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INDONESIA
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30633648     DOI : Zenodo
Core Subject : Economy,
Economics, Econometrics & Finance
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) is a scientific journal that publishes articles in the field of Business and finance that contain conceptual ideas in the fields of Economics, Accounting, Management, Business and finance. The scope is Human Resource Management, Marketing Management, Financial Management, Production/Operational Management, Strategic Management, Islamic Business Management, Halal Industry Management, Hajj and Umrah Management, Zakat and Waqf Management / Islamic Philanthropy, Tourism Management, Banking Management, Industrial Management, Agribusiness Management, Business Administration and financial management within the scope of organisations both banking, hospitality, and others.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 444 Documents
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FACTORS THAT CREATE CUSTOMER LOYALTY IN THE COLD BEVERAGE BUSINESS SECTOR: A STRATEGIC ANALYSIS Muh. Husriadi; Rahman; La Ode Muhammad Sardin
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 4 (2025): APRIL
Publisher : CV. Adiba Aisha Amira

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Abstract

Customer loyalty is a key factor in the success of a cold drink business, especially in Kendari City which experiences intense competition. This research aims to identify factors that influence customer loyalty in cold drink businesses in Kambu and Mandonga Districts, Kendari City. The research method used was a qualitative method, with in-depth interviews with cold drink business actors in the two sub-districts. The research results show that product quality, customer service, price, promotions and consumer experience are the main factors that influence customer loyalty. Measuring customer satisfaction through direct feedback and satisfaction surveys provides insights used for continuous improvement in products and services. The implications of this research show that a proactive and responsive approach to customer needs can increase loyalty and business sustainability. This research makes an important contribution to the customer loyalty literature and offers practical suggestions for cold drink businesses in increasing customer satisfaction and loyalty.
FINANCIAL TRANSFORMATION IN THE DIGITAL ERA: STRATEGY AND IMPLEMENTATION OF MODERN FINANCIAL MANAGEMENT INENTREPRENEURSHIP Thomas Kartomo; Heri Rismayanto; Samudra Syarif Wahyu Hidayatullah; Zakhi Bailatul Nur Avian; Kasmin
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 4 (2025): APRIL
Publisher : CV. Adiba Aisha Amira

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Abstract

This study explores the digital financial transformation and its impact on modern financial management strategies and implementation within entrepreneurship. As digital technologies such as real-time financial analytics, big data, and blockchain gain prominence, entrepreneurs are presented with tools that enhance financial management efficiency, improve decision-making, and enable faster responses to market changes. Digital transformation offers small and medium enterprises (SMEs) previously inaccessible access to financial data, which supports the creation of data- driven strategies. However, this transformation demands that entrepreneurs possess sophisticated skills in data analysis and financial literacy to leverage digital financial tools effectively. This study identifies key challenges such as the need for comprehensive digital literacy, data privacy and security risks, and high implementation costs that may limit the reach of digital transformation among SMEs. Although blockchain technology can increase transaction transparency and accountability, it remains underutilized by smaller businesses due to cost and regulatory concerns. Nevertheless, the findings indicate that gradual implementation and targeted adoption of digital tools can reduce risks and support sustainable transformation. This study suggests that entrepreneurs should adopt a phased approach to digital financial management, starting with automating basic processes to balance benefits with manageable risks. Ultimately, digital financial transformation not only enhances profitability and operational efficiency but also influences business structures, fosters transparency, and establishes trust with stakeholders. In a broader context, this transformation contributes to shaping a more adaptive and innovation-driven entrepreneurial ecosystem. By integrating strategic digital financial management practices, entrepreneurs can leverage the transformative potential of technology to achieve long-term growth and competitiveness in the digital era
INTEGRATED MARKETING COMMUNICATION STRATEGY IN INCREASING SALES IN MICRO, SMALL AND MEDIUM ENTERPRISES (MSMES) Loso Judijanto; Kristopo; Edy Setyo Wibowo
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 4 (2025): APRIL
Publisher : CV. Adiba Aisha Amira

