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INDONESIA
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30633648     DOI : Zenodo
Core Subject : Economy,
Economics, Econometrics & Finance
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) is a scientific journal that publishes articles in the field of Business and finance that contain conceptual ideas in the fields of Economics, Accounting, Management, Business and finance. The scope is Human Resource Management, Marketing Management, Financial Management, Production/Operational Management, Strategic Management, Islamic Business Management, Halal Industry Management, Hajj and Umrah Management, Zakat and Waqf Management / Islamic Philanthropy, Tourism Management, Banking Management, Industrial Management, Agribusiness Management, Business Administration and financial management within the scope of organisations both banking, hospitality, and others.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 444 Documents
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THE EFFECT OF SOCIAL MEDIA ON INCREASING PRODUCT SALES: A CASE STUDY OF MSMES IN INDONESIA Silvia Ekasari; Susilo Utomo; Rina Apriliani
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 7 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

The influence of social media on increasing sales of MSME products in Indonesia is seen in the ability of platforms such as Instagram, Facebook, and WhatsApp to expand market reach, increase product visibility, and build closer relationships with customers. Through interactive content, paid advertising, and collaboration with influencers, MSMEs can significantly increase sales and customer loyalty. Proper and consistent use of social media has proven to be an effective marketing strategy for the success of MSMEs in the digital era. The study in this research uses the literature method. The results show that effective use of social media can increase the visibility and market reach of MSMEs. Platforms such as Instagram, Facebook, and WhatsApp allow MSMEs to promote products more widely with interesting and interactive content. In addition, social media also allows MSMEs to build closer relationships with customers through direct interaction, get feedback, and increase customer loyalty. The study also identified that the use of paid advertising and collaboration with local influencers has a positive impact on sales. In conclusion, social media has a significant role in supporting the growth and success of MSMEs in Indonesia, depending on effective and consistent strategies.
DIGITAL MARKETING STRATEGY: THE EFFECTIVENESS OF SOCIAL MEDIA IN ATTRACTING NEW CUSTOMERS Silvia Ekasari; H. MR. Ulung Sembiring; Eka Budi Yulianti
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 7 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

This study aims to evaluate the effectiveness of social media in attracting new customers as part of a digital marketing strategy. Data was collected through a literature review on the theme of social media platforms used by companies. Results show that social media has significant advantages in reaching a wide and diverse audience, enabling direct interactions that encourage customer trust, as well as providing in-depth analytical tools to measure campaign success. The findings emphasise the importance of social media integration in a company's marketing strategy to increase visibility, engagement and conversion of potential customers. The conclusion of this study underlines that investing in social media marketing is a strategic move that can provide long-term benefits for companies.
STRENGTHENING GLOBAL SUPPLY CHAIN RESILIENCE IN THE FACE OF CRISES AND EXTERNAL DISTURBANCES Loso Judijanto; Al-Amin
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 7 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

Strengthening the resilience of global supply chains is a critical aspect in coping with increasingly complex and frequent external crises and disruptions, such as pandemics, climate change, and political instability. Companies are required to implement proactive strategies such as the use of advanced technology and good risk management to improve visibility and speed of response to disruptions. In addition, supplier diversification and increased operational flexibility are required to reduce dependence on single sources and enable rapid adaptation to changes. Effective collaboration and communication with all stakeholders is also a determining factor in improving supply chain resilience. The implementation of these strategies is expected to create a supply chain that is more resilient, adaptive, and able to face various external challenges.
HR TECHNOLOGY UTILISATION STRATEGIES IN HUMAN RESOURCE MANAGEMENT: A LITERATURE REVIEW Loso Judijanto; Iyad Abdallah Al- Shreifeen
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 7 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

This study aims to review strategies for technology utilisation in human resource management (HRM) based on a literature review. HR technologies, such as personnel information management systems (HRIS) and analytics applications, have been proven to improve operational efficiency, data accuracy, and the quality of data-driven decision-making. In addition, these technologies also simplify the recruitment process, performance management, and employee development. However, the adoption of such technologies presents challenges, including high implementation costs, the need for strict data security, and resistance to change. Through the right strategy and top management support, companies can overcome these challenges and successfully integrate HR technologies to improve employee satisfaction and productivity, and maintain competitiveness in a dynamic business environment.
MARKETING INNOVATION THROUGH SOCIAL MEDIA: A CASE STUDY OF A TECHNOLOGY COMPANY Ignatius Septo Pramesworo; Suslinawati; Ari Jumadi Kirnadi
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 7 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

This article discusses the impact of marketing innovation through social media on the performance of technology companies. Social media marketing innovation includes the creative use of various platform features, data-driven strategies, and active interaction with customers. Through the literature results obtained, this study found that social media plays an important role in increasing brand visibility, strengthening relationships with customers, and optimising marketing decisions. The analysis showed that companies adopting this strategy experienced significant improvements in brand awareness, customer satisfaction, and operational efficiency. Thus, marketing innovation through social media drives the growth and success of technology companies in an increasingly competitive business environment.
RISK MITIGATION STRATEGIES IN GLOBAL SUPPLY CHAINS: A LITERATURE REVIEW Loso Judijanto; Al-Amin
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 7 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

