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INDONESIA
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30260221     DOI : Zenodo
Core Subject :
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) is a scientific journal that publishes articles in the Business field includes conceptual ideas in the fields of Economics, Accounting, Management, business. The scopes are Human Resource Management, Marketing Management, Financial Management, Production/Operational Management, Strategic Management, Islamic Business Management, Halal Industry Management, Hajj and Umro Management, Zakat and Waqf/ Islamic Philanthropy Management, Tourism Management, Banking Management, Industrial Management, Agribusiness Management, Business Administration.
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Articles 565 Documents
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BRIDGING CSR AND SOCIAL ENTREPRENEURSHIP: A CASE STUDY OF COMMUNITY EMPOWERMENT IN INDONESIA’S MINING SECTOR Harry Z Soeratin; Sakroni Sakroni
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 5 (2025): MAY
Publisher : Adisam Publisher

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This paper explores the strategic linkage between Corporate Social Responsibility (CSR) and social entrepreneurship as an innovative approach to generating sustainable social impact. Employing a case-study method focused on a coal-mining company in Indonesia, the study illustrates how CSR functions not merely as a matter of compliance or philanthropy, but as a tool for community empowerment through capacity building and local enterprise development. The findings reveal that CSR initiatives oriented toward strengthening social entrepreneurship—such as skills training, micro-enterprise development, and women’s empowerment—can create mutually reinforcing social and economic value. Nonetheless, challenges related to sustainability, program monitoring, and competency enhancement remain critical issues that must be addressed. The study recommends integrating social-entrepreneurship approaches into corporate CSR strategies and fostering multi-stakeholder partnerships to broaden their impact. Theoretical and practical implications are discussed, along with suggestions for future research aimed at bolstering external validity and the generalizability of findings within the context of sustainable development.
WORD OF MOUTH MARKETING STRATEGY AND ITS IMPACT ON PURCHASING DECISIONS Feliks Anggia Binsar Kristian Panjaitan
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 5 (2025): MAY
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This research aims to systematically examine Word of Mouth Marketing (WOMM) strategies and their impact on consumer purchasing decisions. Using a qualitative descriptive approach, this study analyzes various relevant academic literature in the 2015–2025 time period, including indexed journals and scientific books. The study results show that WOMM is an effective strategy in influencing purchasing decisions, especially through three main impact channels: cognitive (consumer knowledge), affective (attitudes and perceptions), and conative (purchasing intentions and actions). Commonly used strategies include share-worthy content, consumer reviews, online communities, and utilizing social media. The effectiveness of WOMM is influenced by industry factors, demographic characteristics, and the level of consumer involvement in the product or service. These findings have theoretical implications in the development of consumer behavior studies and practical implications for business people in designing marketing strategies that are more authentic and based on consumer experience. WOMM has proven to be not just a promotional tool, but a direct reflection of the quality of the relationship between a brand and its customers.
OPTIMIZING INVESTMENT DECISIONS USING A REAL OPTIONS-BASED PROJECT EVALUATION MODEL: IMPLEMENTATION IN THE RENEWABLE ENERGY SECTOR Loso Judijanto; Bambang Sugeng Dwiyanto
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 5 (2025): MAY
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Investments in the renewable energy sector face the challenge of high uncertainty due to energy price volatility, regulatory changes and technological developments. Traditional investment evaluation methods such as Net Present Value (NPV) and Internal Rate of Return (IRR) are often less effective in dealing with these dynamics because they do not consider flexibility in decision making. Therefore, the Real Options approach emerged as an alternative solution that allows investors to adjust investment strategies based on changing market conditions. This research is a literature review which aims to analyze the effectiveness of Real Options in optimizing investment decisions in the renewable energy sector. Through literature studies from journals, academic books, and research reports, comparisons were made between traditional methods and Real Options, as well as identification of key factors that influence the application of this model, such as government policy, technological innovation, and access to funding. This study shows that the Real Options approach provides advantages in managing risk, increasing the flexibility of investment strategies, and optimizing project value by considering strategic options such as delaying, expanding, or canceling projects. The results of this research have important implications, both theoretically and practically. Theoretically, this research reinforces the concept that investment must be dynamic and adaptive, especially in an environment full of uncertainty such as renewable energy. Practically, applying this model can help investors optimize investment decisions and reduce financial risk. However, challenges such as the complexity of calculations and limited access to accurate data are still obstacles in its implementation. Therefore, it is necessary to develop simpler analytical tools and more stable policies to support Real Options-based renewable energy investment.