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Abstract

This research aims to examine Integrated Marketing Communication (IMC) strategies in the context of Micro, Small and Medium Enterprises (MSMEs) and their impact on increasing sales. Through a comprehensive literature review, this study analyzes various aspects of IMC implementation in MSMEs, including challenges, opportunities and best practices that can be adopted. The method used in this research is systematic literature analysis, utilizing the latest scientific sources such as academic journals, industry reports and relevant case studies. The main focus of the research is on the period 2010-2023, covering the latest developments in digital marketing strategies and their impact on MSMEs. The research results show that effective IMC implementation can significantly increase MSME sales through several key mechanisms: (1) increasing brand awareness, (2) marketing cost efficiency, (3) increasing customer engagement, and (4) optimizing marketing channels. However, research also identifies several key challenges that MSMEs face in adopting IMC, including limited resources, lack of technical expertise, and difficulties in measuring return on investment (ROI). The study concludes that despite the challenges, IMC offers significant potential for MSMEs to increase their competitiveness and sales. The proposed recommendations include a gradual approach in implementing IMC, a focus on cost-effective use of digital technology, and developing the internal capacity of MSMEs in planning and executing integrated marketing strategies.
INTEGRATION OF BUSINESS ETHICS IN MANAGERIAL DECISIONS IMPLICATIONS FOR COMPANIES' LONG-TERM GROWTH Jemmy Jemmy
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 4 (2025): APRIL
Publisher : CV. Adiba Aisha Amira

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Abstract

This research aims to explore how the integration of business ethics in managerial decisions impacts a company's long-term growth. Using a qualitative approach, this study examines the experiences and perceptions of senior executives from various industries regarding the role of ethics in the strategic decision- making process and its implications for overall company performance. Data collection methods include in-depth semi- structured interviews with 20 C-level executives from leading companies in Indonesia, analysis of company documents, and participant observation in strategic decision-making meetings. We used thematic analysis methods to identify key patterns and emerging themes in the data. The main findings show that companies that consistently integrate ethical considerations in managerial decisions tend to experience more stable and sustainable growth in the long term. This research identifies several key mechanisms through which business ethics influences growth, including enhanced corporate reputation, strengthened stakeholder relationships, more effective risk mitigation, and increased responsible innovation. This study contributes to the literature by highlighting the importance of business ethics as a strategic factor in corporate growth rather than simply a compliance obligation. Practical implications include recommendations for developing integrated ethical decision- making frameworks and mechanisms to ensure consistent application of ethics across organizational levels.
LEADERSHIP DEVELOPMENT TO FACE GLOBAL ECONOMIC CHALLENGES Loso Judijanto; Arifatul Hasanah; Al-Amin
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 4 (2025): APRIL
Publisher : CV. Adiba Aisha Amira

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Abstract

Facing the challenges of an increasingly complex global economy, human resource (HR) leadership development is crucial to organisational success. Competent and adaptive leaders are needed to guide organisations through market changes, technological disruption and geopolitical uncertainty. Therefore, organisations need to implement a comprehensive and visionary leadership development strategy that includes identifying potential leadership talent, providing relevant learning and development opportunities, and creating a culture that supports leadership growth and innovation. Investment in HR leadership development is not only a strategic imperative, but also a competitive advantage that can drive team performance, increase employee engagement, and align the organisation towards common goals. However, leadership development must be an ongoing and evolving endeavour, responsive to changing business realities and emerging needs. By adopting a proactive and future-oriented approach to HR leadership development, organisations can position themselves for success in an increasingly competitive global landscape.
LEVERAGING ENTREPRENEURIAL ARTIFICIAL INTELLIGENCE TO ENHANCE URBAN AND REGIONAL DYNAMICS: A STUDY ON INNOVATION, ECONOMIC GROWTH, AND SMART CITY DEVELOPMENT IN ANAMBRA STATE NIGERIA Iguocha Arinze Christian
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 4 (2025): APRIL
Publisher : CV. Adiba Aisha Amira

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Abstract

Growing rates of urbanization along with the emerging concept of smart cities intensified the dependence on the application of AI solutions for solving multifaceted urban issues. In the present research, a descriptive survey approach was used with an analytical focus to analyze the AI-based entrepreneurial activities and to identify the effects on innovation, smart cities and infrastructure. One hundred and twenty-four participants comprising technology professionals, new venture creators, and policymakers completed the study. Data were collected using the Entrepreneurial Artificial Intelligence Scale, validated through expert reviews, and with a reliability coefficient of 0.83. Participants were to rate AI’s impact using a 4 options Likert scale while data analysis included descriptive statistics, and ANOVA to compare the scores between occupations and different levels of education. Studies show that Entrepreneurial Artificial Intelligence (EAI) also contributes to improved process performance in managing cities as well as increases economic growth since it builds innovation platforms and generates new markets. In addition, AI-based smart city solutions enhance sustainability, efficiency and quality of life using intelligent construction of city infrastructures, big data and data-driven administration and citizen-centric services. By focusing on these research contributions and contributions of EAI as a whole, the study concludes by presenting policy implications for how policy-makers and urban planners could effectively utilize AI techniques for improving the regional development as well as achieving sustainable urbanism.
LITERATURE REVIEW OF SOCIAL ECONOMIC LAW: POLICY, REGULATION AND SOCIAL IMPACT Jackson Yumame; Loso Judijanto; Sapta Nur Fallah
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 4 (2025): APRIL
Publisher : CV. Adiba Aisha Amira

