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INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30633648     DOI : Zenodo
Core Subject : Economy,
Economics, Econometrics & Finance
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) is a scientific journal that publishes articles in the field of Business and finance that contain conceptual ideas in the fields of Economics, Accounting, Management, Business and finance. The scope is Human Resource Management, Marketing Management, Financial Management, Production/Operational Management, Strategic Management, Islamic Business Management, Halal Industry Management, Hajj and Umrah Management, Zakat and Waqf Management / Islamic Philanthropy, Tourism Management, Banking Management, Industrial Management, Agribusiness Management, Business Administration and financial management within the scope of organisations both banking, hospitality, and others.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 444 Documents
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AUGMENTED REALITY (AR) AND VIRTUAL REALITY (VR) IN ENHANCING THE CONSUMER EXPERIENCE IN ECONOMY 5.0 Caroline Caroline; Luckhy Natalia Anastasye Lotte; Redi Yana Kapisa
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 7 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

Augmented Reality (AR) and Virtual Reality (VR) are innovative technologies that have great potential to improve the consumer experience in the Economy 5.0 era. Through AR and VR, consumers can interact with products and services in a more personal and in-depth way, enabling simulations and virtual experiences that reduce uncertainty and increase trust. In various industries, from retail to education and tourism, AR and VR create a more interactive and engaging environment, enriching the user experience and supporting more informed decisions. The implementation of this technology not only fulfils the practical needs of consumers, but also the emotional and cognitive aspects, supporting the creation of long-term relationships between brands and customers. Thus, AR and VR contribute to a more sustainable and human-centred economic ecosystem, in accordance with the principles of Economy 5.0.
THE ROLE OF FINANCIAL TECHNOLOGY (FINTECH) IN BUILDING AN INCLUSIVE ECONOMY 5.0 Caroline Caroline
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 7 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

Financial Technology (Fintech) has great potential in building an inclusive Economy 5.0 by expanding access to financial services to previously underserved communities. Through innovations in digital payments, peer-to-peer lending, and automated investment management, Fintech is able to provide faster, safer, and more efficient financial solutions. This contributes to economic equality and the empowerment of individuals and small businesses. In addition, collaboration between the Fintech sector and the traditional financial sector, with support from various stakeholders, is essential to overcome regulatory and data security challenges. Thus, Fintech can be the main driving force for a more inclusive, fair, and sustainable economic transformation.
THE IMPACT OF DIGITALISATION ON ECONOMIC GROWTH IN DEVELOPING COUNTRIES Caroline Caroline
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 7 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

Digitalisation has created a wave of significant change around the world, with impacts particularly felt in developing countries. This study explores how digitalisation has contributed to economic growth in these countries. Through secondary data analysis and a literature review, this study identifies the various ways in which digitalisation affects the economy, including increased access to markets, operational efficiency, and financial inclusion. The study also highlights the important role of digital infrastructure development and investment in technology education as essential supporting factors. Although the overall impact is positive, the study also recognises challenges, such as the digital divide, privacy issues and cybersecurity, which require attention through inclusive and strategic policies. The study concluded that, with the right approach, digitalisation can be a significant driving force for economic growth and social progress in developing countries, showing the potential to narrow the global gap through innovation and inclusion.
EVOLUTION OF DIGITAL MARKETING: FROM SEO TO AI-BASED PERSONALISATION Loso Judijanto
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 7 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

The evolution of digital marketing has shown a transformation from traditional techniques such as SEO (Search Engine Optimisation) to modern strategies supported by artificial intelligence (AI) and personalisation. Initially, digital marketing focused on increasing visibility on the internet through the use of keywords, backlinks, and optimal site structure. However, technological developments have brought about a shift towards a more in-depth data-driven approach, enabling a more accurate understanding of user behaviour and consumer preferences. Today, the integration of AI in digital marketing enables personalisation of content for users, with the ability to process big data and identify complex patterns. This technology not only improves efficiency but also provides a more relevant and human user experience. Thus, the future of digital marketing will continue to evolve as innovative technologies are adopted to meet increasingly complex consumer needs.
START-UP ECOSYSTEM: THE DRIVING FORCE OF DIGITAL INNOVATION IN ECONOMY 5.0 Caroline Caroline
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 7 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

This article discusses the important role of the start-up ecosystem as the main driver of digital innovation in the Economy 5.0 era. By utilising advanced technologies such as artificial intelligence (AI), the Internet of Things (IoT), and blockchain, start-ups are able to produce innovative solutions that can improve productivity and quality of life. Support from the government and the private sector, such as friendly regulations, tax incentives, and access to funding, plays a crucial role in the development of this ecosystem. Collaboration between start-ups, educational institutions, and large companies is also a key factor in accelerating the adoption of technology and innovation. Through comprehensive support and effective collaboration, the start-up ecosystem can be the main driving force in digital transformation and sustainable economic development, which is inclusive and innovation-based. This article emphasises the importance of all these elements in creating an environment that supports the growth of start-ups and leads us towards a more dynamic future economy.
HUMAN RESOURCE DEVELOPMENT STRATEGIES FOR ENHANCING ORGANIZATIONAL PERFORMANCE IN THE DIGITAL ERA Sigit Purwanto; Kasmin; Samudra Syarif Wahyu Hidayatullah; Dendy Tirtoadisuryo
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 7 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