DETERMINANTS AND PRODUCTION EFFICIENCY OF COCOA FARMING IN MELAYA DISTRICT, JEMBRANA REGENCY I Gusti Ngurah Bagus Ari Sanjaya; Ni Nyoman Yuliarmi
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 10 (2025): JULY
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Cocoa is a leading plantation commodity in Indonesia that contributes to foreign exchange earnings. However, productivity in Bali Province—particularly in Melaya District, Jembrana Regency—remains low. This study aims to analyze the simultaneous and partial effects of land area, labor, capital, and the number of trees on cocoa production; evaluate input efficiency; and determine the production scale of cocoa farming in Melaya District, Jembrana Regency. The study employs a quantitative associative approach with a sample of cocoa farmers selected through proportionate stratified random sampling. Data were collected through observation and interviews. Data analysis was conducted using descriptive statistics, Cobb-Douglas regression, classical assumption tests, significance tests, input efficiency analysis, and economic scale determination. The results indicate that land area, labor, capital, and number of trees simultaneously have a significant effect on cocoa production. Partially, land area, labor, and capital have a positive and significant effect, while the number of trees does not have a significant positive effect on cocoa production. Efficiency analysis shows that land area, labor, and capital are still efficient and can be increased, while the number of trees is inefficient and should not be increased. The analysis of economic scale reveals that cocoa production in Melaya District is experiencing decreasing returns to scale. These findings imply the need for improvements in input management to sustainably increase productivity and the welfare of cocoa farmers.
NATIONAL DEBT MANAGEMENT STRATEGIES TO MAINTAIN FISCAL STABILITY DURING A CRISIS Albert Yansen; M. Asbullah; Pirmanta Pirmanta
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 5 (2025): MAY
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This study discusses the state debt management strategy in maintaining fiscal stability amid the economic crisis. Using a qualitative approach based on literature review, this study analyses various policies and instruments implemented by the government, such as diversification of financing sources, exchange rate and interest rate risk management, and optimisation of debt funds for productive projects. The findings indicate that effective debt management must be based on the principles of prudence, transparency, and accountability, and supported by solid fiscal and monetary policy coordination. Additionally, key challenges include declining government revenue, global financial market volatility, and limited fiscal space due to increased debt repayment burdens. With adaptive strategies and good governance, government debt can be an important instrument to support economic recovery and maintain fiscal sustainability, provided it is used productively and in a measured manner.
IMPLEMENTATION OF BIOMETRIC TECHNOLOGY TO IMPROVE ACCESS AND SECURITY OF DIGITAL FINANCIAL SERVICES Gunawan Widjaja
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 5 (2025): MAY
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The development of digital financial services brings new challenges related to data security and user identity protection. Biometric technologies, such as fingerprint and facial recognition, offer more secure and practical authentication solutions than conventional methods such as PINs or passwords. This study aims to examine the effectiveness of biometric implementation in enhancing the security and accessibility of digital financial services through a literature review of various scientific sources and recent industry reports. The results of the study indicate that biometrics significantly reduces the risk of identity theft and illegal access, as well as speeds up the user verification process. In addition, this technology also supports financial inclusion by facilitating access for previously underserved communities. However, challenges related to data privacy, implementation costs, and infrastructure readiness remain major concerns. Therefore, collaboration between financial institutions, regulators, and technology providers is essential to ensure the safe, efficient, and inclusive implementation of biometrics in the digital financial ecosystem.
COMPARATIVE STUDY OF E-WALLET ADOPTION IN DEVELOPED AND DEVELOPING COUNTRIES: IMPLICATIONS FOR FINANCIAL INCLUSION Gunawan Widjaja
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 5 (2025): MAY
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This study aims to compare the factors that influence the adoption of e-wallets in developed and developing countries and analyse their implications for financial inclusion. The results show that in developing countries, e-wallets play an important role in expanding access to formal finance, especially for the unbanked and micro-entrepreneurs, through ease of access, pro-digital regulations, and mobile technology penetration. Conversely, in developed countries, e-wallet adoption is more focused on improving transaction efficiency and convenience within an already established financial ecosystem, so that its impact on financial inclusion is relatively limited. This study confirms that e-wallet development strategies must be tailored to the social, economic, and regulatory context of each country in order to promote optimal and sustainable financial inclusion.