This study examines risk mitigation strategies implemented in global supply chains through a comprehensive literature review. By identifying the best practices and most effective approaches, this study reveals that diversification of suppliers and resources, the use of advanced technologies such as big data, IoT, and blockchain, as well as the development of contingency plans and continuous audits are key pillars in managing supply chain risks. The implementation of these strategies not only increases a company's operational flexibility and transparency, but also enables faster and more accurate responses to potential disruptions, thus ensuring operational resilience and sustainability in the face of dynamic global challenges.
SMART CITIES: INTEGRATING SMART TECHNOLOGY IN CITY DEVELOPMENT IN THE ECONOMY 5.0 ERA Loso Judijanto; Caroline, Caroline
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 7 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

In the Economy 5.0 era, the concept of smart cities is increasingly relevant with the integration of smart technology in urban development. Smart Cities emphasise the importance of using cutting-edge technologies such as the Internet of Things (IoT), Artificial Intelligence (AI), and big data analytics to improve the efficiency, safety, and quality of life of city dwellers. The implementation of this technology enables more effective management in various sectors, including transportation, energy, and health. However, the adoption of smart technology presents challenges such as cybersecurity, data privacy, and digital inequality, which require comprehensive attention and solutions through collaboration between the government, the private sector, and the community. With a holistic and collaborative approach, the integration of smart technology in city development can bring significant benefits to the sustainability and welfare of urban communities.
INTERNET OF THINGS (IOT) AS A DRIVER OF THE INDUSTRIAL REVOLUTION4.0 TOWARDS ECONOMY 5.0 Loso Judijanto
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 7 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

The Internet of Things (IoT) is a key element in driving the Industrial Revolution 4.0 and the transition to Economy 5.0, by utilising connected devices to collect and analyse data to improve efficiency and productivity across various sectors. In the context of Industry 4.0, IoT plays a role in automating production processes, optimising resource management, and facilitating predictive maintenance through real-time data analysis. IoT not only reduces downtime and operational costs, but also improves product quality and reliability. As we move towards Economy 5.0, IoT goes beyond industrial efficiency and focuses on achieving greater social welfare. It supports the creation of a more inclusive and sustainable ecosystem, from remote patient health monitoring to energy-efficient smart city management. The positive impact of IoT spans various aspects of life, contributing to the improvement of quality of life and the broader well-being of society. However, the implementation of IoT in industry and the economy faces various challenges, including data security and privacy issues, device interoperability, and adaptive regulations. Cooperation between the government, private sector, and society as well as investment in education and relevant infrastructure are needed to overcome these obstacles. Thus, IoT can continue to play a role as a driver of innovation and quality of life improvement, supporting the achievement of the Industrial Revolution 4.0 and Economy 5.0.
BIG DATA: USING DATA ANALYTICS TO SPARK INNOVATION IN THE 5.0 ECONOMY Loso Judijanto; Alim Hardiansyah
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 7 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

In the era of Economy 5.0, the use of Big Data and data analytics has become a key driver of business innovation and transformation. The utilisation of large amounts of data enables companies to uncover deep insights and support smarter and more timely decision-making. Data analytics not only helps in understanding customer needs and preferences but also in identifying new business opportunities, improving operational efficiency, and developing better products and services. In addition, Economy 5.0 emphasises the importance of collaboration between humans and technologies such as artificial intelligence and machine learning, which are capable of analysing data quickly and efficiently. To adopt these technologies successfully, organisations need to build a data-driven culture, conduct effective change management, and improve analytics skills within the team. With the right strategy, Big Data and analytics can be a strong foundation for achieving continuous innovation and maintaining competitiveness in a dynamic global market.
THE INFLUENCE OF PRICE PERCEPTION ON GOJEK APPLICATION SERVICE PURCHASE DECISIONS MEDIATED BY EASE OF USE IN MANAGEMENT STUDENTS OF MAKASSAR STATE UNIVERSITY Ibrahim Syamsuddin; Siti Hasbiah, Muh. Ichwan Musa, Chalid Imran Musa, Ilma Wulansari Hasdiansa
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 7 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

The research aims to determine the influence of Price Perception on Gojek Application Service Purchase Decisions Mediated by Ease of Use in Management Students of Makassar State University. This study uses a descriptive approach. The population of this study was 1,632. And the sample was active management students of Makassar State University class of 2020-2023 who had used the Gojek application service. The sample was taken using a non-probability sampling method with a judgmental sampling approach and using the slovin formula to determine the sample so that a minimum sample of 94 respondents was obtained. Data were collected through questionnaires and analyzed using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) Version 3.00 application.The results of the study indicate that (1) Price Perception (X) has a direct, positive and significant effect on the Purchase Decision of Gojek Application Services, (2) Price Perception (X) has an indirect, positive and significant effect on the Purchase Decision Mediated by the Ease of Use of Gojek Application Services on Management Students of Makassar State University.

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