The rapid advancement of digital technology has significantly transformed Human Resource Development (HRD) strategies, necessitating a shift towards innovative, technology-driven approaches. This study explores HRD strategies that enhance organizational performance in the digital era, focusing on talent acquisition, employee training and development, leadership development, performance management, and workplace culture. Organizations leverage digital tools such as artificial intelligence (AI)-driven applicant tracking systems, e-learning platforms, and virtual reality (VR) training to equip employees with essential digital competencies. Continuous learning and upskilling have become fundamental HRD components, enabling employees to adapt to evolving job roles and technological advancements. Leadership development in the digital age emphasizes digital literacy, agility, and transformational leadership to drive organizational success. Furthermore, performance management has evolved to incorporate real-time feedback, data analytics, and AI-driven evaluation techniques to optimize employee performance and engagement. A positive workplace culture fostering inclusivity, collaboration, and psychological safety is essential for sustaining innovation and productivity in digital work environments. This study employs a qualitative case study approach, utilizing in-depth interviews, participatory observation, and document analysis to examine HRD strategies in organizations undergoing digital transformation. Thematic analysis is used to identify key patterns contributing to organizational performance. Findings suggest that leveraging technology-driven HRD strategies enhances workforce adaptability, engagement, and overall business success. Organizations must continuously refine HRD practices to address emerging workforce trends, ethical considerations, and digital disruptions. Future research should investigate the long-term impact of digital HRD initiatives on employee satisfaction, retention, and organizational growth in a rapidly evolving business landscape.
THE ROLE OF DIGITAL MEDIA IN MARKETING TRANSFORMATION: A COMPARATIVE STUDY OF VARIOUS INDUSTRIES Rudianto; Ignatius Septo Pramesworo; Jeffry H. Sinaulan
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 7 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

This research explores the role of digital media in marketing transformation across various industries, focusing on how these technologies are transforming traditional marketing strategies into more dynamic and focused ones. Analyses were conducted on a comparative basis to understand the different adoption and implementation rates of digital media in sectors such as retail, entertainment, agriculture and manufacturing. Findings show that industries that are more directly connected to consumers, such as retail and entertainment, have been quicker to adopt digital solutions, while industries with more complex supply chains face greater challenges. The study confirms the importance of digital media in providing greater marketing flexibility and efficiency, and encourages companies to adapt and innovate to maintain competitiveness in the evolving digital economy.
THE IMPACT OF EMPLOYEE TRAINING AND DEVELOPMENT ON ORGANIZATIONAL EFFECTIVENESS Kasmin Kasmin; Rohani Lestari Napitupulu; Nofriza Efendi; Samudra Syarif Wahyu Hidayatullah
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 7 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

In an increasingly competitive business environment, employee training and development play a crucial role in enhancing organizational effectiveness. Investing in training programs helps improve employees' knowledge, skills, and abilities, leading to better performance, productivity, and overall organizational success. This study aims to explore the impact of employee training and development on organizational effectiveness using a qualitative research approach through a case study. Data were collected through semi-structured interviews with HR managers, trainers, and employees, as well as document analysis of policies and training materials. Additionally, observations were conducted to evaluate the implementation of training programs in the workplace. This paper explores the impact of employee training and development on organizational effectiveness by examining its role in enhancing employee performance, fostering innovation, and improving overall business outcomes. The discussion will also highlight best practices for designing and implementing successful training programs, as well as the challenges organizations face in achieving training effectiveness. By understanding the importance of continuous learning and skill development, organizations can create a workforce that is agile, engaged, and equipped to navigate the complexities of the modern business landscape.
THE TRIAD OF MARKETING SUCCESS: PRODUCT INNOVATION, CUSTOMER ENGAGEMENT, AND MARKET PENETRATION Adelina Lubis; Era Purike; Muhamad Stiadi; Loso Judijanto; Fitriani Tobing
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 8 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

This research explores the interplay of three critical variables that shape marketing success: product innovation, customer engagement, and market penetration. In the dynamic landscape of contemporary business, organizations must adeptly navigate these factors to thrive. The study employs a comprehensive analysis of various industries to elucidate the impact and significance of each variable on overall marketing performance. The first variable, product innovation, is examined through its role in enhancing competitiveness and meeting evolving consumer demands. The research sheds light on how innovation catalyzes sustained market relevance by investigating successful case studies and strategies. The second variable, customer engagement, is explored as a critical driver of brand loyalty and customer satisfaction. The study delves into the strategies employed by leading companies to foster meaningful connections with their customer base, emphasizing the reciprocal relationship between engagement efforts and positive marketing outcomes. The third variable, market penetration, is investigated regarding market expansion and increased product/service adoption. The research scrutinizes effective penetration strategies and their implications for market share growth. This study contributes to a holistic understanding of marketing dynamics, offering insights for businesses to optimize their approaches. By recognizing the interconnectedness of product innovation, customer engagement, and market penetration, organizations can formulate more effective marketing strategies to achieve sustainable success.
INCOME INEQUALITY AND SOCIAL WELFARE: IMPACT ANALYSIS OF REDISTRIBUTION POLICIES IN DEVELOPING COUNTRIES Loso Judijanto; Syaiful Pakaya; Bahrun Thalib; Harlina Kurniaty; Sunarmie
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 8 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

Income inequality is a pressing issue in developing countries, with far-reaching consequences for social welfare. This study examines the impact of redistribution policies on income inequality and social welfare in the context of developing nations. We analyze various policies, including progressive taxation, social safety nets, and direct cash transfers, and assess their effectiveness in reducing income disparities. Case studies from countries like Brazil and South Africa provide valuable insights into successful redistribution programs. Additionally, we explore the challenges and limitations of such policies, including fiscal constraints, corruption, and political resistance. Our findings reveal that well-designed redistribution policies can significantly reduce income inequality, improve access to education, enhance healthcare, and reduce poverty. However, we also highlight the trade-offs and unintended consequences associated with these policies. By understanding the intricate relationship between income inequality and social welfare, this research aims to provide policymakers with valuable insights and recommendations to create more equitable and prosperous societies.

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