanto
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 4 (2025): APRIL
Publisher : Adisam Publisher

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Abstract

This research discusses the development of e-commerce applications with the integration of secure payment methods. The focus of this literature is to analyze the various approaches and technologies used to ensure secure financial transactions in e-commerce platforms. In the current digital era, payment security is an important factor that influences user trust and comfort. Through a study of various literature sources and previous research, we found that encryption technology, tokenization, and compliance with industry standards such as PCI-DSS (Payment Card Industry Data Security Standard) play a key role in preventing fraud and protecting customer data. Additionally, diversification of payment methods to include credit/debit cards, e- wallets, and bank transfers, not only enhances security but also provides more flexibility for users. This research also highlights the importance of regular evaluations and audits to keep systems up-to-date with the latest threats. The conclusion of this study confirms that the integration of secure payment methods not only increases the level of customer trust and loyalty but also becomes a critical business strategy for the long- term sustainability of e-commerce platforms.

Page 2 of 57 | Total Record : 565

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