BUSINESS MODEL CANVAS (BMC) ANALYSIS IN THE MANAGEMENT OF THE PROSPEROUS SHEEP FARMING PROGRAM (TDS) TO ENHANCE MUSTAHIK INCOME AT THE NURUL HAYAT AMIL ZAKAT INSTITUTION (LAZ) JEMBER Zainullah Zainullah; Moch. Chotib; Ahmad Afif
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 6 (2025): JUNE
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Zakat-based economic empowerment programs serve as a vital instrument in enhancing the welfare of mustahik (zakat recipients) in Indonesia, particularly amid the persistent challenges of poverty. The Nurul Hayat Zakat Management Institution (LAZ) in Jember implements the Ternak Domba Sejahtera (TDS) or Prosperous Sheep Farming Program as an initiative to utilize productive zakat in supporting the income of mustahik. This study focuses on analyzing the business model of the TDS program in order to optimize the management of productive zakat and drive the economic transformation of mustahik. The research is centered on three main aspects: the management of the TDS program by LAZ Nurul Hayat Jember, changes in mustahik income after participating in the program, and an analysis of the implementation of the Business Model Canvas (BMC) in the program. The objective of this research is to describe the management process of the TDS program, analyze its impact on mustahik income, and evaluate the application of the BMC within the program. This study aims to provide strategic recommendations for optimizing the productive zakat business model within zakat management institutions. The research employs a qualitative descriptive method with a case study approach. Data were collected through in-depth interviews, field observations, and documentation at LAZ Nurul Hayat Jember as well as with mustahik beneficiaries in Curah Manis Hamlet, Sidomulyo Village, Silo Sub-district, Jember. Data validity was maintained through triangulation of sources and techniques. The research findings reveal that the management of the TDS program involves intensive mentoring, the distribution of capital in the form of sheep, and regular monitoring by the LAZ team. The income of mustahik increased significantly after participating in the program, supported by a profit-sharing system and entrepreneurship training. The implementation of the BMC effectively maps out the nine key business elements, such as customer segments, value propositions, channels, and key activities. Synergy with local partners and efficient cost management strengthen the sustainability of the program. However, challenges remain in the areas of marketing and the capacity building of mustahik. The analysis of the Business Model Canvas in the management of the TDS program has proven effective in increasing mustahik income and reinforcing the productive zakat empowerment model at LAZ Nurul Hayat Jember, although innovation is still needed in marketing strategies and in enhancing the entrepreneurial capacity of mustahik.
MARKETING STRATEGY BASED ON CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TO INCREASE CUSTOMER RETENTION Saida Zainurossalamia ZA
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 6 (2025): JUNE
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This research aims to systematically examine various Customer Relationship Management (CRM) based marketing strategies that are effective in increasing customer retention. In an era of increasingly tight business competition, retaining old customers has proven to be more efficient than acquiring new customers. Therefore, CRM is a crucial strategic approach in creating and maintaining long-term relationships between companies and customers. This study uses a literature review method of various scientific articles, Scopus and Sinta indexed journals, as well as other relevant publications published in the last ten years. The study results show that CRM strategies which include service personalization, marketing automation, customer feedback management, data-based loyalty programs, and the use of analytics and digital technology have proven effective in increasing customer loyalty and retention. However, the success of implementing this strategy is influenced by a number of supporting factors such as technological readiness, customer-centric organizational culture, human resource competence, and the quality of customer data management. Thus, proper implementation of CRM not only increases customer retention but also provides a sustainable competitive advantage to the company.
IMPLEMENTATION OF GREEN MANAGEMENT IN IMPROVING COMPANY IMAGE AND CONSUMER SATISFACTION R. Taufiq Nur M; Elida Zia’ul Huda
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 6 (2025): JUNE
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This research is a literature review which aims to analyze the role of green management implementation in improving company image and consumer satisfaction. The method used is a systematic literature study of various scientific sources, including relevant journal articles, books and conference proceedings. The study results show that green management practices, such as efficient waste management, use of renewable energy, and application of sustainability principles in operational processes, contribute positively to the formation of an environmentally friendly and socially responsible company image. A positive company image then influences consumer satisfaction and loyalty, because consumers tend to support companies that are in line with the sustainability values ​​they adhere to. However, this study also found gaps in the literature regarding differences in influence between industries, limitations of long-term studies, and a lack of analysis of mediating and moderating factors in the relationships studied. Therefore, further, more in-depth and contextual research is needed. This study provides theoretical contributions to the development of green management literature as well as practical implications for companies in building reputation and long-term relationships with consumers through sustainability strategies.

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