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Abstract

Social economic law is a branch of law that governs policies and regulations that aim to address social inequalities and improve people's well-being. This often includes income redistribution policies, subsidies, and social welfare programmes designed to reduce poverty and inequality, while ensuring inclusive social and economic participation. Policy implementation faces challenges such as significant fiscal burdens and potential dependency of beneficiaries. Therefore, ongoing evaluation is required to ensure the policy is efficient and effective in achieving its social objectives. The results of this literature review provide important insights for better policy decision-making in the future.
MARKET SENTIMENT WITH ARTIFICIAL INTELLIGENCE: A REVOLUTION IN THE DIGITAL ECONOMY Lucky Mahesa Yahya; Silvia Ekasari; Haryanto
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 4 (2025): APRIL
Publisher : CV. Adiba Aisha Amira

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Abstract

The digital age has brought about a massive transformation in many sectors, including market sentiment analysis. The existence of big data from the internet, especially social media and online reviews, requires advanced technology to process and analyze it. Artificial Intelligence (AI) with Natural Language Processing (NLP) and machine learning capabilities are key in this revolution, especially in identifying and interpreting public sentiment towards products, services, or brands. The research method used is literature by looking for references that are in accordance with the research context. The research findings show that the integration of AI in market sentiment analysis has significant potential in improving the understanding of consumer sentiment. AI not only accelerates the process of analyzing vast data, but also increases the accuracy in interpreting sentiments and emotions. In particular, the use of machine learning models has enabled the adaptation and continuous improvement of sentiment analysis performance, providing deeper and more predictive insights into market trends.
MOBILE APPLICATION DEVELOPMENT FOR INVENTORY MANAGEMENT USING BARCODE TECHNOLOGY Elkana Timotius
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 4 (2025): APRIL
Publisher : CV. Adiba Aisha Amira

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Abstract

The development of a mobile application for inventory management using barcode technology is an innovation that aims to increase efficiency and accuracy in recording and managing stock of goods. Barcode technology allows the inventory data collection process to be faster and with fewer errors, replacing manual recording methods that are prone to human error. This mobile application is designed to provide easy access and flexibility for users, allowing them to perform barcode scanning and real-time inventory data updates anytime and anywhere. In this research, application development is explained starting from the design, implementation to testing stages. The final results show that the use of barcode technology in mobile applications significantly optimizes the inventory management process, increases time efficiency, data accuracy, and reduces operational costs. This application can also be integrated with other management systems such as ERP and CRM, providing a more comprehensive view of company operations. By implementing this technology, companies can make better and faster decisions regarding inventory management, minimize the risk of stock shortages or overstocks, and overall increase business productivity and profitability. This research concludes that developing a barcode-based mobile application is a proactive and strategic solution for managing inventory in the digital era.
ORGANIZATIONAL CULTURE TRANSFORMATION AND ITS IMPACT ON EMPLOYEE PERFORMANCE IN THE READY-FOOD SECTOR Fari Aus; Nada Kusuma; Muh. Husriadi
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 4 (2025): APRIL
Publisher : CV. Adiba Aisha Amira

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Abstract

The fast food industry has experienced rapid growth over the decades, making it one of the most dynamic sectors in global and local markets. This research explores how to change organizational culture and influence employee motivation and organizational performance in this sector. This research aims to encourage interactions between organizations and performance. Using qualitative methods including in-depth interviews and participant observation, it was found that the application of values such as cooperation and honesty builds a cooperative work environment, increasing employee engagement and productivity. Leadership commitment has been proven to overcome challenges and ensure the success of cultural change. Practical recommendations include a focus on strengthening cultural values within oneself and open communication between teams . Future research could expand the scope of the sample and include other industries to increase the generalizability of the findings and explore broader implications for customer satisfaction and long-term network operations.

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